Supporting Scalable, Innovation Led, Enterprise. Building a Business on Ideas How Intellectual Property (IP) turns creative ideas into innovative business opportunities. DCU Ryan Academy, May 9 th, 2017 Joe Doyle Intellectual Property Manager Enterprise Ireland
Vision for Ireland to be a Global Innovation Leader driving a strong sustainable economy and a better society
Research, Development & Innovation Solutions Innovation Applying new solutions to existing and new problems. Problems Proving the Concept Developing Solutions, R&D Protecting Creations, IP Concluding Development Commercialising the Product
State Sponsored Innovation Ecosystem Knowledge Development Box, 50% relief on corporation tax LINK 25% R&D Tax Credit LINK RD&I supports, in-house and collaborative LINK Innovation with export potential Systematic, investigative or experimental R&D to resolve technical uncertainty Profit from trade based on qualifying IP* resulting from R&D. *Patents and Copyright Software. & Certificate of Invention for SMEs LINK.
What is Intellectual Property? Codified Creativity!
Forms of Intellectual Property IP relates to certain unique features of products, not the totality of products themselves Features Technical invention Brand Look and feel Original Expression Know-how IP Tools Patents Trademarks Registered Designs Copyright Trade secrets Intangible Value Intangible Assets
Why it matters? 1. Freedom to Operate Ensure you have the rights you need to conduct and grow your business activities. 2. Protect your Investment in Innovation Innovation can be expensive for you and your investors. By protecting the output you increase long-term investment confidence. 3. Value Creation Creativity creates value. Your intellectual assets reflect the value of your creativity! 4. Increase Competitive Advantage Allows you to cultivate a dominant brand and offering in your market.
Intellectual Asset Management Boxes to think inside when thinking outside the box!
Building Blocks of Systematic Intellectual Asset Management Intellectual Property Outputs Intellectual Assets Intellectual Capital Inputs Intellectual Asset Management Processes
Intellectual Asset Management Vision and Management of Creativity Stated intent Data management Confidentiality IP terms Document templates Processes to ring fence creativity Intellectual Asset Management Processes
Intellectual Asset Management Resources and Capability to Innovate Internal talent Innovation financing Partners/Collaborators Development facilities Innovative potential Networks Intellectual Capital Intellectual Asset Management Processes
Intellectual Asset Management All Creativity Related Output Intangible value/usps Accumulated Data Executed agreements Confidential information Foundation for IP Intellectual Assets Intellectual Capital Intellectual Asset Management Processes
Intellectual Asset Management Intellectual Property Core Intellectual Assets A subset of IAs Key sources of intangible value Recognised legal rights Enforceable, Valuable & Transferable Creativity Domain Names Patents Intellectual Assets Trade Secrets Trademarks Intellectual Capital Intellectual Asset Management Processes Copyright Registered Designs Utility Models
Due Diligence Example: Supporting a patent enforcement action or investor due diligence Patent Data & Records Resources Process The Asset Technical data, undisclosed info, IP pipeline, licenses, agreements, assignments, certifications etc. Funding, inventors, intelligence, collaborators, precursors etc. IAM system, invention capture process, contract terms, policies, reward and recognition, standards etc
IP Strategy Using Intellectual Assets to Scale Innovative Businesses
Scalability Intellectual Asset Management Business + Development Strategy = IP led Scaling Intellectual Property Intellectual Assets Value Multiplication & Profit Maximisation Market Development 4. Scaling, investment and exploring new value creation opportunities. Keeping competitors out! 3. Capturing demand to drive market led innovation. Sources of competitive advantage. Attracting customers in! Intellectual Capital Intellectual Asset Management Processes Innovation Activities Management & Leadership 2. R&D, innovation, technology development, NPD, collaboration, artistic/creative, brand development. 1. Establishing and leading the vision. Processes to ring fence the creative potential of the business. Records, terms and documentation.
Conclusion IP captures and secures the competitive advantage conferred by innovation! Francis Gurry DG WIPO 2013 START NOW!
Thank you for your attention! Joe.doyle@enterprise-ireland.com @EI_JDoyle