INTRODUCTION AppNexus & MAX Exclusive programmatic access to a quality, engaged audience in a brand safe environment. QUALITY ENGAGED AUDIENCE 4.8B + monthly US display impressions, available in 45 markets 1.4B + monthly US display impressions, available in 38 markets 1.4B + monthly US display impressions, available in 39 markets 5.6B + monthly global impressions Mobile 300M + monthly global impressions THE MICROSOFT DIFFERENCE Owned & Operated, Brand-Sale Content: MSN, Outlook, Skype, Windows Load-on-scroll + non-scrolling placements to ensure maximum viewability. All properties are top-level-domain transparent. Know where your ads are running. Real users. Real Engagement. Immersive environments.
INTRODUCTION THE APPNEXUS DIFFERENCE AppNexus is an independent technology company which provides an open ecosystem which is flexible and customizable. AppNexus unites buyers, sellers, and third party technology companies all on one platform. AppNexus provides: Access to a customizable open API to build custom algorithms, including the AppNexus Programmable Bidder. Access to Apps marketplace and tools to integrate 1st party data and leverage 3rd party data providers. SUBSCRIBE to AppNexus Newsletters, Product Release Notes & Training Invites: http://appnexus.com/ subscribe/ Opportunity to integrate with third party technology vendors through the AppNexus Marketplace including ad verification, dynamic creative, custom dashboards, log-level data visualization, social tools, and more. Assurance knowing you can control where your brand appears with inventory trust and sensitive attribute settings.
MSN GUIDE MSN on AppNexus Exclusive programmatic access to a best in class premium content provider in a brand safe environment. MSN INVENTORY OVERVIEW www.msn.com MSN is Microsoft's portal which inspires consumers through trusted, best in class premium content from top media providers, with high-value experiences through personalized content synchronized across devices. GLOBAL REACH ON APPNEXUS: 45 total desktop display markets globally 42 total mobile display and mobile app markets globally 12B monthly global display impressions, 4.8B impressions in U.S. 305M monthly global mobile impressions, 129M impressions in U.S. 950M + monthly global mobile and desktop app impressions NEWS AUTOS MSN includes highly viewable, scroll-initiated content in the following verticals: MONEY WEATHER SPORTS LIFESTYLE ENTERTAINMENT HEALTH & FITNESS TRAVEL
MSN GUIDE MSN HOMEPAGE MSN NEWS CREATIVE SPECS PUBLISHER 300x250 728x90 320x50 300x600 MSN MSN Mobile Web MSN Mobile App NOTE SSL creative required. STEPS TO TARGET MSN IN APPNEXUS CONSOLE In the Inventory Targeting dialog, under 3rd Party Inventory > Sellers, search for "Microsoft Advertising Exchange" seller. Include the seller "Microsoft Advertising Exchange (280)" by clicking on the green checkmark icon.
MSN GUIDE STEPS TO TARGET MSN IN APPNEXUS CONSOLE (cont d) Once opted into Microsoft Advertising Exchange (280), navigate to Specific Domains. Select Specific Domains, enter the domain, msn.com, click the Add Domains button, and then select Include. From here, in the Targeting section, you can target users based on geography, segment, frequency, day-part, system, and page properties. If interested in demographic targeting, navigate to the Partners tab then Packages Marketplace. On the left pane, select the Select Sellers button under Specific Seller Packages. Here, search under the All tab for Microsoft Advertising Exchange 280 and Include in your Sellers. Once Console has refreshed, search or filter for the packages which contain the desired demographic targeting package. Upon finding the desired demographic, select Add to Cart.
MSN GUIDE STEPS TO TARGET MSN IN APPNEXUS CONSOLE (cont d) To finalize the process, select Get Deals. The Deal ID will appear to be targeted against in the campaign. Select the Target Now! Button to choose your existing campaign to apply the targeting against. Navigate to the campaign and select the Campaign Type section to reveal the campaign options. Make sure that Buy using deal targeting is selected. CONFIRM DEAL TARGETING In the Deals Targeting section, select the Edit button and confirm the desired Deal ID is enabled.
