Drinking From A Fire Hose Without Drowning. Mark Grabb. Technology Leader, Analytics. General Electric Company, All Rights Reserved

Big Industrial Products Big Iron

Big Industrial Services Big Data Optimization Asset Operations

Applications: beyond the machine GE Efficiency Services Improving airline efficiency [ [ Risk Management Fuel Management [Synchronization Fleet [ Navigation Services Intelligent Operations Helping airlines eliminate and/or recover from disruptions [Aircraft prognostics Aircraft crew & [passenger recovery [ Operations integration Planning optimization [Maintenance [ and flight ops situational awareness Using data, analytics, and expertise to improve the business of flight General Electric Company, 2014. All Rights Reserved.

Defining Brilliance in Energy Farm to Grid When the grid needs more voltage, wind farms take action. Every second, 150,000 data points on a farm are analyzed to integrate 400MW onto the grid. Turbine to Battery Battery storage makes predictable power a reality, driving wind farm output, improving service productivity and creating new revenue streams for customers. Wind Farm to Wind Farm Farm to farm communication allows automated control of a wind farms voltages to the grid, providing stability to a broader regional area through optimizing multiple farms. Turbine to Turbine If a turbine loses wind speed or wind direction, it simply asks its neighbor what it s doing and replicates the action, improving availability and power output. Turbine to Remote Monitoring GE turbines are monitored and analyzed 24x7 using 150+ unique software rules to detect, prioritize, and identify the best fix for wind turbine operation issues. It s like having a team of experts around the world solving issues real time. General Electric Company, 2013. All Rights Reserved

B4B: How Technology and Big Data Are Reinventing the Customer Supplier Relationship (Wood, Hewlin, Lah) 1 2 3 4 Suppliers Product focused Basic Offer Best Product Fair Price Standard, Reliable Product Complex Offer Fast & Sure Availability Implementation & Maintenance Service Tailored service Optimized Offer Optimal ROI Adoption Services Operate Services Connected Product Outcome Offer Ease of Consumption Flexibility Guarantees Outcome as a Service Customer Outcome focused

B4B: How Technology and Big Data Are Reinventing the Customer Supplier Relationship (Wood, Hewlin, Lah) 1 2 3 4 Suppliers are Product focused Basic Offer Best Product Fair Price Standard, Reliable Product Complex Offer Fast & Sure Availability Implementation & Maintenance Service Tailored service Optimized Offer Optimal ROI Adoption Services Operate Services Connected Product Outcome Offer Ease of Consumption Flexibility Guarantees Outcome as a Service Customers are Outcome focused Risk Analytics

Now we get Air Speed Calibrated Altitude Carrier Name Core Compartment Cooling Valve Position Core Speed Date GE Received Departure Station Destination Station EGT Exhaust Gas Temperature EGT1 EGT2 EGT3 EGT4 EGT5 EGT6 EGT7 EGT8 Engine Serial Number FMV Position FMV Position Demand Fuel Filter Delta Pressure Fuel Flow Ground Speed Mach Number Message Type N1 Fan Speed without modifier N1 Indicated Fan Speed N1 Maximum Fan Speed N1 Modifier Oil Filter Delta Pressure Oil Pressure PS3 Compressor Discharge Pressure AVSV Position Aircraft ID Aircraft Pitch Angle Aircraft Roll Angle Control System Status Word 1 Control System Status Word 2 DMS Cumulative Chip Count DMS Per Flight Chip Count EMU Status Word 1 ENGINE_RATING Engine Bump Engine Position FADEC AS Software Version Id FADEC Hardware P/N FSV Demand FSV Main Demand FSV Position Fuel Boost Strainer Delta Pressure Fuel Density Center Tank Fuel Flow Demand Fuel Manifold Pressure Fuel Manifold Temperature HPTACC Demand HPTACC Position LPTACC Demand LPTACC Position MSV Demand MSV Position Minor Airframe Model Word Oil Quantity Aircraft Oil Supply Temperature P0 Ambient Pressure Temperature Static Air APU Bleed Isolation Valve Close Switch APU Bleed Isolation TBV Position TCORE Nacelle Temperature TOIL Oil Scavenge Temperature Throttle Resolver Angle VBV Demand VSV Demand Vib Broadband #1 Bearing - Engr Units Vib Broadband TF - Engr Units Vibration N1 #1 Bearing - Engr Units Vibration N1 Turbine Frame - Engr Units Vibration N2 #1 Bearing - Engr Units Vibration N2 Turbine Frame - Engr Units A/I valve position Wing Valve Open Switch AVM BB vibration Cockpit units AVM Fan vibration Cockpit units AVM High Wins Select Vibration - SS AVM LPT vibration Cockpit units AVM N2 vibrations Cockpit units Air Speed Calibrated - SS Altitude - SS Bleed Flow rate Control System Status Word 4 Control System Status Word 6 Copy Number Core Speed - SS EAI Switch Position - SS EAI Switch Position Open/Closed ECS Pack 1 Flow ECS Pack 1 High/Low General Electric Company, 2013. All Rights Reserved

