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If you are a Facebook Advertiser this toolbox is for you. Facebook's user base continue growing and you can definetly sell a lot of services and products through this platform...if you know how to do it. Here at Leadsbridge, we decided to collect our best 15 tools and resources that will allow you to increase your results. Welcome on board 1.LeadsBridge Custom Audience Sync Would you like to put your Facebook campaigns on autopilot, combining the potential of automated systems and the power of Custom Audiences? Then LeadsBridge Custom Audience Sync is what you need 2
This fantastic tool synchronizes your CRM or Autoresponder with Facebook, giving your Ads a continually fresh audience to be nurtured and converted. LB Custom Audience Sync allows you to create Custom Audiences from your leads, depending on their stage in your funnel... without you having to do anything. Imagine that you expected an offer for your prospects on the tenth day of your autoresponder. With LB Custom Audience Sync, you can create a specific advertisement for your audience and retarget them on Facebook. In this way, you can create Fresh, Evergreen, Continuous-flow Custom Audiences for your automatic-sales. Click here for more details. 3
2. Swipe files Many advertisers waste a lot of time choosing the right image and text for their campaigns. Why reinvent the wheel when you can simply copy/paste what has already been successful? A swipe file is a simple collection of promotional material that works and that you can "steal" from other marketers. You can create a collection in a virtual folder or use the "old fashioned" printed paper. Many people think that having a swipe is useful only for those who are starting out as marketers, but this is not true. The Advertising world changes continuously, and keeping a swipe allows you to understand what really works now. A great tool to keep a folder with your swipe files is Dropbox, which lets you save your documents online and use them from anywhere, on any computer or smartphone. If you want to grow fast your swipe file, find out what the guys of Swipe.co collected for you in the section Facebook Ad by clicking here. 4
3. Tracking code manager To get the most out of your ads and scale your profits you need to understand two things: 1) how visitors behave on your webpages; 2) which campaigns work best for your business. Tracking Code manager is a plugin for WordPress that give you the ability to manage your tracking code and scripts easily in just one single page. Tracking visitors and analyzing their behavior on your website will help you a lot in retargeting activities. Click here for more details. If you have an ecommerce website, take a look at Shopify, a comprehensive platform for selling online products with a really fantastic built-in tracking system 4. Facebook Messenger Sometimes advertisers forget that their customers are people too, and you need to communicate with them. Messenger is a useful tool to grow your business building relationships with your Facebook community, leads and customers. People buy from other people, not from companies. If you have not already done so, put the messenger in your marketing toolbox and find out what people really want, and what consideration they have about your product or service. Do not forget that Facebook is a social media, so use the messenger also in the customer care and stand listening. 5
5. Fb advanced search Advertisers on Facebook have access to over 1300 targeting options. If you want to grow your lists and increase your sales, sometimes a Fb advanced search can be really helpful. With this tool, you can collect a lot of useful information about new possible audiences, by identifying a group of people and analyzing their connections (other Facebook pages, groups they belong to, etc. ). To perform an advanced search, try the website Serch Is Back (https:// searchisback.com/) 6
6. LeadsBridge Pixel Enhancer Facebook has recently created the new Facebook Pixel that combines both the conversion tracking pixel and the Custom Audience pixels, in order to track all visitors activity on your website. The new Facebook pixel, for example, allows you to create a custom audience of shoppers who left your sales page before completing the purchase. The problem? For setting-up this fantastic tool you need strong thechnical skills. Pixel Enhancer by Leadsbridge allows you to leverage the maximum from the new Facebook pixel in a few simple clicks, by setting the whole system in less than 5 minutes, without hiring a developer. You can track how visitors use your website, creating specific Website Custom Audiences, retargeting them with specific offers. Website-visitor retargeting is the cheapest (and best) tool you can use on Facebook and Pixel Enhancer pushes this targeting to the next level, by doing the dirty job for you by clicking here. 7
7. Stencil Everybody knows that a good image can increase the results of ad campaigns, generating more leads and sales for your business. But is it possible to create great images low-cost, without being a graphics expert? Yes, with Stencil you can :-) This tool allows you to download 750,000+ background photos, over 200,000 icons and graphics using absolutely professionally designed templates. Stencil is very easy to use, and you can create magnetic images in a few clicks. You can start with a free version at this link. If you know Canva, you ll love Stencil since it creates perfect images 20 times faster. 8. Text Overlay When you run a campaign on Facebook Ads, an image with text can significantly increase the attention and interaction from the users, but you have to be very careful. In fact, Facebook prefers ad images with little or no 8
