Marketing and Sponsorship Opportunities. New Thought Leadership Items Hot New Product Zone Customized Target Campaigns

Transcription

1 Marketing and Sponsorship Opportunities New Thought Leadership Items Hot New Product Zone Customized Target Campaigns

2 The NAMA Show is the one and only convention and exhibition dedicated to the success of the vending, coffee services, micro market and food service professionals industries. Now that you have your booth, it s time to decide how you ll maximize your experience and generate traffic to your booth. This prospectus includes strategic sponsorship and advertising programs that can help! Choose from a variety of sponsorship packages, individual items and advertising vehicles that fit your marketing strategy and budget. Annual Sponsorship programs are also available that incorporate many of these offerings for The NAMA Show and the many other NAMA events and NAMA Foundation throughout the year. Did you know? Every $1,000 spent on sponsorship and advertising at The NAMA Show earns you one priority point for next year s booth selection. Start earning more points today! MARCH 21-23, 2018 LAS VEGAS CONVENTION CENTER

3 BE A PROMOTER Drive Booth Traffic Champion Sponsor Package $5,000 Pre-show attendee webinar sponsor Pre-show logo on NAMA Show promotional video Pre-show new product highlight combo blast to registrants and attendee prospects Pre-show 3 social media posts by NAMA team Online Show Floor map sponsors logo Show time 3 social media posts with photos by NAMA team Promoter Sponsor Package $4,000 Pre-show logo on The NAMA Show promotional video Pre-show product highlight combo blast to registrants and attendee prospects Pre-show 2 social media posts by NAMA team Show time 2 social media posts with photos by NAMA team Booster Sponsor Package $3,000 Pre-show product highlight blast to registrants and attendee prospects Pre-show 1 social media post by NAMA team Show time 1 social media post with photos by NAMA team ATTENDEE REGISTRATION WEBSITE $550-6 AVAILABLE Your banner ad will appear in the headline on the attendee registration website. ATTENDEE REGISTRATION CONFIRMATIONS $825-6 AVAILABLE Your logo will be appear in attendee registrant confirmations. PRE-EVENT MARKETING S $825-6 AVAILABLE Your logo will be appear in attendee marketing s. NEW! MOBILE APP BANNER ADS $2,500 - ONLY 3 AVAILABLE The NAMA Show's mobile app will be heavily promoted 30 days in advance of the event and throughout the show. Attendees and exhibitors will be encouraged to download this useful tool to navigate the show schedule and floor plan, access session documents, find exhibitors and speaker information and provide immediate feedback on their experiences. Up to three rotating banner ads can be placed on the main navigation page with a link to your website. Sponsor promoted in February blast. ATTENDEE THANK YOU S $825-6 AVAILABLE Your ad will be appear in post-show to all operators.

4 PROMOTIONAL VIDEO $5,000 Confirm one of four attendee promotional videos that highlight the show and YOUR BOOTH! Vending Operator Promotional Video Foodservice Operator Promotional Video Micro Market Promotional Video Office Coffee Service Promotional Video NEW PRODUCT (VIRTUAL) REVEAL STAGE MARKETING VIDEO CLIP $600 PER NEW VIDEO CLIP A new product announcement video clip that is video recorded, edited, graphics added, hosted and posted on several NAMA areas, NAMA social media and on the NAMA 365 mobile app promoted to the entire industry and operator-buyers at the NAMA Show. Each video invites target professionals to visit The NAMA Show Each version highlights unique attendee show benefits for that segment. The video clips are seconds. The closing of the video delivers the exclusive sponsoring company message for the closing 15 seconds: Example: Company invites you to our booth #123 to discover our new offerings/equipment and to help your company grow your profits with our solutions! Visit us at (or another call to action) we look forward to seeing you in our booth at The NAMA Show. Completely produced by NAMA with customized closing information and logo from the sponsoring company. SOCIAL MEDIA TO THE INDUSTRY $1,500 Push your message through NAMA channels to reach industry super bloggers and media and strengthen your online presence. Social media helps inform our target industries that your company will be exhibiting, encourage them to register and to VISIT YOUR BOOTH at The NAMA Show. TWITTER WALL $4,000 EXCLUSIVE! Wrap your brand around NAMA's twitter wall. You'll be the buzz! The go to area for the latest tweets about The NAMA Show. This NAMA marketing tool includes metrics! Watch as the viral aspect generates opens, favorites, retweets, likes and most important IMPRESSIONS! Be part of this strategic marketing tool specifically promoting your company through The NAMA Show relationships, communities and channels. NAMA provides a dynamic document requesting special posts, links and images to send out.

