Ten Years in the Mix!!! The Kinfolks Soul Food Festival
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2 Ten Years in the Mix!!! The Kinfolks Soul Food Festival Soul food cuisine has its roots in the American south and boast a selection of food that is traditional to the taste bud of African-Americans. Kinfolks Foundation, Inc. presents The Kinfolks Soul Food Festival which fuses the tradition of good food, good music, good information, and good times. From April through November the Festival presents Grammy Award-winning current and classic R&B artists. Although the food and entertainment is the attraction, the purpose of The Kinfolks Soul Food Festival is to unite community-based agencies on-site to educate and inform consumers about health and wellness, financial literacy, workforce development, family intervention and/or voter registration. The Kinfolks Soul Food Festival is the largest urban festival in the country. Launched in 2006, more than 1,000,000 consumers have attended the Festival. The Festival has been recognized as "Festival of the Year" by the U.S. Department of Commerce. In 2013 The Kinfolks Soul Food Festival was presented in 10 markets to enormous crowds and 2015 marks a monumental milestone as the Festival has increased its footprint at a rate of100% by tactically adding 10 new markets for a total of 20 festivals with marketing and advertising in 115 cities. #We invite you to showcase your brand as an integrated sponsor and marketing partner in You'll be happy that you didl"
3 About Us The Kinfolks Foundation, Inc. was founded by Pat Williams and is based in Jacksonville, Florida. The Kinfolks Soul Food Festival was created with the objective of creating a fun environment where people can come together for major entertainment with family and friends and reconnect to long lost friends and classmates while gaining valuable information that will empower them to elevate their way of life. The Kinfolks Soul Food Festival is an economic generator in that it is responsible for employing more than 200 people in every market on the tour including jobs in production, staging, sound, lighting, event staffing, transportation, street promotions, security, traffic control, EMS, clean up, and more. The Festival attracts attendees within a 3-hour radius and has a direct positive impact on tourism in every market. Additionally, the Festival partners with select non-profit agencies that provide information to attendees pertaining to health and wellness, financial literacy, workforce development, and family intervention. Kinfolks Foundation, Inc W. 20th Street Jacksonville, Florida
4 What s Behind the Numbers? Race Gender AfricanAmerican Female 18% Male 82% Caucasion, Hispanic or other 40% 60% Household Income Level of Education Bachelor's Degree or Higher 15% 25% 60% 24% Associate's Degree or some college Age 36% High School Diploma 25% 10% k - 55k 40% 56k - 74k 75k+
5 Party s On!!!
6 Title Sponsor SPONSORSHIP FEE: $75,000 per event One (1) available RIGHTS, MARKS & EXCLUSIVITY CATEGORY EXCLUSIVITY Rights to the Soul Food Festival property mark and logo in pre-approved advertising, marketing and packaging material Right to activate a co-branded promotion utilizing the Soul Food Festival logo Right to distribute a dedicated press release announcing the partnership with prior written approval from The Kinfolk Foundation Logo on all Official Soul Food Festival signage Option to participate in the Soul Food Festival survey program capturing demographic information of guests ON-SITE ENTITLEMENTS Six (6) sixty (60) second company spots on state of the art video walls. All spots must have prior approval by the Kinfolk Foundation, Inc. (Sponsor s cost) Video presentation to welcome the audience Exclusive Live Stage Mentions as the Title Sponsor Four (4) 10 x 10 vendor booths HOSPITALITY Opportunity to secure Exclusive Sponsorship of VIP Hospitality Area (additional fee) Thirty-two (32) invitations with RESERVED SEATING to catered Sponsor VIP area, the perfect atmosphere to entertain clients, meet VIP guests and elected officials Thirty-two (32) PRIME RESERVE tickets Thirty-two (32) RESERVE tickets Eighty (80) General Admission tickets Thirty-two (32) invitations to the Soul Food Comedy Jam MEDIA ENTITLEMENTS Every print, radio, television and web ad featuring the name and/or logo of the Title Sponsor Links from the Soul Food Festival website ( to the sponsor s site Print Media Radio and Television Media Sponsor tag ID on a minimum of fifty (50) shared promos to air on a designated radio station and television station Grassroots Marketing & Promotion (Pre-Event) Logo ID on minimum of 10,000 postcards to be distributed by Soul Food Festival street teams throughout regional area of city Postcards will feature a dedicated position for the Title Sponsor PUBLIC RELATIONS Recognition in all Soul Food Festival regional and national press releases Logo ID Inclusion in all press releases Sponsor will be included in all promotional e-vites