OUTLOOK GUIDE Outlook.com on AppNexus Exclusive programmatic access to a free and uncluttered email experience. OUTLOOK.COM INVENTORY OVERVIEW www.outlook.com Outlook.com combines the best of Outlook, Hotmail, and Skype to offer a fresh, clutter-free environment for communicating with family, friends, and colleagues. Keeping up with email is a snap, thanks to Outlook.com s clean design and a fluid interface that lets people easily share files, photos, and more. Outlook.com ad experiences are designed with both advertisers and consumers in mind. Located on the right side of users email, the Skyscraper unit is fully integrated into the user experience. OUTLOOK.COM: a quality platform with massive audience reach 1. Modern email and with a clean user interface, and smart, powerful tools 2. A clean, integrated consumer experience 3. Prioritizes the user experience, creating an environment of trust 4. Syncs seamlessly across the Microsoft ecosystem OUTLOOK.COM delivers on four key promises for advertisers 1. CONSUMER FOCUS Designed with both consumers and advertisers in mind 2. ADVERTISER EXCLUSIVITY Only one advertiser per page to ensure exclusivity 3. HIGH RELEVANCE 100% logged in users provide a large pool of targeting options, which helps increase ROI 4. SIMPLE YET VISUAL Simple creatives deliver imagery that stand out against a clean environment
OUTLOOK GUIDE GLOBAL REACH ON APPNEXUS: Outlook.com on AppNexus delivers to a quality worldwide audience with: 400M + 38 9.8B active email accounts markets globally monthly global display impressions 1.4B + monthly U.S. display impressions OUTLOOK.COM INVENTORY OVERVIEW (cont d) CREATIVE SPECS PUBLISHER 160x600 728x90 300x250 300x600 OUTLOOK NOTE SSL creative required.
OUTLOOK GUIDE STEPS TO TARGET OUTLOOK.COM IN APPNEXUS CONSOLE In the Inventory Targeting dialog, under 3rd Party Inventory > Sellers, search for "Microsoft Advertising Exchange" seller. Include the seller "Microsoft Advertising Exchange (280)" by clicking on the green checkmark icon. Once opted into Microsoft Advertising Exchange (280), navigate to Specific Domains. Select Specific Domains, enter the domain, outlook.com, click the Add Domains button, then select Include. From here, in the Targeting section, you can target users based on geography, segment, frequency, day- part, system, and page properties. If interested in demographic targeting, navigate to the Partners tab then Packages Marketplace. On the left pane, select the Select Sellers button under Specific Seller Packages. Here, search under the All tab for Microsoft Advertising Exchange 280 and Include in your Sellers.
OUTLOOK GUIDE STEPS TO TARGET OUTLOOK.COM IN APPNEXUS CONSOLE (con td) Once Console has refreshed, search or filter for the packages which contain the desired demographic targeting package. Upon finding the desired demographic, select Add to Cart. To finalize the process, select Get Deals. The Deal ID will appear to be targeted against in the campaign. Select the Target Now! Button to choose your existing campaign to apply the targeting against. Navigate to the campaign and select the Campaign Type section to reveal the campaign options. Make sure that Buy using deal targeting is selected. CONFIRM DEAL TARGETING In the Deals Targeting section, select the Edit button and confirm the desired Deal ID is enabled.
SKYPE GUIDE Skype on AppNexus Exclusive programmatic access to an application providing meaningful connections through video and voice calls, conference calls, messaging and file sharing. SKYPE INVENTORY OVERVIEW Skype is a service that connects consumers through phone calls, messages, and sharing, making meaningful connections with friends, with family and brands anywhere in the world. Skype empowers advertisers to make more meaningful connections with people who do more, together at work, at home, or on the go. Furthermore, Skype is accessible across desktop, tablet, and mobile devices which is why millions of people rely on Skype every day for sharing experiences. Furthermore, Skype provides a unique opportunity reach an engaged audience in an uncluttered advertising environment through the Skype client. Through a deep technical collaboration between Microsoft & AppNexus, you can take advantage of the same user targeting & attribution features available on web browser inventory. GLOBAL REACH ON APPNEXUS: 39 318M Global Markets connected users worldwide 30 MIN 69 % of all calls are international 7.6B + monthly global display impressions is the average length of a Skype call 1.4B + monthly U.S. display impressions 692M + monthly desktop and mobile Apps impressions
SKYPE GUIDE SCREEN SHOTS Windows Desktop Homepage 300x250 Windows Desktop Connection Hub 728x90 Windows Desktop Connection Hub 160x600 Windows Desktop Connection Hub 300x250 Windows Desktop Connection Hub 300x600 Windows Desktop Audio Conversation 300x600
SKYPE GUIDE SCREEN SHOTS (cont d) Windows Desktop Audio Conversation 300x250 CREATIVE SPECS PUBLISHER 300x250 728x90 320x50 300x600 Skype Homepage NOTE SSL creative required. Skype Connection Hub Skype Conversation STEPS TO TARGET SKYPE IN APPNEXUS CONSOLE In the Inventory Targeting dialog, under 3rd Party Inventory > Sellers, search for "Microsoft Advertising Exchange" seller. Include the seller "Microsoft Advertising Exchange (280)" by clicking on the green checkmark icon.
