2017-2018 MEDIA KIT 1
WHO ARE WE WE NALA is a non-profit organization for paralegals offering continuing education and professional development programs nationwide. It is composed of more than 7,000 individual members and 18,000 affiliate members. In addition, 85 state and local paralegal associations are affiliated with NALA. NALA administers the nationally accredited Certified Paralegal credential and the Advanced Certified Paralegal credential. ABOUT OUR MEMBERS NALA has more than 7,000 members. We have members in all states of the U.S., Puerto Rico, and the Virgin Islands. Some members living internationally work for U.S. companies or are in the military. 95% WOMEN 5% MEN 14% Far West 6% Great Lakes 11% New England/Mid East 7% Plains States 22% 72% 6% PARALEGALS CERTIFIED PARALEGALS STUDENTS 5% Rocky Mountains 35% Southeast 22% Southwest Members and Certified Paralegals have several years of experience with the average tenure with current employer at 10 years. Most (63%) work for a private law firm, and, of those 68% work in firms of 1-15 attorneys. 17% of the respondents work for corporations. Most specialty practice areas are included in our list, the largest percentage of paralegals working in litigation. 2
THE NUMBERS Social media FOLLOWERS 8,657+ 439+ 1,725+ NALA SUBSCRIBERS FACTS & FINDINGS 8,500+ DIGITAL NEWSLETTER 7,000 conference attendees monthly Active Website Users 400 20k 439 3
DISPLAY ADVERTISEMENTS FACTS & FINDINGS and facts & Findings digital The paralegal magazine Frequency: Printed 4 times a year (March, May, September, November) Digitally distributed 2 times per year (January, July) Circulation: 8,500 Forms: Print, Digital, and archived versions available online Apps: Google and Apple (Current issues are password protected for subscribers. Last five issues are available for download free of charge and oldest one rotates off when new issue is released. For advertisers, this means an issue is on the app and available to the public for almost a year). deadline due dates de (Month/Day) de de ISSUE (2018) SPACE ARTWORK MAILING January/February (Digital ONLY) 10/1 10/15 12/15 March/April 12/1 12/15 2/15 May/June (Pre-Conference) 2/1 2/15 4/15 July/August (Digital ONLY) 4/1 4/15 6/15 September/October 6/1 6/15 8/15 November/December 8/1 8/15 10/15 4
RATE CARD AD SIZE R 1X R 3X R 6X R 12X RATES ARE PER INSERTION. Cover 2 $2,210 $1,990 $1,880 $1,770 Cover 3 $2,040 $1,835 $1,735 $1,645 Cover 4 $2,380 $2,140 $2,025 $1,905 Full Page $1,700 $1,530 $1,445 $1,360 2/3 Page $1,360 $1,225 $1,155 $1,090 1/2 Page $1,020 $920 $870 $815 1/3 Page $680 $615 $580 $545 STANDARD SIZES Full Page (4-color) (NON-BLEED) Full Page (4-color) (BLEED) 1/2 Page Vertical (4-color) (NON-BLEED) 1/2 Page Horizontal (4-color) (NON-BLEED) 1/3 Page Vertical (4-color) (NON-BLEED) WIDTH (INCHES) 7.875 8.875 (.25 BLEED) 8.37 (TRIM) 7.875 (SAFETY) 3.625 7.875 2.312 HEIGHT (INCHES) 10.375 11.375 (.25 BLEED) 10.875 (TRIM) 10.375 (SAFETY) 10.375 4.875 10.375 PAYMENT Payment must accompany orders for first-time advertisers. All ads must be paid within 30 days of invoice date. Cancellation of any part of the order will void the rates and placement agreements. Agency commission: a 15% commission is allowed to recognized advertising agencies. Facts & Findings and Facts & Findings Digital reserves the right to decline advertisements. 5
DIGITAL ADVERTISING DIGITAL MONTHLY MEMBER NEWSLETTER NALA sends out about 7,000 monthly digital newsletters to paralegals and students. We have an average open rate of 42% and a 19% average click rate which is over the average benchmark. All subscribers on our list have an option to opt-out of receiving the digital newsletter. The numbers may be slightly lower than our current membership numbers. PRICING R R R LOCATION 1X 5X 10X Premium Location (under header) 300x100px Body Location (top 1/3) 300x100px $500 $300 $500 $275 $500 $250 RATES ARE PER INSERTION. Sidebar 125x125 $400 $350 $300 Format: jpg, png Limit: 3 exclusive ad positions per issue Deadlines: Newsletters are sent on the 15th of each month. Insertion orders and artwork are due by the 1st of the month for the ensuing newsletter. 6
