Official publication of the Medical Tourism Association Medical Tourism Magazine Reaches More Than 300,000 Readers Special Print Issue Delivered to up to 1,000 of the Top C-Suites Connect to More Than 600,000+ Members Through our Social Media Groups 2015-2016 MEDIA KIT MedicalTourismMag.com
TABLE OF CONTENTS First Look at Dynamic Readership... 2 The Era of Digital... 3 Medical Tourism Magazine in Print... 4 Our Readership/Reach... 5 Online Editorial Calender... 6 Online Advertising... 7 Print Advertising... 8 Branding Opportunities... 9 Brand Your Destination... 10 Custom Webcast... 11 White Papers... 12 Social Media Campaign... 13 Advertorials... 14 Exclusive Industry Column... 15 Banner Advertisement in Issue/eBlast... 15 Industry Updates... 15 Podcasts... 15 Ph: 561.791.2000 Email: Info@MedicalTourismMag.com 1
FIRST LOOK AT DYNAMIC READERSHIP Medical Tourism Magazine (MTM) is the leading business-to-business and business-to-consumer healthcare magazine in the world. Medical Tourism Magazine delivers hard-hitting articles written by experts in the medical tourism & wellness industry, discussing issues such as quality of care, how to choose a hospital, accreditation issues, how to integrate medical tourism into a health insurance plan, legal concerns and more. Medical Tourism Magazine educates the world about where the best centers of medical excellence are located. MTM is the official publication of the Medical Tourism Association More than 300,000 readers (print and online) 98% 92% 87% of MTM readers say they trust the information they read in our magazine of readers state the diversity of our publication offers them insight on a wide range of topics relating to the medical tourism industry of MTM readers are the decision makers Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 2
THE ERA OF DIGITAL NAVIGATING THE INTERNET Traffic to online news sites has grown rapidly. Recent studies show that of the 3 billion annual internet users, 50 percent receive their news from an online source. MTM has capitalized the digital space for health,wellness,hospitality and tourism providers featuring economical advertising opportunities in an online presence. MTM is the only magazine dedicated to the medical tourism industry. Almost 72 percent of health information is found online. More than 1/3 of employers look for their health options on the internet, and this number is growing. The majority of others gather information from insurance agents. More than 80 percent of insurance agents gather information about health programs online. A PIECE OF THE DIGITAL TAKEOVER The adoption of digital publications to tablets and smart phones improves advertising performance. 91% of Medical Tourism Magazine readers use MTM as the primary resource for industry news 88% of readers say they want to receive access to updated news through the MTM App Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 3
MEDICAL TOURISM MAGAZINE PRINT EDITION Soaring digital success with MTM s online publication, a loyal, enthusiastic following accompanied by thousands of new subscribers each week Medical Tourism Magazine expands its reach with a print edition twice per year. The print edition of MTM sets the stage for what s to come as we move forward in 2015! CIRCULATION Promoted to our 600,000+ Social Media following PDF Visibility to 300,000+ of MTM s online readers Mailing of 1,000 Printed Copies to CEO s and CFO s of top 1,000 companies Distributed at medical tourism,health and wellness, travel conferences throughout the year FEATURED ARTICLES AND CASE STUDIES FROM PAST ISSUES:...and Much More! Align Your Brand with the Leaders of International Health and Hospitality Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 4
OUR READERSHIP/REACH Medical Tourism Magazine reaches more than 300,000 readers READERSHIP & CIRCULATION Management - CEO s, Department Heads, Medical Directors, Finance Directors, or Hospitals. Healthcare Companies - U.S. and International Health Insurance Companies, Employers, Self-Funded Employers, Claims Payers, Health Insurance Agents, & Buyers of Healthcare. Affiliated Industries - Medical Tourism Companies/Facilitators, Venture Capitalists, Doctors, Accreditation Agencies, Consulting Firms and more. Patients - Direct Patient/Consumers who read the magazine. TOTAL READERSHIP: Estimated at over 300,000 readers (print and online) SOCIAL MEDIA S LARGEST INFLUENCER IN MEDICAL TOURISM Medical Tourism Magazine commands the largest reach in the medical tourism industry. Our social media groups, various websites and educational programming target both businesses and consumers. We reach more that 1.5 million through our combined database of Healthcare, Hospitality, Tourism, HR, Wellness and Insurance Professionals in the United States of whom 600,000 are made up of social media properties. We are projecting our social media database growth to over 1 million by 2016. 240,000+ in HR Professionals Group *Ranked #74 out of 2.1 million groups as largest group in social media space 5,000+ Twitter followers 32,000+ in Benefits and Health & Wellness 34,000+ Facebook followers on pages 600,000+ PROFESSIONALS 50,000+ Medical Tourism,Insurance and Healthcare LinkedIn connections 300,000+ in Luxury Hotel & Hospitalities group 15,000+ Medical Tourism stakeholders in owned LinkedIn group 4Social media members as of March 2015 Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 5