Big Data Analytics Integration Prescriptive Operations Optimization Revenue, Costs, Managed Risk What is the best that can happen? Value Predictive Diagnostic Anticipate future alarms Avoid bad events Fix the right thing Learn and improve What will happen if these trends continue? Why did it happen? Descriptive Alarm Report What happened?

Learning while doing $ Analytic based service opportunities (value ordered)

Scalable learning on the cloud Vision: Create a platform to enable one click,accurate,fast,and reusable analytics Architecture Key Thrusts Distributed machine learning Integrating domain knowledge in the predictive service modeling process Techniques for finding optimal models and parameters Dynamically provision compute machines

Physics based Analytics Massive data, Complex systems High Performance Data Analytics Terabytes of Senor data Maintenance, Op, Shop data Science Material Science Physics Based lifing Computational Fluid Dynamics Outcomes Fuel savings + maintenance + utilization

Data Time Series Multimodal Interaction based Analytics Statistics & machine learning based Physics-based Sensors Order magnitude growth per machine every 5 years Video most underutilized sensor Connectivity Field force automation Autonomous system Applications Asset optimization Operations optimization Time is now Analytics Data Sensor s

Economically disruptive innovations Global Intelligent Vending Machines market to grow at a CAGR of 52.7% between 2013-2018 old & new Intelligent Machines In Memory The total IMC market is expected to grow from $2.21 billion in 2013 to $13.23 billion in 2018, a CAGR of 43% Global Artificial Intelligence market to exceed $36 billion by 2015 Return of AI Distributed Processing Large Volume of Data Transfer Worldwide shipments of 'capacity optimized' storage systems will rise from ~22,000PB in 2013 to ~90,000PB in 2016 Machine intelligence requires a whole new architecture General Electric Company, 2014. All Rights Reserved.

Technology center of gravity is shifting Mobile Cloud Computing Analytics [ Industrial Internet Old IT Stack Market $7B devices Mobile app development Market $24B in size and growing at 23% Private and hybrid Business Analytics Market to reach $50.7B by 2016 15.2% year-over-year New OT Platform Intelligent Sensors OT Security GE is the largest - at $110B in revenue and counting Lifecycles are measured in years - at an average of 18 years Market $9B growing at CAGR 12% Embedded in smart devices Big Data Market $11B in size and growing at 33% Volume, Velocity, Variety, Veracity Market $13 trillion over 15 yrs Consumer Grade NoSQL, Hadoop movement Industrial-strength General Electric Company, 2014. All Rights Reserved.

What happened when 1B People became connected? [ [ Social Marketing Emerged IT Architecture Virtualized Consumer Internet [ Communication s Mobilized [ Retail & Ad Transformed [ Entertainmen t is Digitized General Electric Company, 2014. All Rights Reserved.

What happens when 50B Machines become connected? Real-time Network Planning Shipment Visibility Hospital Optimization Industrial Internet Intelligent Medical Devices Smart Grid Factory Optimization Logistics Optimization Brilliant Rail Yard OT is virtualized Brilliant Hospital Connected Machines Analytics become predictive Brilliant Power Employees increase productivity [Machines are self healing & automated Monitoring and maintenance is mobilized Brilliant Factory [ General Electric Company, 2014. All Rights Reserved.