Effective March 15, 2017
TABLE OF CONTENTS Portrait & Route Network 3 Eurowings Customer Profile 4 Online 5 Completion of Booking 6 Web Check-in 7 Other Websites 8 Newsletter Price Campaign 9 Boomerang Club Newsletter 10 Print 11 Booking Confirmation 12 Home-print Boarding Pass 13 Check-in Boarding Pass 14 On-board Magazine 15 Ambient 16 Self Check-in Machine 17 Tray Table Advertising 18 In-flight Entertainment 19 Aircraft Painting 20 Smart Bag Sampling 21 Refreshing Tissues 22 Cups 23 Napkins 24 Eurowings Advertising Partners 25 Your Contact 26 2 Eurowings Advertising Media Table of Contents
PORTRAIT & ROUTE NETWORK Eurowings is smart, dynamic and innovative. We offer direct connections between holiday and business destinations on the European continent, in Africa, in Asia as well as Middle- and North America and our German aviation hubs Cologne, Berlin, Düsseldorf, Stuttgart, Hamburg, Hanover, Dortmund, Mallorca, Salzburg and Vienna at an optimal price performance ratio. Eurowings future growth trajectory can also benefit you as marketer and media manager. The fleet will continue to grow in the future, and our company will be employing more than 3,600 people and in a position to welcome more than 25 million passengers on board our planes every year. Facts Airline Eurowings Carrier Eurowings GmbH 2-Letter-Code EW Shareholder Deutsche Lufthansa (100%) Eurowings Headquarters Fleet January 2017 Passengers expected in 2017 Destinations Cologne 114 aircraft 25 million over 140 continental & intercontinental destinations 3 Eurowings Advertising Media Route Network
CUSTOMER PROFILE Gender Reason for travel 45 % 55 % 42 % 22 % 20 % 10 % 3% 3% Female Male Source: Innofact Markentracking 2016; Germany Business trip Visiting friends / relatives Vacation City break Event Other Source: Survey on board Age Net monthly household income 6% 19 % 17 % 23 % 21 % 13% 12 % 5 % 34 % 41 % 8 % Under 21 years 21 30 years 31 40 years 41 50 years 51 60 years Over 60 years Not specified Under 1,000 1,001 2,500 2,501 5,000 Over 5,000 Source: Innofact Markentracking 2016; Germany Source: Innofact Markentracking 2016; Germany 4 Eurowings Advertising Media Customer Profile
The wide-reaching eurowings.com home page has been continously developed into a travel portal, being cited many times as an example of a successful e-commerce platform. The site provides a wide variety of offers, simple booking options and clear structures. Innovative sales tools allow convenient access to bookings, e.g. low-fare calendar blind booking interactive route-network map Using a search based on»google Search«, the entire website can be searched for low-priced flights or partner offers. The search engines allow extensive coverage. 5 Eurowings Advertising Media Online
COMPLETION OF BOOKING The last step in making a reservation is the completion and confirmation of the booking. It is the best point of sale for cross-selling products adapted to a specific travel destination. This is where approximately 350,000 web users are reached monthly: our passengers. Passengers see your advertisement at first glance, next to their travel information. Banner Page Impressions Format File size Minimum booking Online banner approx. 350,000 / month Billboard ad 800 x 250 px max. 30 KB 2 weeks min. 1 month 65 CPM 6 Eurowings Advertising Media Online
WEB CHECK-IN A large number of Eurowings passengers take the opportunity to use the online check-in option to avoid airport delays. This means your advertisement on the web checkin page (approx. 730,000 page print-outs per month) reaches the majority of passengers. Communicate your promotional message to the passenger shortly before take-off. Banner Page Impressions Format File size Minimum booking Online banner approx. 730,000 / month Billboard ad 800 x 250 px max. 30 KB 2 weeks min. 1 month 65 CPM 7 Eurowings Advertising Media Online
OTHER WEBSITES The Eurowings websites have a number of attractive sub-pages for your advertisements. Choose your customized package from the following themed pages: Board services (approx. 17,000 views/month) Airports and terminals (approx. 70,000 views/month) Flight status (approx. 121,000 views/month) Luggage (approx. 142,000 views/month) Credit cards (approx. 7,000 views/month) Services (approx. 54,000 views/month) Rail & Fly (approx. 5,000 views/month) Banner Page Impressions Format File size Minimum booking Online banner 5,000 142,000 depending on website on request max. 30 KB 2 weeks min. 1 month 30 CPM Example 8 Eurowings Advertising Media Online
