ESC PROGRAM MASTER IN MANAGEMENT CURRICULUM 2013-2014 30/04/2013
ESC PROGRAM 2013-2014 ESC1 1st semester MKGMKGL3G013 - Fundamentals of Marketing This topic introduces students to the key notions and concepts of marketing. It presents the main approaches of marketing history such as transactional, relational and experimental approaches. It presents also the marketing planning processes with its two strategic and operational dimensions. At the end of the course, students should be able to respond to questions such as : What is the logic, the purpose and the philosophy of marketing? How to establish a marketing strategy? How to operationalize the strategic objectives in marketing-mix strategy and actions? How to think and to establish a marketing strategy? FINFINL3G010 - Principles of Accounting This course begins with an overview of the financial statements and introduces accounting principles and procedures according to IFRS. The main purpose of "Accounting Principles" Course is to familiarize the student with the theory, resolutions, and methods of Financial Accounting. This course will: - Give you an overview on the IFRS Framework & Principles. - Present some Accounting option (IAS 32, 39, etc.). - Give you a minimum level knowledge of accounting that can be used in financial statement analysis and issued according to the IFRS. Upon successful completion of this course, your will be able to look at a set of financial statements, understand their components, and have a basic understanding of how the financial statement numbers were produced. RHMORGL3G002 - Organizations and Human Resources This course focuses on current problems encountered in companies in the field of Human Resources. It emphasizes aspects of effective human resource management and skills while pointing out the basic differences between management and organizations. Other concepts covered during the course will include; motivation, perception, emotional intelligence and
organizational structure. The fundamental objective will be to update students' knowledge of current trends in human resources as well as giving them opportunities to improve their skills in the classroom. At the end of the course, students should be able to; - Distinguish between management and leadership - Recognize different leadership styles and know how to apply them - Assimilate concepts on Leadership and Team Management - Identify different cooperate structures and be able to explain their pertinence - Understand the major theories on motivation -Integrate the notion of emotional intelligence ESOSTRL3G009 - Business Game Participants, in teams, take the direction of a virtual company. All teams compete in the same market, take strategic decisions, answer quiz in management and management exercises. This business game is designed to put into practice all the teachings in Management (marketing, management, finance...). MKGMKGL3G012 - Consumer Behaviour Résumé du cours en Anglais : This course is designed to : Help the students' understanding of the consumer to lead to good business. Consider adequately the factors shaping consumer behavior to be able to choose the right business strategy and serve a long-term competitive advantage. We will examine research in psychology, marketing, anthropology & related fields in order to learn why consumers behave in the ways they do. The students will be able to (1) ask appropriate questions about the factors affecting consumer behaviour, (2) provide accurate predictions of how consumer behaviour will change with various changes in marketing strategy. To help the students we will examine prominent theories in psychology and other disciplines that relate to consumer behaviour. We will develop the skills necessary to objectively evaluate and even conduct a personal targeted behavioural research on a product or a brand, online or offline. FINDRTL3G008 Law Principles The purpose of this course is to enable students to understand the legal method, certain legal principles, and the American legal system. Students learn legal reasoning and analysis and acquire knowledge of substantive areas of law. The course emphasizes thinking, speaking, and writing clearly. Students should leave the course with ability to recognize legal issues and discuss them intelligently.
