THE WORLD S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES EAST 2018 PROSPECTUS OCTOBER 1-3, 2018 HYNES CONVENTION CENTER BOSTON, MA

THE WORLD S LARGEST INDEPENDENT MARKETING TECHNOLOGY CONFERENCE SERIES EAST 2018 PROSPECTUS OCTOBER 1-3, 2018 HYNES CONVENTION CENTER BOSTON, MA

ATTENDEES COME TO MARTECH TO EXPAND THEIR NETWORK, DISCOVER NEW IDEAS, NEW SOLUTIONS, AND LEARN ABOUT FORWARD-THINKING APPROACHES FROM THEIR PEERS. Join 1,300+ marketing, technology, management execs from leading brands and agencies representing the estimated $32.3 Billion in spend on marketing technology with 12.4% compounded growth rate anticipated for 2018 as they actively research new solutions and network with their peers. MarTech is the marketing conference for technologists, the tech conference for marketers, and the essential conference for growth-minded management. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 2

Programmed with passion by Chair Scott Brinker. Scott has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture since 2008. He also creates the annual Marketing Technology Landscape Supergraphic (aka MarTech5000), is the author of Hacking Marketing, a guide to marketing management in a software-driven world, and publisher of chiefmartec.com. No one is more qualified to program, guide and moderate a marketing technology conference. Together, in 2014, Scott Brinker and Third Door Media, publisher of the leading information resources for digital marketers (MarTech Today, Marketing Land, Search Engine Land) and producer of the SMX events, launched MarTech and have been an integral part of bringing this community together. Scott takes the grand view of martech, that marketing, technology and management are no longer silos, rather they are blending to deliver compelling campaigns and remarkable customer experiences, adapting quickly to emerging opportunities that ultimately drives market share and profitable revenue. The synergies between these disciplines drive change and demonstrate the power of a united martech tribe. Because martech isn t just technology. It s the people and processes that leverage technology in the pursuit of that brand ideal. *IDC MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 3

MARTECH ATTENDEES 78 % PURCHASING DECISION MAKERS JOB FUNCTION 67% OF ATTENDEES EXECUTIVE, MARKETING, IT MANAGEMENT 25% Executive Management 36% Marketing & Agency Management 14% Marketing & Agency Operations 7% IT Management & Operations 18% Other AT COMPANIES WITH ANNUAL REVENUE OF $500MM+ PREDICTIVE ANALYTICS & ANALYTICS MARKETING AUTOMATION SOFTWARE ANALYTICS CONTENT MARKETING & MANAGEMENT PERSONALIZATION SOCIAL MEDIA MANAGEMENT SOFTWARE SEO SOFTWARE CUSTOMER EXPERIENCE AGENCY SERVICES TESTING & OPTIMIZATION DATA MGMT/CUSTOMER DATA PLATFORM BUSINESS/CUSTOMER INTELLIGENCE MARKETING CLOUD/PLATFORM MARKETING OPERATIONS MANAGEMENT VIDEO MARKETING PLATFORM SOCIAL INFRASTRUCTURE ATTRIBUTION & PERFORMANCE TAG MANAGEMENT SOFTWARE PROJECT MANAGEMENT DIGITAL ASSET MANAGEMENT PAID MEDIA MANAGEMENT E-MAIL DISTRIBUTION SALES ENABLEMENT 30 % 28 % 28 % 27 % 25 % 25 % 25 % 24 % 23 % 22 % 21 % 21 % 20 % 19 % 19 % 18 % 18 % 17 % 16 % 16 % 28 % 57 % 34 % 36 % OF ATTENDEES ARE IN-MARKET FOR SOLUTIONS 38 % MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 4

