SPONSORSHIP OPPORTUNITIES Def ining Innovation in the Food, Beverage & Hospitality Industry 10 TH - 12 TH DEC 2018 ABU DHABI NATIONAL EXHIBITION CENTRE
2 SIAL Sponsorship Opportunities Is your brand well recognised by regional F&B professionals? Put your brand in front of thousands of attendees at the largest regional food, beverage & hospitality event! SIAL Middle East presents a variety of sponsorship opportunities that guarantee exposure and recognition amongst senior executives and our global database of SIAL Network events. 95% OF 2017 VISITORS CONSIDER SIAL MIDDLE EAST A MUST ATTEND EVENT Why sponsor SIAL Middle East? A year round reminder to your best prospects with pre, post and at the event marketing. Benefit from the PR exposure and awareness surrounding the event. More onsite branding opportunities than ever before! Shape buying attitudes and generate positive rapport. Drive additional traffic to your stand. Qualitative & Quantitative Top buyers from the region utilise SIAL Middle East to make their procurement decisions Top dealers, distributors & traders Wholesale & retail Hotels, Restaurants & Cafes Airlines & airline catering companies
SIAL Sponsorship Opportunities Excellent return on investment Sponsoring SIAL Middle East gets your brand across thousands of attendees. These 5 key statistics show benefits of sponsoring in quantitative terms: 4 million+ emails delivered over the course of 4 months visitor promotion campaign. 250,000+ page views and 85,000 unique visitors on SIAL Middle East website. 20,000+ unique attendees in and around the venue over 3 days of the event. US$ 3 million PR exposure through press releases and media relations. 10,000+ followers on social media channels including LinkedIn, Facebook, Twitter and Instagram. Choose from one of these packages Use these sponsorship opportunities to deliver your marketing objectives throughout the life cycle of the event and create maximum impact for your brand! Our sponsorship opportunities are not limited to the ones listed here. We can create tailored and bespoke sponsorship opportunities that align with your business objectives and budget. Speak to the our team on +971 4 566 8357 or email info@sialme.com mentioning Sponsorship Enquiry in the subject line. 3
4 SIAL Sponsorship Opportunities Headline Sponsorship US$ 70,000 Exclusive Cumulative brand exposure: 1.97 million impressions New for 2018 Additional Onsite Branding 1 x external mega panel outside Hall 5, where all VIPs and dignitaries will be dropped off to enter the venue for the opening ceremony 2 x columns branding at Hall 5 entrance Benefits include: Pre Event: 981,000 impressions 3 x digital banners on the event website including the home page 1 x dedicated press release. The organisers will work with the sponsor to develop the content which is newsworthy and generates PR exposure 2 x targeted email campaigns to SIAL Middle East s regional F&B visitor database of 30,000+ contacts 3 x dedicated posts on social media channels with a combined organic reach of 10,000+ followers 2 x dedicated sponsored posts on LinkedIn with an estimated 100,000+ impressions count 2 x web banner retargeting campaigns (15 days each) where sponsor s banner will follow SIAL Middle East s website visitors Logo, hyperlink and company profile on a dedicated page in the SIAL Middle East website Logo on all visitor promotion email campaigns with a total reach of 4 million+ contacts over the course of 15 weeks period Logo branding at the press conference attended by 40+ journalists Participation of a senior spokesperson at the press conference Logo on all pre-event collateral including: o Press and digital advertisements o Visitor inserts & invites o VIP Opening ceremony invitation o Email newsletters At Event: 701,000 impressions Logo on you are here boards & catalogue floor plan with the title of Brought to you by Sponsor s stand will be part of the Royal Route 350 words full page advertorial content in the Official Show Catalogue. Organisers will design the content Exclusive distribution rights of collateral in the concourse (a maximum of two promoters allowed) 1 x full page, color advertisement in the Official Show Catalogue Logo on 4 x email based show dailies with an exclusive title of Brought to you by Logo on all event collateral including: o Indoor & outdoor event signage (where space permits) o Show catalogue Post Event: 288,000 impressions Sponsor to be acknowledged in the post event press releases Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you email to all visitors after the show has closed