CLTCLTL3G003 General Culture A global presentation of the main themes regarding the environmental situation of the world, using specific examples linked to some major areas of the planet. The student will then have the capacity of understanding the main worldwide issues, with a focus on the existing links between climate, economy and politics ESC 1 2 nd semester ESOLOGL3G001 - Operations Management This course introduces students to the area and techniques of Operations Management (OM) and presents a state-of-the-art view of the activities of the operations function. It covers such topics as facility location, decision analysis, project management, and inventory management. By the end of the module the student will be able to : - Appreciate the strategic role of OM for both manufacturing and service organizations in maintaining an organization's competitive edge. - Participate as team members in a OM department, undertaking various operational activities. - Apply OM methods that they have learnt to their work in other departments, such as the department of marketing. FINTQGL3G002 - Business Statistics The aim of the course is to strengthen student s ability to work with numbers efficiently and to use statistical methods and formulae to obtain analytical information which is used for Decision making. In order to achieve this goal, the course will tend to upgrade basic knowledge of statistical calculation and develop a logical, methodical and rigorous state of mind. Upon successful completion of this course, each student will be able to: Calculate simple statistical parameters (mean, median, standard deviation, etc...), Fit and interpret simple data, Summarize and analyze a group of numbers or observations, Sort and classify numerical information.
ESOECOL3G001 - Economics This course of economics aims at explaining that devising consistent company strategies requires a good understanding of the general environment of those businesses. This environment is the result of economic policies, existing market structures, behaviour of other players, etc. Therefore, the course is split into 2 parts : an introduction to general economics and a focus on industrial economy. 1 ) General economics: understanding the purpose of economics, the various approaches (micro, macro), methods (holism, individualism), models and theories (liberal, keynesian...), and their effects on economic policies (international trade, financial markets, employment, etc.) 2 ) Industrial economy: Following the theoretical approach this second part focuses on the meso level whereby the company devises its strategy. It deals with the understanding of how companies and organizations set up strategies according to the behaviour of the players and verify if those are consistent with the theory. FINFINL3G014 - Financial Analysis The course of Financial Analysis is aimed to develop critical thinking and problem solving competencies, at both the individual and group levels, of financial statement analysis, working capital management, financial ratios analysis, capital structure, capital investment decision, etc. - Understand the purpose of basic financial statements and their contents. - Describe "financial management" in terms of the three major decision areas that confront the financial manager. - Define the Working Capital, provide a clear example of the formula, and explain why it's an important concept in business. - Define, calculate, and categorize (according to liquidity, financial leverage, coverage, activity, and profitability) the major financial ratios and understand what they can tell us about the firm. - Define, calculate, and discuss a firm's operating cycle and cash cycle. - Analyze a firm's return on investment (i.e., "earning power") and return on equity using a DuPont approach. - Understand the limitations of financial ratio analysis. - Explain what a capital investment decision is and distinguish between independent and mutually exclusive capital investment projects. ESOSTRL3G007 - Entrepreneurship It is a module of awareness of entrepreneurship. Starting from the idea of a new product / service, the goal is to get the student to progressively develop a business plan and make the
best choices in all strategic areas: marketing, social and business law, accounting and finance, to ensure the viability of the project. In addition to mastering the technical aspects of a business start-up, the goal of this course is to create the desire of being a business entrepreneur and encourage students to consider entrepreneurship as a possible way on the professional level. MKGMKGL3G014 Market Research The research process is a sequence of steps that must be completed when answering a research question. Seven steps can be identified in a research process: (1) Problem formulation [What do we need to learn?], (2) Determination of the research design [What's the "best" way of learning what we want to learn?], (3) Design of data collection tools [e.g., a hard-copy questionnaire for a mail survey], (4) Sample design [e.g., "Do we really want to include male respondents in our survey about interior design?"], (5) Data collection [e.g., conducting 500 computer-assisted telephone interviews from a call center], (6) Analysis of the results [e.g., "According to the data we collected, what is the market segment most likely to buy our soon-to-be-released videogame?"], and (7) Presentation of results via a report and/or a presentation. As those seven steps are covered through lectures then simulations and ESC 2 1 st semester ESOLOGM1G002 Logistics In today's cross-linked business environment value creation is widespread among companies. For example in the automotive industry only 20-25% of the value is created by the Original Equipment Manufacturer (OEM); the