2017 Corporate Sponsorship
The BIG Picnic is Hong Kong s Biggest Community Music & Dance Festival. An outstanding community music & dance festival that welcomes all ages.
THE FESTIVAL The BIG Picnic event will be held for the second time on Discovery Bays Tai Pak beach including DDeck & the main plaza. * Experience live and original performances from Hong Kong s best and rising talent plus multiple special events leading up to the festival itself. * Become immersed with the festival spirit and its mission to encourage Hong Kong s local and independent performers to reach selection into CLOCKENFLAP (HK s Largest International Music Festival). * Make a difference as the festival counts down the sale of event wristbands donating a generous percentage of proceeds to selected Hong Kong based charities. Step straight off the DB ferry and into the festival atmosphere amongst the hustle & bustle of market stalls, the main plaza stage and a selection of international restaurants at DDeck on the bay. A few more steps through the promenades alfresco dining and you reach the beating heart of the festival on Tai Pak beach boasting professional festival stages, a big screen, beach bar & multiple food vendors, activities for kids and more.
BENEFITS FOR CORPORATE SPONSORS Relationship/business-building The Festival provides sponsors with a number of opportunities to interact with prospective and current clients. These include special events leading up to the Festival as well as the chance to attend the festival and have levels of VIP treatment for your guest. Big reach of consumers Sponsors receive repeated exposure in a variety of ways: Starting with the BIG Picnic band selection process in September, on the Festival website, in articles, in print magazines, in brochures and flyers, in the Festival program book and on signage at the festival and events in several locations. This visibility for sponsors impacts a sizeable and appealing audience of approximately 12,000 plus attendees from Discovery Bay, Hong Kong Island and the surrounding areas. The number one reason people attend the Festival is to hear outstanding musicians and watch exceptional talent in a fun family friendly setting. Other reasons for attendance is to support a local community event, taste the foods from the local restaurants, social interactions and enjoy a day in Discovery Bay. Association with a high quality, popular event The musicians and production values of the Festival are of the finest quality, assured by its highly regarded presenting partners, The Big Picnic Management Team, YRock Ltd and Hong Kong Resorts International. This reputation has been built over 10-years and the Festival s ongoing appeal is verified by the need to move to a bigger venue (Tai Pak Beach) plus The BIG Picnic s new association with Clockenflap as a stepping-stone into this International Music Festival. This strategic move will now lay the foundations for a music festival season in Hong Kong starting in October and ending with Clockenflap in late November / early December.
Recognition for enhancing cultural life in the area The festival is open to communities and schools to have access to the performing arts and residents are very grateful to those organizations that step in to fill funding gaps. Giving back to the community & respecting our environment We aim to be a green festival, minimizing plastic packaging, straws, balloon, etc as we are respectful of our environment. We provide recycling bins at several locations at the festival to ensure festival goers can recycle glass, plastic, paper & food waste. The BIG Picnic feels it is important to give back to the community and the event supports local HK Charities. We carefully select the charities each year, below are 2016 s selected local HK charities.
SPONSORSHIP OPPORTUNITIES: Beach Stage Sponsors can benefit from exclusively hosting & sponsoring the major stage, including naming rights of the stage, prominent name & logo placement. Main Plaza Stage Sponsors can benefit from exclusively hosting & sponsoring the Main Plaza stage, including naming rights of the stage, prominent name & logo placement, and main plaza focus with backdrop. Big Screen Use of the Diamond screen/video wall as a smart & social media wall for advertising, promotions and branding. Use it to create a social hub that connects the event s festival goers via social media such as Twitter & Instagram. A great strategy is to create a hashtag specific to the event as a part of the sponsorship package.
Event Map/Directory/Band Schedule Everyone needs to know what s on when and where, you most likely turned to one of the many directory signs at events to find your way. Sponsoring the Event Map You are here Directories, located in key locations on the event site increases your visibility to attendees. (Map for reference from 2016) Event Lanyards, Wrist Bands & Badges Increased visibility for sponsors to have event staff in branded lanyards, badges and wristbands. Festivalgoer s can purchase TBP Festival wristband to indicate they have contributed to the event. Number of wristbands sold will be indicated on the big screen. Wrist bands holders are eligible for sponsored prizes & giveaways, special discounted rates on food & beverage, access to the beach bar setting. Kid s Zone - This year there will children s wristbands available for sale. These wristbands will give children access to the Kid s Zone with bouncy castles, face painting and entertainment. Great way to children entertained and happy. Event T-Shirts & Booth There will be booths/marquees available for Sponsors to rent on Tai Pak Beach near the Beach Stage area. We can provide more information on request. We will have The BIG Picnic T-Shirts on sales where sponsors have the opportunity to have their logo on display ((limited quota available)
SPONSORSHIP OPTIONS Beach Stage Sponsor $250,000 - Single Sponsor Plaza Stage Sponsor $150,000 - Single Sponsor Gold Sponsor (up to 6 available) $100,000 Silver Sponsor (2 available): $50,000 Bronze Sponsor: $10,000 Donation prizes & Blue Sponsor: giveaways Benefits Beach Stage Plaza Stage Gold Silver Bronze Blue Beach stage sponsor with prominent name & logo placement on stage Main Plaza stage sponsor with prominent name & logo placement on stage Party in The Plaza Official Naming rights Selection Process Sponsor Naming rights of Charging Station or Big Screen Naming rights of Beach Bar Prominent name and logo placement on all printed materials related to event Prominent ad in Official Event Program Logo placement on banners, which serve as backdrop in all press photo opportunities Prominent Sponsor name recognition in all press releases related to event Name recognition in all press releases related to event Logo placement on PIP web site Event Page & Calendar Wristband discount sponsor
ADD ONS Estimated Values: Sponsor for a heat in Sept or October $5000 Sponsor for the final heat $7,000 VIP Tent $5000 Banner $500-$2000 (location dependant) Corporate booth $5000 Full page ad in program $4000 Band Sponsor (price per band) $5000 Map page add in program Line up page add in program $1500 (additional) $1500 (additional) Lanyard Sponsor $5000 Wrist band Sponsor (limited quota available) $10,000 Wristband added value with discount to your place of business (listed on website) TBC Sponsor the KidZone $5,000-$25,000