5 VOLUME PLACEMENT SPONSORSHIP OPPORTUNITIES IN THE BAG BADGE LANYARDS $10,000 Your company logo printed on the badge necklaces distributed at The NAMA Show. Cost of production not included. SOLD OUT BADGE GRAPHICS $7,500 Your logo printed on the front of all attendee badges. SOLD OUT SAMPLE BAGS CALL FOR PRICE QUOTE Attendees will collect their show samples in your branded, reusable bags. Thousands of impressions daily of the show floor! Cost of production not included. Call for price quote. SAMPLE BAG INSERTS $1,650 We will pre-stuff your brochure into sample bags distributed on-site to operator attendees. Inserts may not be larger than 8.5" x 11 folded twice. Have a 3D insert? Call for pricing. SPECIALTY HOTEL DOOR DROP $7 PER ROOM Have your sales literature specially delivered to each attendee s hotel room at The NAMA Show headquarters hotel. SHOW CLOSE THANK YOU GIFT $4,950 EXCLUSIVE! Be the last impression on attendees as they leave the show floor by sponsoring this thank you gift. The gift will be selected by NAMA with input from the sponsor. The thank you gift may be accompanied by your product or literature. Have a product sample you d like to insert into the bags? Contact us for availability!

6 HIGH VISIBILITY SPONSORSHIP OPPORTUNITIES SHOW OFF YOUR BRAND EXCLUSIVE AISLE SIGNS $8,800 This is a great opportunity for maximum brand awareness! Display your company logo on ALL exhibit hall aisle signs. Your custom graphics will appear on each aisle sign, and different logos may be used on each sign. CORPORATE MASCOT/CHARACTER WELCOME $750 Have your corporate mascot or character greet attendees as they leave the keynote room and progress to the show floor opening. This is the only opportunity at the show to allow your character to be outside your booth! AISLE BENCH ADVERTISING $1,750 EACH In the wide main entrance aisle of the showfloor, NAMA will place benches for attendees to sit. Each bench can have your custom advertising graphics, with the approximate size of 4' wide x 2' tall. SOLD OUT DIRECTIONAL SIGNAGE $1,500 PER SIGN 5 AVAILABLE Your company graphics and logos appear on the directional signs that guide The NAMA Show attendees to various locations throughout the convention center. These signs measure 3' wide x 7' tall. GAMIFICATION ON MOBILE APP $2,500 Sponsor winning prize for the top attendee on the leader board. SPONSOR LOGO ON INTERACTIVE SHOW FLOOR MAP $2,000 Show off your brand with lots of exposure in a high-traffic area. New Product Zone The #1 reason operators attend The NAMA Show is to discover new products. NAMA has created a dynamic new product promotion opportunity that ranges from pre-show to onsite and post-show. The New Product Zone is located in the prime front-of-show Convenience Central Powered by NAMA area. This is the ultimate new product launch and marketing campaign. Pre-show: Included in an blast and on The NAMA Show website Show Onsite: Included in your preferred section within the new product zone Also leads are generated of operators who scan their badge request information And a map to booths with those new products as operators leave the New Product Zone Post-show: Included in an blast to all show registrants and prospects! You ll get pre-show marketing, onsite lead generation plus higher volumes of booth traffic! New Product Zone Rates 1-3 products $850 each product 4-6 products $650 each product 7-10 products $500 each product 11+ products $350 each product

7 EVENT & FEATURE SPONSORSHIP OPPORTUNITIES THE PLACE TO BE RELAXATION LOUNGE $6,600 EXCLUSIVE! Provide attendees with a place to re-charge. This area will be carpeted and furnished and available for you to brand with signage, decorations, etc. Although this is a non-selling area, refreshments may be provided. EXHIBIT CONCIERGE $6,600 EXCLUSIVE! Need assistance locating an exhibitor or product? Who doesn t when they re at a trade show? Be the exclusive sponsor of the Exhibit Concierge Desk on the trade show floor. Attendees will utilize the concierge to help them locate exhibitors, print show floor maps, and print lists of companies by category. As the sponsor, your company s graphics will be prominently displayed on the concierge kiosk. NETWORKING PODS $8,800 EACH 2 AVAILABLE Your company s graphics will line the walls of the new networking pods inside the exhibit hall. This branded, highly visible spot will be completely prepared for your prospects and clients to enjoy. VIP TOUR $2,500 Board members and top operators will be invited on a tour of the Show floor. You will be invited to join them and provide breakfast items and mimosas and Bloody Mary s to make this a memorable experience. NEW SHOW FLOOR MEETING ROOMS Have run-of-show access to a meeting room, on the show floor in Convenience Central at the front of the show. The room comes with walls, carpet, table and chairs plus your logo on the door and key for you use during the show. Great for private meetings, closing sales, negotiations and more! 12 x 12 meeting room $3, x 24 meeting room $7,000 NEW SHOW FLOOR PRESENTATION AREA ONE HOUR RENTAL $2,500 Exhibitors told us they are seeking a convenient area near/ on the show floor for presentations beyond what exhibit booths accommodate. The perfectly located Convenience Central area on the show floor delivers that engagement opportunity. A turn-key area set for 50 people. Complete with a LCD screen, and AV to present to a target audience with headphones to hear without the interruption of ambient noise. Perfect to present to a VIP group, user group, press conference and more! Rent this per hour! Includes your event highlight on the website and mobile app. Additional hour rates upon request. MOBILE CHARGING MONITOR $4,000 ONLY 2 OPPORTUNITIES Out of juice? No one wants to be on a busy show floor with a dead phone. Be the one with a charge! Brand a charging station for all attendees and everyone will thank you.