other 75-80% is done by the suppliers. Therefore companies must work closely together to achieve a maximum benefit for the customer and avoiding quality problems or high costs. This course provides insights to classical planning and organization principles in supply chain management as well as modern tools to achieve a lean value stream. The underlying structures of the course are the four basic elements of the Supply Chain Operations Reference (SCOR) Model: Plan, Source, Make and Deliver. In each of the modules basic classical techniques are shown and the advancement of supply chain management are being discussed. By the end of the course the students will be able to: - Understand the necessity and the challenges of Supply Chain Management - Know different approaches how to model a Supply Chain Structure and localize the problems of Supply Chain Management - Master (some of) the basic management and planning techniques in a Supply Chain context such as logistical supplier integration, MRP/MRP II - Establish a value stream map und understand the concepts of optimizing a value stream
MKGMKGM1G021 Sales and Negotiations After setting sales and negotiation in the marketing process of an organization, being trained in the sales and negotiation techniques, practices and strategies, students will solve exercises in sales and case studies in commercial negotiations. On the basis of a case study written in collaboration with experts from the fast moving goods market, they will then train to negotiate in a team. ESOSTRM1G018 - Sustainable Development Confidential there are still a decade, the terms "sustainable development" are now widely used. They are used to such an extent that it becomes very difficult to know what they mean, what they involve, why they are ultimately important to organizations but also what may be the drifts. The course will help clarify these different dimensions and offer keys to understanding and action on issues related to this subject. - DEVELOP a general culture of that covered by the term "sustainable development"; - OWNING the tool and approaches that can be mobilized to implement them; - UNDERSTAND the advantages and limitations of these approaches. CLTCLTM1S003 European Zone (Institutions, Culture and Economy) The seminar aims at presenting: history of EU integration process; EU treaties; EU institutions and decision making process; EU policies, in particular Economic and monetary union, the single market, EU competition policy, as well as policies related to the role of the Union in the world. The aim of the seminar is to provide students with a broad understanding of the EU, its institutional set up and EU policies, while presenting the main challenges for today's Europe. ESOSTRM1S004 European Zone (Business) The aim of this course is to give students insights into the complexities of the European economic and business environment. Covering fundamental economics and business strategies prevalent in Europe, the course provides intensive and extensive knowledge that will aim at the successful management of business in Europe. Beginning with an introduction to economic and business theories, the course will provide knowledge on the structure of the European economy and the diversification of business sectors. Students will understand the intrinsic differences in the national perceptions of goods and services, and learn to undertake sector evaluations based on market characteristics and the environment of the firm.
During the course, the student will be exposed to various regions of Europe, the relevance of economic growth and decision-making power. Recognizing the impact of European economic policy forms the core of the course. This information enables the students to develop the capacity to design business strategies that will steer the company in the dynamic and competitive European environment. CLTCLTM1G004 - Contemporary Issues Presentation of the main international cooperation s, most of them being inspired by the European Union model, all trying to optimize the global development of large areas of the planet. The goal is to give the students a real ability to understand that the world is mostly ruled within large areas linking countries that share history, economics and political aims. ESC 2 2 nd semester FINFINM1S007 - Cost Management The overall objective of the course is to assist the student in developing knowledge and basic skills in Management Accounting (cost accounting) that they must master as future managers in order to be efficient in their duties. The objective of the course is to introduce the principle of Management Accounting (cost accounting) and their application to the full-cost accounting method, the partial cost calculation, and their interest for management. Each concept is discussed in the form of case studies, followed by analysis and theoretical approach of the problem addressed. MKGMKGM1G010 - Services Marketing The theme of this course is that service organizations (i.e. banks, transportation companies, hotels, hospitals, educational institutions, professional services) differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. This course develops an appreciation of how service marketing systems operate, addresses service related issues such as service design, capacity management and customer relationship management. The intent of this course is to introduce, discuss, and analyze several topics important to service businesses. The course is designed to help students understand the unique characteristics of services, the marketing challenges created by these characteristics, and effective ways to address these challenges. At the end of this course, students will be able to understand the unique challenges involved in marketing and managing services.