2015-2016 EDITORIAL CALENDAR ONLINE & IN PRINT Edition Editorial Submissions Deadline Advertising Submissions Deadline Distribution Summer 2015; July, August & September (PRINT/DIGITAL) Why mission-driven strategic investing is so important in healthcare May 15, 2015 June 5, 2015 July 1, 2015 Affiliations: Strategic relationships for capacity building emerging markets May 15, 2015 June 5, 2015 July 1, 2015 Maximize your marketing strategies through social media and LinkedIn May 15, 2015 June 5, 2015 July 1, 2015 Fall 2015; October,November & December (DIGITAL) Medical Tourism success stories from Bangkok to Brazil August 10, 2015 September 11, 2015 October 31, 2015 Improve lead conversions through global patient management services that work August 10, 2015 September 11, 2015 October 31, 2015 International healthcare buyers: How to find them, how to vet them and how to win them over August 10, 2015 September 11, 2015 October 31, 2015 Winter 2016; January, February & March (DIGITAL) Destination strategies to improve competitiveness in healthcare,hospitality & tourism October 19, 2015 November 30, 2015 January 15, 2016 Medical Travel Facilitators: Investing in the dream? October 19, 2015 November 30, 2015 January 15, 2016 Rock Star Doctors and accreditation to drive patient volume October 19, 2015 November 30, 2015 January 15, 2016 Spring 2016; April,May & June (DIGITAL) Medical Tourism Research February 5, 2016 March 4, 2016 April 1, 2016 Sustainability in Medical Tourism development strategies February 5, 2016 March 4, 2016 April 1, 2016 Local population impact of Medical Tourism: Who s looking? February 5, 2016 March 4, 2016 April 1, 2016 EDITORIAL GUIDELINES Guidelines for submitted articles are: Articles must be news-worthy, timely; relevant; educational and informative. Articles are typically between 1,000-1,200 words. Articles must be original and not have been published previously or be under consideration by another publication. Advertorial, commercial or sales articles will not be accepted. While we appreciate cutting edge articles on topics which can include new ideas and new marketing concepts, our readers wish to be educated and not sold. Articles should not mention the author s name or company s name. You have the option to include a 200 word (maximum) bio that will appear after your article where you can mention your name or your company s name. Articles cannot be an advertisement, promotional material, press release or include excessive self-promotion. Include a high-resolution author photo (headshot) sent in separate file format, not embedded in the document when you submit your article. Photos, charts, graphs and other graphics can be included. Articles submitted must be final draft -- no rough drafts please in a Microsoft Word format. Please do not leave Track Changes on the document or send the document with edits or comments.* Please use bullets for important facts. Include use of sub-headers. Individual articles are copyrighted by Medical Tourism Magazine. Users are forbidden to reproduce, republish, redistribute, or resell any materials from this publication without per mission of Medical Tourism Magazine Editor s tip* Readers of Medical Tourism Magazine have prior knowledge about the industry, so in the interest of presenting new ideas to our readers, please do not submit generic articles about the overall industry. Please contact the editor for more details. Please submit all articles along with a bio and headshot to: Joseph Harkins, Senior Editor of MTM Email: jharkins@medicaltourismassociation.com Ph: (561) 791-2000 Ext. 803 Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 6
ONLINE MAGAZINE ADVERTISING ADVERTISING SPECS HOME PAGE AD SIZE 1 month 3 months(10%) 6 months(15%) 12 months(20%) Leaderboard 635 x 75 $4,000.00 $10,800.00 $20,400.00 $38,400.00 Leaderboard (Bottom) 635 x 75 $3,000.00 $8,100.00 $15,300.00 $28,800.00 Right Ledger 310 x 415 $3,000.00 $8,100.00 $15,300.00 $28,800.00 Medium Rectangle 310 x 350 $2,250.00 $6,075.00 $11,475.00 $21,600.00 SECOND PAGES AD SIZE 1 month 3 months(10%) 6 months(15%) 12 months(20%) Leaderboard 635 x 75 $2,000.00 $5,400.00 $10,200.00 $19,200.00 Leaderboard (Bottom) 635 x 75 $1,500.00 $4,050.00 $7,650.00 $14,400.00 Right Ledger 310 x 415 $1,500.00 $4.050.00 $7,650.00 $14,400.00 Medium Rectangle 310 x 350 $1,125.00 $5,625.00 $11,250.00 $22,500.00 75 px 635 px Leaderboard FILE SUBMISSION REQUIREMENTS Images should be 300 DPI and formatted as RGB Fonts should be converted to outlines and all images converted Images must be embedded All advertising materials must be submitted 30 days before ad is requested to appear 310 px 350 px Rectangle 415 px 310 px Right Ledger Unaccepted Formats PowerPoint, MS Word, Publisher, Freehand, Pagemaker, Corel Draw 75 px 635 px Leaderboard (Bottom) Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 7
