Janet Corcoran Address 3211 Dover Crescent Mississauga, Ontario L5L 5T6 Contact Information Home 905.828.0480 Cell 416.358.9128 Email jcorcoran@rogers.com Profile I have been a copywriter, marketing consultant and event coordinator for over two decades. Over the years, I have had the opportunity to work on a number of interesting and exciting projects for a diverse range of clients. My career started in radio as a copywriter and has taken me to commercial real estate, retail marketing, publishing, television broadcasting and municipal government. I have developed and executed many successful marketing campaigns and promotions. I have also been involved with numerous events from corporate golf tournaments and fundraisers, to product and program launches. I hold an Honours Bachelor of Arts Degree from York University in Toronto, in English and Mass Communications.
Professional Background Bullseye Communications May 1997 Present Freelance Provide copywriting, marketing consulting and event coordination services to a wide array of clients. Viewer s Choice Pay Per View March 1996 May 1997 Affiliate Marketing & Promotions Manager Marketed and promoted pay-per-view movies, special events and sports across Eastern Canada to both consumer and trade. Wrote monthly movie and event synopsis for Feature Magazine. Harlequin Enterprises September 1995 March 1996 Assistant Product Manager Management of several book series including brand plans and advertising and promotional initiatives Developed and wrote sales and merchandising materials including advance covers and sales collateral for National Sales representatives across Canada and the U.S. Wrote author profiles, back-page and backlist advertising for key authors and titles. Bramalea Inc. March 1994 May 1995 Retail Marketing Manager Marketed two retail properties: The Hudson s Bay Centre and The Shops of the Renaissance. Wrote advertising copy and press releases for various corporate projects. Rogers Broadcasting Limited October 1988 March 1994 Creative Director CFTR/680News Wrote on-air commercials, sales, marketing and promotional material. Worked closely with sales team developing campaigns for various clients.
Copywriting + Marketing Partial Project List Perivale 2015 Involved with all publicity and promotion for indie alternative rock band Perivale Responsible for writing posts to social media, press releases, media advisories and content for website at www.perivale.wix.com/perivaleband MediaEdge 2014 Wrote new content for the company website in order to give the organization prominence in the association marketing category Meagan s Walk 2013, 2014, 2015 Part of the Communications Team for this non-profit charity dedicated to raising funds and awareness for paediatric brain tumour research. Responsible for writing, editing and distributing press releases, media pitch letters, website content and other communication requirements for the annual walk and gala Colon Cancer Canada 2012, 2013, 2014 Responsible for writing, distributing and follow-ups on all press releases related to fund-raising events held for Colon Cancer Canada including seven Push for your Tush walk/run events held throughout Canada and the Annual Anne Murray Charity Golf Classic with several high profile celebrity guests in attendance Town of Oakville 2008-2011 Corporate Communications - Responsible for all marketing and communications for the Recreation and Culture, Parks and Open Space, and Fire departments Wrote several award submissions for the Environmental Policy Department Wrote daily updates for the Mayor s website Tourism Coordinator for the Town of Oakville - Responsible for creation of the 2008 Visitor Guide; Updated and maintained the Oakville Tourism Website; Liaised with the Oakville Tourism Partnership committee to promote tourism in Oakville Redcliff Realty Management Wrote and coordinated a semi-annual tenant newsletter and employee newsletter Wrote for the corporate website and all sales collateral and leasing material Wrote and coordinated all elements for several shopping centre conferences (ICSC) including leasing materials, presentation boards and booth décor Wrote awards submissions several BOMA national winning entries and the inaugural REMI award for excellence in retail property management YTV Canada Created an ad for the YTV Silver Sprocket Award placed in the Sprockets Children s Film Festival Program Guide and a TV Guide ad for special programming
Event Management Partial Project List Peel Art Gallery, Museum and Archives (PAMA) Responsible for the creation and execution of events for three phases of the reopening of PAMA including the Art Gallery, the official Grand Opening and Family Day 2013. All events involve high level government officials, the general public and PAMA board members. Writing all required copy for press releases, media advisories, print ads, billboards, bus advertising, brochures, event invitations, event signage, marketing materials and sponsorship packages. Involved in future marketing and media planning for PAMA after all opening events completed. Community Living Oakville Chair Affair Volunteer member of the organizing committee for the 2011 event Responsible for the direction of all media and marketing for the event The Town of Oakville National Access Awareness Week - 2014 Event Coordinator for the kick-off to the 2014 National Access Awareness Week Responsible for soliciting participants/organizations for a lifestyle expo from the community and surrounding areas Writing all required advertising copy On-site coordination on event day Mayor s Annual Invitational Baseball Tournament - 2010 Event Coordinator for the 2010 Mayor s annual event in support of local charities Responsible for the creation of a sponsorship package, all signage and promotional advertising, speeches, trophies and related items On-site coordination on event day Museum Fund Raising Event - 2007 Responsible for the coordination and execution of the annual Jazz on the Sixteen gala fund-raising event in support of the Oakville Museum Responsible for the direction of all advertising and marketing, liaising with sponsors, caterer and musicians, as well as on-site set-up and coordination
150 th Anniversary Events - 2007 Event Coordinator for the town s 150 th anniversary celebrations during 2007 Responsible for direction of marketing, advertising and overall coordination of six Ward parties on May 27 th the official birthday of the town including the Mayor s motorcade throughout the town Responsible for the coordination of the town s display booth at the annual Waterfront Festival Responsible for the creation and execution of The Heritage Hustle, a 5k Run/Walk and 1.5k Family Fun Walk including soliciting sponsors and volunteers, all advertising and marketing, registration, runner kits, on-site coordination, awards and recognition plaques Liaising with members of the community to assist with their 150 th anniversary celebrations Maple Leaf Sports and Entertainment Management and execution of the 2007 American Hockey League (AHL) All Star Classic including coordination of a Welcome Reception, Post-Skills Party and Gala Luncheon featuring celebrity guest speakers and NHL alumni Responsible for the direction of marketing materials and assisting Toronto Marlies sales department and AHL staff in the promotion of various ticket offers for both the Skills Competition and All Star Game at Ricoh Coliseum Redcliff Realty Management Developed and implemented corporate events including the company Christmas party, client golf tournament, client ski day and conferences for senior executives Developed and implemented several events for commercial leasing brokers Coordinated a fund-raiser in support of prostate cancer the first of its kind in the commercial real estate industry raised $35,000 for charity