THE BIG PICTURE WIDEN YOUR PERSPECTIVE 2016 WHERE SIGHT MEETS VISION TM SUPPORT PROSPECTUS
ON FEBRUARY 24-28, 2016, THE OPTOMETRIC PROFESSION WILL GATHER IN ATLANTA FOR ITS MOST IMPORTANT EVENT OF THE YEAR THE BIG PICTURE WIDEN YOUR PERSPECTIVE SECO is the primary source of continuing education for optometrists and optometric staff, attracting 7,000 professionals from all across the United States and around the world. Along with the 400 hours of world-class continuing education, these eye care professionals come to SECO to find the products and services they will use to improve their practices and grow their businesses in Optometry s Marketplace at SECO TM.
WHO ATTENDS SECO? Our attendees come from throughout the U.S. and around the world. They are decision makers ready to make purchases.
OPTOMETRY S MARKETPLACE AT SECO TM THURSDAY, FEBRUARY 25 FRIDAY, FEBRUARY 26 SATURDAY, FEBRUARY 27 1:00-6:00 PM 11:00 AM - 5:00 PM 11:00 AM - 5:00 PM SECO INTERNATIONAL 2016
EXHIBITOR PROGRAM WHO EXHIBITS AT SECO? Industry leaders, new companies and establshed suppliers in the ophthalmic arena are at the heart of Optometry s Marketplace at SECO TM. Our exhibitors bring a diverse mix of technology, product-focused and fashion-forward exhibits that eye care professionals need to increase revenue and help practices thrive. WHY EXHIBIT AT SECO? Optometry s Marketplace is the premier opportunity to reach the year s largest audience of optometry professionals. 7,000 of the industry s most successful eye care professionals peruse the exhibit hall for the products they will purchase to improve their practices and grow their businesses. With more than 250 leading industry suppliers displaying everything from ophthalmic equipment to pharmaceuticals to fashion frames, Optometry s Marketplace is one of optometry s largest and most comprehensive exhibit halls. GENERATE LEADS 78% of SECO attendees make buying decisions or recommend purchases for their businesses. More than 67% of SECO exhibitors contract business on the show floor or within 90 days following the show. INCREASE BRAND AWARENESS 75% of exhibitors consider SECO the leading industry meeting at which to exhibit. BUILD RELATIONSHIPS SECO has loyal attendees 22% choose SECO as the only optometry show they attend. GET MAXIMUM EXPOSURE Special programs and events in Optometry s Marketplace are designed to increase floor traffic, exposing your company to a receptive audience of potential customers.
EXHIBITOR PROGRAM EXHIBITS INFORMATION EXHIBIT SPACE RENTAL FEES $27 per square foot with 50% deposit paid by check upon confirmation of space. $28 per square foot with 50% deposit paid by credit card upon confirmation of space. $250 additional charge per corner. EXHIBIT SPACE INCLUDES pipe and drape (3' side rails and an 8' back rail) for inline booths booth identification floor marker company listing in SECO promotional pieces: official registration brochure, SECO program, SECO Daily, SECO mobile app and exhibitor locators pre-registered attendee list containing the attendees name and mailing address unlimited registration for exhibiting staff invitation to attend advanced booth sales for SECO 2016 opportunity to attend SECO social events and network with attendees SPACE DRAW SELECTION PHASES Pre-Site Space Draw allows exhibitors to select booth space via teleconference with the Exhibits Manager. Phase one: SECO Champions select with priority based on level of support, and subsequently, point totals Phase two: exhibitors based on points totals On-Site Space Draw allows exhibitors to select booth space on site at the SECO event. Booth space selection priority is based on points accumulated since 1998. Point totals equal dollars spent in overall support of SECO (Champion Program, Educational Grantor Program, Promotional Program, Exhibits Program). COMMITMENT DEADLINE Following Space Draw, booths are reserved on a first come, first served basis.