PRINT MAGAZINE ADVERTISING PRINT MAGAZINE AD SPECS AD SIZE 1x Rate 2x Rate 1/2 Page (H) 1 Full Page 2 Full Pages Inside Front Cover Inside Back Cover 8.66 x 5.8 8.66 x 11.6 17.32 x 11.6(2x) 8.66 x 11.6 8.66 x 11.6 $2,500.00 $4,000.00 $6,000.00 $8,000.00 $8,000.00 $3,000.00 $6,000.00 $8,000.00 $12,000.00 $12,000.00 * For front cover and back cover ads in the online magazine, we will also include a small ad on the email announcing the release of the magazine. Inside Front Cover Full Page FILE SUBMISSION REQUIREMENTS MTM requires all ad submissions to be a high resolution PDF file at 300 DPI as CMYK Fonts should be converted to outlines and all images must be embedded All advertising materials must be submitted 30 days before ad is requested to appear Formatted submissions must contain document bleeds Unaccepted Formats PowerPoint, MS Word, Publisher, Freehand, Pagemaker, Corel Draw ADDED ONLINE EXPOSURE Electronic version of print edition is also published online () and through the Medical Tourism Magazine App itunes Preview4 FULL PAGE Trim: 8.535 x 11.475 Live: 0.50 Inset from trim Bleed: Add 0.25 to trim (8.785 x 11.725 ) 1/2 H 1/2 H PAGE Trim: 5.675 x 8.475 Live: 0.50 Inset from trim Bleed: Add 0.25 to trim (5.925 x 8.725 ) Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 8
BRANDING OPPORTUNITIES MEET YOUR MARKETING AMBITION 2015-2016 advertising in Medical Tourism Magazine encompasses an entire spectrum of branding and visibility to take your marketing and advertising to new standards. Fresh digital advertising is the catalyst in an industry which relies heavily on social media and instant news access for their tablets and smartphones. The branding opportunities are unique and accessible to attract your target audience. Branding Opportunities Destination Spotlight Destination Feature Custom Webcasts White Papers Social Media Branding Campaign Advertorials Exclusive Industry Column Investment $15,000.00 $35,000.00 $12,000.00 $15,000.00 $20,000.00 $10,000.00 $25,000.00 Banner Advertisement in Issue $2,500.00 Industry Updates Podcasts $8,000.00 $2,000.00 Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 9
BRAND YOUR DESTINATION OR SUBJECT MATTER BRANDING OPPORTUNITIES DESTINATION OR TOPIC SPOTLIGHT $15,000.00 4 Articles 8 Full Page Ads DESTINATION OR TOPIC FEATURE $35,000.00 10 Articles 15 Full Page Ads MTM Newsletter Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 10
CUSTOM WEBCASTS $12,000.00 WEBCASTS POWERED BY YOUR COMPANY MTM will create and develop webcasts on cutting edge topics in medical tourism. Webcast content will be educational, with opportunities to feature case studies and spotlights from key industry professionals. There is a substantial shift in the ROI from advertising and branding. Quality and quantity lead generation is stemming through social media channels, and MTM is at the forefront for designing campaign strategy and fulfillment through our own platforms. When you participate in a MTM webcast, it s a collaborative partnership to power the content and engage your target audience. Benefits of the webcast package include: Receive qualified leads with contact information Webcast includes campaign strategy for promotion Educational webcast content can be provided by your company and approved by the MTM or developed by MTM with guidelines provided by your company MTM will create blog announcement/2x eblast promotion for pre-webcast promotion Social media promotion of scheduled webcast including Facebook, LinkedIn, itunes, YouTube, and Twitter Pre-webcast giveaway promotion available Webcast can be added to your company website Opportunity to retrieve contact information of participants of the LiveWebcast (includes: name, company, title, email and phone) Post-webcast, social media branding available The post-market for webcast viewing can be heavily marketed through successful social media outlets Webcast replays published on landing page are a resourceful lead generator throughout the year; thousands of leads can be accessed with the social medial technology to view and share Your organization will be showcased as a thought-leader and expert solution provider in the space, and provided with the direct face-time to your target audience. BRANDING OPPORTUNITIES Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 11
WHITE PAPERS $15,000.00 THOUGHT LEADERSHIP LEAD GENERATION Medical Tourism Magazine will compile case studies, surveys, reports and industry data to develop an industry white paper on a topic in the medical tourism space. MTM will write, edit and produce the white paper for your organization and co-brand it for marketing and promotion. Through cross-branding, your paper will be read by hundreds of medical tourism decision-makers and key insurance professionals. Co-branded white papers aim to establish educational credibility and collateral for overall content marketing strategy. Along with branding, you will receive a lead from each person who downloads the paper. White paper will be available for download through MTM channels and presented exclusively to your target audience within the database and social media distribution channels. MTM will officially release white papers as a co-branded launch with your company. Imagine receiving a continuous flow of qualified leads throughout