The telemetry debate Dr Will Murray Interactive Driving Systems Loughborough University will.murray@virtualriskmanager.net www.fleetsafetybenchmarking.net Fleet Forum Conference Rome, June 2015
Contents Context Telemetry: Uses Advantages & disadvantage Barriers to implementation Next steps
Context Societal, legal, business & financial reasons to focus on fleet SHEM
Telemetry is currently a hot topic What is telemetry? Who has what currently?
Telemetry debate In-vehicle telemetry/cameras are the next BIG thing in fleet SHEM?
Telemetry device types Hardwired Boxes OBD Plug & Play P&P Dongles Mobile Devices Pros Fixed hidden box less susceptible to tampering Suitable for vehicles that required constant online command and control Accesses to vehicle Canbus data including additional box features e.g. accelerometers / crash detection Options for additional bolt on options e.g. driver IDs Bespoke software can be developed / remote upgrades / changes made to polling data Suited to the Corporate / Mega Fleet market Easy to install (driver / dealer) / remove at any time (including during routine SMR). Suited to inlife fitting Can be adapted into visual in-vehicle driver aids Access to vehicle Canbus data including additional box features e.g. accelerometers / crash detection Bolt on options available e.g. driver IDs Customisable / bespoke software can be developed / box specs tweaked. Simple and cost effective solutions for location and mileage data (additional in-vehicle business / private use can be selected) Very easy install / de-install Cheap cost effective applications entry level intro into telemetry More Apps appearing on the market Combines well with existing mobile / smart phones and wider apps. E.g. sat nav, fleet management May become more powerful as smart phone growth accelerates. Technology utilised in wider client vehicle / handheld systems. Cons Can be very expensive for complex units Requires engineer install / de-install (or box crashed at end of life) Has previously caused some issues during SMR Perception of a difficult solution to buy into and hassle to set up Concerns around invalidating manufacturer warrantees Data ownership/protection issues when the vehicle is de-hired if the box is left in Easy to remove by drivers / SMR suppliers Lower resolution / remediation costs for tampering / damage A few vehicles may have restricted access to OBD ports and require technician support Concerns on invalidating manufacturer warrantees (less so that hard wired) Less barriers to swap suppliers by customers Limited / no vehicle Can data 12V supply, means very easy to pull out / conflicts with wider driver desire for 12v socket use Accuracy of some measured parameters below premium OBD units. Customisable / Market costs appear expensive against OBD Plug & Play Relies on availability of GPS signal Largely untested within the market Can sometimes need driver intervention to download data directly to PC Limited functionality Accuracy of measured parameters below premium units (especially if non GPS) Requires signal and data allowance Not connected to the vehicle so reliance on driver having a smartphone with them Excludes: OEM in-built telemetry & driver safety systems built into vehicles Premium planning, proof of delivery systems that often combine with telemetry
Uses & benefits of telemetry?
Uses & benefits of telemetry Fleet Consultancy Accurate fact based data Proactive Fleet / Sales Management Positive influence on client policy and actions Labour efficient fleet management Proactive contract re-scheduling Operational Control Job Allocation / Driver IDs Route Planning Security, tracking, geo-fencing Out of hours control / Lone Workers Start - Stop / Working Time Directive Advanced Navigation In vehicle messaging Exception alerts Proactive Service / Maintenance Pre-emptive maintenance (diagnostics) Servicing cost control and authorisation Roadside Assistance Proactive downtime management Reduced wear and tear Positive impact on residual values Customisable alerts Future Road / rental pricing Car Sharing Embed OEM car telemetry Supplier data Vehicle reliability Wear and tear analysis Vehicle benchmarking Internal pricing / RV adjustments Risk Management Driver & Journey - behavioural analysis Real time feedback to drivers Event management Insurable risks Links to wider duty of care programmes Links to wider sustainability programmes Connect Data Via In Vehicle Telemetry [ Management Information ] Influence driver / decision maker behaviour optimise fleet behaviour Commercial Vehicles Integration of existing OEM telemetry Collision Services Crash detection Roadside Recovery Emergency Response Evidence collation Fraud management Driver protection Claims defence Sustainability Carbon Reporting Travel reduction Driver efficiency Car/Van Rental Vehicle charging Collection / delivery Proactive maintenance / down time management Fuel Management Driver efficiency Real time feedback to drivers Vehicle idling Sustainability carbon footprint Fleet Utilisation and Asset mgnt. Fleet reduction / redeployment Optimise through pool fleet management / vehicle clubs Insurable Risk Insurance pooling / premium discounts Links to owned insurance Young Driver controls Engine Control Unit (ECU) mapping Mileage Capture / Compliance Expense validation & cost control Time efficiency P11D / tax validation HMRC Compliance
Telemetry evaluation BEHAVIOR CHANGE Performance Analytics: March December, 2014 ALL XX Drivers * Aggressive Events / 100 Miles Driven Speeding Events >15mph over the limit Speeding Events >10mph over the limit Reversing Idling Harsh Acceleration Harsh Braking Harsh Cornering Seatbelt Usage 70.09% Reduction 91.87% Reduction 77.71% Reduction 46.67% Decrease (No Target) 60.53% Decrease (No Target) 20% Increase 25% Reduction 218% Increase 77.69% Improvement in Usage Sales representatives in company cars Telemetry devices used as intervention for 10% of drivers most at risk
Barriers to implementing telemetry?
Drill or hole? Barriers Poor procurement/ planning/pilot/consultation/use Monitoring vehicle or driver (unique ID) Privacy issues Data quality, overload, transfers & use Union/big brother/spy in the cab Does not in itself change behaviours Not a panacea or substitute for management One element of effective fleet management * *
Systematic program evaluation
Gap analysis: www.fleetsafetybenchmarking.net
Summary & next steps Societal, legal, business & financial rationale to address current issues in motor risk management Telemetry has many potential uses & benefits as one element of effective fleet management Debate: Yes provides the starting point for business case No shows potential barriers to implementation & identifies importance of systematic process Systematic, data led, planned approach required