Interactive Collateral www.nridigital.com
OUR EXPERTISE INNOVATORS IN DIGITAL PUBLISHING SOLUTIONS NRi Digital are at the forefront of cutting edge digital design, delivering an expansive collection of content that captivates a global audience in a uniquely interactive and engaging way. We bring articles, interviews and adverts to life with rich multi-media content and eye-catching design through an established portfolio of digital B2B magazines and apps, alongside a fully tailored offering of custom publishing services and solutions. Our expertise in delivering digital publishing has been built on a foundation of 18 years experience in producing powerful, digitally enhanced marketing collateral that establishes maximum brand recognition amongst leading industry decision makers. Our ever growing database of 18,000 clients continue to utilise our exceptional knowledge. Our remarkable ability to deliver provoking, eye-catching design solutions on-time and on-message continues to drive consumer loyalty across our brand portfolio. Our commitment to remain at the forefront of digital publishing technology makes NRi Digital the indisputable choice for clients demanding robust, persuasive digital marketing solutions. 127 NRi MAGAZINE ISSUES PUBLISHED IN THE APPSTORE AND ONLINE EACH YEAR 68,000+ VISITS PER MONTH FROM INDUSTRY LEADERS WE HAVE A CAPTIVE AUDIENCE OF ONE MILLION+ INDUSTRY PROFESSIONALS OVER 18 YEARS OF DIGITAL PUBLISHING EXPERIENCE
WHY NRi DEPTH, INNOVATION, UNDERSTANDING In a crowded market, it remains essential to standout from competitors in ever more creative and penetrating ways. Our depth of knowledge across a multitude of industries allows us to understand exactly what is required to ensure your products and services not only reach your target audience but remain at the front of their mind. With a host of editors, designers and account managers in daily contact with top industry decision makers, we have our fingers on the pulse of the industries we serve. Our ability to interpret what will have the greatest impact on the market has been generated through our extensive research and front line network of contacts who depend on us to deliver essential and market leading content. We are highly accomplished in delivering apps for our own established portfolio of 13 publications. Our in house designers are positioned to adopt new technology and techniques as they evolve, ensuring groundbreaking visual results. With specialism in video and interactive content creation, we will take your raw content and transform it into collateral that will separate you from your rivals, giving you the tools and leverage to deliver key business information that cannot be ignored. EXPERTISE IN: DEFENCE Army Airforce Navy Homeland security ENERGY Offshore Mining Power Hydrocarbons Water Technology Chemicals Renewables HEALTHCARE Pharmaceuticals Medical Devices Drug Development Hospital Management TRANSPORT Airport Ship Railway Aerospace Road Traffic Cruise CONSUMER Food Processing Design and Build Packaging Cosmetics Hotels Drinks Mobile Communications Retail Semi-conductor technology REINFORCE YOUR MARKETING STRATEGY WITH A COMPELLING RANGE OF DIGITAL MATERIALS
DELIVERY IS EVERYTHING Raising awareness and building brand integrity of your products and services with industry leaders will always remain paramount to converting interest into sales. Printed brochures and collateral may have been the industry accepted standard for delivery of key marketing messages, but with today s demand for mobility and up to the second news and content, it is critical to have a strong online presence to succeed. Create impactful messages through cutting edge design It is frustrating when you cannot respond to ever changing business needs through the rigidity of print, (51% of marketers have admitted to sending out of date content because new materials are not ready in time for purpose)* or measure your efforts due to a lack of analysis available. By moving your message online you receive all the benefits of print with the transparency of the web. In a highly competitive marketplace, the need to stand out from the competition is essential to sustaining growth. NRi s dynamic approach allows you to respond quickly to the needs of your business and showcase your products and services in a unique and vibrant way. Transparency Reduce exposure risks and print costs MAXIMUM BRAND ENGAGEMENT CONVERT INTEREST TO SALES Expand your brand impact and engage potential clients Generate competitive advantage ENSURE YOUR MESSAGE IS NOT ONLY NOTICED BUT REMEMBERED Create multi-channel opportunities *Mapping + Tracking: The Optimized Marketing Supply chain (CMO Council Report)
BENEFITS + NURTURE BRAND ENGAGEMENT Our ability to connect with customers guarantees you maximum brand engagement while differentiating you from the competition. Nurturing your relationship through engaging collateral that not only informs clients but offers a clearly defined solution, generates a level of customer connectivity that converts into incredible results. REDUCE WASTAGE AND BE RESPONSIVE It is no secret that digital spend is on the rise, reflecting not only how end users are interacting with content, but the need to move away from wasteful print spends. An astonishing 80% of marketing materials are thrown away each year. With the average B2B company producing new brochures every two months, that is a staggering percentage of both your own spend and potential client spend in the bin. We can help you avoid wasted spend and deliver flexible and responsive collateral that will deliver high value results. INCREASE EXPOSURE Visibility is fundamental to sustained growth and profitability. In a congested marketplace where clients seek information from a vast collection of sources, reach has become a permanent fixture in successful marketing and growing sales. Mobile device usage including both phones and tablets is anticipated to hit 8.6 billion by the end of 2015****. Digital collateral gives you the flexibility to distribute to all through multiple channels and target this audience, guaranteeing a wider reach and removing the risk of your message being crowded out by competitors. 43% OF MARKETERS SAY THAT CONNECTING WITH CUSTOMERS IS THEIR BIGGEST CHALLENGE* 80% OF PRINTED MARKETING MATERIALS ARE DISCARDED WITHOUT BEING READ ** 82% OF LEADING COMPANIES ARE SAVING MONEY WITH DIGITAL MARKETING* PROJECTED DIGITAL SPEND OF 8.1 BILLION IN 2015*** ARM YOURSELF WITH FLEXIBLE MULTI-CHANNEL MARKETING * CMO Spending 2014-205: Eye on the Buyer ** www.ppa.co.uk *** wwpn.com **** Mobile Statistics Report, 2014-2018 Executive Summary
THE PACKAGES Our three key packages offer powerful solutions for turning your message into interactive, animated content that not only strengthens your brand but elevates you above your adversaries in an ever competitive climate. INTERACTIVE BROCHURE INTERACTIVE BROCHURE APP INTERACTIVE BROCHURE AND APP This option gives you up to 5 pages of engaging interactive content which is the equivalent of 10 flat pages (additional pages can be created - please speak with your account manager) An enticing and appealing app for publication in the apple newsstand All the benefits of the engaging digital brochure with the added tool of your app for publication in newsstand Brochure App Brochure + App
CONTACT US For more information on what NRi Digital can do for you and your marketing collateral, contact us today: Phone: +44 (0) 20 7936 6400 Email: BenFowler@nridigital.com