COMPANIES IN ATTENDANCE MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 5

TITLE SPONSOR / Breakfast Keynote $60,000 Two Available. Our Title Sponsorship provides the highest level of visibility and lead generation opportunities, combining extensive multichannel audience development and visibility (online, e-mail, social media, onsite). Pre-show, your company will receive premium visibility on the event website and in ongoing communications across email, social and digital campaigns. At the show, your company will receive the highest level of exposure and acknowledgement throughout the venue, as well as in the Conference Guide and/or conference mobile app, with your logo on the backdrop of the keynote stage and during the 30-minute Breakfast Keynote (Tuesday or Wednesday). Your company s Breakfast Keynote is open to all paid conference attendees, and you will receive contact information on all that attend. Room capacity of 400. Your Keynote is highlighted in the agenda both before and during the event. The Title sponsorship includes a private Boardroom for meetings, a 5 x 20 Turnkey Exhibitor Package, 10 All Access Passes, a postal mailing and an opt-in email list. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 6

PRESENTING SPONSOR / Lunch Presentation $45,000 4 Available. Presenting Sponsorships combine thought leadership, lead generation and branding opportunities that get your company noticed at the conference and beyond. Demonstrate thought leadership by presenting a 30-minute Lunch Presentation. These integrated programs combine extensive audience development activities (online, e-mail, social media) with a description embedded in the conference program. This combination of features enables your company to build awareness that prepares the MarTech audience to receive your message, delivers that message to MarTech attendees at the conference, and measures the results by capturing the names of attendees for follow up. Room capacity is 200. Deliverables include a 5 x10 Turnkey Exhibitor Package, a 30-minute luncheon presentation and contact details for attendees, opt in e-mail list, branding, and 2 All Access passes. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 7

SPONSORSHIP PACKAGES SOLUTIONS TRACK SPONSORED SESSION $25,000 Eight Available. Speak at MarTech! You provide a speaker and presentation; we do the rest. The Solutions Track Session Sponsors get a 30-minute time slot to present and badges are scanned of all the session attendees. Room capacity is 90. Promotion includes: session description integrated into the conference agenda on the website, the printed conference guide and/or mobile app; social media promotion; and signs promoting your session in the conference venue. This sponsorship includes a 5 X 10 Turnkey Exhibitor package, bag insert and 25 Expo Hall passes. REGISTRATION SPONSOR $25,000 Become the exclusive registration sponsor and reach everyone as they register for MarTech s 2018 Boston event online, as well as onsite at the event when they pick up their badges. Your logo is displayed on the website registration page. On the Thank You for Registering Page, you can invite attendees to visit your booth and tell them about your other conference activities as they make their plans. Then, on site, your company will be featured at the registration counters on the front graphic panels, and the opportunity to hand out your promotional items on-site at the conference in the registration area. The sponsorship includes a 5 X 10 Turnkey Exhibit Package. NETWORKING RECEPTION SPONSOR $25,000 Our Opening Night Networking Reception located in the exhibit space, compliments of your company, includes extensive branding (bar signs, drink tickets, napkins, signs), a $500 gift card/door prize, and is highlighted on the event agenda on the event website and in the event app. The gift card winner will be announced the following morning by Scott Brinker at the start of the Keynote presentation, along with a Thank You to our sponsor. This sponsorship includes a 5 x 10 Turnkey Exhibitor package. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 8

SPONSORSHIP PACKAGES MOBILE APP SPONSOR $25,000 MarTech attendees have the opportunity to download the conference app to view agenda information, create a personalized schedule, view conference sponsors & exhibitors, take notes and much more. As the mobile app sponsor, your company will have premium visibility and branding every time the attendee accesses the app before, during and after the event with branding that appears at the base of the page. The banner can be linked to your website or page url provided. This sponsorship includes a 5 X 10 Turnkey Exhibitor package. POWER STATION SPONSORSHIP $25,000 Charge up MarTech attendees by providing them with power for their mobile devices. 3 High Top Tables (36 Round) with your branding on both table top and column will bring attendees together to network in the power recharge station. The sponsorship includes a 5 X 10 Turnkey Exhibit Package. NOTEPAD & PEN SPONSORSHIP $20,000 Provide all registered attendees with a co-branded Notepad & Pen that will be distributed on attendee seats at Scott Brinker s Opening Keynote. The sponsorship includes acknowledgement on the conference website, as well as in the Conference Guide and/or Mobile App. The sponsorship also includes a 5 X 10 Turnkey Booth Package. The sponsor is responsible for the cost, production and shipping of the notepads and pens. Exclusive sponsorship. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 9

