Build your International Listings with the European Marketplaces Account

Agenda Introduction Build your International Listings Frequently Asked Questions Useful References 2

Introduction With the European Marketplaces Account, you can: list your offers on all European Amazon Marketplaces and reach millions of new shoppers You have a single Seller Central user interface to manage your seller account s details You only pay one pro seller monthly subscription from your home marketplace You have a single inventory pool across all marketplaces With our European Fulfilment Network ( EFN ), you can use Fulfilment by Amazon to ship your products to EU buyers shopping on EU marketplaces You can view Seller Central for other marketplaces in English You have access to the NEW «Build your International Listings» tool: Create and synchronise your offers easily on all EU Marketplaces 3

Build your International Listings What is the Build International Listings feature? The new Build International Listings tool will enable you to: Automatically create listings on new (or "target") marketplaces based on products you are selling in your home marketplace. Automatically reflect changes to your target marketplaces based on changes to your home or source marketplace such as creating or removing a listing in the target marketplace when you create/delete a listing in your home marketplace. Monitor exchange rate fluctuations and adjust your prices accordingly on target marketplaces. Watch the video tutorial 4

Build your International Listings What are the benefits of the Build International Listings feature? Save Time: Build International Listings reduces management time through automatic offer creation and price management Make Money: It helps you manage exchange rate risk by monitoring exchange rate fluctuations and automatically updating offer pricing based on rules you have set. Grow Fast Internationally: It enables you to manage a single offer list that can scale with your business. 5

Build your International Listings How does the Build International Listings feature work? Go to the tool in Seller Central: https://sellercentraleurope.amazon.com/gp/global-selling/sync-offers Select the source marketplace from which to take your listings to other marketplaces. Then click Add New Connection : 6

Build your International Listings How does the Build International Listings feature work? Choose the target marketplace where you want to take your listings to: 7

Build your International Listings How does the Build International Listings feature work? Select the pricing option for the listings in the target marketplace. Then click Save : 8

Build your International Listings How does the Build International Listings feature work? You will be asked to review additional terms and conditions: 9

Build your International Listings How does the Build International Listings feature work? You can create, edit and remove multiple connections to different target marketplaces: 10

Build your International Listings - FAQ Does the tool translate my listings into other languages? No, the tool only adds your active offers of new products (not used) to existing product pages (ASINs) in the target marketplaces. If the ASIN you want to sell does not exist yet in the target marketplace, you will have to create it, translating the product details. A connection will therefore not be possible. I want to sell in a category requiring prior approval (ex. Apparel), do I have to ask approval before using the tool? Yes, you need to contact the Seller Support team of the target marketplace to go through the approval process. What happens if I modify a listing in my target marketplace(s)? The connection will be severed and your offers will no longer be synchronised with your source marketplace. Your offers in the target marketplace will still exist. To re-establish the connection, you have to delete all offers in the TARGET marketplace and then go through the connection process again. I would like to use the tool but I already have listings in the target marketplace. What should I do? You should delete all current offers in the inventory page of your TARGET marketplace. Delete your offers will not delete the ASINs from the target marketplace catalogue, so the tool will be able to re-establish a connection by re-creating those offers based on your current source marketplace inventory. 11

Build your International Listings - FAQ Is this tool available through third party integrator systems and / or Marketplace Web Services (MWS)? The tool only exists in your Seller Central account. You should check the compatibility with your integrator. What exchange rate do we use? The rate is provided by Bloomberg daily, prices will be updated if there is more than 1% change. I already use the Expand Offers Internationally tool. What s the difference? The Expand Offers tool gives you inventory files listing ASINs which already exist in the target marketplace and which you can list against. You then choose against which ASINs you want to add an offer, choose your prices and then upload the file in the target marketplace. This tool gives you more control and customization options, but at the same requires more manual work than the Build Your International Listings tool. 12

Build your International Listings - FAQ Scenario 1 Your products do not exist on the target marketplace Select the target marketplace: Create a new product page: You should: - Translate the details - Re-use the same EANs and SKUs to synchronise your stock quantity with your home marketplace stock - No connection established with the tool Build International Listings Scenario 2 Your products already exist on the target marketplace Use the Expand Offers Internationally tool: - Create a request to get an inventory file - Choose items you want to sell and prices and upload the file in the target marketplace - No translation - Can pick and choose items to sell and prices - Quantities in stock synchronised with home marketplace - No connection with the tool Build International Listings 13

