Company Profile Of So Pure Enterprises FZC SO PURE ENTERPRISES FZC Sharjah Airport International Free Zone (SAIF ZONE) Plot No P6-044, P.O. Box: 9295, Sharjah U.A.E info@sopurewater.com www.sopurewater.com Tel: +971 6 557 9955 Fax: +971 6 557 8557
1. Business, Administrative & Contact Information a. Company Name: So Pure Enterprises (FZC) b. Business Type: Free Zone Trading Company c. Company Registration Number: 119380 d. Tel: +971 6 557 9955 e. Fax: +971 6 557 8557 f. E-mail: info@sopurewater.com g. Physical address: P6-44 SAIF Zone Sharjah Airport International Free Zone h. Postal Address: P.O. Box 9295 2. Introduction a. Company History So Pure Enterprises is a trading company in water treatment equipment that was established in 2002 in Sharjah, UAE. It initially started with the import of filtration products to cater to the needs of Water & Waste Water industry in the Middle East and the Gulf region and today is a leading water treatment solutions provider for the Industrial, Commercial and Residential markets in the UAE, GCC and other Middle Eastern countries. b. Company Activity So Pure Enterprises is the supplier of world renowned and trusted water and waste water equipment and products namely from Dow, Pentair, Protec Arisawa, MMP and CHF. So Pure Enterprises is the main distributor of these products in the UAE and Iraq.
3. Strategy a. Vision Statement We aim is to have enhanced business relations with the world renowned manufacturers which will benefit our customers. b. Mission statement To assure quality and to improve the accessibility to cleaner and fresher water c. Values We believe in increasing customer s choice and providing easier access to the best available world-class quality products. d. Business Goals & Objectives Increase the range of water and waste water equipment and products from the best available brands worldwide e. Business strategy So Pure business strategy is through diversification it increases the product lines available in the water industry by making partnership with the best available brands in the industry. f. Economic Intent So Pure is a profit making company with best price for best quality available g. Financial Resources So Pure has always fulfilled the financial commitments and obligations. It has established very strong, trusting and professional relationships with its bankers, suppliers and customers. 4. Business Concept a. Business Concept Trading with water and waste water equipment and products b. Products RO and UF Membranes; Membrane Pressure Vessels / Housings; FRP Tanks; Dosing Pumps; Cartridge and Bag Liquid Filter Housing (SS, FRP and UPVC); Stainless Steel Housing; Control Valves; Cartridge Filter Bag Filter c. Services Design of the plant Start-up & commissioning supervision Technical support & trouble shooting After Sales Service Operation & Maintenance Installation
Testing / Commissioning Technical support d. Business competitiveness We have a strong partnership with the major brands in the business; we have exclusivity agreements to sell their selected products in the region we trade in. Dow: DOW FILMTEC Reverse Osmosis Membranes & Ultrafiltration modules, We are the Main Distributor for the Dow Filmtec and UF Products in the UAE and Iraq. Protec Arisawa: Membrane Pressure Vessels, We are the Main Agent for Protec Arisawa membrane pressure vessels in the UAE and Iraq. Pentair: Pressure Tanks, We are the Sole Agent for Pentair Tanks China products in the UAE and Iraq. MMP: Filter Cartridges, We are the Sole Agent for MMP products in all the GCC, Middle East countries and Iraq. CHF: (NEW) Filter Housing, We are the Sole Agent for CHF Huaheng products in all the GCC, Middle East countries and Iraq. e. Quality Policy & Objectives Member of the Water Quality Assurance Under process of ISO 9001 certification Our products partners have their own certifications like WQA, ASME, NSF, ANSI standards, ISO 9001 and MOH f. Service Pledge To provide products and services through a process that exceeds customers satisfaction. We deliver the right products and services to the customer at the right time, quality and price. g. Business Model We are a centralised business based in a Free zone
5. Management & Ownership a. Management structure Chairman of the Board Human Resources Manager Executive Secretary Accounts Purchasing Marketing Sales & Logistics Manager Manager Manager Engineering Team b. Ownership Structure 100% ownership, Free Zone c. Chairman of the Board and Chief Executive d. Management Accounting Manager Purchasing Manager Business and Marketing Manager e. Office and Administrative Personnel Executive secretary f. Sales Team g. Logistics Team
6. Current Customers a. Municipalities in UAE: Abu Dhabi, Dubai, Sharjah, Fujairah and Iraq: North and South Baghdad, Basra. b. Ministries in Iraq: Water Resources, Oil, Electricity, Industry and Minerals c. Authorities: Water Authorities in the UAE: FEWA, ADEWA, SEWA, DEWA. d. Original Equipment Manufacturers (OEM): Metito (Overseas) Ltd PACT Engineering (FZC) Veolia Water Systems (Gulf) FZC Salam Enterprises LLC Thank you for taking the time to go through our business profile. If there are any questions or comments, please feel free to contact us.