EXHIBITS 5 X 10 TURNKEY BOOTH PACKAGE $12,500 5 X 20 TURNKEY BOOTH PACKAGE $24,000 Turnkey display structure (5 x10 ) with graphics Monitor Podium 2 stools Internet and Electrical 1 All Access conference pass 10 Expo passes 1X postal mailing list use (bonded mail house) Scanner Company logo on Exhibitor/Sponsor web page and link to company description. 15% discount code on All Access conference tickets Company listed in Conference Guide and/or Mobile App Turnkey display structure (5 x20 ) with graphics 2 Monitors 2 Podiums 2 Stools Internet and Electrical 2 All Access conference passes 10 Expo passes 1X postal mailing list use (bonded mail house) 2 Scanners Company logo on Exhibitor/Sponsor web page and link to company description. 15% discount code on All Access conference tickets Company listed in Conference Guide and/or Mobile App MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 10

À LA CARTE SPONSORSHIPS ACTIVATION DINNER $20,000 Two Available. Host an intimate dinner for prospects attending the conference. We arrange the dinner, venue, invite qualified attendees and guarantee prospects to participate. Up to 20 attendees and a minimum of 15 will RSVP and attend the dinner. If you would like more guests to attend (including current prospects, customers, etc.) you pay an additional $750 per person. Up to 4 members of your staff can attend at no additional charge. CONFERENCE BAG SPONSORSHIP $10,000 The co-branded conference bag (your brand and the conference) is presented to all registered attendees. We pay for and produce the bag. The sponsorship includes conference bag insert. CONFERENCE BAG INSERT $3,000 Reach All Access attendees by distributing your promotional brochure in our conference bags. Sorry, no pens or notepads since those are separate sponsorships and are sold separately. Maximum of 4 Pages. No Pens or Notepads since they are separate sponsorships. Item subject to approval. LANYARDS $10,000 This high-visibility sponsorship puts your company logo around the neck of all conference attendees. Acknowledgement of this sponsorship is also included on the Exhibitor/Sponsor page of the conference website and in the Conference Guide and/or conference mobile app. Sponsor is responsible for cost, production and shipping of the lanyard with TDM approval. Double-sided bull dog clip/30 length required. BADGE HOLDER INSERT $10,000 With this high-visibility sponsorship, each conference attendee will receive a badge holder insert that displays your company s logo. With every look at a badge to read the attendee s name, your company logo will be there as well over the course of the event. Acknowledgement of this sponsorship is included on the conference website exhibitor/sponsor page, as well as in the conference guide and/or mobile app. TRACK SPONSOR $12,500 Number of Opportunities: Limited Demonstrate your company s thought leadership by sponsoring one of the MarTech Content Tracks. On site, your company will have prominent branding included in the signage around the entry way in to the session room, as well as in the track session room with a freestanding meter board, a slide in the conference deck, and a literature drop on each seat in the room. Online promotion includes listings on the agenda and exhibitor/sponsor pages. MIGHTY MINI-GUIDE SPONSOR $6,500 Sponsor the handy printed reference guide provided to attendees in the registration area upon arrival and throughout the event as long as supplies last! The pocket guide includes easy reference to info such as the Agenda at a Glance, Exhibitor/ Sponsor info and Title sponsorship Ads, Floor plan. Your sponsorship includes the Cover 4 Full Page panel, so every time it s in use, your ad will be visible. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 11