7 Presenting Sponsor SPONSORSHIP FEE: $50,000 per event Four (4) available We love Soul Food RIGHTS, MARKS & EXCLUSIVITY CATEGORY EXCLUSIVITY Rights to the Soul Food Festival property mark and logo in pre-approved advertising, marketing and packaging material Right to activate a co-branded promotion utilizing the Soul Food Festival logo Right to distribute a dedicated press release announcing the partnership with prior written approval from The Kinfolk Foundation Logo on all Official Soul Food Festival signage Option to participate in the Soul Food Festival survey program capturing demographic information of guests ON-SITE ENTITLEMENTS Four (4) sixty (60) second company spots on state of the art video walls. All spots must have prior approval by the Kinfolk Foundation, Inc. (Sponsor s cost) Video presentation to welcome the audience Exclusive Live Stage Mentions as the Presenting Sponsor Two (2) 10 x 10 prime vendor booths HOSPITALITY Opportunity to secure Exclusive Sponsorship of VIP Hospitality Area (additional fee) Sixteen (16) invitations with RESERVED SEATING to catered Sponsor VIP area, the perfect atmosphere to entertain clients, meet VIP guests and elected officials Sixteen (16) PRIME RESERVE tickets Sixteen (16) RESERVE tickets Forty (40) General Admission tickets Ten (10) invitations to the Soul Food Comedy Jam MEDIA ENTITLEMENTS Every print, radio, television and web ad featuring the name and/or logo of the Presenting Sponsor Links from the Soul Food Festival website ( to the sponsor s site Print Media Radio and Television Media Sponsor tag ID on a minimum of fifty (50) shared promos to air on a designated radio station and television station Grassroots Marketing & Promotion (Pre-Event) Logo ID on minimum of 10,000 postcards to be distributed by Soul Food Festival street teams throughout regional area of city Postcards will feature a dedicated position for the Presenting Sponsor PUBLIC RELATIONS Recognition in all Soul Food Festival regional and national press releases Logo ID Inclusion in all press releases Sponsor will be included in all promotional e-vites
8 Platinum Sponsor SPONSORSHIP FEE: $25,000 per event Four (4) available RIGHTS, MARKS & EXCLUSIVITY CATEGORY EXCLUSIVITY Rights to the Soul Food Festival property mark and logo in pre-approved advertising, marketing and packaging material Right to activate a co-branded promotion utilizing the Soul Food Festival logo Right to distribute a dedicated press release announcing the partnership with prior written approval from The Kinfolk Foundation Logo on all Official Soul Food Festival signage Option to participate in the Soul Food Festival survey program capturing demographic information of guests HOSPITALITY Opportunity to secure Exclusive Sponsorship of VIP Hospitality Area (additional fee) Eight (8) invitations with RESERVED SEATING to catered Sponsor VIP area, the perfect atmosphere to entertain clients, meet VIP guests and elected officials Eight (8) PRIME RESERVE tickets Eight (8) RESERVE tickets Twenty (20) General Admission tickets Six (6) invitations to the Soul Food Comedy Jam We love Soul Food MEDIA ENTITLEMENTS Links from the Soul Food Festival website ( to the sponsor s site Print Media Radio and Television Media Sponsor tag ID on a minimum of fifty (50) shared promos to air on a designated radio station and television station Grassroots Marketing & Promotion (Pre-Event) Logo ID on minimum of 10,000 postcards to be distributed by Soul Food Festival street teams throughout regional area of city PUBLIC RELATIONS Recognition in all Soul Food Festival regional and national press releases Logo ID Inclusion in all press releases Sponsor will be included in all promotional e-vites