FINDRTM1G009 - Tax and Business Law We'll consider law as a means to understand and solve business problems. We'll concentrate on issues that involve company structure and tax rules. Real-world cases will be discussed in class and, we hope, will bring to life abstract rules or principles. Through cases, students will gain experience in solving problems in international business, in addition to developing their understanding of the business environment RHMMANM1G002 Human Resources Management This part of the course will focus on current problems encountered in companies in the field of Human Resources. It will emphasize aspects of effective human resource management and skills while pointing out the basic differences between management and organizations. Other concepts covered during the course will include; motivation, perception, emotional intelligence and organizational structure. The fundamental objective will be to update students knowledge of current trends in human resources as well as giving them opportunities to improve their skills in the classroom. At the end of the course, students should be able to; - Distinguish between management and leadership - Recognize different leadership styles and know how to apply them - Assimilate concepts on Leadership and Team Management - Identify different cooperate structures and be able to explain their pertinence - Understand the major theories on motivation - Integrate the notion of emotional intelligence ESOSTRM1G025 - Project Management The growing interest in project management stems from the pressures of modern business on the increasing complexity of products; on the demand for integrated organisational teamwork; on the dramatically shortened time-to-market periods; on the need for higher level of organisational efficiency. This course introduces the basic principles, processes, and tools of modern project management. It covers both general business project management and information technology specific project management. Strategic implications of project management to organizational strategy will be addressed. The course will also cover management issues associated with package software implementation and outsourced projects.students will use currently available project management software tools to successfully plan and execute projects.
ESOSTRM1G007 - Strategic analysis This course aims at better understanding the strategic issues of the company. His teaching is, at once, to lay the theoretical foundations of the strategy and practical through practical case studies. This course examines, in turn, different strategic choices and their deployments in enterprises. Three main objectives are targeted: - knowing how to determine the best strategy possible - The implementation of such a strategy - Know how to problematize the strategic challenges faced by a business ESC 3-1 st semester Specialization 1: IPM International Project Management FINFINM2S027 - Scope management Project scope management includes the processes and activities needed to identify, define, combine, and coordinate the various processes and project management activities. In the project management context, integration and scope include actions that are crucial to project completion, successfully managing stakeholder expectations and meeting requirements. Scope management also includes processes insuring that all the work required is successfully defined, managed and controlled. At the end of the course, students are able to : 1/ Develop project management plan 2/ Monitor and control project work 3/ Perform integrated change control 4/ Collect stakeholder expectations 5/ Define, verify and control scope 6/ Create Work Packages and Work Breakdown Structures (WBS) FINFINM2S028 - Cost & Finance management The course has two parts: a) A global review of the PMBOK (Project Management Body of Knowledge) b) Tools and techniques related to cost & finance of Project management Goals: 1) Understand the knowledge domain and how there are related to each other
2) Understand the process groups (Initiating, Planning, Executing; Monitor & controlling, closing) 3) Understand "where" and "which types of costs" are used in project management 4) Be able to apply/use cost and finance related tools in specific phases of a project (investment, optimization, performance review, risk, procurement) ESOSTRM2S040 - Strategic Management It is essential for project managers to understand strategic management. This module provides an overview of strategic management and provides learners with an opportunity to explore the key strategic issues facing managers in the twenty-first century business environment. On completion of this course a student should be able to: 1) critically analyse the characteristics of strategic decisions and explain what is meant by strategy and strategic management. 2) critically assess and apply appropriate concepts and principles of strategic management in an organisational context 3) have a critical appreciation of the integrated nature of the strategic planning process, 4) possess skills in contemporary strategic analysis, 5) think more strategically about organizational issues, 6) develop an understanding of the strategic drivers of international expansion, 7) develop an appreciation of the complexity and means of coordinating strategy in a global business ESOSTRM2S041 - Quality management After the Second World War massive destructions, economic activity has continued to industrialize in Western countries. The development of industrial activity has been accompanied by growing demands of various stakeholders (customers, suppliers, employees, shareholders, associations, end users, etc.) to organizations whom provide goods then services. It is in this context that are born "systems of quality management" and it is the managerial aspect that we explore in this course. Particularly, we will study what are the quality approaches, how and why they are implemented in organizations and, finally, what are their advantages and limits in the current socio-economic environment. - DEVELOP a general culture of that covered by the term "systems of quality management"; - OWNING the tool mobilized to implement them; - UNDERSTAND the advantages and limitations of these approaches.
