Crafting a Winning Resume Dana Glenn, MA, LPC, NCC Certified Advanced Resume Writer RESUME PRO SOLUTIONS Make Your Resume A Success Story 1
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WHAT IS A RESUME? The purpose of a resume is to get a job interview. It is your personal advertisement. A resume should focus on the audience and clearly communicate what it is that you can do for the employer. Free Resources! www.careerdirectors.com Job Seeker Tools 3
Basic Resume Requirements White Space & Margins Use of a Common Font Style San Serif, Palatino, Verdana Font Size Not Below 10 Point Font Size Not Above 14 Point Always List Dates & Cover Gaps Only Include Maximum of 15 Years Or Approximately 4 Positions Avoid Listing Personal Information Avoid Resume Templates 4
Key Sections in a Resume Contact information Objective and/or Skills Summary Summary of Qualifications Professional Experience / Work Experience Education Extras: awards, professional associations, volunteer / community, etc. 5
Contact Information Always Put Your Name on the Top Line. Include Contact Information Such As: - Address (P.O. Box Is Okay) - Phone Number(s) With Voice Mail - Website - Email Do Not List Contact Information for Work. 6
Objective Keep It Short and to the Point. Avoid Flowery, Over-wordy and Generic Objectives. Consider Using a Heading Instead of an Objective When Targets Are Open and/or Personalization Is Not Possible. Always Use an Objective or Heading. 7
Example 1: GEORGE MARY STEVENS 1312 Amber Street Phone: 321-752-0880 Melbourne, FL 32935 Email: gms@aol.com Pursuing a position as a: SALES & MARKETING MANAGER 8
Example 2: GEORGE MARY STEVENS 1312 Amber Street Phone: 321-752-0880 Melbourne, FL 32935 Email: gms@aol.com Professional with qualifications for: CUSTOMER SERVICE / SALES / ADMINISTRATION 9
Example 3: GEORGE MARY STEVENS 222 Biggle Lane Melbourne, FL 32935 (321) 752-0880 OBJECTIVE: Pursuing a position in Sales and Marketing Management. 10
Summary of Qualifications Also Referred to As: Highlights of Qualifications Profile Summary Key Qualifications Etc. 11
Key Qualification Issues Overview Key Areas of Relevant Expertise Provide a Marketing Summary of Unique Value. List Key Words for Position / Targets. May Include Bulleted Sentences, Short Paragraph, And/or Bulleted List(s). May Include Key Certifications and/or Licenses. May include computer proficiency and language proficiency. 12
Example 1: SALES & MARKETING PROFESSIONAL Key expertise: B2B & B2C Marketing Project Management International Relations Dynamic professional with proven ability to gain marketing share in highly competitive markets. Experienced in multicultural markets. Proficient in German; verbal communication in French and Italian. Excel in identifying and capturing difficult market niches to propel growth and bottom-line earnings. Possess strengths in developing strategy, delivering presentations and building consumer recognition. An outstanding product and company representative. Skilled trainer and motivator who readily shares vision to develop team. Computer literate using MS Word, Excel, PowerPoint, Internet and companyspecific Sales Database. - Sales & Marketing Training - Public Relations - Market Planning - Product Positioning - New Product Launch - Territory Penetration - Budget Management - Competitive Analysis - Event Planning - Promotional Programs - Project Management - Key Account Mgmt. - Multilingual Promotions - International Relations - Tradeshow Sales 13
Example 2: Professional with qualifications for: ADMINISTRATION & OFFICE MGMT. / HUMAN RESOURCES / SALES Enthusiastic professional with a broad area of administrative, human resources, sales and management qualifications. Demonstrated accomplishment across diverse industries including medical office, staffing and travel. Extremely resourceful, organized and results-oriented with the ability to produce and succeed. Key areas of expertise include: Recruiting & Staffing B2B Sales B2C Sales Call Center Operations Medical Office Mgmt. Administration & Clerical Scheduling & Planning Inventory Control Account Management Hiring & Termination Insurance Billing Customer Relations Staff Supervision Process Development Process Improvement 14
