Xerox FreeFlow - The Right Workflow Andy Pieroux Marketing Manager - Workflow Solutions Production Systems Group For Internal Use Only
The New Business of Printing New Markets, New Demands Explosive growth in color Shorter runs Demands for instant information: quotes, orders, notifications, job submission, job turnaround Multiple work processes: offset, color and monochrome Prepress/file preparation bottlenecks Personalized communications
The True Cost of Printing Workflow - The Process from submission of an order through payment Submit Repository Process Design Data Compose RIP Print Finish Fulfill Distribute Track Response For Every 1 Spent on Printing another 6 is spent on managing the Print Workflow Sources: IDC, CAPV
Plan for Success Connect with Customers Reduce Costs Enable New Applications FreeFlow: A Collection of Integrated, Automated, Modular Workflow Solutions
Xerox Workflow Framework enabling FreeFlow and Business Partner collaboration Over 100 Partners integrated with FreeFlow via Business Partner program Differentiates products in the marketplace Enables tightly integrated solutions to the customer Look for exceptional Partner Product Solutions that deliver maximum operability and display this logo:
Connecting with Customers For Internal Use Only
Connect: Leverage the World Wide Web Almost 25% of the pages printed on high speed digital color devices were generated from a web-to-print solution. Expected Internet-enabled print growth: 18-20% CAGR. Source: InfoTrends, 2005
What is Web to Print? Clients can use the web to submit new jobs Uploading Clients can use the web to version new jobs Templating A B C Clients can use the web to order static jobs Inventory / Print on Demand
Web to Print Adoption Yes, offer today No, but plan to in 24 mo. Own corporate FTP site(s) Own corporate Web site(s) Online job proofing Web storefront(s) for quotes, submissions, etc. 67% 67% 54% 39% 15% 16% 24% 36% Online document editing services E-catalog print ordering services Online billing and invoicing Multi-channel marketing campaigns Online personalization services Online document asset mgmt. Online response tracking Online list purchasing & mgmt. 32% 25% 24% 23% 23% 23% 17% 16% 29% 32% 27% 25% 37% 18% 23% 25% Source:Infotrends 2008 0% 20% 40% 60% 80% 100% Percentage of Respondents
Connect: FreeFlow Web Services Each of your customers have a unique web portal Customized to the familiar look of each customers business Be open for business all day, every day All Seasons Corp Login Page Newfoundland Civic Aquarium Login Page Og Mountain Login Page
Web Services 7 New Launch - March 2009 For Internal Use Only
Web to Print Implementation Challenges Significant challenge Somewhat challenging Less challenging Not a challenge No opinion Cost of introduction 26% 46% 14.8% Linking external and internal production workflow 25% 47% 14.9% IT skills relating to Internet technology 29% 43% 13.2% Acceptance by customers 21% 44% 21.2% Sales & marketing skills 24% 42% 17.5% Skills in digital production printing technology 7% 29% 34.3% Infotrends 2008 0% 20% 40% 60% 80% 100% Percentage of Respondents
Connect and expand your business Convenience builds VOLUME. 24/7 Service (without 24/7 staffing) Simplify the process to procure print Easy to use Simplicity builds VOLUME. Quick access to documents for ordering Customer service builds VOLUME. Customized website, personalized documents Less customer switching - Loyalty
Automate and Reduce Costs For Internal Use Only
Reduce Costs: FreeFlow Process Manager Open Inspect Convert Join Impose Crop Number pages Rotate Color manage Prepare Job Ticket Print And more Touchless File Preparation Touchless Decision Making Touchless Workflows Process diverse customer files - automatically
Reduce Costs: Touchless Digital Print Production Manual Digital Print Production Touchless Digital Print Production Open files 5 min Preflight 10 min Proof 10 min Open files Preflight Proof Convert To PDF 2 min Color Manage Job 10 min 5 min Split Convert To PDF Color Manage Job Split 3 min Join files 5 min Impose 5 min Load Balance 5 min Join files Impose Load Balance 57 minutes preparation +10 minutes printing 67 minutes Print 10 min 3 minutes preparation +10 minutes printing 13 minutes Print 10 min Touchless Digital Print Production: 500% Faster Throughput Keep the Printers Printing
Reduce Costs: FreeFlow Output Manager Multiple Printers Work as One Automatic printer setup Automatic load balancing between printers Job splitting Job scheduling Job spooling for reprints Color splitting: Mono pages to mono printers Color pages to color printers Electronic JDF-supported job ticket VI containers for packaging variable content
Putting it all together from Customer through Prepress to Print
Enable New Applications For Internal Use Only
Enable New Applications: Personalized Communications It s called many things: Variable Content Variable Information Variable Data The concept is simple: Know as much as possible about your customers/clients Communicate using that information for specific targeted marketing
Enable New Applications: Personalized Communications Full-Color Personalized Communications Delivers Results It s more than just changing a name; it includes interests, buying history, geographic location, 36% higher response rates 25% higher average order values 47% increases in repeat orders 34% faster response time 32% better overall revenue Customized Communications Cross Media Communications Promotional Transactional Communications Source: CAPV
Enable New Applications: Specialty Imaging Text Perfect for fraud-sensitive applications such as security badges, tickets, coupons, invitations, etc.. Won the R&D 100 Award for 2007 by R&D Magazine Available with FreeFlow VI Suite and Makeready 6.0 Launching with XMPie 4.5 MicroText Mark GlossMark Text
A Colorful Case for Cross Media FreeFlow Components: 1 to 1 - Direct Mail Customized e-mail Print Engine: Personal Response URLs igen3
The Right Workflow A Plan for Success Connect with Customers Reduce Costs Enable New Applications