WHO IS ENTERPRISE IRELAND?

ENTERPRISE IRELAND PRESENTS SALES & CHANNEL STRATEGY SEMINAR NOVEMBER 14TH HILTON DUBLIN CHARLEMONT PL, DUBLIN, IRELAND Bringing together leading sales and partner marketing experts to help guide Irish companies to maximize growth opportunities through channel partnerships in the U.S. market #SCSIRL17

CONTENT In this seminar, we bring together leading sales and partner marketing experts to talk about an evolving U.S. marketplace. We will provide two in-depth sessions on how to structure sales planning efforts and an overview of the channel ecosystem in the U.S. In addition, a discussion on best practices and tactics that worked to help build and scale global and local companies of differing sizes will offer practical advice into how Irish companies can use this route to market to accelerate growth. WHO IS ENTERPRISE IRELAND? Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets. We work in partnership with Irish enterprises to help them start, grow, innovate and win export sales in global markets. In this way, we support sustainable economic growth, regional development and secure employment. Investing in over a thousand companies from seed to Series A, Enterprise Ireland is the largest VC in Europe and third largest VC in the world by deal flow. This large investment and support of innovative clients and entrepreneurial ethos means Enterprise Ireland produces a high quantity of top quality companies with cutting edge technology.

EVENT PROGRAM HILTON DUBLIN, CHARLEMONT PL, SAINT KEVIN' S, DUBLIN, IRELAND HILTON DUBLIN NOVEMBER 14, 2017 MORNING SESSIONS 8:30 am 9:00 am REGISTRATION 9:00 am 9:15 am WELCOME Máire P. Walsh, Enterprise Ireland 09:15am 10:15 am KEYNOTE: Learn How to Translate Operational Plans Into Specific Goals & Execution Strategies Tiffany Wagner, SAP 10:15 am 10:30 am MORNING COFFEE BREAK 10:30 am 11:30 am DEEP DIVE: How to Create a Successful Channel Program in the U.S. Theresa Caragol, Achieve Unite 11:30 am 12:00 pm 12:00 pm 1.30 pm Q&A WITH JOSH WALDO: Insight from Scaling Channel Partner Programs at Microsoft & Nintex Josh Waldo, Nintex Q&A hosted by Theresa Caragol, Achieve Unite NETWORKING LUNCH S A L E S & C H A N N E L S T R A T E G Y S E M I N A R

EVENT PROGRAM HILTON DUBLIN, CHARLEMONT PL, SAINT KEVIN' S, DUBLIN, IRELAND HILTON DUBLIN NOVEMBER 14, 2017 AFTERNOON SESSIONS 1:30 pm 2.30 pm PANEL DISCUSSION: Best Practices in Channel Kevin Morata, Dell Gerard Sheridan, Datastax Kurt Hoppe, General Motors Moderated by Máire P. Walsh, Enterprise Ireland 2:30 pm 3:00 pm IRISH SUCCESS STORIES: Learn How Irish Companies Have Accelerated Their Growth Through Channel Programs Barry O'Sullivan, Altocoud Kenneth Fox, Channel Mechanics Denise Tormey, PlanNet21 Communications Moderated by Mairead Malone, Sungard 3:00 pm 3:15 pm AFTERNOON COFFEE BREAK 3:15 pm 4:00 pm ONE TO ONE MEETINGS 4.00 pm EVENT ENDS S A L E S & C H A N N E L S T R A T E G Y S E M I N A R

SPEAKERS & SPECIAL GUESTS Theresa Caragol Founder / CEO - Acheive Unite Theresa Caragol is founder and CEO of Achieve Unite. A recognized channel chief and information technology thought leader, Theresa Caragol helps enterprises achieve performance partnering while building successful indirect channel and strategic alliance programs that accelerate revenue growth. Her expertise includes partner and channel development, go-to-market planning, M&A channel integration and executive learning forums. Theresa regularly speaks, writes and blogs on a variety of topics for some of today s most recognized technology companies. Follow Theresa on Twitter at @theresacaragol or connect with her on LinkedIn. Gerard Sheridan Global OEM Sales Director - DataStax A graduate of University of Limerick s Electronic Engineering program, Gerard has spent most of his professional life in technology sales with a majority of it in the North American wireless operator market and in more recent years, the broader enterprise market for disruptive, open source, high performance database technologies. All of his Channel and Alliances work has been in commercializing Open Source database technologies. Today, he runs the OEM business for DataStax, the commercial company behind the very popular NoSQL database, Apache Cassandra. He also works with a handful of Global System Integrators (GSIs) to help build new opportunities and channels to market towards the largest of Enterprises in North America. Kevin Morata Global Channel Strategy- DellEMC Kevin Morata is an experienced executive with over 17 years tenure with Dell Technologies. His current responsibilities lay in the Channel Strategy organization where market intelligence and the evolution of the channel ecosystem are his top priorities. Kevin is a graduate from the University of Limerick, Ireland and spent almost 10 years driving key initiatives in the Dell Supply Chain organization spanning multiple geographies. In transition to the US, Kevin held roles in Dell s SMB organization, Channel Marketing and most recently in the Channel Strategy organization SALES & CHANNEL STRATEGY SEMINAR

