Christina Boutsouki Corresponding address: Department of Economics Aristotle University of Thessaloniki 54124, Thessaloniki Tel.: +302310 997072 Fax: +302310 996452 Email: chbouts@econ.auth.gr Studies BSc in Mathematics, (1992), Aristotle University of Thessaloniki MSc in Operational Research, (1993), Lancaster University, Business School, Lancaster, UK PhD in Retail Marketing, (1997), Department of Retailing and Marketing, Faculty of Management and Business, The Manchester Metropolitan University, Manchester, UK Distinctions 1993-1995: PhD scholarship, Manchester Metropolitan University, Department of Retailing and Marketing. Teaching 2015 present: Associate Professor Department of Economics, Aristotle University of Thessaloniki. (teaching in undergraduate Business Administration, MBA, Msc In Logistics, Msc in Informatics and Management) 2008-2015: Assistant Professor, Division of Business Administration, Department of Economics, Aristotle University of Thessaloniki. 2002-2008: Lecturer, Division of Business Administration, Department of Economics, Aristotle University of Thessaloniki. 2000-2004: Visiting Lecturer, Department of Business Administration, University of Macedonia 2000-2003: Visiting lecturer, MSc in Mechanical Engineering, Aristotle University of Thessaloniki 1999-2002: Teaching Associate (Ν.407) Division of Business Administration, Department of Economics, Aristotle University of Thessaloniki. 1994-1997: Research Associate Management Centre, Leicester University, UK. 1994-1997: Visiting lecturer (Distance Learning MBA και MSc in Marketing) Leicester University Management Centre (Hong Kong & Singapore). Topics Taught Abroad (Leicester University Distance Learning Programme) (Principles of Marketing, Retail Marketing, Marketing Research, Business Statistics, Strategic Marketing, Marketing Management) Postgraduate courses (Aristotle University of Thessaloniki, University of Macedonia) (Marketing Management and Communication, Consumer Behavior, Retailing Management, Marketing Management, Advertising and Promotion)
PUBLICATIONS Journals 1. A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials, International Journal of Advertising, (Forthcoming), (L. Hatzithomas, C. Boutsouki and L. Ziamou) 2. Social Media Advertising Platforms: A cross-cultural study, International Journal of Strategic Innovative Marketing, (with N. Chatzithomas, L. Hatzithomas, Y. Zotos), (forthcoming) 3. Facebook usage among teenagers the effect of personality and peer group pressure: An exploratory study in Greece, International Journal of Internet Marketing and Advertising, (with E. Vlachopoulou) (forthcoming) 4. Gender Differences in the Interpretation of Web Atmospherics: A Selectivity Hypothesis Approach, Journal of Marketing communications, (with E. Tsichla and L. Hatzithomas)(forthcoming) 5. Humor and Cultural Values in Print Advertising: A Cross- Cultural Study ( with L. Hatzithomas and Y. Zotos), International Marketing Review, 2011, vol28, No.1, 57-80. 6. Quantity Surcharges and Consumer Awareness in a New Retail Environment, (with P. Palla and Y. Zotos), International Journal of Retail & Distribution Management, 2010, vol.38, No.5, 320-340. 7. The effects of culture and product type on the use of humor in Greek TV advertising: An application of Speck s humorous message taxonomy, Journal of Current Issues & Research in Advertising, 2009 (with L. Hatzithomas and Y. Zotos), Vol.31, No.1, 43-61. 8. Attitudes and behavior towards organic products: an exploratory study, International Journal of Retail & Distribution Management, 2008, (with E. Tsakiridou, Y. Zotos and K. Mattas), Vol 36, Issue 2, p.158-175. 9. Consumer behavior towards own label: monitoring the Greek experience, Agricultural Economics Review, 2008, (with Y. Zotos and Z. Masouti) vol.9, No. 1, p.81-92. 10. The effect of atmospherics on brand loyalty,(in Greek) Ελληνική Ακαδημία Διοίκησης Επιχειρήσεων, 2008, (with M. Sidiropoulou), Vol.5, No 1, p.4-23. 11. Greek Retailing in Transition, International Journal of Retail & Distribution Management, (with D. Bennison), (1995), vol26, no2, p.24-31. Book Translation Editing 1. Strategic Retail Management, (μετάφραση), Joachim Zentes, Dirk Morschett & Hanna Schramm-Klein, Papasotiriou Publications, Athens, 2008. 2. Consumer Behavior, (μετάφραση), Μ.Solomon, Tziolas Publications, 2015. 2
