OVERVIEW MAPR: THE CONVERGED PLATFORM FOR RETAIL 1
CREATING LASTING EXPERIENCES FOR SHOPPERS The retail market is being redefined by changing shopper behaviors. As digital technologies spread and the shopper becomes front and center, retailers need to apply what they know about their customers needs, wants, and behaviors to stay relevant. Winning customers in today s competitive retail environment requires analyzing multiple layers of customer data. It is not enough to only know who the customers are and what they buy. The challenge is to understand why shoppers are buying in such a way that influences sales. By leveraging accurate and timely data, retailers can act on insights to improve sales and the shopper experience. However, existing retail systems were not built to handle the volume, velocity, and variety of data that needs to be integrated and managed for analysis. By overcoming today s data challenges with the right data platform, retailers can create more targeted promotions, tailor store assortments to specific clientele, and create a personalized shopping experience for all stages of the buying cycle. Single Customer View Many retailers struggle with siloed data. Without a single view of the customer, the opportunities to interact with your shoppers across multiple channels are limited. To achieve a single customer view, a retailer must use a data management system that unifies all information on a customer. Real-Time Data Analysis Retailers have always looked at past data to estimate future inventory needs, customer behavior or demands. But today, this kind of data-driven approach is no longer enough. Retailers must migrate to real-time prediction based on current trends and behaviors from all data sources to boost sales. Inventory Visibility Getting the right inventory to the right store or channel at the right time has a significant impact on a retailer s overall performance. Data-driven planning, allocation, and replenishment will make a big difference in a retailer s bottom line. Employee Efficiency Customers expect retail associates to be experts on the stores and the products they represent. When retail associates are empowered with technology, full inventory visibility and information about a customer, they can better serve her and help eliminate any friction in the customer s shopping experience. 2
THE UNIFIED EXPERIENCE Today s connected consumers demand convenience and speed at the push of a button. Making data-driven decisions based on historical data is no longer enough. Retailers need to make continuous changes to their business based on real-time information from all data sources across the organization. With MapR, retailers can harness the power of all their data to keep up with consumers and fulfill their customers expectations and needs while in-store and online. The MapR Platform enables easy ingestion of any kind of retail data including sales data, customer traffic in stores or on websites, and mainstream and social media and fast processing of this data in a single platform. With secure, timely access to all this data, retailers can create a single view of each customer, anticipate a shopper s needs based on real-time predictions, and optimize supply chain and staffing efficiency to impact the business overall performance. DATA SOURCES POS Transactions Online Purchases Loyalty Program DATA MANAGEMENT & PROCESSING OUTCOMES Optimize Promotions Optimize Price Segment Customers Web Clickstream Promotions Weather Real Time Events Customer 360 Recommendation Engine Anomaly Detection Actionable Insight Analyze Sentiments Optimize Supply Chain Forecast Demand Email Recommend Products Social Media Personalize Offers Prediction Scenarios Advanced Analytics Advanced Data Management MapR Converged Data Platform 3
ONE VIEW OF A CUSTOMER ACROSS CHANNELS INCREASE SALES A big advantage of using the MapR Platform is the ability to quickly combine and analyze a variety of structured and unstructured data in a single clustered platform. This enables retailers to gain customer insights that solve the most painful points in the purchase path. This insight can be shared with other departments to help create more effective campaigns, provide better customer service, and offer insights into what other products or services can be developed to increase sales and visits. ONE VIEW OF INVENTORY ACROSS THE ORGANIZATION CREATE EFFICIENCIES Inventory management is no longer about using traditional historical data on past sales and stockouts. In the age of big data, it s about efficiently getting the product to the right channel at the right time. Retailers can use the MapR Platform to integrate data from point-of-sale systems, inventory management systems, and external factors such as weather and traffic to track inventory flow and issue restocking alerts when supplies run low. Plus, using the MapR Platform, store associates now have full inventory visibility to engage customers with accurate product information. COST-EFFECTIVE STORAGE AND SHARING OF DATA REDUCE COSTS The amount of data available today and the increased customer expectation to have access to more product information has made many retailers look to new data management solutions to supplement or replace their legacy systems. Traditional relational database technologies can neither handle this new volume of data, or the unstructured nature of new data. The MapR Platform integrates seamlessly with existing retail systems and delivers high performance data access and processing on commodity servers, providing cost-effective storage and sharing of vast data volumes. 4
SUMMARY Winning customers in today s competitive retail environment requires analyzing multiple layers of customer data. The challenge is to understand why shoppers are buying in such a way that influences sales. By leveraging accurate and timely data, retailers can act on insights to optimize inventory flow and improve sales and the shopper experience. Retailers must overcome today s data challenges with the right data platform in order to create more inventory efficiencies, more targeted promotions, and a personalized shopping experience for all stages of the buying cycle. With MapR, retailers can harness the power of all their data to keep up with consumers and fulfill their customers expectations and needs while in-store and online. The MapR Platform enables easy ingestion of any kind of retail data including sales data, customer traffic in stores or on websites, and mainstream and social media and fast processing of this data in a single platform. With secure, timely access to all this data, retailers can create a single view of each customer, anticipate a shopper s needs based on real-time predictions, and optimize supply chain and staffing efficiency to impact the business overall performance. CONTACT US info@mapr.com RETAIL KEY PRIORITIES Single Customer View Real-Time Data Analysis Inventory Visibility Employee Efficiency Increase Sales Create Efficiencies Reduce Costs TRY MAPR Download MapR and the MapR logo are registered trademarks of MapR and its subsidiaries in the United States and other countries. Other marks and brands may be claimed as the property of others. The product plans, specifications, and descriptions herein are provided for information only and subject to change without notice, and are provided without warranty of any kind, express or implied. Copyright 2017 MapR Technologies, Inc. 5