Build your International Listings - FAQ Scenario 3 Your products already exist on the target marketplace Use the tool Build your International Listings : - Add a connection to a target marketplace - Set your pricing rules for the target marketplace - No translation - Creation, deletion, update of quantity and price of your target marketplace offers are automated - Not possible to personnalise prices but you can select ASINs to exclude from the connection Scenario 4 Re-establishing a lost connection Select the target marketplace: Delete your listings: Use the tool Build your International Listings to add a connection: 14

The European Fulfilment Network (EFN) What additional benefits does EFN bring? If you use Fulfilment by Amazon (FBA), you can combine the Build International Listings feature with the European Fulfilment Network (EFN) to grow your business internationally even more easily: With EFN, orders from all European marketplaces will be fulfilled from your FBA inventory in the UK, using Amazon s fast and reliable Fulfilment Network. UK Buyer EU Buyers IT Buyer International Sellers UK Seller DE Buyer ES Buyer FR Buyer 15

The European Fulfilment Network (EFN) What additional benefits does EFN bring? Simplify: EFN enables you to fulfill orders across the EU with a single pool of inventory. Make Money: EFN can help improve your sales conversion by giving customers Amazon-fulfilled shipping. Our new reduced EFN fees also make it even more affordable to use. Grow Fast Internationally: As your sales grow, you can add to your inventory without the added expense of warehousing yourself. Delight Customers: Amazon takes care of customer service in the local language and provides local returns handling. 16

EFN Fee New Pricing as of 29 August 2013 Amazon FBA stock is held in a UK Fulfilment Centre Amazon site where item is purchased: Product Tier Current ( ) New ( ) Change Amazon.de Media 2.00 1.60-20% Non-Media 2.60 2.10-19% Oversize 3.30 2.65-20% Amazon.fr Media 1.70 1.35-21% Non-Media 2.40 1.55-35% Oversize 2.10 1.65-21% Amazon.it Media 1.70 1.35-21% Non-Media 2.40 1.50-38% Oversize 2.10 1.70-19% Amazon.es Media 1.30 1.05-19% Non-Media 3.10 2.25-27% Oversize 6.50 2.45-62%

EFN Pricing Example There will be an additional EFN flat fee for each unit shipped to other marketplaces The FBA fees will be based on the local marketplace destination Example (fees as of 22nd May 2013) DE Buyer Item Price : Amazon.de Sales Commission: German FBA Fees: German EFN Fee for a product fulfilled from the UK: 29.99 Euros -4.50 Euros -3.10 Euros -2.10 Euros Download the FBA Rate Cards of the marketplaces you want to sell in (and not of your home marketplace!) to see the applicable FBA and EFN Fees

Agenda Introduction Build your International Listings Frequently Asked Questions Useful References 19

Account settings, policies and local requirements (1) Which product categories exist in which marketplaces? Marketplace Available Categories Baby Books UK DE FR ES IT Car & Motorbike Parts Computing DIY & Tools DVD Electronics Software Home Lighting Music Musical Instruments PC Office Products & Supplies Shoes* *for approval *for approval Sports & Leisure NEW * as of August 2013 Toys & Games VHS Video Games 20

Account settings, policies and local requirements (2) Which product categories exist in which marketplaces? Marketplace Available Categories APPROVAL NEEDED Clothing UK DE FR ES IT Grocery Health & Beauty Jewellery Watches * as of August 2013 21

Account settings, policies and local requirements (3) Can I sell in the same product categories I sell on my home marketplace (UK) If selling in a category requiring approval, you will need to request approval to the new marketplace where you want to list your products. Approval is marketplace specific. Some categories might not exist yet on other marketplaces, if so, you might not be able to sell your products. Contact Seller Support to check the relevant process for your products. Does Amazon provide any tax or legal advice for sellers to sell in other EU countries? You need to comply with the requirements in Amazon guidance for international and cross border sales, local tax and other applicable laws and regulations in each marketplace. This page serves information purposes only and by no means constitutes legal advice and should not be a substitute for advice from legal counsel, tax/customs advisers, etc. It remains your sole responsibility to comply with any EU and EU Member State laws. You can find helpful resources on the Internet, such as the European Commission website or the UKTI s website, as well as in our Global Selling Manual. You must also comply with Amazon s local policies and rules for international sellers. 22

