S O L U T I O N S UGO, the new generation of in-flight entertainment systems www.ugo-ife.com Created by Display Interactive Copyright 2014 - All rights reserved
UGO A radical change UGO brings a revolution in the field of in-flight entertainment systems as it provides the best customer experience on the market today. All airlines are now offered the chance to transform their in-flight entertainment in order to fully satisfy their clients, develop customer loyalty and generate ancillary revenues. At affordable cost.
Contents WHAT YOU NEED TO KNOW ABOUT UGO 05 INTRODUCING UGO 06 07 07 UNLIMITED WIRELESS FREEDOM A UNIQUE SERVICE ORIENTATION HOW DOES IT WORK? 08 09 09 REDUCED INSTALLATION & MAINTENANCE COSTS CREATING A NEW SALES CHANNEL CUSTOMER IDENTIFICATION & DISCOVERY 10 5 COMPONENTS FOR A TUNRKEY SOLUTION 12 UGO GIVES BACK TO AIRLINES THE CONTROL OF THEIR PASSENGERS DIGITAL EXPERIENCE 14 16 ABOUT DISPLAY INTERACTIVE CONTACT Copyright Display Interactive - 7 avenue du Fort 92120 Montrouge - France www.display-interactive.com - www.ugo-ife.com
4 UGO SOLUTIONS Contents and services tailored to your passengers needs, delivered to their personal electronic devices, whatever they are, whatever operating system they run.
BEGINNINGS ARE ALWAYS A VERY SPECIAL MOMENT At Display Interactive, we have spent our last 15 years immersed into the 21st century exciting multi-screens environment, innovating continuously for major consumer brands in the field of customer experience. Therefore, launching a solution like our UGO line of products and services here, at Aircraft Interiors 2014, is really an exciting moment for all of us. UGO is more than a simple WiFi enabled IFE platform. It brings to your passengers an impressive range of carefully selected and value- added services, inspired by the web environment, but with no need of ground connectivity. Contents and services tailored to their needs, delivered to their individual electronic devices, whatever they are, whatever operating system they run. Fresh contents, seamlessly updated at station or down line. For your company, that means new opportunities for ancillary revenues. And a full continuity of services with your ground offer, because your passenger s experience does not just start when all doors close and is much, much larger than gate-to-gate service. We have been preparing hard for about two years. Our back- office solution has already been in operations for 18 months. The front-office components will be equipped on several aircraft by the end of the year. Our ergonomics and technical skills have been challenged with a couple of major airlines, and we developed valuable assets in intellectual property. So, we feel a nice sense of achievement, and are thrilled by this very special beginning in Hamburg. No doubt that UGO will change the way passengers and airlines look at in-flight entertainment services. Coming from the web environment, we are lean. We hate fat. We hate constraints. We love open environments. We are keen on innovation, on customer experience. We believe in long- term relationships. Mutual trust. Transparency. Efficiency. Tailored service. If these words ring a bell, if getting your IFE team empowered and focusing on services rather than technical issues, if rolling-out IFE service outside of the long- haul routes is important to you, if your IFE and customer experience projects have been dismissed because of absurdly high costs of investment or over-complex technical hurdles, then please come and discuss with our team. This might be a new beginning, and a very special moment for all of us. Thierry Carmes Strategy & Development Director 5
UGO, unlimited wireless freedom user-friendly design HD quality movies Watching films in HD, listening to music of course, these remain essential. But UGO intends to go one step further in proposing more innovative services, such as arranging one s own photo album, chatting with other passengers, interacting with a 3D air map, or ordering duty free products. These services as well as many others are the core of UGO offer, and available in three different packages: UGO Entertainment, UGO Business et UGO Premium. 6 UGO SOLUTIONS
A unique value-added services approach UGO intuitive ergonomics fulfills all of the clients expectations and ensures satisfaction during the flight. Contents updated at EACH round trip flight A multitude of innovative services : In flight LinkedIn, Travel log, on board SMS, lost LUGGAGE and more. in-flight payment system Intuitive ergonomics UGO is adaptable on all kinds of aircraft and can support any language. UGO is branded with your airline signature, colors and visuals. Most of the contents are automatically updated at every round trip and can be contextualized according to destination, class, or specific event. How does it work? UGO is independent of plane facilities and deals directly with passengers devices A simple principle at the center of a global solution: a server installed on board distributes via WiFi more than 30 services and hundreds of contents, directly on passengers personal devices - smartphones, tablets and laptops - through native apps or a browser. 7
UGO, A COST KILLING SOLUTION REDUCED CAPEX AND OPEX DRAMATICALLY reduced COST OF OWNERSHIP and maintenance costs. Initial investment reduced by 75% in comparison to most systems on the market today. Fuel consumption reduced by 40 to 90 K per aircraft per year, due to weight loss as UGO eliminates embarked hardware and cables as well as it could allow your airline to go paper-free. Savings in operating expenses: licenses and operational costs are much lower by 50% to 70%--than those of currently available systems. Limited grounding of airplanes to equip solution (48 hours). 8 UGO SOLUTIONS