SIAL Sponsorship Opportunities 5 Diamond Sponsorship US$ 55,000 Exclusive Cumulative brand exposure: 1.57 million impressions New for 2018 Additional Onsite Branding Double door capsule branding in front of Hall 5, where the Official Show Opening Ceremony will take place. 4 x digital screens in front of Halls 5 9 will include sponsor s digital advertisement (static or video). Benefits include: Pre Event: 760,000 impressions Logo on the visitor registration page of the website with hyperlink to sponsor s company website Logo on all visitor registration confirmations including hyperlink to sponsor s company website 1 x targeted email campaign to SIAL Middle East s regional F&B visitor database of 30,000+ contacts 2 x dedicated posts on social media channels with a combined organic reach of 10,000+ followers 1 x dedicated sponsored post on LinkedIn with an estimated 100,000+ impressions count 2 x web banner retargeting campaigns (15 days each) where sponsor s banner will follow SIAL Middle East s website visitors Logo, hyperlink and company profile on a dedicated page in the SIAL Middle East website Logo on all visitor promotion email campaigns with a total reach of 4 million+ contacts over the course of 15 weeks period Logo branding at the press conference attended by 40+ journalists Participation of a senior spokesperson at the press conference Logo on all pre-event collateral including: o Press and digital advertisements o Visitor inserts & invites o VIP Opening ceremony invitation o Email newsletters At Event: 522,000 impressions Sponsor logo to form an integral part of registration desks branding Sponsor s stand will be part of the Royal Route 250 words half page highlighted entry alongside logo in the Official Show Catalogue 1 x full page, color advertisement in the Official Show Catalogue Logo on 4 x email based show dailies Logo on all event collateral including: o Indoor & outdoor event signage (where space permits) o Show catalogue Post Event: 288,000 impressions Sponsor to be acknowledged in the post event press releases Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you e-mail to all visitors after the show has closed
6 SIAL Sponsorship Opportunities Platinum Sponsorship US$ 45,000 Exclusive Cumulative brand exposure: 1.31 million impressions New for 2018 Additional Onsite Branding Concourse glass advertising above Hall 5, where the Official Show Opening Ceremony will take place Benefits include: Pre Event: 630,000 impressions Logo on the press registration page of the event website with hyperlink to sponsor s company website Logo on receipt email confirming media registration including hyperlink to sponsor s company website 2 x dedicated posts on social media channels with a combined organic reach of 10,000+ followers 1 x web banner retargeting campaigns (15 days each) where sponsor s banner will follow SIAL Middle East s website visitors Logo, hyperlink and company profile on a dedicated page in the SIAL Middle East website Logo on all visitor promotion email campaigns with a total reach of 4 million+ contacts over the course of 15 weeks period Logo branding at the press conference attended by 40+ journalists Logo on all pre-event collateral including: o Press and digital advertisements o Visitor inserts & invites o VIP Opening ceremony invitation o Email newsletters At Event: 392,000 impressions Opportunity to brand the press office with literature, gifts and pop-up banners Sponsor s stand will be part of the Royal Route 250 words half page highlighted entry alongside logo in the Official Show Catalogue 1 x full page, color advertisement in the Official Show Catalogue Logo on 4 x email based show dailies Logo on all event collateral including: o Indoor & outdoor event signage (where space permits) o Show catalogue Post Event: 288,000 impressions Sponsor to be acknowledged in the post-event press releases Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you e-mail to all visitors after the show has closed
SIAL Sponsorship Opportunities 7 Gold Sponsorship US$ 30,000 Exclusive Cumulative brand exposure: 980,000 impressions New for 2018 Additional Onsite Branding 4 x digital screens in front of Halls 5 9 will include sponsor s digital advertisement (static or video). Advertisement will be displayed on a non-exclusive basis. Benefits include: Pre Event: 320,000 impressions 1 x dedicated post on social media channels with a combined organic reach of 10,000+ followers 1 x web banner retargeting campaigns (15 days each) where sponsor s banner will follow SIAL Middle East s website visitors Logo, hyperlink and company profile on a dedicated page in the SIAL Middle East website Logo on all visitor promotion email campaigns with a total reach of 4 million+ contacts over the course of 15 weeks period Logo branding at the press conference attended by 40+ journalists Logo on all pre-event collateral including: o Press and digital advertisements o Visitor inserts & invites o VIP Opening ceremony invitation o Email newsletters At Event: 372,000 impressions 250 words half page highlighted entry alongside logo in the Official Show Catalogue 1 x full page, color advertisement in the Official Show Catalogue Logo on 4 x email based show dailies Logo on all event collateral including: o Indoor & outdoor event signage (where space permits) o Show catalogue Post Event: 288,000 impressions Sponsor to be acknowledged in the post-event press releases Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you email to all visitors after the show has closed