CHAMPION PROGRAM ELITE MARKETING PARTNERSHIP
CHAMPION PROGRAM YEAR-ROUND PARTNERSHIP & RECOGNITION OPPORTUNITIES SECO s commitment to continuing education for optometrists and allied professionals has allowed them to continue to develop and deliver premier educational programs that address the most important clinical and business issues of the times. In return, supporting organizations have benefited from SECO promotional opportunities as well as the prestige, credibility and integrity that accompany association with the SECO brand. The SECO Champion Program is an exclusive 12 month partnership wherein a select number of organizations will enjoy a true partnership with SECO International. Within the SECO Champion Program, the two levels of participation, the Premier Partners and Partners, benefit from exclusive, substantive, widespread and ongoing leadership and marketing opportunities as they support SECO s single goal: to help all optometry professionals achieve higher levels of expertise and performance. COMMITMENT DEADLINE July 31, 2015
CHAMPION PROGRAM PREMIER PARTNERS Recognition of Subsidiary Organizations Promotional Symposia Presentations (to approx. 600-900 optometrists ) Exhibit Hall Champion Reception Survey Participation: Question, Results Hotel Video: 60 sec Literature Distribution: Tote Bags, SECO Program Registration: 10 Optometrist CE program, 4 Saturday Night Party Premier Signage Recognition Premier Trade Publication Recognition Premier SECO Publication Recognition: Registration Brochure, SECO Program, Postcards, E-blasts, E-newsletters, Map & Guide, SECO Daily, SECO Mobile App, Press Release Web Recognition: Homepage, Partner Page, Link, Article, Splash Page, Social Media Year-Round SECO Champion Leadership Summit Additional Partnership & Recognition Opportunities Leadership Engagement Opportunities PARTNERS Survey Participation: Results Hotel Video: 30 sec Literature Distribution: Tote Bags, SECO Program Registration: 5 Optometrist CE program, 2 Saturday Night Party Secondary Signage Recognition Secondary Trade Publication Recognition Secondary SECO Publication Recognition: Registration Brochure, SECO Program, Postcards, E-blasts, Map & Guide, SECO Mobile App, Press Release Web Recognition: Homepage, Partner Page, Link, Social Media Year-Round, Web Video Additional Partnership & Recognition Opportunities $150,000 $100,000
PROMOTIONAL PROGRAM BRANDING BANNERS & SIGNAGE DIGITAL FACE-TO-FACE TRAFFIC DRIVERS
PROMOTIONAL PROGRAM EXPAND YOUR REACH AT SECO 2016 WITH ONE OF THESE EXCITING PROMOTIONAL OPPORTUNITIES Reach eye care professionals at each stage of the event, from registration to hotel check out. The Promotional Program is streamlined for organizations exhibiting at SECO that want to further promote their products, services and brands to meeting attendees. SECO offers opportunities at various price points to reach attendees before and during the meeting, both inside and outside the exhibit hall. We have options available to meet your marketing and branding needs. Some exciting new opportunities join with traditional choices with proven results. Opportunities are available to all registered exhibitors and are reserved on a first come, first served basis. Only confirmed exhibitors who are current on payments can participate in the Promotional Program.
BRANDING OPPORTUNITIES GENERAL Opportunity Description Cost Availability Lanyard Sponsor Lanyard In-Kind Donor Display your logo all day, every day to every SECO attendee as the sponsor of the registration badge lanyard, which is required to be worn to all SECO 2016 activities. Display your logo all day, every day to every SECO attendee by providing the registration badge lanyard, which is required to be worn to all SECO 2016 activities. Price reflects Sponsorship Fee only. Production & shipping costs are responsibility of the sponsor. Quantity of 6,500 required. $12,500 Limit 1 $5,000 Limit 1 DIGITAL Opportunity Description Cost Availability :10 Digitial Banner Ads Grab the attention of every SECO 2016 attendee with your message at every turn of the event. Utilize your videos or static advertisements (no sound) to propel your branding. Ad spots will run throughout the duration of the event. All spots are 10 seconds. Exterior Billboard 36 x10.5 Interior Video Walls (10) Interior Wayfinding Monitors (6) Package Pricing Available $3,500 $4,000 $2,000 Limit 4 Limit 10 Limit 10 Mobile Event App Title