VENDOR DIRECTORY The vendor directory listing includes a hyperlink to your company s website, a logo provided by the company (must be in gif or jpg format, maximum 150 px wide), and a short description (100-150 words) of the company, products, or services. Vendors may change their descriptive information at any time. $750 PER ANNUAL LISTING ($375 for exhibitors) WEBSITE AVAILABLE PAGES About NALA (21k Pageviews) About Paralegals (30k Pageviews) Affiliated Associations (8k Pageviews) Career Center (10k Pageviews) Certification (93k Pageviews) Education (50k Pageviews) Join NALA (23k Pageviews) 3 MONTHS $900 6 MONTHS $1,500 1 YEAR $2,000 Publications Store (4k Pageviews) (7k Pageviews) Pageviews are based on a yearly average. Format: jpg static Size: 220x220 pixels Limit: 2 ads per section page, NO ads are allowed on the homepage. RATES ARE PER INSERTION. 7
SPECIFICATIONS Please follow the guidelines provided to submit electronic, client-produced ads. For any questions please contact our advertising representative Bill Spilman. Digital ad submission guidelines All ads must be submitted in the exact size and format they are to appear. Materials that are not properly prepared will be returned for re-formatting. We are unable to accept 3rd party ad tags or rotating ads. File Formats Accepted jpg, png Resolution 72 dpi (dots per inch) Color Profile RGB only Animation Animated ads are not allowed. Click-Through URL Click URL must be included when artwork is submitted. Content Ads must not be designed to blend in with the site, mimic NALA brand image, include fake form elements or incorporate graphic symbols that represent non-existent functionality. If the artwork has the same background color as the site, it must contain a visible border. 8
print ad submission guidelines Please submit only print-ready PDF files. We cannot accept any native application file formats (i.e., MS Word, InDesign, Publisher) or any other file format. File Formats Accepted PDF Resolution 300 dpi (dots per inch) @ 100% Color Profile CMYK only Fonts All fonts should be embedded. Bleeds Bleed ads should include trim marks and a.25 bleed (Do NOT include a bleed with fractional ads). Content Ads must not be designed to blend in with the site, mimic NALA brand image, include fake form elements or incorporate graphic symbols that represent non-existent functionality. If the artwork has the same background color as the page, it must contain a visible border. PDF s with RGB images or low-resolution images will be returned for re-formatting. All artwork submissions and/or questions must be sent to our Advertising Representative: Bill Spilman bill@innovativemediasolutions.com PH: 309-483-6467 FAX: 309-483-2371 Toll-Free: 877-878-3260 320 W. Chestnut Street, P.O. Box 399 Oneida, IL 61467 9
ADVERTISING ORDER FORM PLEASE COMPLETE A SEPARATE FORM FOR EACH ADVERTISING OPPORTUNITY. Advertising Opportunity: AD PLACEMENT Company: Ad Size: Ad Position: Contact Authorized by (print): Authorized Signature: ADVERTISING CONTACT Name: Company: Address City / State / Zip: Phone: Email: BILL TO (if different from advertising contact) Name: Company: Address City / State / Zip: Phone: Email: VENDOR DIRECTORY: Website Address: Company Description: Frequency: Rate: Date: Fax: Fax: PUBLICATION January / February (Digital) March / April May / June (Pre-Conference) July / August (Digital) September / October November / December MONTHLY E-NEWSLETTER October 2017 November December January 2018 February March April May June July August September October November December WEBSITE About NALA About Paralegals Affiliated Associations Career Center Certifications Education Join NALA Publications Store ADVERTISING REPRESENTATIVE SELECT TOPIC AREA: Corporation Service Court Reporters and Deposition Services Document Services General-Miscellaneous Litigation Support Investigation, Public Records, Process Servers Bill Spilman bill@innovativemediasolutions.com 320 West Chestnut Street PO Box 399 Oneida, Illinois 61467 877.878.3260 Phone 309.483.2371 Fax 10
