Strategic Partnerships 2017
THE POWER OF LGBTQ CINEMA Frameline s mission is to change the world through the power of queer cinema. With its distinguished 40-year history as a media arts non-profit, Frameline remains at the forefront of presenting diverse LGBTQ films to a discerning and influential audience demographic through the following programs: EXHIBITION Frameline San Francisco International LGBTQ Film Festival, founded in 1977, is the largest, longest-running and most widely recognized LGBTQ film exhibition event in the world. Frameline Encore is a free year-round Bay Area film series featuring diverse, socially relevant works. DISTRIBUTION Frameline Distribution, established in 1981, is the only nonprofit distributor solely catering to LGBTQ film. Frameline s collection is home to over 250 award winning films. EDUCATION Youth In Motion provides free LGBTQ-themed movies, with professionally created curricula and action guides, to student clubs and educators in middle and high schools across the country. Youth in Motion now supports over 900 schools in all 50 states! Frameline Voices is Frameline s renowned digital platform for free viewing of the best LGBTQ films online, on TV, and mobile devices. Films from the Frameline Voices collection have been viewed in every country in the world, reaching over 1 million viewers. FILMMAKER SUPPORT Frameline Completion Fund annually awards much-needed grants to filmmakers for assistance with their final editing and post-production work. Since 1990, more than 125 films and videos have been completed with assistance from the completion fund, with many going on to receive national exposure. Strategic Partnerships 2017 2
THE LGBTQ COMMUNITY BY THE NUMBERS BUYING POWER LGBTQ adults in the U.S. were estimated to represent over $830 billion in total buying power 1, making them a powerful market force companies can't afford to overlook. THE VALUE OF INCLUSIVITY Inclusive companies find that publicizing their support of the LGBTQ community boosts their standing among consumers across the board. Frameline members and guests at the Frameline40 Opening Night Gala. BRAND LOYALTY 74% 75% 64% 71% of LGBTQ adults are likely to consider brands that support nonprofits and/or causes that are important to them as an LGBTQ person. 2 of heterosexual adults say they are more likely to consider a brand known to provide equal benefits for their employees. 2 1 Witeck Communications 11/18/2013 2 Harris Interactive, 7/18/2011 3 The Huffington Post, 10/16/2013 4 Community Marketing, Inc., 7/2012 of gay men and 65% of lesbians are likely to make a point of telling their friends about a brand they like, well above the average of all U.S. consumers. 3 of LGBTQ adults said they are likely to remain loyal to a brand that they believe to be very friendly to the LGBTQ community, even when less friendly companies may offer lower prices or greater convenience. 4 Strategic Partnerships 2017 3
Castro Theatre marquee at Frameline40 Opening Night, June 16, 2016. The San Francisco International LGBTQ Film Festival is the worldʼs largest and most prestigious LGBTQ film event, screening a record number of both U.S. and world premieres, and hosting numerous branded events activating direct audience and volunteer engagement. The Festival coincides with San Francisco s official LGBTQ Pride Month celebrations, extending the Festival s potential marketing reach to over a million Pride visitors throughout its run. Strategic Partnerships 2017 4
2016 FESTIVAL STATS AT-A-GLANCE Festival attendance of over 60,000 155 films 5 theaters in San Francisco Bay Area 480 volunteers Guests celebrate at Frameline40 Opening Night Gala. ATTENDEE DEMOGRAPHICS AGE 18-44 34% GENDER 45-54 33% 55+ 33% 63% 91% Extremely likely to do business with a Frameline sponsor Returning Festival attendees FEMALE 31% MALE 61% 49% Individual income >$75K Strategic Partnerships 2017 5
FESTIVAL SPONSORSHIP OPPORTUNITIES EXCEPTIONAL EXPOSURE Frameline s Festival brings your brand face-to-face with brand loyal, highly discerning, LGBTQ consumers. Frameline s Integrated Marketing delivers exceedingly high profile brand positioning through multiple channels: on-site, online, social media, street promotion and print advertising. The Frameline Festival connects your brand directly with the LGBTQ demographic in a personal and strategic way. FESTIVAL ON-SITE DIRECT MARKETING: Exclusive sponsor category rights Onscreen logo presentation prior to all Festival screenings Integrated promotional opportunities at sponsored screenings and Festival events Brand presence on event signage at all Festival venues and screenings FESTIVAL INTEGRATED MARKETING PLATFORMS: Program Guide/Advertising Frameline web site, Frameline Fest mobile app, social media & enews Street promotion Sponsor posters Print advertising Press campaign EXCEPTIONAL SERVICE Frameline s sponsorship program is among the most respected in the LGBTQ community. Frameline prides itself on exceptional service, reporting, and the longevity of its partners, with a 85% sponsor retention rate. Strategic Partnerships 2017 6
FESTIVAL SPONSORSHIP OPPORTUNITIES Frameline s Festival offers both cash and in-kind sponsorship packages that can be custom tailored to meet your brand and community outreach goals, and maximize your exposure throughout the Festival. Strategic Partnerships 2017 7
