Usage of the amfori logo For producers of amfori members Usage of the amfori logo for producers of amfori members - November 2017
Contents ntroduction...3 Guides for use...5
ntroduction
ntroduction Effective January 1 2018, producers who supply for a member of amfori and have a valid profile on the amfori BSC or amfori BEP platform can use the amfori logo accompained by a descriptive boilerplate to identify they are part of a supply chain committed to open and sustainable trade. By using the amfori logo and boiler plate in the appropriate way, producers can: Easily showcase their facility is related to an amfori member Further raise awareness on efforts done by their facility towards open and sustainable supply chains Raise awareness among employees on the principles of their facility Only active producers of at least one amfori member may use the amfori logo. t may not be used by producers of non-amfori members, including former members which status was lost after exclusion or membership withdrawal. The amfori headquarters is the responsible body to refuse permission for the use of the amfori Logo. t can happen when: The producer is no longer linked/working with an amfori member The producer does not follow the amfori logo policy as stipulated in this document. 4
Guides for use
Using the logo and boilerplate f you are the producer of an amfori member and wish to identify yourself as such, you must use the amfori logo together with a short boilerplate. The amfori logo cannot be used on its own without the boilerplate. This use is reserved exclusively for official communication by amfori. What is a boilerplate? A boilerplate is a short standard description which states you are a producer of a member of amfori. You have several boilerplates available, including options which detail whether the amfori member you supply for is part of amfori BEP and/or amfori BSC. See page 13 for all options available in English, or access the producers infokit to download them in other languages. Placing the boilerplate in an appropiate way To place the boilerplate next to the logo, producers can choose between a landscape and a portrait version. Both are valid options at all times provided the same proportions are kept and the boilerplate and logo respect the minimum size and are legible. Landscape version Producer of an amfori member, the leading global business association for open and sustainable trade. For more information visit Portrait version The boilerplate text should only be one of those provided by amfori and cannot be altered. Producer of an amfori member, the leading global business association for open and sustainable trade. For more information visit 6
Formating the boilerplate Ensuring legibility and consistency - The font of the boilerplate should not be smaller than 7pt. t is possible to have a bigger font (for instance in an A3 poster) but the boilerplate should always keep the same proportion with the amfori logo - The minimum size for the amfori logo is 3.4 cm wide - The colour for the font should be the amfori blue. f it is not available it should be black - The font should be Benton or Arial (if neither are available it should be a sans serif) - The use of all upper case for the boilerplate as in PRODUCER OF is not permitted. Use of colour - example when the exact colour is not available for text Producer of an amfori member, the leading global business association for open and sustainable trade. For more information visit Producer of an amfori member, the leading global business association for open and sustainable trade. For more information visit Use of font - example when Benton or Arial are not available for text Producer of an amfori member, the leading global business association for open and sustainable trade. For more information visit Producer of an amfori member, the leading global business association for open and sustainable trade. For more information visit 7
Usage of colour and negative versions - The logo should always be in the amfori blue. f colours are not available it should be in black. - f it the logo and boilerplate are placed over a darker colour or over a photograph, it must be used in its negative version in white. amfori Blue Pantone 293 C100 M65 Y0 K0 R0 G86 B164 Hex #0055a4 Training provider for amfori, the leading business association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit Training provider for amfori, the leading business association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit 8
Usage of amfori logo vs amfori bsci/bepi The amfori logo is the only one that can be used regardless if you are a producer of a member who takes part in the initiatives amfori BSC, amfori BEP or both. Producer of an amfori member, the leading global business association for open and sustainable trade. For more information visit This will allow you to communicate with one unique logo which embodies a holistic approach to trade and sustainability and all values shared by the organisation and its members, whereas a specific logo represents only part of the scope. Producer of an amfori member, the leading global business association for open and sustainable trade. For more information visit Naturally, you can always refer to the initiatives amfori BSC or amfori BEP in writing when describing speciffic technical parts of the system (example: describing you have been through amfori BSC audits) The amfori BSC and amfori BEP logo is to be used exclusively by the organisation in specific technical documents such as the amfori BSC System Manual. 10
ncorrect logo use The amfori logo must be used in its entirety, and may not be altered in any way, including proportion, color, element, type, etc. You may not animate, morph or in any other way distort the appearance of the logo. Here are some examples of what not to do. Don t leave out any elements of the logo such as the strapline Don t distort the logo in any way Don t use photography Don t use a low-resolution logo Don t change the colour of the logo Don t retype the name Don t adjust the size of any elements Don t add anything to the logo Don t use the amfori blue logo on a dark background Don t use the amfori blue logo on a dark image Part of Don t use the logo in a sentence 9
Where to use the logo and boilerplate The logo and boilerplate may be used on websites, company brochures and other materials related to the corporate communication of the producer. When technically possible it must always direct to the official URL () Examples of online use Examples of use in flyer OUR SUSTANABLTY EFFORTS CASE STUDY ONE SAMPLE TEXT Lorem ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu labore et dolore magna aliqu. Ut Enid ad mínio venmos, tu labore. Lorem ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu labore et dolore magna aliqu. Ut Enid ad mínio venmos, tu labore. SAMPLE TEXT PRODUCTON Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu labore et dolore magna aliqu. Ut Enid ad mínio venmos, quis nos trad ejercitación Lorem ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu labore et dolore magna aliqu. Ut Enid ad mínio venmos, quis nos trad ejercitación Training provider for amfori, the leading business association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit Training provider for amfori, the leading business association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit Learn more 12 Training provider for amfori, the leading business association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit em ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu labore et dolore magna aliqu. Ut Enid ad mínio venmos, quis nos trad ejercitación ulula con laborios nisi uta liquido ex ea ut Enid ad mínimo veníamos, quis nos. Lorem ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu laboreet.
Where not to use the logo and boilerplate The amfori, amfori BSC and amfori BEP logo may in particular not be used to indicate any kind of endorsement of any other product or service, indicate that any official status for any product or service has been conferred by or is otherwise associated with amfori, or to show any kind of relationship with amfori aside from those permitted. certified 13
Boilerplates available For all producers of an amfori member: Producer of an amfori member, the leading global business association for open and sustainable trade. For more information visit For producers of an amfori member who participates in amfori BSC: Producer of an amfori member who participates in amfori BSC. amfori is the leading global business association for open and sustainable trade. For more information visit For producers of an amfori member who participates in amfori BEP: Producer of an amfori member who participates in amfori BEP. amfori is the leading global business association for open and sustainable trade. For more information visit For producers of an amfori member who participates in amfori BEP and amfori BSC: Producer of an amfori member who participates in amfori BSC and amfori BEP. amfori is the leading global business association for open and sustainable trade. For more information visit See all translations of boilerplates available at www.fta-intl.org/content/amfori-infokit-producers 14
amfori reserves the right to terminate, amend or limit any use of the amfori logo and/or boilerplate, at its own discretion and at any time. Any unauthorised use of the amfori logo may result in legal action.