2018 NALA Conference & Expo The 2018 NALA Conference & Expo will be held in St. Louis, MO at the Hilton St. Louis at the Ballpark, from July 11-13, 2018. This three-day event features high-level education and abundant network for more than 400 paralegals from across the country. Our expo hall will be open to attendees on July 11 th and 12 th. Standard exhibit space package - $1,250 BOOTH INCLUDES: 8 x10 space: (2) chairs, (1) table, and (1) wastebasket Pipe and drape Listing as an exhibitor in the app, with link to exhibitor s website One-year vendor directory listing at half price. The directory is published on the NALA website and represents a savings of $375. Website listing to include description, logo, and link to company website. Logo included on all conference-related advertising e-mails Registration is complete upon receipt of payment. Payment must be received by June 1, 2018 to confirm your space reservation. See the registration form for the cancellation policy. Details regarding shipping and furniture orders will be sent to you. *For registration received after June 1, 2018: Booth fee increases $250 to $1,500 Booth size may be modified, and booth may be located away from main exhibit hall SPONSORSHIPS Sponsorship opportunities range from general support contributions to exclusive sponsorship of high-visibility events throughout the conference. These provide an excellent way for those who want to maximize conference exposure. GOLD Event Sponsor - $5000 (only 2 available) The gold sponsorship is the highest level of sponsorship and is only available for two companies. To gain the full publicity advantage of your support, it is important to register for this sponsorship as early as possible. Your sponsorship registration must be received by December 15, 2017, in order to be promoted in the conference announcement brochure (a circulation of more than 20,000). GOLD SPONSORS RECEIVE: Standard Exhibit Space package, with an upgrade to an 8 x20 exhibit space FREE vendor directory listing on the NALA website ($750 value). Website listing includes company description, logo, and link to website. Logo included on all conference-related marketing e-mails Half-page ad in conference brochure (4) Lunch tickets ($200 value) Company mentioned during General Session (1) Tote bag insert 11
RECEPTION Sponsor - $3,000 RECEPTION SPONSORS RECEIVE: Standard Exhibit Space package, with an upgrade to an 8 x20 exhibit space FREE vendor directory listing on the NALA website ($750 value). Website listing includes company description, logo, and link to website. Logo included on all conference-related marketing e-mails Sponsor-branded napkins Special signage designating the vendor s sponsorship of the event Listing as an exhibitor in the app, with link to exhibitor s website Sponsor ribbons for staff attending the event Refreshment break Sponsor - $3,000 REFRESHMENT BREAK SPONSORS RECEIVE: Standard Exhibit Space package, with an upgrade to an 8 x20 exhibit space FREE vendor directory listing on the NALA website ($750 value). Website listing includes company description, logo, and link to website. Logo included on all conference-related marketing e-mails Sponsor-branded napkins Special signage designating the vendor s sponsorship of the event Listing as an exhibitor in the app, with link to exhibitor s website Sponsor ribbons for staff attending the event TOTE BAG OR LANYARD Sponsor - $4,500 TOTE BAG/LANYARD SPONSORS RECEIVE: Standard Exhibit Space package, with an upgrade to an 8 x20 exhibit space FREE vendor directory listing on the NALA website ($750 value). Website listing includes company description, logo, and link to website. Logo included on all conference-related marketing e-mails NALA co-branded tote bags or lanyards Listing as an exhibitor in the app, with link to exhibitor s website Sponsor ribbons for staff attending the event TOTE BAG INSERT ONLY- $525 If the company is unable to attend as an exhibitor or sponsor, the company brochure or promotional item may be included inside the conference registration bag that is given to all attendees. On-site representatives and other acknowledgments are not included with this option. Exhibition hall hours: Wednesday July 11, 7:30am - 2:00pm Thursday July 12, 7:30am - 2:00pm attendee interaction: The attendee registration list with e-mail addresses is provided to exhibitors upon request. Physical addresses of attendees are not released. The list may be used for only ONE mailing, either before or after the conference. Exhibitors may communicate with attendees through the conference app any time prior to and during the conference. 12
