Red Hat Mobile Application Platform Value Proposition Mobile Operators James Hammons 18 October 2016
Mobile device diversity and management Hybrid cloud and IT as a service broker Mobile apps and applications Cloud/client architecture The era of personal cloud Internet of Things Smart machines Web-scale IT Software-defined anything 3D printing Digitization M2M JAMES W. HAMMONS, RED HAT MOBILE 2
"Despite massive cost savings per Gigabyte (GB) from new investment in LTE, the Total Cost of OperaAons (TCO) for Mobile Broadband Networking is projected to fall by only a factor of 3, while selling prices per GB are projected to fall by a factor of 10 over a period through 2018." -Sue Rudd Director, Service Provider Analysis Wireless Networks and Pla@orms Strategy AnalyBcs COMMODITIZATION IN TELCO JAMES W. HAMMONS, RED HAT MOBILE Source: Strategy&
EXPECTED PERCENTAGE OF REVENUES DRIVEN BY DIGITAL BUSINESS 2015 2017 2020 Source: 2015 Gartner, Inc. and/or affiliates JAMES W. HAMMONS, RED HAT MOBILE 4
DIGITAL BUSINESS IT is a business differentiator Value derived from speed and agility Best realized with a new type of application JAMES W. HAMMONS, RED HAT MOBILE 5
TELCOS MUST EVOLVE TO STAY AHEAD OF DEMANDS JAMES W. HAMMONS, RED HAT MOBILE 6
A CHANGING WORLD
CHALLENGES OF MOBILITY JAMES W. HAMMONS, RED HAT MOBILE 8
ENTERPRISES NEED HELP JAMES W. HAMMONS, RED HAT MOBILE 10
MOBILE OPERATORS: TRUSTED PROVIDERS JAMES W. HAMMONS, RED HAT MOBILE 11
A LARGE & GROWING GLOBAL MARKET Large market enjoying double-digit growth ARPU remains high (unlike commodibsed MDM/MAM/MSM markets) The trend is toward PaaS / Cloud-hosted solubons JAMES W. HAMMONS, RED HAT MOBILE 12
AN OPPORTUNITY FOR THE MOBILE EXPERTS WHAT WOULD ENTERPRISES CONSIDER BUYING FROM TELCOS? Only 16% have a defined market offer or strategy for mobile apps in the enterprise market JAMES W. HAMMONS, RED HAT MOBILE 13 Source: STL Partners, On-line research, Enterprise >250 employees, Feb 2014
WHY NOT? Internal mobile adoption lags other industries: 45% of telcos offer internal apps vs. 61% of all enterprises Gaps to Address Security Product Portfolio App Development Capabilities Process Expertise Software Bona Fides Solution: A Worthy Partner JAMES W. HAMMONS, RED HAT MOBILE
MBaaS/MPaaS FOR TELCO: A GROWTH BUSINESS Start a new line of business in a hot space with strong international growth Three core elements to the proposition: Cloud-hosted integration and business logic Out-of-the-box and custom mobile solutions for business and consumer audiences Hosting & support: recurring fees Goal: Build a multi-million recurring business in each region in a 3-5 year period Attractive commercial model with a proven ROI from an experienced partner All revenue from clients booked by you, with attractive margins retained Recurring software revenue Professional services Support contracts Full through revenue SIM cards, smart devices, M2M, MDM, data packages, VPN, dedicated lines, hosting, wifi, etc Attract new channels & new clients Attractive acquisition model to target new enterprise clients Drive higher-margin revenue through non-core clients Make enterprise & consumer clients more «sticky», and enable more service consumption 15 JAMES W. HAMMONS, RED HAT MOBILE 15
THE NEW WORLD OF ENTERPRISE MOBILITY Open Technologies Mobile Backend-as-a-Service Flexible Development I m Continuous Development & Deployment REST APIs Collaboration JavaScript & Node.js Agility IS OPEN AND AGILE JAMES W. HAMMONS, RED HAT MOBILE 16
RED HAT MOBILE CUSTOMER PRESENTATION V3.x - SaaS
RED HAT MOBILE CUSTOMER PRESENTATION V4.0 - Hybrid
Key Features
RHMAP : Key Features # MBaaS APIs # Client Side (Hybrid/Native/Web Apps) # B2C, B2B/B2E Capabilities # Integration Capabilities # Security and Authentication # Microservices Support # Reporting & Analytics # Rapid Application Dev. Supports RED HAT MOBILE APPLICATION PLATFROM 4.0 RED HAT CONFIDENTIAL 20