À LA CARTE SPONSORSHIPS HANGING BANNERS BOYLSTON HALLWAY $7,500 EACH Number of Opportunities: 3 Get instant recognition for your company with a 2-sided banner, 12 W x 5 H, hung from the ceiling in the Boylston Hallway, located just to the left of the escalators, and a main thoroughfare for attendees moving between sessions, to the Keynote and Exhibit area. Creative provided to spec by sponsor 45 days prior to event and we produce. COLUMN WRAP I BALLROOM FOYER $6,500 EACH Number of Opportunities: 3 Column wraps are a great way to place your branding at attendee eye level. This foyer area is located outside the ballrooms where the Exhibit hall, Keynote and Sessions will be taking place, providing a big presence & branding opportunity. Creative provided to spec by sponsor 45 days prior to event and we produce. COLUMN WRAPS II TOP OF ESCALATORS $7,500 EACH Number of Opportunities: 2 Nearly every attendee will pass by the two columns located on the third floor, just at the top of the escalators, leading to the registration area and conference. Creative provided to spec by sponsor 45 days prior to event and we produce. FLOOR DECALS 1) BOYLSTON HALLWAY 2) FOYER HALLWAY $8,000 Number of Opportunities: 2 Increase your company s visibility and lead attendees to your booth with floor decals! Strategically placed decals on the show floor can create a path that will lead attendees to your booth as they enter the show. Creative provided to spec by sponsor 45 days prior to event and we produce. ESCALATOR GRAPHICS $8,500 Have your company message placed on the panels along the escalators and grab the attention of attendees as they travel up and down the escalator to the conference from the second to third floor. Creative provided to spec by sponsor 45 days prior to event and we produce. WINDOW CLINGS $5,500 EACH Number of Opportunities: 5 Present your company branding to attendees as they arrive and enter the conference. Windows are located opposite the top of the escalators on the third floor, next to the registration area, before entering the hallways to the conference. Creative provided to spec by sponsor 45 days prior to event and we produce. MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 12

OCTOBER 1-3, 2018 HYNES CONVENTION CENTER BOSTON, MA SPONSORSHIP OPPORTUNITIES Join 1,300+ marketing, technology, management execs from leading brands and agencies representing the estimated $32.3 Billion in spend on marketing technology with 12.4% compounded growth rate anticipated for 2018 as they actively research new solutions and network with their peers. 1 SOLD 1 SOLD 4 SOLD SOLD SOLD SOLD 1 SOLD Title Sponsor 2 Available 5 X 20 Booth $60,000 Presenting Sponsor 4 Available 5 x 10 Booth $45,000 Solutions Track Session Sponsor 8 Available 5 X 10 Booth $25,000 Registration Sponsor Exclusive 5 X 10 Booth $25,000 Networking Reception Sponsor Exclusive 5 X 10 Booth $25,000 Mobile App Sponsor Exclusive 5 X 10 Booth $25,000 Notepad & Pen Sponsor Exclusive 5 X 10 Booth $20,000 Activation Dinner 2 Available N/A $20,000 Track Sponsor Limited N/A $12,500 Conference Bag Sponsorship Exclusive N/A $10,000 Lanyards Sponsor Exclusive N/A $10,000 Badge Holder Insert Sponsor Exclusive N/A $10,000 Escalator Graphics (approval req) Exclusive N/A $8,500 Floor Decals 2 Available N/A $8,000 Hanging Banners 3 Available N/A $7,500 Column Wrap II 2 Available N/A $7,500 Mighty Mini-Guide Sponsor Exclusive N/A $6,500 Column Wrap I 3 Available N/A $6,500 Window Clings 5 Available N/A $5,500 Conference Bag Insert Multiple N/A $3,000 EXHIBITOR OPPORTUNITIES TurnKey Booth Package Multiple 5 X 10 Booth $12,500 TurnKey Booth Package Multiple 5 X 20 Booth $24,000 MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 13

CONTACT US / We re excited to work with you to accomplish your objectives. Leslie Bacon SVP, Marketing Solutions (203) 918-1378 lbacon@thirddoormedia.com Carolyn Goldfarb Sales Director (917) 834-6172 cgoldfarb@thirddoormedia.com Elizabeth Huston Director of Business Development (646) 255-4572 ehuston@thirddoormedia.com Elizabeth O Connor Director, Business Development (203) 253-1692 eoconnor@thirddoormedia.com Sarah Power Director of Business Development (516) 581-3348 sarah@thirddoormedia.com Darlene Townsend Director of Business Development (650) 465-2723 dtownsend@thirddoormedia.com Mary Warley Senior Director, Business Development (508) 660-1404 mary@thirddoormedia.com One of the things that makes MarTech unique is the level of sophistication of the buyers that we see. This is really an educated, informed audience; they ask the hard questions, which are the great questions and those are the conversations that we really want to be having. KYLE CHRISTENSEN, INVOCA MARTECH October 1-3, 2018 Hynes Convention Center Boston, MA 14