FINFINM2S029 - Information Systems IS analysis Digital enterprises and digital networks IS in open organizations IS alignments Open organizations and e-commerce IS and ethical issues IS infrastructures ERP Data warehouses Enterprise Application Integration Web services Saas FINFINM2S032 - Risk Management This course is designed to introduce and discuss various risk management concepts, tools, and techniques in global context. Using integrated approaches, the course will emphasize discussion on the design and implementation of risk management practices. Basically, it purports to help students realize, understand, and master various state-of-the-art risk management theories and practices (such as loss control, loss financing, and internal risk reduction mechanisms) as well as their advancement in the future. ESC 3 - specialization 2: Hospitality Management MKGMKGM2S031 - Hospitality and Sales Management This course will be organized in two parts with two teachers. First part will be focused on yield management, which exists in most tourism and hospitality business nowadays. Second part will be dedicated to the difficulties of managing a team and understanding its clientele. Learning goals : I- To master concepts and tools of the Price range Policy. Understand the specificities of the management of rates and of the fixed capacities to allow maximization of a service company's turnover (yield/ revenue management). Implementation and illustration in the tourism and hospitality business field. II- To understand the new expectations of hospitality business clientele Being able to sell the right thing to the right person. Understanding the importance of a team in Management Understanding the concept of motivation to be more productive
ESOSTRM2S016 - Strategic Hospitality Management Radical changes are revolutionizing the Hospitality Industry : Shifting paradigms in consumer behavior, mergers & acquisitions, strategic marketing, organizational design, service delivery, knowledge management, risk analysis, product development and electronic distribution are radically altering the business of selling travel, accommodation, food service and recreation. The course will aim at understanding the complex relationships between these disparate activities and thinking strategically to maximize profitability..analyze the dynamics and impact of strategic decision making at operational and corporate level for the good performance of hotel chain..use appropriately the terminology and concepts related to the process of developing a hotel..be familiar with the main theoretical and practical approaches to the development of strategic competitive advantage, to the point of defining own long term marketing strategies as well as the discovery and understanding of competitor strategies. Understand the development of strategic positioning, branding decisions, market definition and price differentiation - and what business impact these will have over the life of a hotel. FINDRTM2S002 - Business and law applied to Hospitality Management The purpose of this course is to enable students to understand the legal principles applicable to the tourism, hospitality and related businesses. Students will be provided with a general panorama of the legal particularities and most particularly the business law elements that have a direct influence on the organization and management of hospitality businesses. Other related principles, such as consumer protection, product and service liability, business organizations, contract law and employment law will also be addressed. Upon satisfactory completion of this course, the student will be able to: - Identify basic legal issues and categorize them according to areas of law, recognizing the incumbent issues in the Commercial arena and mainly the hospitality environment (Academic Outcomes: Critical Thinking) - Discuss various ethical and professional issues facing hospitality managers professionals (Academic Outcome: Communication). - Understand the functioning and challenges of hospitality business organizations (Academic Outcomes: Critical Thinking, Problem solving) - Demonstrate a basic use of general legal vocabulary and knowledge of applied legal practice (Academic Outcomes: Communication and Critical Thinking). - Use the library, read and understand the law or legal texts and brief cases (Academic Outcomes: Communication, Critical Thinking and Information Literacy).