8 SIAL Sponsorship Opportunities Silver Sponsorship US$ 25,000 2 opportunities Cumulative brand exposure: 698,000 impressions Benefits include: Pre Event: 281,000 impressions 1 x dedicated post on social media channels with a combined organic reach of 10,000+ followers 1 x web banner retargeting campaigns (15 days each) where sponsor s banner will follow SIAL Middle East s website visitors Logo, hyperlink and company profile on a dedicated page in the SIAL Middle East website Logo on all visitor promotion email campaigns with a total reach of 4 million+ contacts over the course of 15 weeks period Logo branding at the press conference attended by 40+ journalists Logo on all pre-event collateral including: o Press and digital advertisements o Visitor inserts & invites o VIP Opening ceremony invitation o Email newsletters At Event: 245,000 impressions 250 words half page highlighted entry alongside logo in the Official Show Catalogue 1 x full page, color advertisement in the Official Show Catalogue Logo on 4 x email based show dailies Logo on all event collateral including: o Indoor & outdoor event signage (where space permits) o Show catalogue Post Event: 172,000 impressions Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you email to all visitors after the show has closed
SIAL Sponsorship Opportunities 9 Bronze Sponsorship US$ 15,000 3 opportunities Cumulative brand exposure: 557,000 impressions Benefits include: Pre Event: 207,000 impressions Logo, hyperlink and company profile on a dedicated page in the SIAL Middle East website Logo on all visitor promotion email campaigns with a total reach of 4 million+ contacts over the course of 15 weeks period Logo on all pre-event collateral including: o Press and digital advertisements o Visitor inserts & invites o VIP Opening ceremony invitation o Email newsletters At Event: 178,000 impressions 250 words half page highlighted entry alongside logo in the Official Show Catalogue 1 x full page, color advertisement in the Official Show Catalogue Logo on 4 x email based show dailies Logo on all event collateral including: o Indoor & outdoor event signage (where space permits) o Show catalogue Post Event: 172,000 impressions Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you email to all visitors after the show has closed
10 SIAL Sponsorship Opportunities La Cuisine VIP Evening US$ 3,500-5 opportunities Are you looking to reach the largest gathering of foodservice and HoReCa professionals? SIAL Middle East is now a platform gathering largest number of chefs and foodservice professionals from across the region. Use this sponsorship opportunity to feature your brand in front of top professionals from the industry as SIAL Middle East hosts more than 150 senior chefs for a gala dinner at Shangri-La Abu Dhabi. Your brand in front of top foodservice & HoReCa professionals: 35% of SIAL Middle East visitors represent the foodservice & HoReCa sector 1000+ chefs in attendance at the region s largest culinary competition 150+ senior chefs at the La Cuisine VIP Evening 20,000+ food, beverage & hospitality professionals attend SIAL Middle East over 3 days Benefits include: Pre Event: Logo and sponsorship title displayed on La Cuisine webpage Logo and sponsorship title displayed on selected email campaigns aimed at the database of 14,000+ foodservice & HoReCa professionals Logo and sponsorship title displayed on the digital and print gala dinner invitations At Event: Logo and sponsorship title displayed on all holding slides of presentation screen Logo and sponsorship title displayed on all of the gala dinner signage and programs Logo and sponsorship title on bus signage transporting guests to the venue Post Event: Logo and sponsorship title displayed on post event email campaign
SIAL Sponsorship Opportunities 11 SIAL Middle East Exhibitor Reception and Innovation Award Ceremony US$ 3,000-3 opportunities Attracting over 500 guests made up of exhibitors and hosted buyers from over 40 countries, the event offers a great opportunity to further your network and engage with the industry in a relaxed setting. The venue, Splash Garden at aloft provides a unique and spacious environment for a memorable evening, the large private roof garden has two full bars, a buffet set up and a VIP seating area. SIAL Innovation winners and runners up are announced during the event. The awards are a key feature across the SIAL Network and engage a global audience. Benefits include: Pre Event: Logo featured on all tickets distributed to exhibitors and hosted buyers At Event: 15 tickets to attend the reception A reserved table for 15 persons Logo and sponsorship title displayed on all reception signage Recognition by the host/mc
