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Sponsorship Prospectus JUNE 4 7, 2018 AMADRIA PARK RESORT ŠIBENIK, CROATIA

STAKE YOUR CLAIM INTRODUCTION Technology is changing so rapidly that it s near impossible to stay ahead. Do not rely on Google and YouTube you should join the best in the industry at Atmosphere 2018 EMEA. It is an opportunity to join over 1,500 of your peers to learn, collaborate and influence the direction of Aruba products that deliver enterprise-class wireless, wired, security, location and branch solutions. Be a part of today s leading innovation machine! At Atmosphere 2018 EMEA, you will experience the technical vision of how you can enable intelligent edge capabilities in your business with the Aruba Mobile First Architecture. Keynotes and hands-on sessions will teach you how to: Learn how to turn IT resources into assets for your business Close security gaps while supporting workplace flexibility Provide the right collaboration tools for organizational creativity Help your organization gain an innovation edge Embrace the flexibility and scale of cloud and on-premises solutions Why Sponsor? OUTREACH Reach network decision makers and IT executives, and get your message out in a sponsorship program designed to highlight your most valuable asset: your content. OPPORTUNITY Demonstrate your products and engage with a highly technical audience filled with influencers and decision makers. Display your products and solutions in creative ways such as at our reception parties, speaking sessions, blog posts and our mobile app. ENGAGEMENT Engage with Aruba s qualified customers, channel partners, ecosystem partners, and product experts during dedicated networking times. As a sponsor at Atmosphere...we were able to engage with many of our customers and prospects, and solidify our technology partnership with Aruba. We were able to present our newest wireless infrastructure solutions to an audience which was highly qualified and solutions-oriented. SCOTT THOMPSON, President, Oberon

MOVERS & SHAKERS Who Attends? In 2018 we expect to reach 1,500 attendees at Atmosphere. As a sponsor, you have the unique opportunity to interact with this educated and pre-qualified group of influencers, decision makers, resellers and end-users. ATTENDEES BY JOB TITLE ATTENDEES BY INDUSTRY HIGHER ED - 12% 8% 18% JOB TITLE 38% 11% 53% EXECUTIVE NETWORK CONSULTANT/ANALYST NETWORK ENGINEER/ARCHITECT ATTENDEES BY JOB TITLE NETWORK MANAGER/ADMIN OTHER 25% ATTENDEES BY COMPANY SIZE 5% 7% 6% COMPANY SIZE 100 43% 100-250 19% 250-500 500-1,000 1,000-5,000 20% 5,000+ STATE/LOCAL GOVERNMENT - 11% MANUFACTURING - 11% HOSPITALITY - 9% TELECOMMUNICATIONS - 9% SERVICES - 9% RETAIL - 9% FINANCE - 8% OTHER - 7% TRANSPORATION - 5% HIGH TECH - 5% HEALTHCARE - 4% PRIMARY EDUCATION - 1%

ALL DAY, ALL NIGHT Preliminary Agenda SUNDAY, JUNE 3, 2018 WEDNESDAY, JUNE 6, 2018 Technical Training Sessions Technology Demos Keynote IT Executive Forum MONDAY, JUNE 4, 2018 Technical Training Sessions Continued Regional Dinners Airheads Track Partners Track Executive Q&A TUESDAY, JUNE 5, 2018 Keynote Atmosphere Appreciation Party THURSDAY, JUNE 7, 2018 IT Executive Forum Technical Training Certification Exams Airheads Tracks Partners Track Partners Tracks Welcome Reception The Aruba Atmosphere conference offers customers the unique ability to gain exclusive access to industry experts and training content, collaborate with other customers, and innovate using the latest in technologies. GLENN ALLISON, Vice President, Enterprise Architecture & IT Solution Delivery Tractor Supply Company

BELLS & WHISTLES SPONSORSHIP LEVELS PLATINUM GOLD SILVER ACCESS DETAILS SPONSORSHIP COST (EUROS) 60,000 30,000 15,000 AIRHEADS PASSES & 3 NIGHTS HOTEL 5 3 2 EXHIBITOR PASSES* 5 EXHIBITOR ONLY PASSES (NO HOTEL, DOES NOT INCLUDE SESSIONS) 3 EXHIBITOR ONLY PASSES (NO HOTEL, DOES NOT INCLUDE SESSIONS) PASSES TO WELCOME PARTY 5 3 2 PASSES TO APPRECIATION PARTY 5 3 2 OPPORTUNITY TO PURCHASE DISCOUNTED EXHIBITOR/ YES YES YES CONFERENCE PASSES 2 EXHIBITOR ONLY PASSES (NO HOTEL, DOES NOT INCLUDE SESSIONS) GLOBAL SPONSORSHIP BUNDLE IF INTERESTED IN SPONSORING GLOBALLY, PLEASE CONTACT SABRINA WAGONER AT: SABRINA.TER.WAGONER@HPE.COM. PRE-EVENT MARKETING BLOG POST ON WEBSITE/COMMUNITY** YES YES NO LOGO ON EMEA ATMOSPHERE 2018 WEBSITE YES YES YES SPEAKING OPPORTUNITIES JOINT ARUBA AND SPONSOR BREAKOUT SESSION*** 2 1 NO ONSITE MARKETING LOGO IN CONFERENCE MOBILE APP YES YES YES COMPANY DESCRIPTION IN CONFERENCE MOBILE APP YES YES YES PRE-KEYNOTE ON SCREEN ADVERTISEMENT -.30 SEC 5,000 5,000 5,000 AD** (EURO) WATER BOTTLES FOR EVENT DURATION (EURO) PRICES ON REQUEST PRICES ON REQUEST PRICES ON REQUEST JOINT WELCOME RECEPTION SPONSOR (EURO) 30,000 30,000 30,000 JOINT WELCOME RECEPTION SPONSOR (EURO) 50,000 50,000 50,000 EXHIBIT SPACE 3M X 2M 3M X 2M 3M X 2M INTERNET WIRELESS INTERNET WIRELESS INTERNET WIRELESS INTERNET POST-EVENT MARKETING POST-SHOW ATTENDEE LIST**** YES NO NO EXHIBITION STAND ATTENDEE LIST**** YES YES YES CO-BRANDED EMAIL TO ATMOSPHERE ATTENDEES YES NO NO * Does not include hotel accommodation ** Subject to Sponsorship Committee s criteria approval *** To be placed at the discretion of Aruba **** Opt-in contacts only

STRENGTH IN NUMBERS Past Sponsors

LEAVING ON A JET PLANE Act Now! To secure your sponsorship, please contact Roni Holloway at: roni.holloway@hpe.com LIMITED AVAILABILITY