NEWSLETTER CAMPAIGN The newsletter is sent to over 900,000 subscribers in German-speaking areas every other week. An above-average number of recipients open this newsletter with special offers within only a few hours of receiving it. Advertisements in the Eurowings newsletter are perfectly suited for offers regarding all aspects of travel. Fullsize banner Circulation Format Publication frequency 900,000 subscribers (German-language) English-language on request 800 x 200 pixels (jpg or gif possible) 640 x 820 pixels (mobile) every two weeks 3 weeks Editorial integration Circulation Format Publication frequency Headline Advertisement text 900,000 subscribers (German-language) 640 x 328 pixels (jpg) every two weeks max. 30 characters max. 180 characters (including spaces) 3 weeks Prices Per advertisement 9,900 Package price 15,000 (2 issues) Information on the Eurowings Newsletter is available in other languages on request. 9 Eurowings Advertising Media Online
BOOMERANG CLUB NEWSLETTER Boomerang Club members are kept informed by newsletter of partner offers and special offers, as well as of their current account balance. The Boomerang Club newsletter goes out to 280,000 subscribers in German-speaking countries. In addition to an editorial integration, as an advertising client you gain a presence on the corresponding Boomerang Club pages on eurowings.com in the»partner Promotions«section. Editorial integration Circulation Format Headline Advertisement text Publication frequency 280,000 subscribers (German-language) 42,000 subscribers (English-language) 390 x 200 pixels (gif / jpg) max. 50 characters max. 195 characters (without spaces) 2 weeks monthly Fullsize banner Circulation Format File size Publication frequency 280,000 subscribers (German-language) 42,000 subscribers (English-language) 800 x 200 pixels (gif / jpg) 640 x 820 pixels (mobile) max. 30 KB 2 weeks monthly Price Advertisement 3,900 / inclusion 10 Eurowings Advertising Media Online
The print media of Eurowings stands out due to the high attention of the passengers and offers multiple contact opportunities. Our dynamic and widely interested clientele, with a high percentage of business travellers, will see your advertisement in our on-board magazine without being distracted by other media or in-flight entertainment. Advertising spaces on our check-in boarding passes or our home-print boarding pass ensure your company multiple contacts with our passengers, without any divergence loss before the flight, at the airport, or on board the aircraft. You can make your advertisement on the home-printed boarding card and the booking confirmation specific to the departure and arrival destinations. This gives you the opportunity to place targeted advertising and local promotions. 11 Eurowings Advertising Media Print
E-MAIL BOOKING CONFIRMATION The booking confirmation is the most important travel document which the passenger prints out and keeps. Your banner is placed directly next to or beneath the passenger s important flight information (time, gate, etc.). Therefore, your advertising message is seen immediately. The passengers carry their booking confirmation with them during their entire trip, making multiple exposures to the advertising message possible. Advertisement with link Circulation Booking period Format File size Placement Advertisement ca. 300,000 / month (selectable target group, e.g. destination) min. 1 month 300 x 250 pixels (gif / jpg) 160 x 600 pixels (gif / jpg) max. 30 KB 2 weeks HTML booking confirmation 65 CPM 12 Eurowings Advertising Media Print
HOME-PRINT BOARDING PASS A large number of passengers use the online check-in option and print out their boarding card themselves. Your banner is placed directly under the most important flight information on the home-printed boarding pass and the passenger sees it several times while checking their flight data: shortly after printing their ticket, at the airport, and on board. Advertisement with link Target group Format File size Advertisement selectable by destination 738 pixels x 339 pixels (jpg) max. 30 KB 2 weeks CPM rates on request 13 Eurowings Advertising Media Print