Chronological Style Involves: Reverse Chronological Listing of Employment Positions. Dates Job Descriptions Quantifiable Results and Accomplishments. Benefits: Individuals With Stable Career Histories and Records of Growth. 15
Chronological Sample INFORMATION SYSTEMS MANAGER, PTC Technix Corporation 1991-Present Supported corporate-wide projects in the selection, delivery and management of new technology. Oversaw the actions of a 14-person team encompassing web design, technical support, and software development. Additionally handled traditional department management functions including fiscal responsibility, resource management, project management, and administrative detail. Provided project leadership on projects including: Object-Oriented Analysis & Design: Presented project analysis to senior management achieving go-ahead to manage and develop system architecture and object oriented design (OOD). Directed development and selection of tools, and performed final analysis. Java, Jbuilder, Rational Rose. Data Warehousing System: Implemented data warehouse for Procurement Department to provide easy access and analysis of inventory data with viable reporting tools. Successfully delivered project under budget. MS Access, SQL. Technical Support: Designed a 2-day program for staff and management during the implementation of PeopleSoft modules. PeopleSoft. 16
EDUCATION & TRAINING Include only relevant education such as: Degrees Relevant Courses and/or CEUs Certifications / Licensure* * May appear in separate section 17
Education Example 1 & 2 EDUCATION AS, Computer Engineering Technology, Herzing College, Orlando, FL GPA: 3.7 or EDUCATION & TRAINING Microsoft Certified Systems Engineer Curriculum Herzing College, WI 1999 Bachelor of Science in Computer Information Systems University of Wisconsin, WI 1994 18
Education Example 3 EDUCATION & TRAINING Credits toward BS in Business Administration University of Phoenix Curriculum in Marketing, Business, Critical Thinking, Interpersonal Communications, Financial Analysis Company sponsored training: Advanced Sales Management, Advanced Software, L.E.A.P. (Confidence) Exchange Student - Karl Maybach Schule, Friedtichshafen, Germany 19
Optional Sections Awards & Honors Professional Associations Volunteer / Community Outreach Certification & Licensure Publications Presentations 20
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The 7-Step Foolproof Action Plan Step 1 - Identify Your Job Target Step 2 Identify Your Core Job Qualifications Hard Skills: Core Knowledge and Abilities (Change Management; Customer Relationship Management Soft Skills: Personal Attributes how you get things done. (Team Player; Work Ethic) 22
The 7-Step Foolproof Action Plan Step 3 Start Strongly with Well- Organized Contact Information Step 4 Sell Your Strongest Qualifications in a Skills Summary Step 5 Emphasize Education Step 6 Describe Your Work Experience with a Focus on Skills and Achievements Step 7 Add the EXTRAS! 23
CAR Approach C = Challenge A = Action R = Result - Challenge: Staff turnover high, performance levels low - Action: Developed staff monitoring and incentive programs - Result: Decreased staff turnover by 60%. Increased staff morale. 24
Who Is Your Audience? The Gate Keepers: Human Resource Clerks, Secretaries / Admin. Assistants Computer Scanning Systems: Resumix, Restrac Decision Makers: Interviewer (Department Manager, Executive ) 25
Gate Keepers They Have: Limited Time Limited Understanding of Material Limited Interest. They Require: Formats That Are Quick to Scan. Key Words That Are Easy to Find. 26
Computer Scanning Systems They Have: Inability to Read Between the Lines a Computer Program They Require: Formats That Are Completely scannable in Layout. Light Colored Paper. Appropriate Key Words for Position Target. 27
Decision Makers They have: An interest in what makes the applicant unique. A focus on results and value. They require: Marketing style and presentation. Easy to read layout. Emphasis on quantifiable results. 28
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Questions Contact Information Dana Glenn, MA, LPC, NCC (828) 381-5353 dglenn2007@gmail.com Thank you! 30