Version 1.0 April Corporate Innovation Management with Start-ups Dr. Rudolf Freytag CEO Siemens Technology Accelerator GmbH

Transcription

1 Version 1.0 April 2017 Corporate Innovation Management with Start-ups Dr. Rudolf Freytag CEO Siemens Technology Accelerator GmbH

2 New business models in the internet age are disrupting complete markets to e-book to streaming From bookstore From record store to marketplace to ride sharing From Yellow Pages From taxi Unrestricted (C) Siemens Technology Accelerator GmbH 2017 Page 2

3 With Siemens integrated technologies, Maserati reduced development time while increasing production output 30% shorter development time More than 70,000 combinations available 3 times more cars produced Unrestricted (C) Siemens Technology Accelerator GmbH 2017 Page 3

4 Cloud based Siemens MindSphere allows to continuously optimize product and production MindSphere Feed back insights to continuously optimize product and production Digital Twin of the product Digital Twin of the production Digital Twin of the performance Unrestricted (C) Siemens Technology Accelerator GmbH 2017 Page 4

5 A value driven IP strategy is needed to master the digital transformation ahead of many businesses Business Model Value proposition Customers Prototype testing Business Plan... Value driven IP strategy Assets Technology Know-How Patents Copyrights... Unrestricted (C) Siemens Technology Accelerator GmbH 2017 Page 5

6 A value driven IP strategy has to take all IP levers into account Intellectual property types Patent Registered utility model Registered design Trademark Copyright Know How Invention Technical invention (no process) Design, use For goods and services Literature, art, software Documented and valuable trade secrets Registration Registration Registration Registration Examination No examination No examination Examination for absolute protection obstacles No examination No examination 20 years 10 years 25 years max. 3 years (use) Renewable every 10 years 70 years beyond holder s death As long as kept secret Source: Siemens Unrestricted (C) Siemens Technology Accelerator GmbH 2017 Page 6

7 Intellectual Property Rights (IPRs) add value for business in 2 aspects: Decreased competitive pressure and higher price premium Development of Profit of a product/system over years Profit Price premium due to brand Competitive Pressure Value creation with IP protection Years Sustainability A company can maintain pricing power or a cost advantage only if the company maintains a barrier to imitation (from existing competition) or a barrier to entry (from new competition). Source: Valuation, McKinsey Unrestricted (C) Siemens Technology Accelerator GmbH 2017 Page 7

8 Start-ups are an important part of Siemens s innovation strategy Siemens is ATTRACTIVE for start-ups As a look into the future As a way to access to innovative technologies For testing ideas for new businesses outside the Siemens organization As a close partner that opens up access To industry expertise To customers To technology and manufacturing expertise As an investor Sends a signal to other investors Because investments can lead to acquisitions Start-ups are IMPORTANT for Siemens Source: Siemens Unrestricted (C) Siemens Technology Accelerator GmbH 2017 Page 8

9 Cooperation, Foundation and Investments: Siemens and start-ups make for ideal partners F Cooperation Foundation Investments Source: Siemens Unrestricted (C) Siemens Technology Accelerator GmbH 2017 Page 9

10 Siemens has a proven track record of more than 15 years driving innovation with start-ups Access to external innovators Contact established with more than 1,000 young companies per year More than 20 partnerships every year with start-ups worldwide Cooperation Foundation Quick and flexible testing of ideas for new businesses More than a dozen start-ups founded Investing in innovative start-ups More than 800 million invested in over 180 start-ups Investments Source: Siemens Unrestricted (C) Siemens Technology Accelerator GmbH 2017 Page 10

11 Next47 is the Siemens unit to drive innovation for Siemens with start-ups Driving innovation with startups Capital volume 1 billion for five years In October 2016, Siemens set up a separate unit to foster disruptive ideas more vigorously and to accelerate the development of new technologies. Cooperate Invest Found Selected innovation fields The unit s name, next47, plays on the fact that Siemens was founded in We are using next47 to pool our existing startup activities. Distributed electrification Artificial intelligence Connected (e-)mobility Autonomous machines Block-chain applications Source: Siemens Unrestricted (C) Siemens Technology Accelerator GmbH 2017 Page 11

12 "Ideas alone have little value. An invention s importance lies in its practical implementation, in the intellectual work extended on it, and in the labor and money spent on it." Unrestricted (C) Siemens Technology Accelerator GmbH 2017 Page 12