REACHING THE BEST TALENT ANYWHERE, ANYTIME IS A JOURNEY... EMPLOYMENT PORTFOLIO
Good news: Almost everyone 84% of Professionals in New Zealand want to hear from you But even in today s information age, candidates don t have enough information. In fact their biggest challenge is not knowing enough about your company or your roles. We all know that passive candidates are vital and make up a large percentage of the employment market. Now research shows that 84% of professionals should be considered open to a new role. The challenge is communicating your opportunity effectively and the solution is s range of media audiences. The Good News 84% of professionals in NZ are interested in new job opportunities The Bad News What are the biggest roadblocks to getting candidates to change jobs? 37% of Kiwis feel that they don t know what it is really like to work at your company 32% of Kiwis don t fully understand what s really expected of the role Source LinkedIN New Zealand Talent Trends 2016 2
HIRE CHARACTER, TRAIN SKILL 3
Finding the very best remains your focus The way you do this may have changed over the years, but ensuring you talk to the right people active and passive, relevant and qualified is still the number one priority. New Zealand s leading employment portfolio returns in 2017 as a streamlined, modern and insightful multi-media platform designed to do one thing above all else deliver you the very best active and passive candidates. is underpinned by a digitally-led approach, consisting of new and improved platforms reflecting the importance of a multi-media approach in today s recruitment process. It has been designed to reach and influence the talent you want anywhere, anytime. *NZME Network (digital) monthly unique audience: 2,281,000 Source: Nielsen CMI Q3 15 to Q2 16. TV/Online Fused August 2016. AP15+ **nzherald.co.nz Monthly unique audience: 1,817,000. For nzherald.co.nz, 30% of their average weekly unique browsers are from international traffic. Source: Nielsen Market Intelligence. Total Traffic October 2016 Why is integral to your next campaign: Collectively our packages deliver you a total monthly audience of 2,281,000 potential active and passive candidates from across the NZME network For nzherald.co.nz in particular, over 30% of the 1,817,000 monthly unique audience is international traffic - ensuring your role gets profiled to both a national and international audience ** Environment is critical; our platforms provide a high quality audience of educated, business decision makers, engaging with content alongside your campaign Relevant roles contextually delivered to the right audiences, using multiple platforms New Zealand s leading employment portfolio from a trusted brand Arrives at a crucial time in the employment calendar for both candidates and employers 4
GREAT VISION WITHOUT GREAT PEOPLE IS IRRELEVANT 5
The multi-media ecosystem All channels are designed to work as an integrated, digitally-led campaign to direct candidates to your roles and brand Carousels: Now give you the choice of featuring your roles in our prominent National News or Business Section carousels. Medium Rectangle Digital Campaigns: Advertise your role on nzherald.co.nz targeting our audiences either contextually (key word), geographically (including national and international) or target a specific section such as Sport or Business. Native Sponsored Stories: Company profiles tell your story beyond the role and allow you to position your company as an employer of choice. Three flagship print editions: Delivering unrivalled editorial content with print advertising opportunities, published February 2017. Radio: Promoting your vacancies to mobile and hard to reach markets. Programmatic Campaigns: NZME can provide a full range of KPEX and Open Exchange packages on demand. 6
BUSINESS GAME CHANGERS Senior Engineer Are you looking to start a career in media? We re looking for a new superstar to join our team. More text here here here and here maybe even here too. Bank Manager NZME. Are you looking to start Registered Nurse a career in media? We re looking for a new superstar to join our team. More text Are you looking to start here here here and here a career in media? We re maybe even here too. looking for a new superstar to join our team. More text NZME. here here here and here maybe even here too. NZME. MEDIUM RECTANGLE CAROUSELS EDITORIAL DIGITAL MEDIUM RECTANGLE PROGRAMMATIC YOUR ROLES + COMPANY BRAND PRINT ADVERTISING NATIVE SPONSORED STORIES RADIO ADVERTISING 7
Showcasing your roles to passive candidates Introducing the carousels Capitalising on The New Zealand Herald s leading editorial environment, nzherald.co.nz reaches a huge unique audience of 1,817,000, with monthly page views: 115,989,000 & average minutes per session of 7.7 minutes. National News Carousel General roles and positions are delivered via a carousel ad unit served to an audience engaging with nzherald.co.nz s national news section. Interspersed with fellow advertisers, your role will benefit from reaching a huge national audience! nzherald.co.nz/national Monthly unique audience: 1,172,000 Monthly page views: 17,948,000 Average minutes per session: 3.3 minutes The details: Available with all packages and individually Live for 4 weeks Your roles served alongside similar positions from advertisers Available on desktop only 1 of 25 Generic Employee Are you looking to start a career in media? We re looking for a new superstar to join our team. More text here here here and here maybe even here too. NZME. Source: COMSCORE February 2016 nzherald.co.nz Career16 National News & Business Section Carousel General Vacancies Are you looking to start a career in media? We re looking for a new superstar to join our team. More text here here here and here maybe even here too. NZME. Source: Nielsen Online Ratings September 2016 8
