Digital Media Kit
WHY DIGITAL? Your customers are already here It reaches all parts of the Purchase Funnel You will reach consumers throughout the day It is targeted It is results driven It is a lean-in medium It can be quickly optimized Purchase Funnel Illustrating the consumer s journey towards purchase Build awareness with display advertising Drive consideration by utilizing multiple platforms and niche opportunities Generate preference through audience and content targeting Capture them when they are ready to buy with search, social and geo- targeting
The LARGEST number of creative marketing solutions Proven track record of PRODUCING for clients Average of 1,000,000 unique visitors monthly in 2014 Average of 4.5 MILLION page views monthly in 2014 Average of 2.5 MILLION APP page views monthly in 2014 Powered by the MOST experienced digital team in Louisville The Power of WDRB Digital Winner of the Best Website in Louisville by Best of Louisville Awards Winner of the Best Website in Louisville by the Associated Press! Winner of the Best Website in Louisville by the Society of Professional Journalists!
Display Ads Enhance your Message through WDRB! The Power of WDRB: 728x90, 468 x 60, 300x250, 300 x 150 ad units Reach Kentuckiana with an authoritative vehicle Ads may click through to the client s site Ads are placed on all pages All ads are reportable and accountable Fastest growing news website in Louisville Best partners to care for your programs Easy to reach easy to work with Targeting options: DMA, Zip, Daypart ROS Banner - $5 CPM Home Page - $10 CPM (limited impressions) Section Fonts - $8 CPM (News, Weather, Slideshow)
Targeted Display Ads Reach local users across thousands of web sites. Target based on their actions, interests and profile. Numerous ways to target prospective clients: + Geography: Target users by market or zip code + Context: Target users viewing relevant content + Behavior: Target users based on their interests + Demo: Target users based on age, gender, income, etc. + Retarget: Target users who visited advertiser s website + Mobile: Target users on the web and in-app on mobile devices + Video Pre-Roll: Target video users EXCELLENT VALUE! Value: + Provide custom campaign recommendations based on specific advertiser s goals + Optimize sophisticated strategies based on advertiser s impression and targeting goals + Detailed monthly reporting + Live campaign performance support + $20 CPM
The Pencil Pushdown Pencil Pushdowns Deliver RESULTS! WDRB Pencil Pushdowns: Expandable ad unit Biggest attention-getter on our site High rate of click-throughs Auto expands 1 time per day, per user User can click to expand again Ads can be animated or static Monthly openings go quickly Ad designed gratis by WDRB design team Scheduled around important dates and promotions Exclusive Home Page position HOMEPAGE POSITION: $500/day Sizes: 850 x 300/850 x 30 (Avg. 15k impressions/day)
Pre and Post-Roll Video Impactful VIDEO Advertising! WDRB Video Pre-Roll: Up to 15 seconds of messaging before News Video Undivided attention with engaging creative Proven track record for producing BIG for clients High rate of click-throughs to client site User chooses the videos they are interested in + Client video is played, making a true impression While viewing, call to action is immediate + User can click through to site or to offer or stick around to watch a post-roll long form video. Impressions go quickly Up to :15 sec message - $40 CPM
WDRB S News Mobile App Impactful Mobile Advertising The Future of Marketing! WDRB Mobile App: 3 ad sizes: 640 x 100, Ad between articles, In content Proven track record for producing BIG for clients High volume of click-throughs Link ad to: a website, click to call, an app, an email address, Twitter Facebook, video, or You Tube Geo Targeting and Dayparting available Completely reportable and trackable 640 x 100: $5 cpm Ad between articles $10 cpm In Content ad: $5 cpm
The WDRB Tablet App Impactful Tablet Advertising The Future of Marketing! WDRB Tablet App: 2 Ad sizes: 300 x 250 and 728x90 High volume of click-throughs Ad can link to: a website, click to call an app, an email address, Twitter, Facebook, video, or You Tube Completely reportable and trackable $5 cpm
Featured Employers Tile Ad Video Player Multiple Clients $199 per post Additional Featured Elements Available Featured Job Scrolling
Recruiting ll Use the Power of WDRB s Digital Assets to fill your empty positions! Reach the Passive Job Seeker you are looking for! Targeted Pencil Pushdown ads run Sunday through Tuesday 12p to 6p Targeted Mobile ads run Sunday through Tuesday 12p to 6p Facebook Post: 2:00pm Monday $1,500 Investment
Facebook Posts WDRB Posts: Great for limited time offers We have over 250,000 fans on our pages Can link to your website Reach thousands of our fans at once Completely reportable $600 per post on our Facebook News Page Additional pages available: Weather, WDRB in the Morning, Snow Fox and Sports.
Facebook Contests WDRB Facebook Contests: Great for increasing your page likes Can go viral with friends sharing Can link to your Facebook Page Reach thousands of our fans multiple times 25 Promercials on WDRB/WMYO Production Included for online elements 4 Facebook Posts during the campaign 50,000 impression Display Ad Campaign $5000 for all five of our Facebook Pages $3000 for our News Page
Be Our Guest Be Our Guest: Great for increasing your business Can go viral with friends sharing Can create repeat business by sampling Reach over 35,000 HH with your cooking segment 20 Promercials on WDRB/WMYO Live appearance on the #1 WDRB in the Morning News 2 Facebook Posts during the week 2 mentions on WDRB in the Morning Database of purchasers for you to re-market to You provide $50 or $100 gift certificates
Texting Campaigns One Week TV/Digital Ad Campaign :10 second message with your Logo and texting instructions Minimum of 21 spots, 9 on WDRB and 12 on WMYO We provide the texting platform. You provide the offer. $2,625 Investment $25 charge for your Keyword $.10 per message sent: Example-500 messages = $25
Digital Ad Specs Acceptable Formats: JPG, GIF, SWF (MAX K-SIZE FOR SWF = 100) Pencil Pushdown: 850 x 300/850 x 30 Mobile Ad Sizes: 640 x 100-No Transparent Images 640 x 480 -Icon with three short lines of text- No Animated Gif s 640 x 770- Ad between stories
Digital Ad Specs Is your Digital Ad utilizing FLASH animation? Flash files must include this code: <param name='wmode' value='transparent' /> The SWF can have a hard-coded URL in it, or it can use the clicktag variable, which allows the SWF's click through to be modified in the HTML rather than in the Flash To include a clicktag in a button in the SWF, the Flash designer should refer to Macromedia's documentation: http://www.adobe.com/resources/richmedia/tracking/designers_guide *WorldNow recommends limiting the looping on Flash files to no more than three.
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