text. Too much text in your ad image reduces the number of people you're reaching with your ad, destroying the results. If you want to avoid it, text overlay is the right tool. Text overlay analyzes your image to fix the right area of text, just uploading the file. First prepare your image. Then upload the file on the Text Overlay and change the text size with your program until you get the ok message from Facebook. 9. Adroll AdRoll has been providing various online advertising options to businesses, but they are best known for their retargeting plans. AdRoll is a platform that makes retargeting quite simple with features like easy-to-read analytics. Remarketing through AdRoll it is done either through Facebook ( retargeting ) or on websites and blogs. Registered users have access to a control panel that analyzes their campaigns, so they can improve the effectiveness of any ad more easily. 9
Click here to learn more about Adroll. 10. Audience Insights Facebook's Audience Insights is a tool that allows you to know detailed statistics and datas about a specific audience. Thanks to this tool, you can create groups of interests formed by people on facebook for your low-cost, targeted campaigns. The platform can also be used as an analysis tool. In fact, Audience Insights offers an interesting overview of demographics, connections, behavior and user trends on Facebook. 10
11. Facebook products Facebook, over time, has continued to introduce its fantastic Ads products. Although most advertisers always use the classic formula: Standard Ad + Landing Page, today you have a wide range of solutions for your ads that you can use to increase your results. For example, in addition to the classical standard ad you've also available Canvas, Videos, Lead Ads and other interesting resources to grow your business. Sometimes, simply changing the way you create your ads can save you a lot of money in advertising and increase engagement with users. Never get tired to test Facebook Ads new solutions. 12.Nurtunring funnels When you run a campaign, don't just focus on lead generation or sales. Advertisers often forget to feed their audiences with useful content. It is very important to give always strategic high-value content to your visitors and prospects, because without nurturing, you miss the opportunity to take your prospects and clients to the next stage of your sales funnel. 11
13. UTM tags How do you find out which specific article on your blog, tweet, or post on facebook has generated a sale? The answer is: with UTM tags The UTM tags are a useful tool for advanced source tracking on your website. They are parameters attached to a specific URL in order to track a source or a campaign name. Here an example: https://leadsbridge.com/? utm_source=ebook&utm_medium=content&utm_campaign=emailmarketing These tags allow analysis tools like Google Analytics to give you the information that you need to maximize your advertising efforts. With this system, you can find out which traffic source attract more visitors, or which campaign converts better. For these reasons, UTM tags deserve a place within your fantastic toolbox ;). 12
Here a guide about UTM tags and here a Chrome Addon will help you during your daily job. 14. LeadsPages Lead Pages is an online tool that allows you to easily collect emails and subscribers. The system is based on creating pages from responsive, predefined and customizable layouts. Thanks to its drag-and-drop system, in a few clicks, you can create opt-in pages, landing pages and sales pages for high conversion rates. LeadPages is not an email marketing software, so it is not the ideal tool to send periodic emails to your leads. Anyway, Leadpages integrates with most autoresponder and automation software currently on the market. 13
15. LeadsBridge Lead Ads Sync There is a new type of Facebook ads that makes life easier to those marketers who seek to increase their leads. You may heard about it: I m talking about Facebook Lead Generation Ads. Facebook Lead Ads is a particularly effective lead generation system which thanks to its pre-filled form, users can subscribe in just two clicks (as the famous motto says: Tap-Tap-Done With Facebook Lead Ads, the collected leads during a campaign are placed on a list in CSV format. This means that each time you log in, you need to download the leads collected by Facebook and upload them to your CRM or Autoresponder. 14
LeadsBridge connects advertising campaigns directly to your CRM / Autoresponder (more than 50 available integrations) and allows you to instantly import the leads that you collected, completely on autopilot. In this way you can generate dozens of leads at low prices thanks to Facebook Lead Ads, and get them in your funnel Just give your business a chance now Click here and test it for free. Conclusion Here in LeadsBridge, we use these tools every day with the goal of increase leads, conversions and have better results with our advertising efforts. If you have any questions regarding this tools, feel free to reach out anytime here and if think this resource is useful help us spread the World adding it to Buffer, with a sweet tweet or sharing it on Facebook Best, Stefan and Gabriel https://leadsbridge.com/ 15