CONFERENCE REGISTRATION FORM Payment is due at the time of registration. Vendor MUST be registered with NALA Headquarters no representation or solicitation will be permitted without completed registration. Registration is not considered complete until receipt of payment with this form. Cancellation after June 1 will be subject to a fee of 50 percent of the exhibit registration. This applies to those who have paid the registration fee and those who have promised to pay and for whom space has been reserved. Cancellation must be submitted in writing to NALA - The Association of Paralegals. No refunds for exhibit space will be granted for cancellations made after June 15, 2018. By completing and submitting this form, the exhibitor is certifying understanding of the policies stated herein and the terms and conditions of the exhibit agreement. Types of Exhibitors - Only Exhibitors offering products, equipment, and/or services, which are related to the interest and educational values of NALA may obtain exhibit space at the conference. NALA reserves the right to determine, in its sole discretion, the eligibility of an applicant as an Exhibitor. Complete and return both pages of this registration form to: NALA Headquarters, 7666 E. 61st Street, Suite 315, Tulsa, OK 741333 or send it by email to nalanet@nala.org REGISTRATION ALSO AVAILABLE ONLINE AT www.nala.org EXHIBITOR INFORMATION Name of Exhibitor (as it should appear on contributor list) Address City State Zip Code E-mail Website Address Requested Booth Number (1st and 2nd Choices) Logo Submission MAILING ADDRESS (if different than above) Street Address City State Zip Code CONTACT PERSON Full Name Phone E-mail ON-SITE REPRESENTATIVE Name Name Name Name Will purchase lunch ticket for Wednesday and Thursday. Will purchase lunch ticket for Wednesday and Thursday. Will purchase lunch ticket for Wednesday and Thursday. Will purchase lunch ticket for Wednesday and Thursday. PAYMENT Charge to: Name as appears on card Amount: $ Card Number Expiration Date Security Code SPONSORSHIP GOLD Sponsor (ONLY two available) $5,000 Reception Sponsor $3,000 Refreshment Break Sponsor $3,000 Tote Bag/Lanyard Sponsor $4,500 In order to take full advantage of your sponsorship support, it is important to register for these sponsorships as early as possible. Your sponsorship registration must be received by December 15 in order to be promoted in the conference brochure. Standard Exhibit Space Package $1,250 ($1,500 if payment AND registration received AFTER JUNE 1, 2018) Tote Bag Insert ONLY $525 Sponsors have one brochure or promotional item inserted within the NALA Conference Tote Bag. On-site representation and other acknowledgments are not included. Conference Lunches $100 Exhibitors are invited to purchase conference lunches on July 11 and July 12. The fee is $100 per person. Please add this to your registration payment if your representatives would like to purchase lunches. 13
PRODUCT/SERVICE DESCRIPTION Please provide a description of your company and product or service in less than 100 words. This description will be included on the app and website with a live link to your website. Please print, or attach a printed page. Signature Date I certify that I am authorized to sign this agreement on behalf of the company listed on this form. I further certify that I have read and understood the policies stated herein and the terms and conditions of the exhibit agreement. 7666 E. 61st Street, Suite 315 Tulsa, OK 74133 PH: 918-587-6828 FAX: 918-582-6772 www.nala.org Save the Date 2018 Conference & Expo St. Louis, MO July 11-13 14
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