Sponsorship Other app sponsorship package are also available that include Push Notifications, Promoted Posts, Sponsored Polls and more. Featured Website Listing Connect with attendees in a unique and personal way with the free Mobile App, which delivers event information directly to mobile devices. Mobile App usage at SECO has doubled each year. Become the Title Sponsor and get your logo on the intro splash screen, on pre-show and onsite app marketing, company name mentioned as app sponsor in the news feed, company name on the menu bar with a link, your company designated as a featured listing in the exhibitor information. Display your logo on the homepage of SECO2016.com and we will link it directly to your website! $10,000 Limit 1 $500 Limit 10
BRANDING OPPORTUNITIES SIGNAGE Opportunity Description Cost Availability Banner Ads Marquee Panel Ads There are a wide range of banner opportunities available throughout the common areas of the event. Capture the attention of each attendee with your message. Pricing and location available upon request. Get your message out there on one of our can t-miss marquee panel advertisements, placed throughout the event. Varies Limit 1 per space $2,500 Limit 1 per space Kiosk Panel Ads Make a statement with our free-standing, four-sided billboard structures placed in the main entrance lobby. $1,000 per side Limit 5 (4 sides ea) Column Facade Panel Ads Advertisement panels wrapped on four sides of structure inside the main event entrance. $3,000 per panel Limit 8 Shuttle Bus Sponsorship: Wrap & Videos Shuttle your branding all over downtown Atlanta with one (or several) bus wraps! Each bus also comes equipped with (6) onboard monitors where your own corporate messaging can be seen by attendees as they make their way between their hotel and the event. $3,500 per bus Limit 10 Registration Email Sponsor SECO University: Training Videos SECO University: Student Track Be featured on the housing confirmation via our hotel reservation portal and receive logo recognition on the web page and printable hard copy. This offers a lasting impression on attendees that can be viewed multiple times. Sponsor the next level in online education by posting your video on SECO University. Share your product demonstrations, equipment training videos and more with SECO University subscribers. Engage optometry students online by sponsoring SECO University s Student Track. Put your company name in front of these future optometrists. $3,000 Limit 1 $3,500 Unlimited $15,000 Limit 4
BRANDING OPPORTUNITIES HOTEL Opportunity Description Cost Availability Headquarters Hotel Bar Don t forget to reach SECO attendees while they are refueling and relaxing at the headquarters hotel bar. Sponsoring the bar includes logo recognition on cocktail napkins, drink stirrers, and coasters, as well as a video running your advertisement. $15,000 Limit 1 Guest Room Key Cards Reach SECO attendees multiple times each day by displaying your message on each guest room key card. Omni Hotel at CNN Center Marriott Marquis Westin Peachtree Plaza $10,000 $7,000 $7,000 SOLD OUT Guest Room Drops* Connect with SECO attendees as they return to their hotel rooms each day with a promotional item to be placed under their door. Omni Hotel at CNN Center $4,000/Wed $4,500/Thurs $4,500/Fri $4,000/Sat Unlimited Marriott Marquis $2,000/Wed $2,500/Thurs $2,500/Fri $2,000/Sat Westin Peachtree Plaza $1,500/Wed $2,000/Thurs $2,500/Fri $1,500/Sat
Opportunity Description Cost Availability Mirror Clings* Connect with SECO attendees as they return to their hotel rooms each day with a promotional item to be placed on their mirror. Omni Hotel at CNN Center $5,000/Wed $6,500/Thurs $6,500/Fri $5,000/Sat Limit 1 per day Marriott Marquis $2,500/Wed $3,500/Thurs $3,500/Fri $2,500/Sat Westin Peachtree Plaza $1,500/Wed $2,500/Thurs $2,500/Fri $1,500/Sat Door Hangers* Connect with SECO attendees as they return to their hotel rooms each day with a promotional item to be hung on their guestroom door. Omni Hotel at CNN Center $2,500/Wed $3,500/Thurs $3,500/Fri $2,500/Sat Limit 1 per day Marriott Marquis $1,500/Wed $2,500/Thurs $2,500/Fri $1,500/Sat Westin Peachtree Plaza $1,500/Wed $2,500/Thurs $2,500/Fri $1,500/Sat *ADDITIONAL RATES APPLY The hotel drop fees are determined by the final number of rooms within the SECO room block. The production of the promotional hotel opportunity items is the responsibility of the exhibitor.
