Twitter Tricks of the Trade Michele Walfred Communications Specialist Mid-Atlantic Women in Agriculture What do you want? Start a conversation? Be a part of a larger conversation? Increase business? Serve as a resource to others? Just have fun? B2B B2C 1
Who is your audience? Target them! Type of audience Elected officials Reporters Local consumers Moms parents Teens Schools Potential partners/sponsors NGOs Lists and accounts Check state twitter #Net Leading newspapers/tv/radio Direct Messages Must follow each other Private message Way to say thank you Beware of unexpected links Beware of baiting 2
Let your personality and interests come through! A Hobby is a hashtag! Try searching #quilting #foodie #scrapbooking #photography #DogBreed #farming #Favorite TV Show #Eagles #Ravens #Phillies Diverse Tweets will reach a diverse audience Avoid politics & religion if you are trying to get more customers Yes you can say Merry Christmas and Happy Easter Twitter is a micro-blog. Like all bloggers, having an identity is helpful Tweet about what you know and love Stick to that! General Twitter Tips! Listen. You don t have to Tweet right away. Observe how others are using Twitter Set a goal. Two Tweets per day Have a good profile. Include a website Don t just push. Pull! Thank people for following Comment on a Tweet Use great photos! Experiment with time and day Photo of yourself in profile Write a good profile 3
Who should you follow? You don t have to follow anyone Search hashtag for your state, or similar businesses People will know if you follow them They aren t directly notified if you unfollow Use an editorial calendar Know your National days Keep an Editorial Calendar 4
Have a little fun! plus who is doing it well http://www.busin essinsider.com/be st-brands-to- follow-on-twitter- 2013-9?op=1 Or search; Best Brands to Follow on Twitter Use Search to find people 5
#HASHTAGS Way to categorize conversations Look for what is trending Keyword Create your own brand hashtag Use in searches Create event hashtag #AgDay2014 Search Hashtags Shown here is a search for #FarmDE One search produced Reporter that writes about Ag Agencies Partners Fellow farmers 6
Sharing food photos? Mention the restaurant, city. Tweet effectively Okay Tweet 4-H Palindrome Robotics Creation at Robotics Day at Barclays in Wilmington #UDExt #4-H #NetDe pic.twitter.com/acdeinh1xf Better Tweet #4H Palindrome creation at #Robotics Day at @Barclays, #WilmDE #UDExt #NetDE pic.twitter.com/acdeinh1xf 7
Tweet Examples Okay kinda boring Our creamery is open! Get $.50 off all cones on Friday! http link to co. website. #NetDE Better You too can have a smile like this! All flavors-and colors-$.50 off on Friday #icecream #Yum #irresistible Incorporate hashtags into sentences 8
Introducing a new trend. Using # and @ Tweet Ups or Chats Organized conversations around a particular hashtag 9
Ag Chat Follow @agchat Note schedule weekly Tuesdays 8-10 ET Search for #agchat Use #agchat in your posts Reply to people who s posts you like, make sense Good way to gain followers! Use Q1, Q2, Q3 to respond to specific questions 10
The Garden Chat Follow @TheGardenChat Note schedule weekly Mondays 9 p.m. ET Search for #gardenchat Use #gardenchat in your posts Reply to people who s posts you like, make sense Good way to gain followers! Use Q1, Q2, Q3 to respond to specific questions Food Chat Follow @FoodChat Note schedule monthly! Third Tuesday 8-10 p.m. ET Search for #foodchat Use #foodchat in your posts Reply to people who s posts you like, make sense Good way to gain followers! Use Q1, Q2, Q3 to respond to specific questions 11
Using Twitter Lists Lists Find prominent Twitter accounts in your area: Newspapers, governments 12
LISTS A way to curate or filter users by a certain classification You cannot Tweet to a list If list is public, others will see it You can note members Might be people you want to follow Gear by the account Use to directly Tweet (public) Block or report Add or remove person to a list 13
Twitter management tools Hootsuite (Free App for devices) For Web: hootsuite.com Buffer TweetDeck 14
If you have a Twitter Handle enter it into the chat pod Follow each other! Follow similar interests-businesses Use photos Use humor Questions? walfred@udel.edu @MWalfred 15