Business Section Carousel Business and Key Appointment roles and positions are delivered via a carousel ad unit served to an audience engaging with the Herald s Business news section. Interspersed with fellow advertisers, your role will benefit from reaching a massive business audience. nzherald.co.nz/business Monthly unique audience: 749,000 Monthly page views: 6,522,000 Average minutes per session: 2.9 minutes The details: Available with all packages and individually Live for 4 weeks Your roles served alongside similar positions from advertisers nzherald.co.nz 46% have a university degree or higher Proven Carousel Portfolio Results! Carousel Career16 Results for nzherald.co.nz National News and Business Section NZH CAROUSELS DELIVERED HUGE PASSIVE REACH OVER CAREER16! Total number of Job Listings = 55 Total Job Listing Views = 56,874 Total number of Clicks = 10,588 Conversion = 18.6% (View to Click thru) nzherald.co.nz/business average household income $112K per annum and 27% more likely to be a business decision maker than the general population. 1 of 25 Key Appointments Are you looking to start a career in media? We re looking for a new superstar to join our team. More text here here here and here maybe even here too. NZME. Source: Nielsen CMI Q3 15 to Q2 16. TV/Online Fused August 2016. AP15+ 1 of 25 Key Appointments Are you looking to start a career in media? We re looking for a new superstar to join our team. More text here here here and here maybe even here too. NZME. 9
YOUR MEDIUM RECTANGLE ADVERT YOUR MEDIUM RECTANGLE ADVERT nzherald.co.nz medium rectangle advertising Medium Rectangle Digital Campaign Cross Device desktop, tablet and mobile to a national and international audience. Listings on a required impression basis readers who engage with your advertisement will be directed to a URL of your choice. One Medium Rectangle Advertisements - 100,000 Page Impressions ROS Cross Device - $15 CPM Three Medium Rectangle Advertisements - 300,000 Page Impressions ROS Cross Device - $14 CPM Six Medium Rectangle Advertisements - 600,000 Page Impressions ROS Cross Device - $13 CPM Twelve Medium Rectangle Advertisements - 1,200,000 Page Impressions ROS Cross Device - $12 CPM CONTEXTUALLY TARGETED JOB LISTINGS The details: Available with all packages and individually Ad Units can be served: - Contextually to a list of content keywords - Geo-targeted to an area of your choice - Place your advertisement across platform Run of Site Live for 2 weeks or as required 10
Native Premium sponsored stories offers your company the chance to tell it s story, positioning you - or your client - as an employer of choice POTENTIAL ADVERTISING SPACE 300x250PX Housed on nzherald.co.nz as your own brand story and company profile, s Premium sponsored stories will get your story to the audiences that matter. Promoted via a dedicated position on the National News homepage, your story is guaranteed to receive a minimum of 1,000 views. Your sponsored pages could include an overview about your company culture and current roles alongside your supplied content. COMPANY PROFILE ARTICLE PAGE The details: Available with the platinum, gold and silver packages and individually Contextually served to a list of content keywords Live for 4 weeks or until click amount delivered (whichever is first) 1,000 clicks guaranteed COMPANY PROFILE HOME PAGE BUCKET 11
New Zealand s editorial showcase on employment s editorial feature series starts the employment year with some Kiwi Game Changers Leverage the combined power of the The New Zealand Herald s highest read publications the Wednesday edition and Saturday s Weekend Herald. With over 687,000* combined readers, advertising your roles in the print feature delivers maximum exposure courtesy of an unrivalled audience. Saturday 18th February Wednesday 22nd February Saturday 25th February Special supplement portfolio rates apply from Saturday 21st January 2017. Three editions will be published both in print and online in February 2017. The key theme for this year will highlight iconic New Zealand women Game Changers, whose story is sure to engage a passive and active audience. The three editions will be published across the perfect period to capture the readers you need. Targeting those ready to take the next step when they return back to work. Don t miss your opportunity to feature alongside Kiwi icons such as Nadia Lim, Francy Valentine and Lindy Jenkinson. 2016 EMPLOYMENT EDITORIAL 12
Radio (iheartradio digital) Digital radio is the ideal platform to direct further attention to your campaign. The digital radio component of each package has been created to drive additional audiences to your digital and print profile with an additional investment. The radio profiles consist of iheartradio, Newstalk ZB/The Hits campaigns - Two weeks duration with a choice of four great packages: SUCCESS AND NOTHING LESS 60 x 30 second spots (during 2 week campaign) 90 x 30 second spots (during 2 week campaign) 120 x 30 second spots (during 2 week campaign) 150 x 30 second spots (during 2 week campaign) 13
