Jeffrey R. Parker Curriculum Vitae February 2017 Mailing Address: J. Mack Robinson College of Business Georgia State University Department of Marketing PO Box 3991 Atlanta, GA 30302-3991 Office Address: 35 Broad Street, Suite 1327 Atlanta, GA 30303 Phone: (404) 413-7701 Cell: (720) 323-1553 Email: jeffparker@gsu.edu Academic Positions Assistant Professor of Marketing, 2011 (Aug) present J. Mack Robinson College of Business, Georgia State University Education Ph.D., Marketing, May, 2011 Columbia University, New York, NY M. Phil., Marketing, October, 2008 Columbia University, New York, NY B.S., Business Administration, December, 2002 University of Colorado, Boulder, CO Publications Parker, Jeffrey R. and Rom Y. Schrift (2011), Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes, Journal of Marketing Research, 48 (5), 840-54. Best Student Paper Award Winner (SCP 2010) Parker, Jeffrey R. and Donald R. Lehmann (2011), When Shelf-Based Scarcity Impacts Consumer Preferences, Journal of Retailing, 87 (2), 142-55. On the Journal of Retailing s Most Cited Articles since 2011 List (http://www.journals.elsevier.com/journal-of-retailing/most-cited-articles; accessed 11/3/2016) Parker, Jeffrey R. and Donald R. Lehmann (2014), How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information, Journal of Consumer Research, 41 (1), 213-35. Press: The Wall Street Journal, yahoo.com, medicalresearch.com, huffingtonpost.com, U.S. News & World Report, Women s Jeffrey R. Parker - Page 1 of 6
Health, prevention.com, Daily Health News, New York Daily News, Georgia Public Broadcasting, examiner.com, ndtv.com Schrift, Rom Y. and Jeffrey R. Parker (2014), Staying the Course: The Option of Doing Nothing and Its Impact on Postchoice Persistence, Psychological Science, 25 (3), 772-80. Press: Time.com, huffingtonpost.com, Knowledge@Wharton, inc.com, psychologytoday.com, druckerinstitute.com Reinholtz, Nicholas, Daniel M. Bartels, and Jeffrey R. Parker (2015), On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase, Journal of Consumer Research, 42 (4), 596-614. Press: Chicago Booth Review Umashankar, Nita, Raji Srinivasan, and Jeffrey R. Parker (2016), Cross-buying After Product Failure Recovery? Depends on How You Feel about It, Journal of Marketing Theory and Practice, 24 (1), 1-22. Parker, Jeffrey R., Donald R. Lehmann, and Yi Xie (2016), Decision Comfort, Journal of Consumer Research, 43 (1), 113-33. Included in MSI s Journal Selections, October 2016 (http://www.msi.org/articles/decision-comfort-can-improve-customerexperience; accessed 11/3/2016) Selected Working Papers Parker, Jeffrey R., Martin G. Schleicher, Donald R. Lehmann, and Kevin L. Keller, When Should Distant Brand Extensions Be Introduced? Parker, Jeffrey R., Omar Rodriguez-Vila, Ryan Hamilton, Iman Paul, and Sundar Bharadwaj, Label Structure, Processing Disfluency, and Consumers Responses to Eco-Labeled Foods Lehmann, Donald R. and Jeffrey R. Parker, Disadoption Parker, Jeffrey R., Nita Umashankar, and Martin G. Schleicher, How Collaborative Consumption of Food Leads to Over-Purchasing, Over-Consumption, and Waste Schrift, Rom, Jeffrey R. Parker, Gal Zauberman, and Shalena Srna, How You Choose It Can Change What It Is Parker, Jeffrey R., Iman Paul, and Nicholas Reinholtz, How Perceived Momentum Influences Responsibility Judgments Dommer, Sara Loughran and Jeffrey R. Parker Cued-Recall Asymmetries: The Case of Brand Names and Logos Jeffrey R. Parker - Page 2 of 6
Work Presented at Conferences Inferred Informational Cascades and Their Effects on Choice: The Relative Stocking Level Effect, with Donald R. Lehmann: Association for Consumer Research, San Francisco, CA, October, 2008 The Uncompromising Heart: How the Reliance on Feelings in Decisions Reduces the Preference for Compromise Options, with Michel Tuan Pham: Association for Consumer Research, Pittsburgh, PA, October, 2009 The Rejectable Choice Set: How Seemingly Irrelevant No-choice Options Affect Decisions, with Rom Y. Schrift: Society for Judgment and Decision Making Conference, Boston, MA, November, 2009 The Rejectable Choice Set: How Seemingly Irrelevant No-choice Options Affect Decisions, with Rom Y. Schrift: Society for Consumer Psychology Winter Conference, St. Pete Beach, FL, February, 2010 (Winner of the Best Student Paper Award) Moderating Shelf-Based Scarcity, with Donald R. Lehmann: Association for Consumer Research, St. Louis, MO, October, 2011 Rejectable Choice Sets: How Seemingly Irrelevant No-choice Options Affect Decisions, with Rom Y. Schrift: Emory-GSU-GT-UGA Research Day, Atlanta, GA, April, 2012 Disadoption, with Donald R. Lehmann: Association for Consumer Research, Vancouver, BC, October, 2012 Redemption Through Success: When Good Things Happen to Bad People, with Eric Hamerman: Association for Consumer Research, Vancouver, BC, October, 2012 Staying the Course: The Impact of No-Choice Options on Post-Choice Persistence, with Rom Y. Schrift: Association for Consumer Research, Chicago, IL, October, 2013 Staying the Course: The Impact of No-Choice Options on Post-Choice Persistence, with Rom Y. Schrift: Society for Judgment and Decision Making Conference, Toronto, ON, November, 2013 Staying the Course: The Impact of No-Choice Options on Post-Choice Persistence, with Rom Y. Schrift: Society of Consumer Psychology Annual Conference, Miami, FL, February, 2014 Mentally Accounting for Restricted Funds: How Gift Cards Change Consumer Preferences, with Nicholas Reinholtz and Daniel M. Bartels: Society of Consumer Psychology Annual Conference, Miami, FL, February, 2014 Jeffrey R. Parker - Page 3 of 6
