Current status, future trends, market opportunities and characterization of LEDs for SSL Applications Khoo Lean Huat, Douglas Sr Sales Manager of ASEAN & ANZ
Agenda Where we now and when will LEDs overtake Conventional lights? What is the SSL Market? What are the market opportunities and trend of this market? How could we accelerate the adoption of SSL? Philips Lumileds 2011 2
The Philips Lumileds Vision Never Before Possible Lighting Products Through Deep segment insight Fast product development cycles Customer Intimacy with the market leaders Broad customer reach in lighting through FLS Enabled By Illumination Grade LEDs That Bring Superior lm/$ AND lm/w performance Performance guaranteed at real world use conditions Customer freedom from white color binning Best-in-class lumen and color stability over time High color quality at all key CCTs Philips Lumileds 2011 3
Lumileds - A Rich History of Leadership 2006 Today 2011 World s first Illumination Grade LED: hot tested, free of color bins 2010 World s first to ship 1 Billion Power LED s 2008 World s first LED for backlight desktop display (LUXEON Rebel) 2007 World s first use of LED in Times Square New Year s ball drop 2007 World s first full function LED car headlamp (Audi R8) 2007 World s smallest lowest cost power introduced (LUXEON Rebel) 1999-2006 2004 World s first TV backlit with LED s (Sony Qualia 005) 2004 World s first LED for functional camera flash (Sony Ericsson) 2003 World s first 3 Watt Power LED family introduced (LUXEON III) 2002 World s first 5 Watt Power LED family introduced (LUXEON V) 2001 World s first white Power LED introduced to the (LUXEON I) 1967-1999 1998 World s first LUXEON 1W Power LED used for traffic lights 1996 World s first use of LED for full automotive rear lamp (Cadillac) 1988 World s first use of LED in automotive exterior (Ford LTD appliqué) 1972 World s first LED used in a consumer product (HP 35C) 1967 World s first commercial LED introduced Philips Lumileds 2011 4
Global Market Value Roadmap Presented by Philips, September 24, 2009, at Lighting Analyst s Day 80B Conventional Light Sources LED Philips Lumileds 2011 5
Market Segment in Solid State Lighting Philips Lumileds 2011 6
Within Illumination, these are the major segments and applications Retrofits Office & Industry Examples A19 MR16 PAR38 Tube Troffer High/Low Bay Shops & Hospitality Outdoor Track, Spot Downlight Architectural Street Philips Lumileds 2011 7
Retrofit Bulb: LED Penetrating All Types Market opportunity 2010 penetration was < 1% 20B sockets world wide World-wide banning of incandescent Professional market exceeding 75% penetration in 2015 Consumer market achieving 25% penetration in 2015 Trends Professional market focused on Quality of Light and TCO Consumer market adopting based on initial costs vs performance Utilities accelerating adopting through rebates Philips Lumileds 2011 8
Office Lighting: Limited Penetration but Large Potential Market opportunity Penetration of LED troffers below 1% More than 1B troffers installed 30-35% of commercial buildings electric bill is lighting T-LED market penetration below 5% (annual sales) through 2013 Trends LED lm/w >100 at 4000K/80CRI New office fixture designs Building energy standards focusing on lighting NA pushing low ambient light with task lighting T-LEDs adoption driven by green customers Philips Lumileds 2011 9
Outdoor Area: Occurring Now in All Regions Market opportunity 2010 Penetration 10% More than 500M area lighting fixtures US: 131M street and area lights World wide more than 370K petrol stations 25% of cities electric bill is lighting Trends Continued system efficiency improvements in China CRI application and regional dependent Warmer CCTs, 3000-3500K, for city centers Paybacks for 10,000 lumen luminaires improving to < 3 years Philips Lumileds 2011 10
Shops and Hospitality: Spot Lights Driving Adoption Market opportunity 2010 Penetration <5% World wide1b down lights installed Over 10M retails shops world wide 50% of electric bill is for lighting Trends LED Quality of light to replace CDM Efficiency improvements at 80/90CRI for 2700-5000K CCT Market demanding color point matching from luminaire to luminaire Increase use of spot lights to create effect and drive demand Philips Lumileds 2011 11
SHOW CASE Philips Lumileds 2011 12
Outdoor SSL Applications Pearl River lit up for 2011 Asia Games Guangzhou, China Philips Lumileds 2011 13
Outdoor SSL Applications Dongjiang Main Road, Dongguan City, China A44 Highway, Netherlands Philips Lumileds 2011 14
Shops and Hospitality SSL Applications Starbucks Manila, Philippines Crowne Plaza Dublin, Ireland Philips Lumileds 2011 15