SPONSORSHIP LEVELS Cash sponsorship levels are outlined below. Please contact our team to discuss in-kind sponsorship opportunities. PRESENTING: $125k Exclusive Festival partner with comprehensive brand exposure across all platforms (print, digital, social, film, on-site). Options include: exclusive branding & customized naming opportunities, custom promotional trailer presentation, venue signage, premium giveaways, VIP event and ticket package, 5-6 top tier sponsored Festival screenings. GRAND: $70-$90k Priority Festival partner with comprehensive brand exposure across all platforms. Options include: exclusive branding & customized naming opportunities, custom promotional trailer presentation, venue signage, premium giveaways, VIP event and ticket package, 3-4 high-profile sponsored Festival screenings. PREMIER: $30-$60k Extensive integrated brand exposure across all Frameline platforms (print, digital, social, film, on-site) with creative add-on opportunities for select Festival events and screenings. Exclusive branding opportunities, custom promotional trailer presentation, VIP event and ticket package, 2-3 high-profile sponsored Festival screenings. MAJOR: $15-$25k Brand awareness across select platforms, creative add-on opportunities for select Festival events and screenings, VIP event and ticket package, 2 sponsored screenings. SIGNATURE: $5-$10k Custom brand awareness package across select platforms, on-site add-on promotional opportunities, VIP event and ticket package, 1-2 sponsored screening(s). ASSOCIATE: $3-$4k Targeted brand awareness package across select Festival platforms, VIP event and ticket package,1 sponsored screening. Top: Guests at Frameline40 Opening Night Gala Middle: Frameline40 VIP Event tickets Bottom: Red carpet arrivals for Check It screening at Frameline40. Strategic Partnerships 2017 8
FRAMELINE41 SPONSOR BENEFITS ONLINE, EVENT & PRESS PROMOTION ADVERTISING DIRECT MARKETING HOSPITALITY Category Exclusivity Film Screening(s) Festival Programs & Events Placement (Print & Digital) Screening Placement (Print & Digital) In-theater Slideshow Slides Website Slideshow Festival Trailer Festival Step & Repeat Placement Custom Press Release Inclusion Press Release Placement Sponsor Press Release Acknowledgment Program Guide Ad Pre-Screening Promo Video In-Theater Slideshow Ad Festival Street Posters Public Transit Posters Café Posters enews Feature Ad Social Media Blasts Branded Event Space Castro Theatre Marquee Placement Onsite Activation(s) Venue Signage Sponsor Priority Passes Sponsored Screening Reserved Seating Sponsored Screening Tickets Film Screening Ticket Vouchers Exclusive Event Invitations PRESENTING $125K 5-6 6 singular Full Page + Inside Front Cover 60 sec 60 sec 60 sec 30 sec 30 sec 6 annually 16 GRAND $70-90K 3-4 4 singular Full Page + Back Cover 4 annually 12 PREMIERE $30-60K 2-3 3 singular 1-2 pages 1/2-1 page 1/2 page 1/4 page 3 annually 10 MAJOR $15-25K 4 3 2 1 2 2 singular Name 2 April - July 8 SIGNATURE $5-10K 1-2 1 singular Name 1 April - July 6 ASSOCIATE $3-4K 1 1-2 category Name 4 Strategic Partnerships 2017 9
VIP EVENT & TICKET PACKAGES Frameline41 sponsorship includes custom-tailored VIP Event & Ticket packages which provide access to key Festival events. Festival events offer ample opportunity to connect with influential SF/Bay Area stakeholders, including other corporate partners, high end donors, political representatives, city officials and members of the film industry, media, and community organizations. VIP EVENT PACKAGE* Opening Night Film & Gala June 15, 2017 Closing Night Film & Gala June 25, 2017 Corporate Sponsors Lunch May, 2017 Festival Launch Party May, 2017 Select Festival Parties 4-6 events * Ticket and invitation packages vary dependent on sponsorship level VIP TICKET PACKAGE* VIP Access to sponsored screenings Sponsor Priority Passes, Castro Passes Festival tickets to individual screenings Invitations to year-round preview screenings Director Clea Duvall and star Natasha Lyonne on the red carpet at The Intervention screening at Frameline40. Twiggy Pucci Garçon of Kiki takes the dance floor at Frameline40 Opening Night Gala. Cast and director of Looking on the red carpet at the world premiere at Frameline40 Closing Night. Strategic Partnerships 2017 10
YEAR-ROUND OPPORTUNITIES Extend your brand s reach in the LGBTQ community by engaging with Frameline s ongoing, innovative, vital LGBTQ media programs. Frameline sponsorship packages can be upgraded to include additional opportunities for year-round brand exposure via the following programs: Frameline Distribution, established in 1981, is the only nonprofit distributor solely catering to LGBTQ film. Frameline s collection is home to over 250 award winning films. Youth In Motion provides free LGBTQthemed movies, with professionally created curricula and action guides, to student clubs and educators in middle and high schools across the country. Youth in Motion now supports over 900 schools in 50 states! Frameline Completion Fund annually awards grants to filmmakers for assistance with their final editing and post-production work. Since 1990, more than 136 films and videos have been completed with assistance from the fund, with many going on to receive national exposure. Frameline Encore is a free year-round Bay Area film series featuring diverse, socially relevant LGBTQ works. Frameline Voices is Frameline s renowned digital platform for free viewing of the best LGBTQ films online, on TV, and mobile devices. Films from the Frameline Voices collection have been viewed in every country in the world, reaching over 1 million viewers. Strategic Partnerships 2017 11
CONTACT Collaborate with our team to create a custom sponsorship package that meets all of your corporate and community goals. DAVID WARCZAK Director of Marketing & Strategic Partnerships 415.703.8650 x322 dwarczak@frameline.org To see more of the Frameline experience, FOLLOW US: /frameline /framelinefest @framelinefest Strategic Partnerships 2017 12