A new sales CHANNEL MAKING YOUR IFE A PROFIT CENTER, NOT JUST A COST CENTER Incremental and new top-line revenues : tablet renting, advertising, trade marketing, etc. Impulsive purchase at a click : UGO includes a secured payment system with memorization of personal and bank data to speed up the purchasing process. Inspirational services for every need can be pro-actively implemented based on advanced behavioral analysis. A 3$ PER PASSENGER ANCILLARY REVENUE MEANS UGO S ROI CAN BE OBTAINED IN ABOUT 12 months. Capex reduced -75 % Fuel efficiency TO 90K PER year Maintenance and licenses -70 % PER YEAR Grounding of airplanes 48 h vs15 DAYS A tool to identify your clients and encourage their loyalty, whether THEY ARE frequent or occasional flyers. UGO s ground components are installed on your passengers devices. Integration with airline s CRM and booking system can be implemented. Availability of a behavioral database. Availability of marketing tools for push and targeted advertising. 9
FIVE COMPONENTS FOR A TURNKEY SOLUTION UGO Hardware MATCHING AND INTEGRATING all core competences OF an IFE value chain. Hardware sourcing Supplemental Type Certificate (servers and WiFi access points, already in operations) Technical maintenance and replacement. Display Interactive is offering a turnkey solution that integrates concept, design, development, hardware integration, support and content management. However, based on your airline s needs, skills and current business partners, you can choose à la carte service in our catalogue of services. UGO Software In-flight entertainment solution, includes the overall technical software architecture, with server components and client apps, a full range of services (video streaming, interactive games, duty free, etc.), marketing statistics and a content manager allowing real time publishing. UGO SERVICES Consulting services in order to help you align UGO with your strategy, marketing and digital operations. Branding and customization. On-demand missions to design and develop additional exclusive services for your company (CRM, check-in, games, etc.). 10 UGO SOLUTIONS
UGO Contents Office UGO Update Our Contents Office service can be in charge of updating your UGO platform on a 24/7/365 basis, providing your IFE with a unique reactivity. Our team can manage and update your contents, but also ensure exhaustive quality checks and provide your marketing and finance teams with value-added back-office dashboards and processes. On-going maintenance. Updates will ensure UGO compatibility with all new devices and browsers, in their most recent version, to make sure that all of your customers take full advantage of the services you offer. 11
UGO gives BACK TO airlines the control of their client s in-flight experience A FULL RANGE solution with ANCILLARY REVENUES ENABLED services, rapid retrofit, reduced maintenance, updating of content in record time, and ENHANCED CUSTOMER INTI- MACY. An offer - WITH ITS INDUCED savings - that goes far beyond EVERYTHING currently available on the market. OUR MISSION We create value for airlines. We serve their customers in this sole objective. We contribute to their business model by helping airlines to reduce their IFE costs, gain new revenues, be more agile in their daily operations and customer interactions. QUICK NOTES ABOUT UGO Allows for custom and modular entertainment Fully independent from seat map Creates a new sales channel Based on a flexible and scalable architecture Deployed on passengers personal devices Does not require ground-connectivity. 12 UGO SOLUTIONS
Smart on board Two servers on board, using WiFi access points to provide services & contents, onto passengers personal devices Efficient on ground Additional services for passengers such as check-in, luggage tracking,, airport information, travel bookings or surveys are available. 1 BILLION Smartphones sold in 2013 all over the world 264 Millions Tablets will be sold in 2014, all over the world 278 Millions Laptops will be sold in 2014 all over the world. 75% Of passengers use their personal electronic devices during travel. 13
MorE about UGO WWW.UGO-IFE.COM an actual opportunity FOR AIRLINES to DRAMATICALLY TRANSFORM THEIR IFE BUSINESS model AND TO POSITION AS THE SOLE content PROVIDERS in a market that hasn t yet been tapped: the sky! Display Interactive Display Interactive, editor of UGO, was created in 2007 with the stated ambition to offer expertise in conception, design, and development for all digital terminals, both existing and to come. Display s comprehensive, end-to-end offer presents their clients, airline companies - or other players in the avionics & entertainment industry - with a one-stop shopping facility, from assessment and opportunity study to implementation and day-to-day operations. Display is a French company, having its registered office at 7 avenue du Fort, 92120 Montrouge, listed on the French Companies and Commercial Register of Nanterre under the number 494 141 187. More about Display: www.display-interactive.com 14 UGO SOLUTIONS
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CONTACT Tarek El Mitwalli Chief Executive Officer Cell : +33 6 77 42 97 24 E-mail : tel@display-interactive.com Thierry Carmes Strategy & Development Director Cell : +33 6 09 32 22 97 E-mail : thc@display-interactive.com