Bank account requirements (1) What should I consider when editing my bank account information? You need to add/configure a bank account for each marketplace where you want to sell You can use only one single bank account, IF supported in all countries you want to sell in What bank account can I use to sell on the EU marketplaces? Supported bank accounts: Amazon.com Amazon.co.uk Amazon.de Amazon.fr Amazon.it Amazon.es United States (USD), United Kingdom (GBP), Eurozone* (EUR) Eurozone Eurozone More info on Bank Accounts here You cannot use a EURO account located in the UK to sell on Amazon ES/IT! * (Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Slovenia, and Spain) 23

Bank account requirements (2) Where can I edit my bank account information? Go to Settings>Account Info>Deposit Method More questions? 24

Customer service Do I have to provide customer service in the local language? Yes, you should be able to reply to your customer requests/e-mails in the language of the marketplace you are selling on. More info on Customer Communications Guidelines here. What return policy do I have to apply? To ensure a consistent experience for buyers, Amazon sellers are required to have return policies that are at least as favorable as the Amazon return policies. You have to comply with the return policy of the marketplace you are selling on. Edit your Information & Policies or click here for more info. More questions? 25

Sell on other non-eu marketplaces (1) Amazon Global Selling: We have online marketplaces around the world United States, Canada, United Kingdom, Germany, France, Italy, Spain, China, and Japan. If you are already successful on the European Marketplaces, why not expand your reach even further by selling for example on: 26

Sell on other non-eu marketplaces (2) Amazon.com is the N.1 US retailer according to Internet Retailer 2012 105 million monthly unique visitors 1 Available categories : baby, health & beauty, books, video, musical instruments, automotive 2, grocery, electronics, PC, home, sporting goods, apparel and accessories 2, shoes 2, handbags 2, kitchen, pet, sunglasses, office products, tools, toys. Jewelry is currently closed. You must have a US, UK, or EU bank account. You are responsible for shipping into the US DDP. The FBA service is available. The monthly pro subscription is 39.99$ ( 25.89- prices vary with the exchange rate). Interested? Email us at global-selling@amazon.com 1 - ComScore PlanMetrix March, 2013 2 Categories requiring prior approval 27

Sell on other non-eu marketplaces (3) Amazon.jp is the N.1 e-retailer in Japan* 43 million monthly unique visitors* All categories are available (Beauty, Clothing & Accessories, Gourmet Food, Handbags, Jewelry, Health & Personal Care, Pet Supplies, Shoes, Watches are subject to approval). You must have a JP bank account. You are responsible for shipping into Japan DDP and providing customer service in Japanese. The FBA service is available. The monthly pro subscription is 4,900 ( 32.54 - prices vary with the exchange rate). We can help you on some of the points above. Interested? Email us at amazon-service-jp@amazon.com *ComScore April, 2013 28

Build your International Listings How does the Build International Listings feature work? You can exclude products manually from the synchronisation 29

Build your International Listings How does the Build International Listings feature work? Options what to do with the created offers when you remove a connection 30

Agenda Introduction Build your International Listings Frequently Asked Questions Useful References 31

Useful references Video About How to Use Build Your International Listings European Account Information Homepage European Account FAQ Expand Offers Internationally Tool Manage offers in Other Marketplaces Global Selling with Amazon manual EU Imports and Cross-Border Sales Information Settings Tutorial Manage your Inventory Tutorial Manage Orders Tutorial Bank Account Information Amazon Currency Converter EFN Help Page FBA and EFN Pricing Information MWS Website Webinars Invitations and Recordings Page Please note that this presentation is an overview. If you have further questions, need additional information, or would like to check that the information presented is still up to date, we recommend for you to contact Seller Support. 32

Thank You for attending! Selling on Amazon webinar Amazon Webinars http://services.amazon.co.uk/resources/events-webinars/ Amazon Seller Support www.amazonsellersupportblog.co.uk Amazon Seller Forums http://sellercentral.amazon.co.uk/forums/ This document is provided for informational purposes only. No promises or assurances of future sales are intended or implied. Participation in the FBA programmeis subject to the FBA terms in the Amazon Services Europe Business Solutions Agreement and policies set forth in the FBA manual. You will be responsible for ensuring all products registered with FBA comply with such terms and policies found through this link. 33