MEDIA KIT 2016 Prices valid from 01/01 31/12/2016 ONLINE Target Market Human Resources
Portals 2 Banner Advertisement With the websites haufe.de/personal, haufe.de/arbeitsschutz and haufe.de/sozialwesen, Haufe provides strong partners for your online campaign. With the latest news, sector reports, technical articles and best practice examples, the Personal websites provide major impetus and decision-making support to successfully market products and services. In addition to the specialist title»personalmagazin«, the online portals provide practical support with market overviews, business links, tools and checklists. Contents Portals 2 Advertising Formats and Prices 3 Newsletter 4 Content Marketing 6 Technical Data 8 haufe.de/personal Target audience: > Decision-makers in HR > HR developers as well as experts for further education and elearning > Across all sectors Performance data: 794,300 page impressions* 548,500 visits* haufe.de/arbeitsschutz Target audience: > Occupational safety specialists > Safety officers > HR decision-makers > Entrepreneurs and managing directors Performance data: 63,000 page impressions* 47,900 visits* * Per month; July 2015; you will find current performance data under target-market/human-resources/ haufe.de/sozialwesen Target audience: > Payroll officers > Tax consultants > Employees of social insurance organizations > Specialized lawyers and attorneys focusing on social law Performance data: 131,500 page impressions* 97,600 visits* Other Advertising Options 9 Contact 10 In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Advertising Formats and Prices 3 Advertising Formats and Prices Advertising medium Bigsize/ Leaderboard ContentAD Skyscraper TandemAD Hockey Stick Wallpaper Pixels (w x h) 728 x 90 300 x 250 max. 200 x 600 variable variable variable KB gif/flash per advertising medium max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 Prices haufe.de/personal CPM 80 CPM 100 CPM 80 CPM 100 CPM 100 CPM 120 haufe.de/arbeitsschutz CPM 80 CPM 100 CPM 80 CPM 100 CPM 100 CPM 120 haufe.de/sozialwesen CPM 80 CPM 100 CPM 80 CPM 100 CPM 100 CPM 120 Discounts on purchases within one (contract) year from 5.000 from 10.000 from 25.000 from 50.000 from 75.000 from 100.000 3% 5% 10% 13% 15% 20% (according to the price list, gross volume) Minimum booking volume: 600 Agency commission 15 % Information on additional advertising formats available on request. In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Newsletter 4 Newsletter Advertisement In addition to the portals, Haufe offers the corresponding newsletters for hot topics and news in HR and HR management. Increase the impact of your advertising with reminders of your banner campaign in newsletters or utilize the opportunity to place short-term marketing messages with readers. This push medium places your ad directly in the mailbox of decision-makers without waste coverage. Advertising Formats and Prices 1 2 3 Advertising media Text ad with picture ContentAD Promotional area Frequency Prices Arbeitsschutz 600 600 600 weekly Personal 1,500 1,650 1,650 weekly Sozialwesen 600 600 600 weekly wirtschaft + weiterbildung 600 600 600 monthly Discounts on purchases within one (contract) year Frequency discount 2 times or more 3 % 6 times or more 5 % 9 times or more 10 % Agency commission 15 % Performance Data Arbeitsschutz: Personal: Sozialwesen: wirtschaft + weiterbildung: As of: July 2015 7,000 subscriptions 34,900 subscriptions 20,900 subscriptions 9,000 subscriptions You will find current subscription figures under target-market/ human-resources/ Newsletter Ads 1 2 3 1 2 3 Text ad with picture 120 x 120 pixels, max. 20 KB ContentAD 300 x 250 pixels, max. 50 KB Promotional area 500 x 250 pixels, max. 50 KB Notes on the advertising material > GIF format: Outlook 2007 and 2010 only display the first frame without animation. For this reason, identical design of the first and last frames is recommended. > File formats: JPG or GIF (no animation possible for text ad) > Text ad: max. 300 characters, max. 40 characters, link length, max. 65 characters headline (details incl. blank spaces) In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Newsletter 5 Standalone Newsletter In addition to advertising in the editorial newsletter, you have the option of designing a newsletter in your look and feel. A booking guarantees that you address potential customers in your target groups and with distraction-free advertising. You create an HTML template with your content. We will take care of implementation and the correponding editorial for your standalone mailing. 