DEADLINE: NOVEMBER 20TH

Transcription

1 MOBILE DEADLINE: NOVEMBER 20 TH JUDGING SESSION: DECEMBER 2017 SHORTLIST RELEASE: DECEMBER 12 TH 2017 AWARDS CEREMONY: DECEMBER 15 TH 2017

2 WHY PARTICIPATE? 1. Estimate your creative and innovative level 2. Take the opportunity to challenge your team 3. Have the chance to be seen by the advertisers, members of the Grand Jury 4. Develop business opportunities with advertisers 5. Give visibility to your agency and your brands 6. Tackle your work against competitors 7. Get inspiration from local specificities 8. Identify creative or innovative tendencies in the industry 9. Integrate the most prestigious rankings in the world 10.Motivate your team by participating in the juries, attending the festival 11.Great opportunity of benchmark as a juror or member of the Cristal Academy 12.Prefigure the future international awards

3 CATEGORIES A. MOBILE WEBSITES (Mobile optimized websites) 1. Product & Services 2. NGO / Charity / Public Interest B. MOBILE APPLICATIONS 1. Product & Services 2. Campaign App (show how the app contributed to the campaign) 3. NGO / Charity / Public Interest C. BEST USE OF TECHNOLOGY (Best innovative use of technology with a mobile or tablet) 1. Augmented Mobile Experience (use as object recognition technology, AR, visual search ) 2. Virtual Reality (VR) experience Videos 4. Data (creative use of personal data to reach a creative mobile solution and engage with the audience) 5. Innovative Technology (unprecedent use of mobile device or innovative use of existing features) 6. Connected Device (Integration of a device with a mobile device: smart watches, wearables ) D. GAMES 1. Web Games (banner, website ) 2. App Games (games related to a brand) E. SOCIAL 1. Social Trends (appropriation of popular culture [hashtags, emojis ] to connect brand communication with the audience) 2. User Content (social activity using video, photo, gif or any content created to engage through an online social community) 3. Influencers / Celebrity (social execution using influencers, celebrities, ambassadors 4. Social for Business (social activity using the power of an online community to impact business objectives with a brand and its consumers. 5. User Generated Content (social activity aiming to engage with a community and encourage them to collaborate with a brand initiative) F. MESSAGING CAMPAIGNS (SMS, MMS, video messaging, mobile , push notifications ) G. INTEGRATED MOBILE CAMPAIGN (Campaigns integrating the mobile technology with other media (TV, Outdoor, Press ). You need to show the interaction between mobile and other media) The NGO / Great Cause / Charity cannot compete for the Mobile Grand Cristal The Festival reserves the right to modify a category designation if needed, at any time

4 ELIGIBILITY, JUDGING & ENTRY REQUIREMENTS 1. ELIGIBILITY This category is opened to all advertising agencies, digital agencies, media agencies and advertisers. All submitted entries implemented to the public between 1 st of November 2016 and the 30 th of November 2017 are eligible to compete in the Mobile Cristal. Only one party should submit an entry. If the same entry is submitted twice, only the first entry will be accepted. All entries must have been created within the context of a contract with a paying client (except for charity/ngo). The client must have paid for all, or the majority, of the entered submission. The organization may contact the advertiser related to any submission at the request of the jury at any time during the judging process in order to receive further information about the campaign. 2. JUDGING CRITERIA Strategy and relevance of the idea (30%) Innovation (30%) Execution (20%) Results & effectiveness (20%) 3. AWARDS Several Cristals will be awarded: The Mobile Grand Cristal A Cristal per category (equivalent of gold) Sapphires (equivalent of silver) Emeralds (equivalent of bronze) The Mobile Grand Cristal will be eligible for the Festival Grand Cristal. Mobile Cristals (gold wins) will compete for the Advertisers Grand Cristal, Leaders Grand Cristal, Journalists Grand Cristal and Influencers Grand Cristal.

5 ELIGIBILITY, JUDGING & ENTRY REQUIREMENTS 4. ENTRY REQUIREMENTS Forms and videos need be completed and uploaded at For each entry, please provide the elements below: MANDATORY 1. Upload a descriptive document of 300 words, in.doc format in English including: Description of the campaign (context, objectives, strategy, creation) Description of the campaign launch and its execution across each media Description of the campaign results (quantitative and qualitative) 2. Upload a case film lasting a maximum of 2 minutes Format:.mov or.mp4, H264, 1920 x 1080 or 1280 x 720 or 1024 x 576, Full HD 1080p or HD 720p The presentation should explain the action plan implemented for your campaign (minimum of 3 different media). It should contain visual key elements: videos, pictures or any other relevant element to explain your campaign. No logo or company name should appear. Entries should be submitted in English or with English subtitles (mandatory). Also let us know if there are any restrictions to screenings during the Festival (musical rights, etc.) Only information mentioned in the registration form will be used. It is, therefore, very important that the form is properly and fully completed. 3. A short version of 40 seconds maximum Gold-winning campaigns will be screened in short format at the awards ceremony, thus, please provide a 40 seconds version If a short version is not provided, the original version will be used but cut after 40 seconds. 4. Please provide a screenshot of the campaign.

6 VALIDATION & PAYMENT 1. ADMINISTRATION FEES 175 excluding VAT (to be paid once by company and by category) 2. REGISTRATION FEES 385 exc. VAT for each entry For European countries: VAT charged at 20 % 3. MEANS OF PAYMENT > Online payment with credit card (CB/Visa/MasterCard/AMEX): > Bank transfer: Account name: Cristal Events 22, rue Durand Benech Fontenay aux Roses - France Bank: BNP Paribas 15, rue Gabriel Péri Châtillon - France IBAN: FR BIC: BNPAFRPPXXX Entries cannot be cancelled or removed from the competition in any way after November 20 th After November 20 th entry fees will increase by 10%! Only fully paid entries will be accepted. Bank fees are to be paid by the entrant. All entries validated to the final step (payment validation) will be considered as confirmed and an invoice will be issued automatically. Once the order validated, each modification (credits, category...) will generate additional costs. Trophies to be delivered (UPS, DHL...) will be at the agency s charge. REGISTRATION TERMS Entries will be accepted if the following is completed: - validation of the entry form - validation of the requested elements - reception of the administration and entry fees - for bank transfers, please provide a scanned proof of payment