Mentally Accounting for Restricted Funds: How Gift Cards Change Preferences, with Nicholas Reinholtz and Daniel M. Bartels: 36 th Annual Conference of the Cognitive Science Society, Quebec City, QC, July, 2014 How Sharing Contexts Influence Purchase Amounts: The Case of Food Choices with Nita Umashankar and Martin G. Schleicher: 37 th Annual Conference of the Cognitive Science Society, Pasadena, CA, July, 2015 Decision-Tree Structures and Their Impact on Similarity Judgment and Replacement Choices, with Rom Schrift, Gal Zauberman, and Shalena Srna: Association for Consumer Research, New Orleans, LA, October, 2015 Momentum-Based Causal Attributions, with Iman Paul and Nicholas Reinholtz: Society for Judgment and Decision Making Conference, Chicago, Il, November, 2015 The Influence of Contextual Minority Status on Privately-Held Evaluations, with Iman Paul and Sara Loughran Dommer: Society of Consumer Psychology Annual Conference, St. Petersburg, FL, February, 2016 Decision-Tree Structures and Their Impact on Similarity Judgment and Replacement Choices, with Rom Schrift, Gal Zauberman, and Shalena Srna: Society of Consumer Psychology Annual Conference, St. Petersburg, FL, February, 2016 Decision-Tree Structures and Their Impact on Similarity Judgment and Replacement Choices, with Rom Schrift, Gal Zauberman, and Shalena Srna: Behavioral Decision Research in Management Conference, Toronto, ON, June, 2016 What is an Organic Burrito? How Label Structure Influences Preferences for Organic Foods, with Omar Rodriguez-Vila, Ryan Hamilton, Iman Paul, and Sundar Bharadwaj: 2016 Summer AMA Conference, Atlanta, GA, August, 2016 Perceived Momentum Influences Responsibility Judgments, with Iman Paul and Nicholas Reinholtz: 38 th Annual Conference of the Cognitive Science Society, Philadelphia, PA, August, 2016 Jeffrey R. Parker - Page 4 of 6
Invited Talks 2016 University of British Columbia ESPM (Brazil) 2015 Colorado State University 2014 IDC Herzliya The University of Chicago 2013 IAE Business School 2012 Emory University 2011 Baruch College Drexel University Georgia State University Tulane University Teaching Graduate Buyer Behavior (MS) 2012 course rating 4.6/5 2013 course rating 4.3/5 2014 course rating 4.6/5 2015 course rating 4.8/5 2016 course rating 4.3/5 Consumer Behavior Seminar (PhD) 2012 course rating 4.9/5 2014 course rating 4.8/5 2016 course rating 4.8/5 Undergraduate Buyer Behavior 2013 course rating (section 1) 4.9/5 2013 course rating (section 2) 4.8/5 2014 course rating 4.7/5 2015 course rating (section 1) 4.8/5 2015 course rating (section 2) 4.9/5 2015 course rating (section 3) 4.7/5 Systematic Creativity 2016 course rating (spring) 4.4/5 2016 course rating (summer) 5.0/5 Jeffrey R. Parker - Page 5 of 6
Service Editorial Review Boards International Journal of Research in Marketing (2015-2016) Journal of Consumer Research (2016) Ad hoc Reviewer Journal of Consumer Research (2013-2015) Journal of Marketing Research (2013-2016) Journal of Marketing (2014-2016) Journal of Retailing (2012-2015) International Journal of Research in Marketing (2011-2015) Psychology and Marketing (2013) Appetite (2013) Journal of Business Research (2013) Conference Service Invitational IDEA Conference (2015-2017; co-chair, co-founder) Theory + Practice in Marketing (2015; co-organizer) Conference Reviewer Association for Consumer Research (2009, 2011-2016) AMA Winter Marketing Educators Conference (2013-2015) AMA Summer Marketing Educators Conference (2013-2017) The Annual Meeting of the Cognitive Science Society (CogSci; 2015-2017) Society for Consumer Psychology (2011) Manager, RCB Marketing Department Subject Pool (2012-2014) Manager, RCB Qualtrics Account (2012-2014) Member, MS Marketing Program Committee (2016) Dissertation/Thesis Service Aditi Bajaj (Georgia Institute of Technology, Marketing): Dissertation Committee Cale M. Darling (Georgia Institute of Technology, Psychology): Prelims and Dissertation Committee Honors and Awards Winner, Best Student Paper Award, SCP 2010 Winter Conference Berkeley Behavioral Camp Fellow, 2010 Finalist Mary Kay Doctoral Dissertation Competition 2010 Columbia University Doctoral Fellow, 2006-2011 Recipient MSI Research Grant #4-1657, 2010 Jeffrey R. Parker - Page 6 of 6