1 2 3 Sample Standalone 1 2 3 Editorial introduction by our editorial staff Your html template with your content Editorial closing credits Advertising Formats and Prices In the target market Finance, Taxation, Law, you can also book standalones for the following editorial newsletter: Newsletter Price Personal 11,700 Arbeitsschutz 4,200 Publication dates in coordination with us In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Content Marketing 6 Content Marketing Content marketing is becoming an increasingly important tool in marketing. Position interesting information in an editorial environment and arouse interest in your range of services. By placing useful knowledge, you reach decision-makers in companies and thus have a positive impact on your image. Advertorials The advertisements with an editorial impression They are particularly suited for communicating offers requiring explanation. The layout corresponds to the look and feel of the portal, thus making people in the target audience more apt to read it. The proximity to the media brand increases the credibility of your content. Simply send us your content studies, interviews with product reference or case studies and we ll take care of the rest for you. Services: > Your texts and pictures in an editorial look and feel of the portal, including company logo > Teaser box with a link to advertorial on the portal homepage > Changing topics possible in coordination with us > Download offers and reference to additional information possible > Duration 4 weeks > Extensive reporting Prices Advertorials Online 4 weeks haufe.de/arbeitsschutz 8,900 haufe.de/personal 10,500 haufe.de/sozialwesen 8,900 Agency commission 15 % Example; Subject to change without notice! Optional traffic package: > Teaser box in selected sections > Banner about the advertorial on corresponding portals > Newsletter ads with link > Extensive reporting In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Content Marketing 7 Topic Sponsorship You don t have own content for publication? Here we offer you the possibility of topic sponsorship. Our editorial team will make content available in the agreed framework and display it with your logo and Presented by. We will coordinate the themes of the content together with you and our editors. Topics for a sponsorship may be, for example, the conversion to SEPA or travel expense reforms. Generating Leads After registration, we provide high-quality information available for download. Through the corresponding editorial support and targeted user guidance, we select high-quality leads that match the services you offer and which you can use for your direct marketing campaigns or your sales. Send us your white paper and together we will determine which query fields will serve to optimally qualify your leads. We ll take care of the rest for you! Example; Subject to change without notice! Services: > Editorial cooperation > Reference to the cooperation with your logo and Presented by > Contents and editing by our editors > Teaser box on the home page with links to sponsorship You don t have your own content for a white paper? No problem! For an additional fee, we will be happy to prepare an individual white paper for you. Whitepaper download page with company description Prices available on request Registration form with individual query fields According to amendments in the Federal German Act on Data Protection In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Technical Data 8 Technical Data Banner Advertisement Format Pixel Gewicht GIF/JPG/SWF Fallback bei SWF Specs GIF/JPG Bigsize/Leaderboard 728x90 60 KB 60 KB GIF/JPG Flash ContentAD 300x250 60 KB 60 KB GIF/JPG Flash Standard Skyscraper max. 200x600 60 KB 60 KB GIF/JPG Flash Universal Flash Layer Universal Flash Layer 400x400 60 KB Flash Layer Specs You will find the complete technical specifications under: media-kits/ Flash Layer Expandable Bigsize 728x90/200 1) 60 KB Flash expandable Expandable Skyscraper max. 200/400x600 1) 60 KB Expandable ContentAD 300/650x250/350 1) 60 KB Flash expandable Video Ads In page (streaming banner) 728x90, max. 300/650x250/350 Multi Component Ads Wallpaper 728x90+ max. 200x600 TandemAD Combination of standard formats 1) With mouse-over Provision of materials Banner: 7 business days before date of activation to: onlinewerbung@haufe.de Newsletter advertising: 7 business days prior to date of publication to: daten@haufe.de Standalone templates: 14 business days prior to date ofpublication to: onlinewerbung@haufe.de < 700 KB Streaming Banner max. 60 KB max. 60 KB GIF/JPG Wallpaper max. 60 KB max. 60 KB GIF/JPG TandemAD In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Other Advertising Options 9 We offer many more advertising opportunities for the target market HR. You will find detailed information in the following Media Kits: MEDIA KIT 2016 Prices valid from 01/01 31/12/2016 PRINT»personalmagazin«MEDIA KIT 2016 Prices valid from 01/01 31/12/2016 PRINT zfo Zeitschrift Führung + Organisation MEDIA KIT 2016 Prices valid from 01/01 31/12/2016 PRINT wirtschaft + weiterbildung media-kits/ In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Contact 10 Contact Media Sales Dominik Castillo Tel. 0931 2791-751 dominik.castillo@haufe.de Company address Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D-97076 Würzburg Tel. 0931 2791-770 Fax 0931 2791-477 mediasales@haufe.de Annette Förster Tel. 0931 2791-544 annette.foerster@haufe.de Thomas Horejsi Tel. 0931 2791-451 thomas.horejsi@haufe.de Booking/Scheduling/ Invoicing Tel. 0931 2791-770 Fax 0931 2791-477 daten@haufe.de Bernd Junker Tel. 0931 2791-556 bernd.junker@haufe.de Provision of data/ AdManagement Tel. 0931 2791-559 Fax 0931 2791-477 onlinewerbung@haufe.de In all other cases the General Terms and Conditions under gtc/ shall apply. Subject to change without notice!
Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D-97076 Würzburg Tel. 0931 2791-770 Fax 0931 2791-477 mediasales@haufe.de