SPEAKERS & SPECIAL GUESTS Tiffany Wagner Global Head of Strategic Account Planning and Management - SAP Tiffany Wagner has worked in sales, consulting and sales operations leadership roles in the software industry for 25 years. Her experience crosses over both start-ups and fortune 500 companies. She has been with SAP since 2006, and is responsible for the largest demand generation program in SAP strategic and large enterprise accounts. Tiffany won the Gold Stevie award at the American Business Awards in 2017 for Software Sales Distinction and was just recently asked to lead a judging committee for the 2018 American Business Awards. Josh Waldo Chief Customer Officer - Nintex Joshua is the Chief Customer Officer at Nintex, a workflow automation software for businesses. Josh has more than 20 years of experience in the technology industry and a passion for customers and partners, he is responsible for driving superior customer and partner experiences via a robust customer and partner ecosystem and a set of strategic alliances. Prior to this role, Josh served as Sr. Director of Cloud Partner Strategy at Microsoft helping to transform the Microsoft channel to Cloud services. Barry O'Sullivan CEO and Co-Founder - Altocloud Barry O'Sullivan is CEO of Altocloud, a software company with a mission of improving customer engagement experiences for ecommerce and inbound sales. Prior to Altocloud, he was Senior Vice President at Cisco Systems and has been General Manager of several multi-billion dollar divisions. O'Sullivan has spent most of his career in Silicon Valley, joining Cisco in 2002, having previously been GM of Nortel's contact centre software business. SALES & CHANNEL STRATEGY SEMINAR

SPEAKERS & SPECIAL GUESTS Kurt Hoppe Global Head of Innovation - General Motors Kurt Hoppe has over 15 years' experience leading global connected consumer product and service innovation, new business model creation, and go-to-market initiatives leveraging strategic partners. His main task innovate at speed, ideating, designing, developing, marketing, and selling visionary services, focused at the intersection of customer experience, connected IoT, analytics and AI/ML. Denise Tormey Co-Founder - PlanNet21 Communications Qualified as a Chartered Accountant Denise specialised in several financial roles including Treasury Management, Financial Accounting and Management Accounting before crossing over into ERP systems and business analysis. Denise founded PlanNet21 after noticing the exciting developments in IT. In the 15 years since the company's inception PlanNet21 rapidly established itself as Ireland's Premier ICT Solutions and Integration partner and subsequently expanded operations into Europe and Asia. PlanNet21's Global client base includes many of the Fortune 100 companies. Mairead Malone Head of Channel Sales - Sungard Availability Services In her role as Head of Channel, Mairead Malone is responsible for building, and managing the Sungard AS Ireland Channel Sales Organisation. Mairead was appointed in March 2017, to further develop and expand the Channel organization, given the aggressive growth targets for the Ireland region. She has an extensive background in developing and managing the channel: building and nurturing relationships to drive joint go-to-market (GTM) activities. Prior to her post in Sungard AS, she was Group Commercial Director at Commtech Distribution, one of Ireland s largest independent distributors for Dell EMC and Pure. Kenneth Fox CEO - Channel Mechanics Kenneth Fox is an accomplished leader with a results driven career spanning 18 years in the global ICT sector working for companies such as IBM, APC, Nortel and Avaya. Key skills include Application development, Channel enablement through SaaS, Channel program development, IT Strategy, Enterprise Architecture and Building effective teams. Kenneth is trusted and recognized as a leader in implementing large scale technology and business transformation projects on a global scale.

#SCSIRL17 For additional info on the event please contact Máire P. Walsh SVP Digital Technologies at: maire.walsh@enterprise-ireland.com +1 (415) 830 2330