9 Gold Sponsor SPONSORSHIP FEE: $10,000 per event Six (6) available RIGHTS, MARKS & EXCLUSIVITY CATEGORY EXCLUSIVITY Rights to the Soul Food Festival property mark and logo in pre-approved advertising, marketing and packaging material Right to activate a co-branded promotion utilizing the Soul Food Festival logo Right to distribute a dedicated press release announcing the partnership with prior written approval from The Kinfolk Foundation Logo on all Official Soul Food Festival signage Option to participate in the Soul Food Festival survey program capturing demographic information of guests We love Soul Food HOSPITALITY Opportunity to secure Exclusive Sponsorship of VIP Hospitality Area (additional fee) Six (6) invitations with RESERVED SEATING to catered Sponsor VIP area, the perfect atmosphere to entertain clients, meet VIP guests and elected officials Ten (10) PRIME RESERVE tickets Eight (8) RESERVE tickets Ten (10) General Admission tickets Six (6) invitations to the Soul Food Comedy Jam MEDIA ENTITLEMENTS Links from the Soul Food Festival website ( to the sponsor s site Print Media Radio and Television Media Grassroots Marketing & Promotion (Pre-Event) Logo ID on minimum of 10,000 postcards to be distributed by Soul Food Festival street teams throughout regional area of city PUBLIC RELATIONS Recognition in all Soul Food Festival regional and national press releases Logo ID Inclusion in all press releases Sponsor will be included in all promotional e-vites
10 Silver Sponsor SPONSORSHIP FEE: $5,000 per event Eight (8) available RIGHTS, MARKS & EXCLUSIVITY CATEGORY EXCLUSIVITY Rights to the Soul Food Festival property mark and logo in pre-approved advertising, marketing and packaging material Right to activate a co-branded promotion utilizing the Soul Food Festival logo Right to distribute a dedicated press release announcing the partnership with prior written approval from The Kinfolk Foundation Logo on all Official Soul Food Festival signage Option to participate in the Soul Food Festival survey program capturing demographic information of guests HOSPITALITY Opportunity to secure Exclusive Sponsorship of VIP Hospitality Area (additional fee) Six (6) invitations with RESERVED SEATING to catered Sponsor VIP area, the perfect atmosphere to entertain clients, meet VIP guests and elected officials Ten (10) PRIME RESERVE tickets Ten (10) General Admission tickets Six (6) invitations to the Soul Food Comedy Jam We love Soul Food MEDIA ENTITLEMENTS Links from the Soul Food Festival website ( to the sponsor s site Print Media Radio and Television Media Grassroots Marketing & Promotion (Pre-Event) PUBLIC RELATIONS Recognition in all Soul Food Festival regional and national press releases Logo ID Inclusion in all press releases Sponsor will be included in all promotional e-vites
11 Bronze Sponsor SPONSORSHIP FEE: $2,500 per event Eight (8) available RIGHTS, MARKS & EXCLUSIVITY CATEGORY EXCLUSIVITY Rights to the Soul Food Festival property mark and logo in pre-approved advertising, marketing and packaging material Right to activate a co-branded promotion utilizing the Soul Food Festival logo Right to distribute a dedicated press release announcing the partnership with prior written approval from The Kinfolk Foundation Logo on all Official Soul Food Festival signage Option to participate in the Soul Food Festival survey program capturing demographic information of guests We love Soul Food HOSPITALITY Opportunity to secure Exclusive Sponsorship of VIP Hospitality Area (additional fee) Six (6) invitations with RESERVED SEATING to catered Sponsor VIP area, the perfect atmosphere to entertain clients, meet VIP guests and elected officials Ten (10) PRIME RESERVE tickets Ten (10) General Admission tickets Six (6) invitations to the Soul Food Comedy Jam MEDIA ENTITLEMENTS Links from the Soul Food Festival website ( to the sponsor s site Print Media Radio and Television Media Grassroots Marketing & Promotion (Pre-Event) PUBLIC RELATIONS Recognition in all Soul Food Festival regional and national press releases Logo ID Inclusion in all press releases Sponsor will be included in all promotional e-vites
12 Contact Us & Let s Get Started! Pat Williams Founder & President Kinfolks Foundation, Inc. The Kinfolks Soul Food Festival (405) patwilliams@ilovesoulfood.com
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