Introducing Smart Shelf * Page 1 * The CES Innovation Awards are based upon descriptive materials submitted to the judges. CEA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
About NeWave Sensor Solutions Develops optimized solutions for today s most challenging item-level RFID problems Offers an open technology platform based on the breakthrough patentpending Wave antenna Technology developed by the world class Electro Science Laboratory of The Ohio State University.Founded 2007: Dr. Den Burnside CTO, former Director and Emeritus Professor at ESL and The Ohio State University Wistron NeWeb Corporation (WNC), the Taiwan-based global leader in antenna manufacturing, is a significant investor and supplier to NeWave NeWave s Wave antenna advances the state of the art of RFID antenna design and delivers a solution that is easier to install, in more places, and for more applications. The Wave Antenna is the Platform of our Technology NeWave s management team leverages a strong heritage in the RFID and retail industries for its mission of providing optimized solutions to today s greatest RFID challenges. Page 2
NeWave Partnerships Ohio State ESL and WNC Automotive & Digital Media Direct Broadcast Satellite Advanced Research and Testing Strategic Investor and Manufacturer Page 3
The Wave Antenna Wave Antenna Radiator Wave Antenna in ABS frame Page 4 The NeWave antenna embodies a radically new concept in RFID antenna design. Instead of radiating a beam in a single direction, the antenna is designed to uniformly illuminate a volume of space. When installed in pairs the antennas complement each other and provide spatial, beam and polarization diversity. Zone size 3 to 10 cubic feet Lightweight, comes in 3, 5, or 7 lengths Highly flexible to provide complete coverage in harsh environments such as metal,liquids, etc.
Applications/ Vertical Markets Retail Smart Shelf Health Care and Asset Tracking Retail and Loss Prevention Transportation/Logistics Special Events Manufacturing and Supply Chain Page 5
Impact of Retail Out Of Stocks Sales Displacement = 30% of OOS (Out Of Stock) items purchased at Page 6 another store. Accounts for 4 % to 8% in loss sales. Erodes brand equity of retailer and CPG (Consumer Product Goods Company). Impacts promotional and trade funds. Distorts demand leading to inaccurate forecasts. Lost labor employees spend trying to satisfy customers wanting OOS items. Lost time customers spend waiting on resolving OOS could be used for shopping. *Comprehensive Guide to Out of Stock Reduction 2008 Gruen & Corsten University of Colorado **NRF 2008 ORC Study *** California Grocers Association ORC Study
Impact of Out Of Stocks without Smart Shelf If You Need to Answer: How many Similac Sensitive containers are on the shelf now? When was the last time we restocked Tide Pods? Do I have enough space for my new products? How long have my 4 packs of Red Bull been out of stock? NeWave s Smart Shelf Can Provide the Answers! Page 7
Smart Shelf Works for Theft Prevention Too! The Current Approach to Theft Deterrence is Sales Prevention Lock up products If Found Identification labels CCTV Systems Public view monitors Page 8 EAS Systems Safers
Key Features of Smart Shelf No item level tag cost or associated tagging labor required. Complete and real time monitoring and notification of Low and Out of Stock Shelf conditions. ORC events are alerted at the shelf, not the front door. Video review of alarm incidents. Customizable reporting by customer Data output can be integrated with existing IT reporting or supplied independently as a Black Box Modular design (scalable), Easy to install, No Special Shelving Required. Confirmation of Planogram compliance and effectiveness Page 9
How Smart Shelf Works Product sensors installed on the shelves detect product movements. Data from product sensors is transmitted wirelessly to a reader installed under the shelf unit. The reader has its own on board computer that collects, processes, compresses and sends the resulting data to the end user. The reader monitors the inventory movement detected by the sensors. In-store alerts are triggered when inventory conditions occur such as Out of Stocks, ORC sweeps, or distributor restocking. These alerts can also start recording video of the shelf area if a camera is installed. Alerts can also be sent over the PA system, text message, or email. Page 10 CONFIDENTIAL 1
Components of Smart Shelf Antennas installed vertically behind the shelf Or Horizontally Integrated into Shelf Reader Under the Shelf Product Pushers Page 11 New Smart Shelf Reader Management Reports
RFID Activated Dispenser Trays When the tray is empty, all three RFID tags are visible and read by the system. With two items, only the last RFID tag is visible and read by the system. When full, no RFID tags are visible nor read by the system. The dispenser tray s metal spring is used to cover the RFID tags, which defines the location of the pusher and ultimately the number of items in the dispenser tray. Page 12 CONFIDENTIAL
How Do We Know Products Are Removed? Pusher RFID tags run the length of the tray Front Fence Rail Metal spring Page 13
Flexible Enough to Handle All Product Sizes Page 14
Planogram Compliance The dispenser trays are all defined by their unique serial number that is specified by a bar code located on the front of the dispenser pusher. These sequential serial numbers are then placed on the shelving system in order so that one understands its position on the shelving system. For example, NeWave typically installs a system with the first tray located in the upper left shelf position and then proceeds sequentially to the lower right shelf position as shown below. 1 17 18 31 32 40 41 46 47 52 Page 15
Customizable Information Real Time Information Item Out of Stock Time Duration Out of Stock Occurrences by Size and SKU Restocking Low Inventory Conditions SKU Movement on Shelf Planogram Effectiveness Page 16
Information Examples : Out of Stock Reporting Page 17
Information Examples : Item Restocking Report Page 18
Information Examples : Low Inventory Stock Alert Page 19
Information Examples : Shelf Movement Reporting Page 20
Results from Smart Shelf Test Stores Double digit increase in sales, order rate remained flat, reduction in shortage. 10 cases of product abandonment. Customer filled cart with Energy Drinks, manager approached to help with order, customer said he left his wallet in his car and never returned. Customer emptied a 12 pack of soda and replaced with Energy Drinks. Customer hid two 12 packs under baby stroller. Student with back pack attempted to conceal 10 cans, alarm sounded, student abandoned, 8 cans paid for 2. Identified, customer using EBT cards to buy Energy Drinks and fencing at local retailers. Identified known, self scan abuser, resulting in a $600 case. Page 21
Smart Display Case Applications in Test Foam spacers added to back of cooler to allow air flow between the back wall and composite panel. Composite panel mounted in the cooler with the RF cables coming out the front to connect to the reader on the floor. Composite panel with radiator sections interior and air holes. The RF cables come out the back of the panel so that there is easy access. Page 22
Thank You To contact us: www.newaverfid.com 888-677-7343 In Canada:800-254-9026 EXT 950 Page 23