SWISS EQUITIES CONFERENCE

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SWISS EQUITIES CONFERENCE 12 th JANUARY 2018, Bad Ragaz Tobias Knechtle (CFO)

Valora: Highlights 2017 - Well on track to achieve mid-term profitability targets - Acquisition and integration of Pretzel Baron (US) - Successful installation and ramp-up of new production line; further expansions planned in DE and US - Acquisition of BackWerk entering The Netherlands - Successful conclusion of Naville integration including sale of building - Successful completion of capital increase with net proceeds of 166 mchf - Refinancing of existing capital market instruments well on track 2

Valora: Leveraging global convenience trend - Clear strategy: Focused convenience and food service player - Focus on global mega trends: Convenience and out-of-home consumption - >2,800 point of sales mainly at high traffic locations and transportation hubs - A portfolio of strong brands and formats including own brands - Significant market presence in German-speaking Europe - One of the worldwide leading pretzel manufacturers Headquarter: Muttenz, Switzerland People working in network: > 15,000 Swiss Stock Exchange 3

Valora value proposition along two axes VALORA RETAIL FOOD SERVICE Convenience & Food Service Network Small retail outlets, selling convenience products through a network of standard format sales points, located at high traffic locations and transportation hubs Focused on out-of-home food consumption offering, modern outlet networks and a broad customer base Value Chain Ownership & Vertical Integration Own brands as well as financial services Focused on production and sales of pretzel products with approx. 600 million products produced per year on four state of the art production facilities 4

Valora strategy GROWTH EFFICIENCY INNOVATION PERFORMANCE CULTURE Expand in existing markets and internationally Improve processes and platform Digital opportunities Lean, agile organisation Successful formats and Ditsch B2B Focus on free cash flow and ROCE Fresh concepts and new offerings Entrepreneurial focus 5

Value creation Buy-and-build strategy in Food Service 2000 2012 2017 2017 One of the leading coffee concepts in Switzerland Leading manufacturer and retailer of pretzels US-based pretzel producer Leading self-service snacking concept 6

Landmark acquisition in out-of-home snacking BACKWERK FEEL GOOD FOOD Strengthening Food Service competence with a complementary food concept Well-known and highly attractive franchise concept Established franchise platform for international expansion A synergistic deal: Providing scale, complementary of assortment and geographic presence 7

Food Service as growth and profitability driver - Leading food service player with focus on out-of-home consumption - Leveraging global megatrends convenience and out-ofhome consumption - Vertically integrated value chain for own B2C and B2B channel - Brezelkönig and BackWerk with international proof-ofconcept for further expansion - One of the leading pretzel manufacturers for B2C and B2B channels with four production facilities in Germany (Ditsch), Switzerland (Brezelkönig) and the US (Pretzel Baron) 8

FINANCIAL FIRST LOOK 2017

Retail Switzerland FIRST LOOK 2017 - Low single digit decrease of same-store sales throughout all formats in Switzerland. Impact of increased FX EUR/CHF rate in H2 2017, not yet fully recognizable in consumer habits / spending - Continued network optimizations: Closure of unprofitable POS and initiatives to promote agency model and comprehensive optimizations of opening hours, assortment and various KPIs - Efficiency initiatives: Roll-out of new communication platform in POS network to support operational excellence - Positive impact of coffee sales thanks to successful roll-out of coffee modules in 2016 - Successful launch of k kiosk app as loyalty program (enhance promotions) POS Network: (as per 30 June 2017) Key Financials (CH&AT) 2016: External sales: 1,384.1 mchf; Net revenues: 1,309.3 mchf Gross Profit : 473.5mCHF; GP Margin: 36.2% EBIT: 39.4mCHF; EBIT Margin: 3.0% Note: Without Naville Distribution 940 44 thereof 10 in AT 130 INITIATIVES & STRATEGY 2018 - New Retail Switzerland CEO Roger Vogt started - «Frische-Logistik»: Introduce central logistic platform as basis for growth and innovation in fresh foods - Further develop fresh food competence across all brands - Continuous optimization of footfall and assortment (e.g. improve consumer price perception and further strengthen own brands) 10

Retail Germany POS Network: (as per 30 June 2017) 311 thereof 64 in Lux 168 thereof 3 in Lux 425 111 26 Key Financials (DE&LU) 2016: External sales: 890.3 mchf; Net revenues: 486.4 mchf Gross Profit : 171.3mCHF; GP Margin: 35.2% EBIT: 16.4mCHF; EBIT Margin: 3.4% 2 FIRST LOOK 2017 - Positive same-store sales development, especially tobacco and food and non-food performed well, however print market negative - Successful POS network optimizations and expansion (more own stores) - Strengthening cigo as specialized tobacco and e-cigarettes retailer with successful start of e-smoke roll-out - Higher investments for store expansion and upgrades (reduction of capex backlog) INITIATIVES & STRATEGY 2018 - Continued focus on positioning as leading convenience player - Continue roll-out of e-smoke with increased competence and assortment - Further strengthen own cigarette brand cigo with new name «Spencer & Lewis» - Integrate Grauert acquisition (2 locations at Düsseldorfer main station to be included as of April 2018) in Press&Books - Introduce & finalize SAP implementation in Luxembourg and start SAP implementation in Retail Germany - Further strengthen and promote own branded products e.g. Caffè Spettacolo, ok.-, avec (sandwiches) 11

