The New Secrets to ebay Success YOUR GUIDE TO MORE VISIBILITY (AND MORE SALES) 1
2 Like it or not, the modern shopper is spoiled. They have access to millions of product options at their fingertips. They ve grown accustomed to fast, cheap shipping. And they know a great deal is always just right around the corner. So where does that leave you, the seller? It starts with a multichannel approach to e-commerce. You need to be everywhere your shoppers are, especially major marketplaces like ebay. But simply listing your products isn t enough. You need to fight for those shoppers by increasing your product visibility. Obviously, you need to optimize your listings with search-friendly titles, accurate descriptions and high-quality images. Beyond these fundamental best practices, ebay provides other powerful tools to help your products to get seen and and chosen by shoppers on ebay. In this ebook, we ll walk you through the newest and best of these tools including: Creating special offers to attract shoppers and increase order size Promoting your listings to boost visibility in prime ebay placements Leveraging repricing technology to land the top spot NOT ON EBAY? Having a multichannel strategy is essential for e-commerce success including listing on multiple marketplaces and digital marketing channels. In particular, leveraging the scope and reputation of ebay is an extremely lucrative avenue to meet millions of potential consumers around the world. 167M active buyers worldwide 285M monthly visitors 11M new listings added via mobile each week 84B GMV in 2016 Source: ebay company data
3 Shoppers Want Deals Online traffic increases by leaps and bounds every year. In years past, however, many of those shoppers were still researching and shopping not buying. According to a study by UPS, that dynamic has shifted, and the majority of shoppers now turn to e-commerce sites for purchasing. While price has always been important to consumers, it s even more important now that there are so many options available. A recent Pew Research study found that 86% of online shoppers think that the ability to compare prices is important before making a purchase. You need to grab the attention of those bargain-hungry shoppers. Here are a few of your best tools for gaining visibility and turning browsers into buyers. PROMOTIONS MANAGER Promotions Manager allows you to create custom offers, showcase more of your merchandise and give shoppers a tempting reason to buy. This tool is included for ebay Store subscribers. And great special offers are a risk-free way to build customer loyalty and boost sales. There are three types of order discounts available: 1 BUY EXAMPLE: Buy 1, Get 1 at 10% Off WHY USE PROMOTIONS MANAGER? 2 GET Increase sales Users of Promotions Manager experience an 11% increase in sales EXAMPLE: Get 10% off your order when you spend at least $50 3 SAVE EXAMPLE: Save $10 every time you spend $100 Own more space Promotions Manager allows sellers to showcase up to 4 additional items from their store that are a part of the promotional offer In addition to attracting more new buyers for your products, Promotions Manager is an effective tool for cross-selling other products and increasing your average order volume (AOV).
4 How to Make the Most of Promotions Manager 1 MERCHANDISE Group items together that make sense and don t mix and match 3 TRACK RESULTS AND ADJUST PROMOTIONS Use the ebay promotions dashboard to track results. categories. Also, merchandise all items needed for a particular job or event (e.g., gardening, camping). Sales lift can vary below 10% may indicate the promotion isn t performing well. 2 PLAN AHEAD Use a retail calendar to choose upcoming events that make sense for Experiment with different promotion types and discounts and find what your business. Use the promotions tool to schedule promotions ahead works for your specific vertical. For example, start by trying buy-one- of time. These events can include anything, from major holidays like get-one (BOGO) offers for certain higher-priced items and a Get X% July 4th and Halloween to sporting events, Father s Day, back-to- off your entire order promotion for the lower-priced items. school shopping and more. If a promotion is driving great results, extend it to a later date. Also, start promotions up to a month before the retail moment or seasonal event. Some Samples FASHION HOME & GARDEN ELECTRONICS COLLECTIBLES & ART PARTS & ACCESSORIES, 15%, 20% Buy 1 Get 1 FREE at X% off Popular: 10%, 15% when you buy 3+ Popular: 10%, 20% when you buy 2+ when you buy 2+ when you buy 2+, 20%, 15%, 20% Buy 1 Get 1 FREE Save $X when you spend $Y Popular: X=$5, $10, $20 Y=$50, $75, $100 Buy 1 Get 1 at X% off Save $X when you spend $Y Popular: X=$20, Y=$100 when you buy 2+ Popular: 5% Extra X% when you spend $Y+ Popular: X=5%, 10%, Y=$50+, $100+ Buy 1 Get 1 at X% off Popular: 25%, 50% Extra X% when you spend $Y+ Popular: X=5%, 10%, Y=$50+, $100+
5 PROMOTED LISTINGS Another weapon in your ebay arsenal comes in the form of Promoted Listings, an increasingly popular program for marketplace sellers. The program operates on a pay-forsale model, meaning that you don t pay unless your product is purchased. It s essentially a low-risk program that, according to ebay, can increase your products visibility by 30%, allowing you to: Increase likelihood for sales Raise brand awareness Jumpstart new item ranking SCALE YOUR BUSINESS WITH PROMOTED LISTINGS ChannelAdvisor s first-to-market support of Promoted Listings allows you to set it and forget it. With our filter functionality, you can scale your promoted listing integration using filters to control which products are part of an ebay campaign and then send more products through for each campaign configured. Our filters automatically add or remove products that meet the criteria you ve set. Also, the ads are created from your ebay listings, creating no extra work for your team. That way, you re able to send more products in bulk by leveraging various filters. Less work, more visibility and a fair pricing model. Can t beat that. REPRICE YOUR WAY TO THE TOP Repricing technology helps make sure that Pro Tip you re in the right spot and jockeying for a top position on marketplaces. But not all repricers work the same. ChannelAdvisor s Algorithmic PROMOTE YOUR PROMOTIONS Combining the promotions you create through Promotions Manager with strategic Promoted Listings will give them a huge boost in visibility. Leveraging the two complementary programs allows you to create a compelling promotion that offers value, showcases more items and gets seen. Repricer for ebay helps sellers capture more buyers without sacrificing revenue. Our ebay repricer responds dynamically to marketplace changes while staying within your price parameters so you can attract more eyeballs and maximize ROI. Learn more about how to optimize your pricing strategy and increase sales in this tip sheet.
Convert Browsers Into Buyers Your potential customers are out there shopping right now. The question is: Are you going after them? Leveraging powerful tools like Promotions Manager and Promoted Listings is easier and more profitable than you think. They ll help you literally rise above the competition and, ultimately, intercept those shoppers wandering eyes with your products. Not selling on ebay? Want to learn more? Fill out this quick form to get started. 6
7 Connect and optimize the world s commerce ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and branded manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, ebay, Walmart, Facebook and more. SUBSCRIBE TO OUR BLOG The global standard for e-commerce leaders. Copyright 2017 ChannelAdvisor Corporation. All rights reserved. SCHEDULE A LIVE PRODUCT DEMO SIGN UP FOR OUR NEWSLETTER 866.264.8594 www.channeladvisor.com