Chapters in Books Conference Proceedings (refereed) 1. Greece in Stuart Howe (Eds) Retailing in the European Union: Structures Competition and Performance, (2003), (with D.Bennison) Blackwell Publications, London, 81-101. 2. The impact of foreign involvement on the Greek department store sector: the BhS-Klaoudatos experience, in J.Dawson & M.Dupuis (Eds.) European Cases in Retailing, (1999), (with D. Bennison), Blackwell Publications, London, p.96-109. 3. The impact of international retailers on retail development in the host country: the example of Greece, in Ken Jones (Eds) International Retailing in Europe, (1999), (with D. Bennison), Centre for the Study of Commercial Activity, Research Report 1999-5, 33-39. 1. In Good Times and Bad Times A longitudinal Analysis of Greek Election Campaigns, EMAC 2016, Oslo (E. Tsichla, L. Hatzithomas, C. Boutsouki and K. Zotos) 2. Visual Metaphors in Online Advertising: The role of Hard-Sell versus Soft-Sell Advertising Copy, EMAC 2016, Oslo (L.Hatzithomas, A. Manolopoulou, C. Boutsouki) 3. Mass marketing strategies: do they affect consumers perception towards luxury branding? ICCMI 2015, 31 st June-2 nd July, London, (Κ. Margariti, C. Boutsouki, L. Hatzithomas). 4. A cross-cultural analysis of message content in corporate facebook posts: message strategies and consumer response, ICORIA 2015, 2-4 July, London, (L. Hatzithomas, C. Boutsouki, L. Ziamou, M. Gotzabougiouki). 5. Guilt appeals in social ads: experimenting with Google Adwords, EMAC 2015, Leuven, (L. Hatzithomas, R. Evagorou, G. Zotos, C.Boutsouki). 6. A model for consumer engagement in ewom via Social Media, EAA s 13th International Conferences on Research in Advertising (ICORIA), 26-28 June 2014, Amsterdam, (L. Hatzithomas, C. Boutsouki, V.Pigadas and Y. Zotos),. 7. The role of economic conditions on the effectiveness of greek humorous TV advertising, EAA s 13th International Conferences on Research in Advertising (ICORIA),26-28 June 2014, Amsterdam, (L. Hatzithomas C. Boutsouki and Y. Zotos) 8. Political Advertising in the shadow of the Financial Crisis: The use of emotional appeals in the Greek 2012 Election campaign, EMAC 2014 3-5 June, Valencia, (E. Tsichla, C. Boutsouki) 9. Customer Relationship Management in the Era of Social Web and Social Customer: An Investigation of Customer Engagement in the Greek Retail Banking System, 2nd International Conference on Strategic Innovative Marketing, IC-SIM, Prague, 13-17 September 2013, Procedia- Social and Behavioral Sciences, Elsevier (Ch. Bobolis, C. Boutsouki). 10. The Museum experience as a brand experience: investigating its relationship with brand personality and brand attitude, 41 st European 3
Marketing Academy Conference (EMAC) Marketing to Citizens, Lisbon, 22-25 May 2012, (E. Tsichla, C. Boutsouki). 11. Teenagers and Social media: The effect of personality, brand loyalty and peer group pressure, International Conference on Contemporary Marketing Issues (ICCMI), Thessaloniki, 13-15 June 2012, (E. Vlachopoulou C. Boutsouki and L. Hatzithomas). 12. Social Media Advertising Platforms: A Cross-cultural Study, Media Economics Conference, Thessaloniki, Greece, 2012, (N. Hatzithomas C.Boutsouki and L. Hatzithomas). 13. The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site, 40 th European Marketing Academy Conference (EMAC), Ljubljana, Slovenia, 24-27 May 2011 (E. Tsichla, L. Hatzithomas C. Boutsouki and Y. Zotos). 14. Gender differences in the interpretation of a Museum s web atmosphere: a selectivity hypothesis approach, 16 th International Conference on Corporate and Marketing Communications (CMC), 27-29 April 2011, Athens (E. Tsichla, C. Boutsouki and L. Hatzithomas). 15. Marketing on the Go, 16 th International Conference on Corporate and Marketing Communications (CMC), 27-29 April 2011, Athens (E. Vlachopoulou, C. Boutsouki). 16. Is humor a counter cyclical advertising strategy? 16 th International Conference on Corporate and Marketing Communications (CMC), 27-29 April 2011, Athens (L. Outra, L. Hatzithomas, Y. Zotos, C. Boutsouki). 17. Sense or sensibility? Assessing the power of experiential design on store brand personality, 39 th European Marketing Academy Conference (EMAC), Copenhagen, 1-4 June 2010, (E. Tsichla, C. Boutsouki) 18. Transforming Hotels into Contemporary Brandscapes: a synthesis of literature and a research agenda, 2 nd Biennial International Conference on Services Marketing, Thessaloniki, 4-6 November 2009, (E. Tsichla, C. Boutsouki). 19. Cognitive Processing and Retrieval of Humorous Advertising Cues: Synergy between Print Advertising and Packaging, 38th European Marketing Academy Conference (EMAC), (2009), Nantes, France (L. Hatzithomas C. Boutsouki and Y. Zotos). 