packages and bundles Multi-media packages DIGITAL PACKAGES (nzherald.co.nz) Medium Rectangle Digital Campaign Cross Device National News & Business Section Carousel Native Sponsored Story Full Content with Video BRONZE One Role Promoted in both National News & Business for 4 weeks = $500+GST One Medium Rectangle Campaign 100,000 Page Impressions ROS Cross Device - $15 CPM = $1,500+GST Not Applicable SILVER Three Roles Promoted in both National News & Business for 4 weeks = $1,350+GST $450+GST per role Three Medium Rectangle Campaign 300,000 Page Impressions ROS Cross Device - $14 CPM = $4,200+GST $1,400+GST per role One Native Sponsored Story 1,000 Guaranteed Click Through Full Content with Video and Ads on page. Live for 4 Weeks = $5,000+GST GOLD Six Roles Promoted in both National News & Business for 4 weeks = $2,280+GST $380+GST per role Six Medium Rectangle Campaign 600,000 Page Impressions ROS Cross Device - $13 CPM = $7,800+GST $1,300+GST per role One Native Sponsored Story 1,500 Guaranteed Click Through Full Content with Video and Ads on page. Live for 4 Weeks = $7,500+GST PLATINUM Twelve Roles Promoted in both National News & Business for 4 weeks = $3,600+GST $300+GST per role Twelve Medium Rectangle Campaign 1,200,000 Page Impressions ROS Cross Device - $12 CPM = $14,400+GST $1,200+GST per role One Native Sponsored Story 2,000 Guaranteed Click Through Full Content with Video and Ads on page. Live for 4 Weeks = $10,000+GST *Additional Click Through can be purchased - $5 CPC 14
NZ HERALD PRINT CAMPAIGNS Print Advertising Custom Compact Insert PACKAGE DISCOUNTS 20 50% OPTIONAL VALUE RADIO (DIGITAL iheartradio) Newstalk ZB/The Hits Radio Campaign BRONZE One 4x2 Colour Print Advertisement (3 Editions Sat Wed Sat) = $3,000+GST PACKAGE Rate Card $5,000+GST Less 20%Discount $4,000+GST iheartradio Newstalk ZB / The Hits Two weeks duration 60 x 30 second spots during two week campaign = $1,170+GST SILVER Three 4x2 Colour Print Advertisements (3 Editions Sat Wed Sat) = $7,920+GST $2,640+GST per role PACKAGE Rate Card $18,470+GST Less 30%Discount $12,929+GST iheartradio Newstalk ZB / The Hits Two weeks duration 90 x 30 second spots during two week campaign = $1,755+GST GOLD Six 4x2 Colour Print Advertisements (3 Editions Sat Wed Sat) = $13,680+GST $2,280+GST per role PACKAGE Rate Card $31,260+GST Less 40%Discount $18,756+GST iheartradio Newstalk ZB / The Hits Two weeks duration 120 x 30 second spots during two week campaign = $2,340+GST PLATINUM Twelve 4x2 Colour Print Advertisements (3 Editions Sat Wed Sat) = $23,040+GST $1,920+GST per role PACKAGE Rate Card $51,040+GST Less 50%Discount $25,520+GST iheartradio Newstalk ZB / The Hits Two weeks duration 150 x 30 second spots during two week campaign = $2,925+GST 15
Contact us For more information please contact: Your NZME Account Manager Darryn Els Business Development Manager Employment on 022 305 2354 or email darryn.els@nzme.co.nz Ed Scanlan Group Account Director Employment on 021 814 578 or email ed.scanlan@nzme.co.nz Alternatively call 09 379 5050 or email talent17@nzme.co.nz TERMS AND CONDITIONS GENERAL All pricing excludes GST. pricing overrides any contract pricing. Any ad setting will incur a $15 production surcharge. All three print editions are compact and will appear between 18/02/2017 and 25/02/2017. If you do not have a mobile friendly website a mobile landing page can be built for an additional $1000+GST and is available on request. All Web and Mobile impressions are delivered as part of the packages outlined in this media kit and must be used by 1/04/2017. All position and package requests are based on volume and we aim to meet as many requests as possible. Standard NZME advertising terms and conditions apply. For full details see advertising.nzme.co.nz. For full specifications for all media included within packages visit advertising.nzme.co.nz. MULTIMEDIA National News/ Business News carousel Listings running for a 4 week period are required to be booked no later than 27/02/ 2017 with campaigns ending no later than 03/04/2017. All copy and logo to be supplied no later than 3 days prior to go live date. Medium Rectangle Digital Campaigns Digital advertising will run on nzherald.co.nz based on the amount of impressions purchased and will be delivered either run of site, contextually or geo-targeted as required. Medium Rectangle Digital Ads are required to be booked no later than 13/03/2017. All copy and logo to be supplied no later than 3 days prior to go live date. Native Company Sponsored Stories Premium Sponsored Stories will run live until they have delivered the required views to story on nzherald.co.nz and are required to be booked no later than 13/03/2017 with campaigns ending no later than 17/04/2017. All Editorial content and art to be supplied no later than 10 workings days prior to go live date. For full online specifications visit: advertising.nzme.co.nz and visit our digital specifications area. All digital creative should be emailed to @nzme.co.nz by 5pm 06/02/2017. Live date is 18/02/2017. PRINT All pricing excludes GST. Please note that no other special offers or discount rate agreements can used in conjunction with the offer. 16