CHECK-IN BOARDING PASS The boarding passes handed out at the check-in counters contain information about the departure gate and time of departure. Therefore, you achieve a first-class placement by branding the front side of the boarding pass. Use the back of the ticket stub for your advertising message. This advertising space is ideally suited for sweepstakes or coupons. The stub can also be a perfect reminder because this part of the boarding pass is often kept by passengers after the flight. Use the entire reverse side as an eye-catcher for your promotional message. Advertisement and ticket stub Circulation Print run Distribution Material deadline Ticket-stub and back 1 million copies (minimum circulation) approx. 2 months / until exhaustion on request (international/national) min. 8 weeks before release date 38,760 14 Eurowings Advertising Media Print
ON-BOARD MAGAZINE Booking your advertisement in the Eurowings on-board magazine, whether as a commercial or a private advertiser, is easy and fast. The Wings magazine offers an attractive blend of travel, leisure and business articles, perfectly tailored to the diverse tastes of the readers on Eurowings airplanes. Whether you have already decided on this type of advertising, or would still like more information, we recommend that you make direct contact with our agency: Viktoria Hof +49 (0)800 189 0353 viktoria.hof@ink-global.com Advertisement Print run 65,000 copies / issue Distribution 2 months (all Eurowings flights) Format 214 x 280 mm Circulation 4 million readers Release bi-monthly 1/1 Advertisement 13,139 1/2 Advertisement 6,930 1/4 Advertisement 3,350 Other formats, cover pages, and special placements (e.g. inserts) available on request.. 15 Eurowings Advertising Media Print
Catch our customers on board directly with your advertising message on our extraordinary ambient media. Whether close to the passenger with branded napkins or branded cups, or as a refreshing extra for our customer group sitting in the three front-row BEST seats, you may be certain that the attention for your company is secured. Our patent-registered tray-table advertising is an attractive and exclusive advertising opportunity which reaches a maximum value for the medium as far as contact period and contact intensity are concerned. New: Integrate your advertisement into our in-flight entertainment on all long-haul flights! 16 Eurowings Advertising Media Ambient
SELF CHECK-IN MACHINE Right away, you can place a continuous screensaver in animated flash format on the touch screen of our check-in machines. These machines are in operation at the following German airports: Cologne, Hanover, Berlin and Hamburg. We offer a highly attractive position directly in the customer s field of vision and interaction, with additional high visibility for passengers walking by. The machines can be controlled locally, enabling targeting with local, bespoke offers. Self check-in machine Circulation Booking period Contacts Format File format Alternative Per month 7,595 45 machines at 6 locations min. 1 month 90,000 100,000 per month 1024 x 650 pixels 2 weeks swf Shockwafe Flash Footage delivery (3-5 JPG & Storyline) (additional IT costs) 17 Eurowings Advertising Media Ambient
TRAY TABLE ADVERTISING Advertise where your advertising image cannot be missed on our tray tables with integrated advertising displays for print media. This is where our customer encounters your advertising message. The unparalleled intensity of its exposure and high levels of passenger acceptance means this medium is highly effective in advertising terms. With up to several hours of exposure, this fold-up table with integrated print display - the only one of its kind in the world - achieves top results as a medium. Use these ideal commercial media to generate the kind of attention you have always wanted for your advertisement. The prices listed include production and distribution costs. Integrated print display on the back of the tray table Contacts 14,000 / month per aircraft Place of release entire route network Visual format 230 x 140 mm, truncation r = 10 mm Print format 237 x 148 mm Paper 200 g (opaque with print varnish) Minimum booking 1 aircraft / month 3 weeks Per aircraft / month 5,940 18 Eurowings Advertising Media Ambient