the year! BRANDING OPPORTUNITIES A recent MTM white paper download report White paper lead retrieval landing page When you work with MTM on a co-branded white paper, it s a collaborative partnership to power the content and engage your target audience. Benefits of the white paper package include: Campaign strategy for promotion MTM will create a newsletter announcement/eblast promotion for the release of the white paper and opportunities to download Social media promotion of the white paper release including Facebook, LinkedIn, itunes, YouTube, and Twitter White paper can be added to your company website White papers are a resourceful lead generator throughout the year; thousands of leads can be accessed with the social medial technology to view and share. White paper download reports include: name, company, title, email and phone Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 12
SOCIAL MEDIA BRANDING CAMPAIGN $20,000.00 SOCIAL MEDIA STRATEGY The rise of social media has created an unprecedented platform for engagement and connection. Now, as one of the most prominent advertising tools to promote brand identity, you must create a strategic social media campaign. With one of the largest social media presences in the medical tourism industry, we are uniquely situated to help you meet your social media branding goals. Medical Tourism Magazine s reach more than 600,000 in our various social media platforms. MTM will design and distribute posts through our LinkedIn groups and Facebook and Twitter accounts. BRANDING OPPORTUNITIES With exposure of an open group on LinkedIn, members can now search specific content and all relatable searches from group postings and topics. The design of a social media branding strategy will reach millions through primary, secondary and group connections. MTM team will create a customized, year-long social media calendar for your company: 100+ posts and strategic messages in managed & co-managed LinkedIn and Facebook groups Tweet current articles, press releases and additional news & insight to 3,000+ followers Promote webcasts, white papers and educational content Incorporate quarterly industry update eblasts through our e-mail distribution and include in your custom social media calendar Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 13
ADVERTORIALS $10,000.00 Eliminate the perception of selling. An advertorial does not focus on predominately selling a product. The end result is a compelled reader who is interested in the advertorial as a means to gather information. ENHANCE THE PRODUCT IMAGE AND INCREASE YOUR SALES The conveyed message of an advertorial is simple. Your product and service is presented as a tool to benefit your business. You are providing facts, statistics and educational results that set your company at a higher standard in the marketplace. Advertorials transform your brand building initiatives. The contextual marketing is designed to work smarter rather than harder. The end result is simplicity; and to exceed your goals. Advertorials increase the knowledge of MTM readers in an editorial environment Placing an advertorial increases sales by enhancing the image of your product and portraying it as a solution THE POWER OF ADVERTORIALS Advertorials $10,000 Added Value Benefit Customized Press Releases for each Featured Advertorial in Medical Tourism Magazine MAKING THE SWITCH TO EDUCATIONALLY DRIVEN MARKETING Improve brand recognition while educating readers You are establishing yourself as an expert in the industry when you select an advertorial for your target audience Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 14
EXCLUSIVE INDUSTRY COLUMN $25,000.00 Your organization can design a dedicated column in MTM. The 12-month opportunity will include educational and informative original articles, as well as Q&A Profiles and Features to diversify the yearly content. MTM staff writers will develop content with SEO best practices and keywords. Each month, MTM will create a print-ready PDF of each issue to feature on your website and use for marketing collateral. BANNER ADVERTISEMENTS IN ISSUE RELEASE/eBLAST $2,500.00 YOUR TARGET AUDIENCE Advertisers will receive the exclusive banner advertisement in the latest issue release eblast for Medical Tourism Magazine. The issue release is distributed to the entire Medical Tourism Association database for visibility and exposure. INDUSTRY UPDATES $8,000.00 MTM will design and distribute one industry update eblast per quarter to all members in the MTM database. The eblasts will be based on current industry information, trends, news & insights, and healthcare reform. The updates will be powered by your organization for strategic brand visibility. PODCASTS $2,000.00 (SINGLE) MTM will conduct a 3-5 minute interview discussing your initiatives in medical tourism and the highlights of your company. This will be placed with MTM s interviews and a link to the interview will be included in weekly newsletter. Ph: 561.791.2000 Ext. 803 Email: Info@MedicalTourismMag.com 15
Official publication of the Medical Tourism Association ADVERTISE WITH US TODAY. Ph: 561.791.2000 Info@MedicalTourismMag.com 2015-2016 MEDIA KIT MedicalTourismMag.com