SKYPE GUIDE STEPS TO TARGET SKYPE IN APPNEXUS CONSOLE (cont d) Once opted into Microsoft Advertising Exchange (280), navigate to Specific Domains. Select Specific Domains, enter the domain, skype.com, click the Add Domains button, then select Include. From here, in the Targeting section, you can target users based on geography, segment, frequency, day-part, system, and page properties. If interested in demographic targeting, navigate to the Partners tab then Packages Marketplace. On the left pane, select the Select Sellers button under Specific Seller Packages. Here, search under the All tab for Microsoft Advertising Exchange 280 and Include in your Sellers. Once Console has refreshed, search or filter for the packages which contain the desired demographic targeting package. Upon finding the desired demographic, select Add to Cart.
SKYPE GUIDE STEPS TO TARGET SKYPE IN APPNEXUS CONSOLE (cont d) To finalize the process, select Get Deals. The Deal ID will appear to be targeted against in the campaign. Select the Target Now! Button to choose your existing campaign to apply the targeting against. Navigate to the campaign and select the Campaign Type section to reveal the campaign options. Make sure that Buy using deal targeting is selected. CONFIRM DEAL TARGETING In the Deals Targeting section, select the Edit button and confirm the desired Deal ID is enabled.
WINDOWS ADS IN APPS Windows Ads in Apps on AppNexus Exclusive programmatic access to a Windows 8 and 10 app environment. WINDOWS ADS IN APPS INVENTORY OVERVIEW Advertise in apps across multiple devices on Windows PCs, tablets and phone. Inventory for Windows apps includes Owned & Operated (e.g. MSN, Skype, Xbox) and App Network which includes featured applications from the Windows App Store. GLOBAL REACH ON APPNEXUS: 3.7B + 5.6B + impressions per month on Owned & Operated (MSN, Skype, Xbox) impressions per month on Windows App Network WINDOWS ADS IN APPS OFFERING CONTAINS MSN Premium content, rich contextual experiences. MSN offers environments across News, Money, Weather, and Sports. Skype A premium communication service providing meaningful connections for users through phone calls, messaging, and sharing. Xbox - Highly engaging games, music, and video that generate high volumes of engaged user traffic. Windows App Network Thousands of apps developed by a broad spectrum of high quality developers, which offers advertisers relevant users, categories and reach. Including apps like Shazam, AccuWeather, TMZ, TopGear News, Men s Health, and more!
WINDOWS ADS IN APPS CREATIVE SPECS PUBLISHER 300x250 728x90 320x50 300x600 Windows O&O Windows AppNetwork Windows Phone AppNetwork NOTE SSL creative required. STEPS TO TARGET WINDOWS https://wiki.appnexus.com/display/console/buying+microsoft+windows+app+inventory Upon building your campaign, in the Targeting section, ensure your campaign s Supply Type includes Apps Placements.
WINDOWS ADS IN APPS STEPS TO TARGET WINDOWS (cont d) In the Inventory Targeting dialog, under 3rd Party Inventory > Sellers, search for "Microsoft Advertising Exchange" seller. Include the seller "Microsoft Advertising Exchange (280)" by clicking on the green checkmark icon. Then still in the Targeting section, navigate to System. Select OS Family, include Microsoft Windows.
WINDOWS ADS IN APPS STEPS TO TARGET WINDOWS (cont d) If interested in demographic targeting, navigate to the Partners tab then Packages Marketplace. On the left pane, select the Select Sellers button under Specific Seller Packages. Here, search under the All tab for Microsoft Advertising Exchange 280 and Include in your Sellers. Once Console has refreshed, search or filter for the packages which contain the desired demographic targeting package. Upon finding the desired demographic, select Add to Cart.
WINDOWS ADS IN APPS STEPS TO TARGET WINDOWS (cont d) To finalize the process, select Get Deals. The Deal ID will appear to be targeted against in the campaign. Select the Target Now! Button to choose your existing campaign to apply the targeting against. Navigate to the campaign and select the Campaign Type section to reveal the campaign options. Make sure that Buy using deal targeting is selected. CONFIRM DEAL TARGETING In the Deal Targeting section, select the Edit button and confirm the desired Deal ID is enabled.