Office SSL Applications Nomura Bank London, United Kingdom Audi Neckarsulm, Germany Philips Lumileds 2011 16
How to accelerate the adoption of SSL? Philips Lumileds 2011 17
How can adoption be further accelerated? Drivers of LED Adoption Application Performance What They Mean System lumens per watt Performance at real operating conditions (esp. temperature) Performance over useful lifetime Application Cost System lumens per $ Quality of Light Right CCT/CRI combination Color over time and temperature Color uniformity (color over angle) Color from LED to LED Philips Lumileds 2011 18
A Broad Portfolio for a Range of Applications Outdoor Office Shop Hospitality Home, Retrofit 60+ CRI 70+ CRI 80+ CRI 85+ CRI Outdoor Roadway Parking Path Indoor Professional & Consumer Shops Hospitality Office Home Retrofit Bulb CCT 6500K 5700K 5000K 4100K 3500K 3000K 2700K Philips Lumileds 2011 19
Hot Testing and Color Binning Simplify solution design Enable Freedom From Binning Testing and binning at operating conditions eliminates unknowns, simplifies the design process, lowers costs, and raises confidence Eliminate light output calculations from 25C to 85C Eliminate efficacy calculations at operating conditions Eliminate need to work from derating data Reduce time to develop system Reduce finished design testing ANSI 3000K ANSI 2700K Philips Lumileds 2011 20
LUXEON Rebel Color portfolio Most comprehensive color portfolio Highest lm/w and lm/$ Color Performance 2011 Performance 2011/2012! Philips Lumileds 2011 21
LUXEON Rebel ES Royal Blue High efficiency white light with remote phosphor Color Performance 2011 Performance 2011/2012! Philips Lumileds 2011 22
LUXEON Rebel ES Royal Blue High efficiency white light with remote phosphor Best in industry wall plug efficiency ~ 55% 1050 mw with leading hot/cold factor and in application performance Flexible designs Multiple CCT/CRI combinations possible Cost effective downlight, spot, and retrofit bulbs Competitive lm/w and lm/$ at an application level Example: 3000K, 80CRI downlight design Collaboration with established phosphor suppliers 90+ lm/w (Intematix reference design) Philips Lumileds 2011 23
LUXEON Rebel ES Royal Blue Enabling Best-in-Class LED products 1st A19 60W replacement LED bulb has been awarded the BRIGHT TOMORROW LIGHTING (L prize) by the US Department of Energy. Saves US$142.50 in energy costs, representing 80% savings* Dimmable Lasts 15 years (25 times the lifetime of incandescent bulb being replaced) * Assuming US$0.12/kW, 4 hours/day, 7 days/week Philips Lumileds 2011 24
LUXEON Rebel ES White Maximum Design Flexibility Highest Lm/$ Shortest Payback Broad portfolio for all Indoor and Outdoor Markets and applications All combinations of CCT and Quality-of-Light (CRI) Highest lumens, lm/w and lm/$ Lowest forward voltage Industry Standard ANSI color binning Superior >125lm/W efficacy enables efficient and sustainable applications Industry leading lumen maintenance Confidential Philips Lumileds 2011 25
LUXEON H High Voltage LED Simplified Design for Space Constrained Applications Minimize space requirements No DC driver required, accepts rectified AC 50 V, 1 Watt LED flexibly supports both 110V and 230V solutions Exceptional color stability over temperature and current 2700K, 83 CRI typ., 84 lm 3000K, 83 CRI typ., 90 lm Superior in application performance 0.93 hot/cold factor proven reliability and lumen maintenance LUXEON Rebel form factor and package architecture Confidential Philips Lumileds 2011 26
LUXEON A Design speed & simplification Freedom From Binning Within 3 step MacAdam Ellipse Hot Tested and Color Binned 2700K / 3000K, 80 min CRI Planned proliferation W2 Highest efficacy at 350mA, 100 lm/w 167 lm and 172 lm @ 700mA for 2700K and 3000K respectively Maximum light output and lowest cost of light at 1000mA Superior Quality of Light Confidential Philips Lumileds 2011 27
LUXEON S Freedom From Binning Highest Quality of Light 1300 Lumens Hot Tested 3000K CCT / 85 CRI Within a single 3-step MacAdam Ellipse Highest Flux Density Tight Sharp Beams with Crisp Shadow Superior Quality of Light Outperforms Halogen and CDM Philips Lumileds 2011 28
Conclusion 1. Market for SSL applications is accelerating Particularly in outdoor, retrofit bulbs & tubes, indoor commercial 2. LEDs play a crucial role in this ramp-up, through Continuing efficiency improvements Increasing Lm/$ Improving Quality of Light 3. Lumileds contribution General lumens & color stability, guaranteed performance under real operating conditions Outdoor highest lumens/$ and lumens/w Retail & Hospitality Freedom from Binning, Tight Sharp Beams Retrofits Freedom from Binning, Simplified Driver designs, Energy Star compliance Philips Lumileds 2011 29
Q & A Philips Lumileds 2011 30