MEDIA KIT 2018 DELIVERING AN AUDIENCE OF ENGAGED PACKAGING INDUSTRY PROFESSIONALS.
PKN Packaging News PKN Packaging News is Australia s leading packaging industry media brand. We attract the industry s most influential professionals, responsible for the decisions made by the country s top commercial end users of all types of packaging. Our print, website, enews and event audiences rely on PKN to deliver incisive and accurate coverage of industry and technology developments relevant to the packaging supply chain.
Our audience, your customer PKN Packaging News attracts a diverse audience from all areas of the packaging and manufacturing industry, but the majority of our audience consists of key decision makers in the organisation. R&D/SCIENCE/INNOVATION SALES/MARKETING 8 % 3 % 11 % MANAGING DIRECTOR/CEO BUSINESS MANAGER 8 % PACKAGING & PRODUCTION MANAGER/BUYER/ TECHNOLOGIST 13 % by job type 56 % GENERAL MANAGER/OWNER GOVERNMENT/ASSOCIATIONS/CONSULTANTS LOGISTICS 1% PRINTERS/CONVERTERS 8 % 3 % DESIGN/MARKETING MATERIALS/ CONTAINERS/ CLOSURES 11 % 8 % by business type 52 % COMMERCIAL END USERS 17 % EQUIPMENT/SERVICES
The PKN portfolio 1 MAGAZINE Each issue of PKN Packaging News takes an in-depth and investigative look into special topics and issues impacting the industry. Digital edition available for free download Circulation: 3,688 (CAB SEP 2017) Readership: 29,000 (PUBLISHER S STATEMENT JUL 2017) 1 2 WEBSITE packagingnews.com.au delivers industry news as it breaks, keeping our audience informed and up-to-date Monthly Unique Users: 7,129 (GOOGLE ANALYTICS OCT 2017) 3 ENEWS Weekly update of the latest news and information straight to our audience Subscribers: 2,172 (GOOGLE ANALYTICS OCT 2017) 4 SOCIAL A niche, engaged community Twitter: 1,244 Facebook: 657 LinkedIn: 101 (AS AT OCT 2017) Events and programs Annual conference event bringing together thought leaders and influential figures to discuss the industry s challenging and changing landscape. In partnership with sister brand; Food & Drink Business 2 3 4 PACKAGING INDUSTRY DIRECTORY The industry s annual go-to suppliers guide
Magazine editorial schedule JANUARY-FEBRUARY Dairy, Fresh & Chilled Food Packaging Plastics & Bioplastics Industry 4.0 Active & Intelligent Packaging PACK & LABEL PRINTING SPECIAL MARCH-APRIL Beverage Packaging Glass & Metal Update Coding & Marking Robotics & Automation BRAND & PACK DESIGN SPECIAL MAY-JUNE FMCG Packaging Labels & Labelling Shrink & Stretch Wrapping End-of-Line Solutions INDUSTRY DIRECTORY 2018 JULY-AUGUST Snack & Convenience Packaging Flexibles Update Bulk & Industrial Packaging Digital Printing PACKAGING TRENDS REPORT SEPTEMBER-OCTOBER Food & Drink Packaging Health & Beauty Packaging Paper & Board Line Control & Automation CONTRACT PACKING GUIDE NOVEMBER-DECEMBER Packaging Innovation Pack Design & Decoration Retail Ready (Last Mile) Solutions Machinery & Materials HEADLINE MAKERS 2018
Marketing solutions In conjunction with the Yaffa Custom Content department, PKN Packaging News can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off- and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces CONTACT YOUR SALES MANAGER FOR CUSTOMISED PACKAGES
Rate card and material specifications 2018 Magazine Rates Size Casual 3 6 DPS $8460 $7720 $7120 Full page $4230 $3860 $3560 ½ page $2850 $2600 $2480 ¹ ³ page $2290 $2080 $1990 ¼ page $1830 $1680 $1580 Front cover $6580 RATES EXCLUDE 10% GST PREFERRED POSITION LOADING: OBC +30%, IFC +20% Material Specifications Size Width Height Double page spread (trimmed) 440 297 Full page (trimmed) 220 297 ½ page vertical 95 276 ½ page horizontal 193 130 ¹ ³ page vertical 63 276 ¹ ³ page horizontal 193 85 ¼ page horizontal 193 65 ¼ page square 95 135 ALL SPECS ARE IN MM PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS Deadlines Issue Booking Material Publication Jan/Feb 8 Dec 15 Dec 23 Jan Mar/Apr 21 Feb 28 Feb 26 Mar May/Jun 18 Apr 25 Apr 29 May Jul/Aug 22 Jun 29 Jun 25 Jul Sep/Oct 23 Aug 30 Aug 25 Sep Nov/Dec 24 Oct 1 Nov 26 Nov Website Rates Section Size Monthly Exclusive positioning Run of site Rails (x2)* $2200 Billboard* $2000 Extended Leaderboard $1950 Leaderboard $1600 MREC $900 Background Skin* $2500 Pop-up $1500 Video POA Leaderboard $1200 MREC $750 * DOES NOT DISPLAY ON MOBILE SITE RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height Background Skin 1920 1200 Rails (x2) 160 750 Pop-up (desktop) 590 490 Pop-up (mobile) 300 250 Billboard 960 250 Extended Leaderboard 960 90 Leaderboard 728 90 MREC 300 250 Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Weekly Monthly $2750 (per broadcast) Banner $400 $1000 Medium Banner $300 $700 MREC $300 $700 RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height edm 600 900 Banner 600 90 Medium Banner 468 60 MREC 300 250 ALL SPECS ARE IN PIXELS Deadlines Website and enewsletter online material deadline is five days prior to publishing. edm broadcast material deadline is 10 days prior to publishing. Carol Ewing National Sales Manager P: 0419 109 414 E: carolewing@yaffa.com.au Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER MREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL UPDATED: 6 DEC 17
Contact Lindy Hughson Managing Editor and Publisher P: 02 9213 8239 E: lindyhughson@yaffa.com.au Alison Leader Deputy Editor E: alisonleader@yaffa.com.au Carol Ewing National Advertising Manager P: 0419 109 414 E: carolewing@yaffa.com.au Published by Yaffa Media Pty Ltd 17-21 Bellevue Street, Surry Hills NSW 2010 P: 02 9281 2333 F: 02 9281 2750 www.yaffa.com.au