Food Service FIRST LOOK 2017 - Brezelkönig Switzerland and Ditsch B2C with positive same-store sales development - Prices for dairy raw materials at record high, particularly butter & cheese weighing on profitability of B2B - Positive revenue growth in Ditsch B2B despite major line replacement - Successful integration of Pretzel Baron into Valora with confirmed investment case - Extra costs for the set-up of US organisation (Pretzel Baron) and special charges for the replacement of the new production line in Germany - Successful acquisition of BackWerk concluded in October 2017 INITIATIVES & STRATEGY 2018 POS Network: (as per 30 June 2017; BackWerk as per 31 August 2017) 222 55 plus 7 International 342 38 thereof 2 in Lux Key Financials 2016: External sales: 259.4 mchf; Net revenues: 259.4 mchf Gross Profit : 199.8 mchf; GP Margin: 77.0% EBIT : 26.9 mchf; EBIT Margin: 10.4% - Introduce price increases in B2C and B2B for 2018 to mitigate raw material price increases - Expedite international franchise expansion of Brezelkönig with partner - Integrate BackWerk, expand network in existing countries and spur expansion / introduction of BackWerk in Switzerland - Prepare capacity expansion in Oranienbaum (Ditsch) and in Cincinnati / US (Pretzel Baron) 12

FINANCIAL FINANCING

Refinancing of capital market instruments CAPITAL MARKET REFINANCING REQUIREMENTS UNTIL YE2018 350 300 250 200 150 100 50 0 in mchf 4%-Hybrid Bond (Maturity: Perpetual)* 2.5%-Straight Bond (Maturity: 02-03-2018) 120 200 * First call date per 30-10-2018 (thereafter 500bps step-up) VALORA S FINANCING STRATEGY Financial covenants - Leverage ratio: Target of <2.5x EBITDA Maintain strategic flexibility Account for seasonality and NWC fluctuations - Equity ratio: Target > 30% Diversification of debt instruments - Type of instruments - Maturities - Currencies - Investors Financial risk management - Risk-averse approach - Ensure natural currency hedges - Sound liquidity reserve 14

Refinancing strategy and use of proceeds Rights Issue Refinancing the acquisition of BackWerk - Acquisition of 100% of shares in BackWerk EUR-Debt Financing of the expansion of production capacities Refinancing of existing capital market instruments - Expanding production capacity in Germany and in the US - Refinancing of 4% hybrid and 2.5% straight bonds CHF-Debt General corporate purposes - Increasing financial flexibility SUSTAINABLE GROWTH FINANCIALLY SUPPORTED BY AN EFFICIENT CAPITAL STRUCTURE 15

Full refinancing until year end 2018 SOURCES OF FINANCING DEBT MATURITY PROFILE AFTER REFINANCING 600 500 400 300 200 100 0 in mchf New CHF-Debt EUR-Debt (completed on 11-01-2018) Rights issue (completed on 23-11-2017) ~ 150 - Rights issue successfully completed 199 * (170 meur) 166 - New EUR-Debt «Schuldscheindarlehen» (SSD) of 170 meur just completed with a maturity of 5 years and attractive interest rates - New CHF-Debt instrument of ~150 mchf, potentially conventional bond, planned for Q2/Q3 2018 - Liquidity reserve ensured: unused 200 mchf syndicated loan (CFA) 400 350 300 250 200 150 100 50 0 in mchf CFA 40 SSD I: 91* (78 meur) CHF 2019 CFA 160 2020 Maturity Bond: 200 02-03-2018 CFA I: 40 (unused) 27-06-2019 CFA II: 160 (unused) 29-06-2020 * At current FX (08/01/2018): 1 EUR = 1.17 CHF SSD II: 84* (72 meur) 2021 EUR 2022 New CHF-Debt ~150 SSD III: 199* (170 meur) 2023 or later Maturity SSD I: 78 30-04-2019 SSD II: 72 29-04-2021 SSD III: 170 11-01-2023 16

Appendix

Key financials 2016 Figues in mchf RETAIL* GROUP** FOOD SERVICE 2,312 External sales: 2,574 259 668 36.4% Gross Profit 870 GP Margin 41.5% 200 77.0% 60 3.3% EBIT 72 EBIT Margin 3.4% 27 10.4% 25 Capex 49 20 15.4% ROCE 8.2% 6.9% 18.2% w/o Goodwill * Incl. Naville Distribution (deconsolidated in August 2016) ** Including other revenues/capex for corporate 18

SOLD BOUGHT From a conglomerate to a focused convenience and food service player CORE VALORA Note: Selected transactions 2012 2014 2017 1997 2001 2006 2008 2014 2015 2016 2017 La Praille Building 19

DISCLAIMER NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO THE UNITED STATES THIS DOCUMENT IS NOT BEING ISSUED IN THE UNITED STATES OF AMERICA AND SHOULD NOT BE DISTRIBUTED TO U.S. PERSONS OR PUBLICATIONS WITH A GENERAL CIRCULATION IN THE UNITED STATES. THIS DOCUMENT DOES NOT CONSTITUTE AN OFFER OR INVITATION TO SUBSCRIBE FOR OR PURCHASE ANY SECURITIES. IN ADDITION, THE SECURITIES OF VALORA HOLDING AG HAVE NOT BEEN REGISTERED UNDER THE UNITED STATES SECURITIES LAWS AND MAY NOT BE OFFERED, SOLD OR DELIVERED WITHIN THE UNITED STATES OR TO U.S. PERSONS ABSENT REGISTRATION UNDER OR AN APPLICABLE EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE UNITED STATES SECURITIES LAWS This document contains specific forward-looking statements, e.g. statements including terms like believe, expect or similar expressions. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may result in a substantial divergence between the actual results, financial situation, development or performance of Valora and those explicitly presumed in these statements. Against the background of these uncertainties readers should not rely on forward-looking statements. Valora assumes no responsibility to update forward-looking statements or adapt them to future events or developments.