IN-FLIGHT ENTERTAINMENT Of all the cabin facilities on offer, a highlight is the up-to-date inflight-entertainment system with a wireless portal for personal devices such as smartphones or tablets. Passengers can enjoy the digital entertainment programme Wings Entertainment on board via the individual HD monitors in each seat. It includes a wide range of around eighty films and series. Run your promotional banner or short advertisement on our screens, and reach each and every one of our passengers. Price on request 19 Eurowings Advertising Media Ambient
AIRCRAFT PAINTING Eye-catching designs You can choose between a partial or complete painting of the aircraft. In doing so, there are virtually no limits to your design ideas. We would be more than happy to assist you in the individual designing of your flying advertising icon. Direct and indirect contacts Profit from many visual contacts at our over 140 destinations throughout Europe. Use for marketing campaigns Secure the integration of your branded aircraft for your internal and external communication, e.g. in the form of PR campaigns, sweepstakes, incentive trips, etc. Charter flights Charter your»company s own«airbus for important business occasions or use your aircraft for events to generate a great deal of media attention such as an aircraft-launching ceremony. New: aircraft lamination according to your design! Aircraft painting or aircraft lamination Booking period Area Entire aircraft Aircraft parts min. 3 months painting the skin of the entire aircraft or individual parts 5 months 25,000 /month* from 10,000 /month* *plus production costs (according to expenditure) 20 Eurowings Advertising Media Ambient
SMART BOX SAMPLING Certainly the most elegant way to address new customers. Make use of the ensured contact with our SMART fare passengers during the opening of the SMART Box. This is where our customer encounters your advertising message. You have the opportunity to distribute mini-flyers, product samples or minisamplings directly to a large customer group. Accompany your campaign or product launch with a SMART Box sampling, inspiring the customer to pick up or test your product. SMART Box Sampling Contacts Minimum booking Distribution Sampling Sampling mini flyers Sampling sweets 800,000 / month 1 month all SMART Boxes on board mini flyers, product samples, bulk goods 4 weeks from 0,15 / piece from 0,01 / piece Product samples 21 Eurowings Advertising Media Ambient
REFRESHING TISSUES Our passengers in the BEST fare receive a premium refreshing tissue. This allows us to offer advertisers a brand-new and attractive advertising medium and also create an additional benefit for our customers on board. With the exclusive, financially well-off customer group in our BEST fare, advertisers can reach a high percentage of business travellers and decision makers. Refreshing tissues Circulation Print run Material packaging Material towel Format towel Print format 50,000 (minimum booking) 2 months / until exhaustion aluminium- / PE-slide (white) 70% viscose, 30% polyester 70 x 150 mm 54 x 122 mm (eps) colour shades up to 4c (just front side) 9 weeks Refreshing tissues from 12,500 22 Eurowings Advertising Media Ambient
CUPS The hot beverage cups used by the crews on board can really catch the passengers attention. This is where our customer encounters your advertising message. By individualizing these cups with your own text and colours, you can ensure people will remember you even after their flight. Furthermore, you can directly put on a coupon on the cups to catch your customers with a voucher. Print on cups Circulation 1 million pieces / month (minimum booking) Booking period 1,5 months (until exhaustion) Distribution entire fleet Material deadline 3 months before release date Beverage cups 60,000 Hot beverage cups with peel-off voucher 87,000 23 Eurowings Advertising Media Ambient
NAPKINS The guests of Eurowings are handed a napkin with each beverage or snack. These can be printed with your advertising message in several colours. Your advertisement is always right at hand during the entire meal. Benefit from this remarkable presence! Print on napkins Circulation Booking period Distribution Format Material deadline Napkins 14,000 min. 1 million pieces 1 months (until exhaustion) entire fleet 110 x 110 mm (colour shades up to 3c) 3 months before release date 24 Eurowings Advertising Media Ambient
25 Eurowings Advertising Media Advertising Partners
Eurowings GmbH Ambient Media Anne Angenendt Germanwings-Str. 1 51147 Cologne Germany +49 (0) 2203 2970-7516 anne.angenendt@eurowings.com www.eurowings.com