Mobile Backend-as-a-Service APIs A set of server-side functions, exposed as RESTful APIs and optimized for mobile, that a client side developer uses for common mobile features RED HAT MOBILE CUSTOMER PRESENTATION 21
RHMAP Deployment
STANDARD : Hosted (with Dedicated MBaaS(es)) Red Hat Mobile Core MAP MBaaS MBaaS MBaaS MBaaS MBaaS MBaaS Telco Client A Telco Client B Telco Client C 23
RHMAP Telco Cloud Deployment Red Hat Mobile Telco Cloud Core MAP MBaaS MBaaS MBaaS MBaaS MBaaS MBaaS Telco Client A Telco Client B Telco Client C 24
RHMAP Hybrid Deployment (On Client Premise MBaaS(es)) Red Hat Mobile Telco Cloud CORE MAP ENT-A ENT-B ENT-C. MBaaS MBaaS MBaaS(s) MBaaS MBaaS MBaaS 25
Advantages of deploying the MBaaS On-Premise Store sensitive data and intellectual property on-premise Better controlled network latency on private environments 100% control over service, location, regulations Greater flexibility with your own resources Leverage existing on-premise infrastructure and resources RED HAT MOBILE CUSTOMER PRESENTATION 26
Real Life Use Cases
Why Red Hat? Leader in enterprise Open source Samsung is leading Android OEM Trusted by enterprises to run mission critical applications Provides glue to connect enterprise systems to each other both inside the enterprise and on mobile devices Trusted to run 50% of world s trading volume, including NYSE Partnership Strategy Create enterprise class applicabons Samsung Hardware and services Red Hat mobile pla@orm Leverage open source ecosystem to jumpstart Samsung enterprise developer community Go-To-Market Co-Develop 20+ Enterprise Apps (off-the-shelf & customised) Announced strategic alliance June 2015 at Red Hat Summit JAMES W. HAMMONS, RED HAT MOBILE 28
TELEFÓNICA Enterprise Mobile Services RED HAT MOBILE CUSTOMER PRESENTATION 29
MOBILE & TELCO CLOUD SUCCESS STORY O2 Service launched in February 2011 Initial customers in April 2011 as follows: Diageo project for the Guinness Storehouse (largest tourist destination in Dublin) Dublin taxi firm POC for Dept of Finance (Irish Government) O2 Retail Closed 17 deals in 2011 with 11 new clients Closed one major landmark deal in Oct 2011 with Road Safety Authority (public sector) A 5 year managed service to design, build and manage a new solution to support the driver license testing process 1 million + project Awarded the contract against stiff competition including incumbent SI (Fujitsu) Good mix of b2c and b2b projects Based on the huge success of the Irish market, a contract with O2 UK was signed in Jan 2012 30
MOBILE WORK SERVICES Fully featured solution to give Mobile Workers a set of functionality for remote working, including: Work Force Management (Jobs Orders pushed to workers for completion) Timesheets Sign off Expense Submission & Management Non-Productive (e.g. Medical appt) & Travel time reporting.
Property Management for Retirement Homes 1500 retirement developments across the UK with dedicated house managers Rationalized 200+ paper forms to 20 app forms to capture personal info, property maintenance etc. Huge reduction in paper and postage costs Off and off line sync important Data held in cloud 32
Use Case : Insurance Solutions Delivering Return On Investment
GP Online Your Local Doctor Online Patients can book appointments with their local family General Practitioner online Patients can have either consultation through video conferencing facilities. Payment facilities. 34 RED HAT MOBILE CUSTOMER PRESENTATION 34
MOBILE CUSTOMER SELF-CARE NaBve ios & Android Mobile ApplicaBon allowing authenbcated users to: Pay bills & Top up their credit View data & call/sms usage stabsbcs Add/remove add-ons, e.g. add 4G or roaming Live chat with customer services & access online Help Access & Send Webtext Save and view Contacts RED HAT MOBILE CUSTOMER PRESENTATION 35
FREE EBOOK hnps://www.redhat.com/en/resources/mobile-app-operator-opportuniaes-analyst-paper RED HAT MOBILE CUSTOMER PRESENTATION 36
THANK YOU plus.google.com/+redhat facebook.com/redhatinc linkedin.com/company/red-hat twitter.com/redhatmobile youtube.com/user/redhatvideos