TRAFFIC DRIVER OPPORTUNITIES Opportunity Description Cost Availability FREE Show Special Share your show specials in the SECO Daily and on the SECO Mobile App - courtesy of SECO International! FREE Unlimited Exhibit Hall Eye Beacon E-blast Enhanced Listing Exhibitor Locator Product Display Case Show Special Flyer Send personal invitations and show promotions to exhibit hall attendees whenever they come in close proximity to your booth. Each Mobile App user will receive a message from you when their device approaches your exhibit booth area via an RFID ibeacon. Make an impact prior to the show by sending targeted, custom communications directly to pre-registered attendees. Enhance your exhibitor listing on SECO2016.com by adding your logo, links, promotional videos, press releases and more. Display your ad on each of our Exhibitor Locator touch screens, located just inside the entrance to Optometry s Marketplace at SECO TM to assist attendees searching for the next booth to visit. Show off your products outside of the exhibit hall by reserving a glass display case in the common areas of SECO 2016. Entice attendees with your displayed product and encourage them to visit your booth. Let attendees know about your show specials by putting an ad in the Show Special Flyer. Flyers are distributed at Registration and Information Desks. $1,000 Unlimited $2,500 Limit 20 (1 per day) $750 Unlimited $2,000 Limit 1 $1,500 Limit 6 $500 Limit 18 (9 per side)
FACE-TO-FACE OPPORTUNITIES Opportunity Description Cost Availability Presentation Theater Guru Bars Student Lounge Student Party Staff Appreciation Party Saturday Night Party Joint Sponsorship Reception: Focal Point Lounge OR In-Booth In-Booth User Group Promotion Deliver an accredited or promotional presentation on the topic of your choice inside the exhibit hall s Presentation Theater. SECO will promote the presentation and register interested attendees. Offer your customers a chance to meet with experts on your product or service and get answers to their questions. SECO will promote the presentation and register interested attendees. Here is your chance to engage and connect with future optometrists in a personalized way. Interact with students on the exhibit hall floor with an experience custom-designed by you. Show your support for future optometrists during a party dedicated especially to students. Get 5-10 minutes to speak to attendees, plus get your logo on napkins, drinking glasses, the popular photo booth printouts, promotional signage in common areas and in official SECO publications. As THE social event of SECO for optometric staff, this party is a great opportunity to show your support for these critical staff members. Get 5-10 minutes to speak to attendees, plus get your logo on napkins, drinking glasses, the popular photo booth printouts, promotional signage in common areas, the mobile app, and in official SECO publications. This party is the culminating celebration at SECO. Fun for the entire family, the party is the largest gathering of attendees in one location, at one time, outside of the exhibit hall. Align your branding with SECO s signature event and reach attendees in a fun and unique way. Host a reception in the exhibit hall either in your booth or in the Focal Point Lounge area. SECO will promote the event and provide food and beverage to reception attendees. Invite customers to learn about your product from your representatives and one another with user groups inside your booth. SECO will promote your user group and register interested attendees. $7,500 Limited, First- Come, First- Served $3,000 Limited, First- Come, First- Served $15,000 Limit 1 $25,000 SOLD OUT $12,000 Limit 1 $40,000 Unlimited $13,500 Unlimited $1,500 Unlimited
EDUCATIONAL GRANTOR PROGRAM SUPPORT OPTOMETRIC EDUCATION
EDUCATIONAL GRANTOR PROGRAM For more than eight decades, SECO International has been the premier education source for the field of optometry, widely recognized as The Education Destination. SECO courses are developed and delivered by leading industry educators and authorities, and address the most important, and current, clinical and professional issues of the day. The SECO 2016 program will feature 175 hours of continuing education courses for optometrists and nearly 159 hours for optometric staff. Industry leaders have historically and generously supported SECO courses with educational grants. Educational Grantors underwrite the specific costs associated with a particular course. Each grantor is recognized for its support at the SECO meeting and in the SECO registration brochure and program. Recognition for an educational grant is not tied to support of any other SECO support opportunity. Educational Grantors are welcome to provide funds for one or more specific courses as they are made available for grants by the SECO Education Committee, or for support for the overall program. Also available for grantor support are the popular Special Sessions, which featured each day with limited or no opposition from other continuing education courses and delivered by recognizable industry specialists in research and development to bring attendees world class education. Special Sessions are only available for support within a package with four additional course hours. Upon creation by SECO s Continuing Education Committee, course packages are submitted as requests for support to each potential educational grantor. Packages are resubmitted for support should all of the courses within the proposed grant package not receive approval. FUNDING Special Session fees range from $25,000-40,000 plus additional expenses associated with the course. Optometrist courses range from $4,000-5,000 per hour plus additional expenses associated with the course. Allied Ophthalmic Professional courses range from $4,000-5,000 per hour plus additional expenses associated with the course. COMMITMENT DEADLINE September 15, 2015
HOW TO SUPPORT SECO If you are interested in supporting SECO 2016, please contact us today. We will be happy to assist you in finding the perfect opportunity to meet your company goals. SECO International 4661 N. Shallowford Road Atlanta, GA 30339 (770) 451-8206 EXHIBITS exhibits@secostaff.com CHAMPIONS, PROMOTIONS & GRANTORS promotions@secostaff.com www.seco2016.com EDUCATION EXHIBITS EVENTS