8 EVENT & FEATURE SPONSORSHIP OPPORTUNITIES (continued) CAPTIVATION STATION TRENDS TO IGNITE YOUR BUSINESS $2,000 PER PRESENTATION Thought leadership delivers here! New in 2018 is an intimate presentation area for operators. A limited number of 20 minute presentations will be scheduled and promoted pre-show, on-site plus video recorded and promoted post show! A turn-key cool set-up will create an interactive environment. Presentations will be promoted as providing actionable takeaways that operators can take back and implement into their business immediately. Dates and times are available and selected on a first-come, first-served basis. TECHNOLOGY BAR $15,000 At the Tech Bar, experts will help attendees navigate mobile devices, apps, and take all questions on personal tech, digital marketing, social media, and more. Experts will also present TechByte sessions to guide attendees through the latest tech strategies and work flows. Mobile app support will also be provided. By sponsoring the Tech Bar, you will generate goodwill with the attendees for bringing them a beneficial service. NEW CUSTOMIZED MARKETING AND SPONSORSHIPS WILL CREATE EXPOSURE, CONNECT YOU WITH BUYERS AND GENERATE NEW LEADS THROUGHOUT 2018 The NAMA Show has added many new sponsorship opportunities in We recognize that each company has specific areas and media that they prefer to drive their message. Contact our Sponsorship Concierge and we can create a unique sponsorship item or package to meet your goals and objectives. This could be a new item not listed throughout this brochure but it is important to you! Not sure how to tailor a sponsorship to achieve your objectives we can assist! We know companies are interested in accomplishing these important things: Launching a New Product/Brand Generating New Leads Driving More People to Your Booth Brand Exposure to Best Compete with Other Exhibitors Driving More Traffic to Your Website Create and Build Social Media Communities Promoting Show, Product Specials and Packages And more YOUR CUSTOM TAILORED SPONSORSHIP PACKAGE IS ONE CALL AWAY!

9 MAKE A SPLASH NEW ShowSOURCE MARKETING OPPORTUNITIES The NAMA Show continues to adapt and deliver more valuable tools for operator-attendees as well as buyer-seller connections. The show guide/show directory is transforming into the new ShowSOURCE. This changes the way exhibitors attract, talk to and connect with operator-buyers. You may still confirm a traditional advertisement in this show publication or amp up your content to a full page case study, article, sharing of data and/or best practices. The NAMA Show operators are seeking smart direction, thought leadership, from our manufacturers and suppliers who exhibit in The NAMA Show. Reserve your page(s) but take a more effective approach in The NAMA Show 2018 ShowSOURCE. SHOW GUIDE ADS Back Cover 4/C $4,895 SOLD OUT Inside Back Cover 4/C $4,250 Inside Front Cover 4/C $4,250 Inside Full Page 4/C $3,400 Inside Full Page B/W $2,100 Inside Half Page 4/C $2,150 SHOW GUIDE COVER WRAPS $6,250 EXCLUSIVE! Design a belly band for the official The NAMA Show Show Guide. Include your booth number so attendees know immediately where to find you. SOLD OUT SHOW GUIDE BOOKMARKS $2,970 EXCLUSIVE! Provide attendees with this useful tool that allows them to mark their place within the Show Guide. Include your branding message, website, booth number, etc. Cost of production not included. COMPANY LOGO ON SHOW GUIDE FLOOR PLAN* $1,500 Your company logo can be printed within your booth space on the floor plan in the Show Guide. Minimum booth size: 400 sq. ft. Note: Platinum, Gold and Silver level strategic sponsors receive this feature as a package benefit. EXHIBIT HALL FOLDOUT MAP $8,950 This handy foldable exhibit hall map is distributed to each attendee. The map is seen by everyone and is kept for reference year round. Your custom graphics will be displayed on the back cover (3.75" wide x 7.75" tall). *There will be a floor plan printed in the Show Guide, plus a floor plan insert. COMPANY NAME ON SHOW GUIDE FLOOR PLAN* $600 Your company name can be printed on the floor plan in the Show Guide. The minimum booth size eligible is 400 sq. ft. Note: Bronze-level strategic sponsors receive this feature as a package benefit.

10 ABOUT NAMA... Founded in 1936, NAMA is the association representing the $25 billion U.S. convenience services industry. With more than 1,100 member companies including many of the world's most recognized brands NAMA provides advocacy, education and research for its membership. Contact Anthony O Shea Sponsorship Sales aoshea@namanow.org ext.109