20. Humorous Message Taxonomy: Exploring the role of the various humor types on advertising, 37 th EMAC Conference- Marketing Landscapes: A pause for Thought, 27-30 May 2008, University of Brighton, UK. (L. Hatzithomas C. Boutsouki and Y. Zotos) 21. A cross-cultural analysis of print humorous advertising in the UK and Greece, Joint Conference of the Macromarketing Society and the International Society for Marketing and Development, (L. Hatzithomas C. Boutsouki and Y. Zotos), 2-5 June 2007, Washington DC, USA. 22. Do consumers hold the larger economy size belief? Joint Conference of the Macromarketing Society and the International Society for Marketing and Development, (J. Palla C. Boutsouki and Y. Zotos), 2-5 June 2007, Washington DC, USA. 23. Men Portrayals in Print Advertising: Insights from the Greek Context Joint Conference of the Macromarketing Society and the International 4
Society for Marketing and Development, (E. Plakoyiannaki C. Boutsouki and Y. Zotos), 2-5 June 2007, Washington DC, USA. 24. SEAM: A Sound Embedded Advertisement Model for Online Digital Music Distribution, AXMEDIS 2006, 2 nd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution (D. Margounakis, D. Politis, C. Boutsouki), 13-15 December 2006, Leeds, UK. 25. Providing Free Music over the Internet: making profits out of an adbased business model, WEBIST 2006 2 nd International Conference on Web Information Systems and Technologies, (D. Margounakis, D. Politis, C. Boutsouki), 11-13 April 2006, Setubal, Portugal. 26. Gender Portrayals within contemporary Greek Magazine Advertisements: A content analysis, 35 th EMAC Conference A synthesis of polymorphous Axioms, Strategies and Tactics, (E. Plakoyiannaki, C. Boutsouki), 23-26 May 2006, Athens University of Economics and Business, Greece. 27. Rethinking Female Portrayals in print advertisements: Exploring relationships between gender displays and visual elements in the pictorial advertising content, 35 th EMAC Conference A synthesis of polymorphous Axioms, Strategies and Tactics, (E. Plakoyiannaki, L. Ziamou, C. Boutsouki), 23-26 May 2006, Athens University of Economics and Business, Greece. 28. Types of Humor in Advertising, 35 th EMAC Conference A synthesis of polymorphous Axioms, Strategies and Tactics, (L. Hatzithomas, C. Boutsouki), 23-26 May 2006, Athens University of Economics and Business, Greece. 29. Consumer Attitudes towards organic food, 9 th International Conference on Marketing and Development, (E. Tsakiridou, C. Boutsouki, Y. Zotos), 8-11 June 2005, Aristotles University of Thessaloniki, Greece. 30. Measuring Customer Satisfaction in Tourism using the MUSA model: the case of the National Marine Park Alonnisos Northern Sporades Greece, 34 th EMAC Conference Rejuvenating marketing: contamination, innovation, integration, (Y. Kiritsis, C. Boutsouki), 24-27 th May 2005, Bocconi University, Milan, Italy. 31. Private Label Products in Greece: an insight into consumer attitude, 34 th EMAC Conference Rejuvenating marketing: contamination, innovation, integration, (C. Boutsouki, Y. Zotos), 24-27 th May 2005, Bocconi University, Milan, Italy. 32. The impact of international retailers on retail development in the host country: the example of Greece, IGU Retail Study Group, 2 nd Annual Conference on the Globalisation of Retailing, (D. Bennison, C. Boutsouki), 19-21 November 1998, Toronto, Canada. 33. The evolution of retailer-supplier relationships in the Greek food sector, 9th International Conference on Research in the Distributive Trades, (D. Bennison, C. Boutsouki), July 1997, Leuven, Belgium. 34. The impact of foreign involvement on the Greek department store sector: the BhS-Klaoudatos experience, 4th International Conference of European Association for Education and Research in Commercial Distribution, (C. Boutsouki, D. Bennison), July 1996, Paris, p.292-307. 35. The impact of retail internationalisation on the host country: A case 5
study of Greece, 7th International Conference on Research in the Distributive Trades, (C. Boutsouki, D. Bennison C. Bourlakis), September 1995, University Bocconi, Milan, p.a7.11-a7.18. 6
Research / Professional Activities Academic activities 1. Ad-hoc Reviewer European Journal of Marketing International Journal of Retail & Distribution Management Agricultural Economics Review International Marketing Review South Eastern Europe Journal of Economics European Marketing Academy Conference (2006-2007-2008-2010) 2. Supervisor (2 PhD, 1 post doc) Other activities Member of the Managing Board, Institute of Communication. Member of the Greek Marketing Academy Member of the organizing committee 9 th International Conference on Marketing and Development, Thessaloniki, June 2005. 7