12 SIAL Sponsorship Opportunities The Mercurys Sponsorship US$ 5,000-5 opportunities The Mercurys is the most prestigious award in travel catering worldwide. Held for 36 years, The Mercurys are sought after by the best and most pro-active companies in the industry. The winners receive their Mercury award during a gala dinner with more than 200 delegates and industry professionals. Your sponsorship will help put your brand in front of thousands of attendees at SIAL Middle East exhibition as well as the exclusive gala dinner. Increase the reach of your brand and products amongst top airline catering professionals: 1500+ contacts from the travel catering industry worldwide receive Mercurys emails 40+ airlines and catering companies attend SIAL Middle East 200+ airline catering professionals attend The Mercurys Gala Dinner 20,000+ food, beverage & hospitality professionals attend SIAL Middle East over 3 days
SIAL Sponsorship Opportunities 13 Benefits include: Pre Event: Logo and sponsorship title displayed on The Mercurys official webpage Logo and sponsorship title displayed on selected email campaigns aimed at the database of 1500+ industry specialists from airlines and catering companies Logo and sponsorship title displayed on the digital gala dinner invitations Logo and sponsorship title displayed at The Mercurys product presentations at APOT Asia in Australia and Innoveat in London At Event: Logo and sponsorship title displayed on both sides of welcome board Logo and sponsorship title displayed on event programs Logo and sponsorship title displayed on all holding slides of presentation screen Opportunity to present a special gift on stage to be given away as part of a prize draw Logo and sponsorship title displayed on all of the gala dinner signage and programs Logo and sponsorship title displayed on The Mercurys related signage at SIAL Middle East A reserved table for 5 guest Post Event: Logo and sponsorship title displayed on post event email campaign
14 SIAL Sponsorship Opportunities Onsite Branding Opportunities ADNEC Internal Advertising Mega Panels US$ 15,000 Mega panels are the largest advertising site at ADNEC. Located on the inside of the concourse, the sheer size and scale of these locations guarantee impact of any brand. Concave Walls US$ 12,000 For those wanting a more cost-effective solution, the concave walls offer advertisers a unique shape to unleash their brand s proposition. Extremely effective for exhibitors located in Halls 8 & 9. Door Capsules US$ 3,000 for Single door US$ 5,000 for Double door The door capsules frame the entrance ways of the venue concourse and provide a perfect canvas to be front of mind as visitor move around the concourse. Concourse Glass Advertising US$ 5,000 Concourse glass advertising is great for logo placement and can even be used as effective directional signage throughout the concourse. Sliding Doors US$ 3,500 for Single door US$ 6,000 for Double door Similar to door capsules, sliding doors provide an ideal branding opportunity within the concourse as well as for visitors entering the venue. Concourse Hanging Banners US$ 2,500 for 10 banners These striking flags can be used throughout the venue and offer an impressive branding opportunity. ADNEC Digital Advertising Floor Graphics US$ 2,000 for Large Graphic US$ 1,200 for Small Graphic With flexibility on size, location and usage, floor graphics are a simple, costeffective solution for any brand. Hall Columns US$ 3,000 for 2 columns Situated at every hall entrance, this is an ideal opportunity to direct additional traffic to your stand. Digital Screens US$ 8,500 for 4 screens Digital advertising is an extremely powerful event marketing tool. With limited spots available, maximize return on investment and exclusivity by placing your branding at these high visibility locations. Advertising can be static or video/animated.
SIAL Sponsorship Opportunities 15 Onsite Branding Opportunities ADNEC Outdoor Advertising Radius Glass Panels US$ 27,500 Passing traffic around ADNEC gives the radius glass panel a real bang-for-thebuck. Big, visible and public facing. Glass Panels US$ 22,000 The external glass panels are one of the biggest sites at ADNEC. Brands who are looking to create a big impact, this is the place to be. Mega Panels US$ 15,000 Mega panels are one of the largest advertising options available. The sheer size and scale of these locations guarantee impact of any brand. Lamp Posts US$ 5,000 for 10 Posts Placed within the Capital Centre district, lamp posts provide high visibility with external branding. Flags US$ 13,500 Flexible positioning and easily relocated, external flags are ideal to effectively promote the brand around entire venue.
16 SIAL Sponsorship Opportunities Targeted Sponsorship Opportunities Targeted sponsorship packages are strong opportunities delivering a message on or associated with a specific event promotional item or feature. These packages tend to target a specific visitor group or to enforce the brand message within a smaller budget. All sponsors will have their website and logo featured on the SIAL Middle East home page. 1 OPPORTUNITY AVAILABLE 1 OPPORTUNITY AVAILABLE BADGES & LANYARDS US$ 15,000 VISITOR BAGS US$ 7,000 Sponsorship of high quality badges to be worn by all participants at the event. Badges will feature sponsor s name/ logo alongside the event logo providing a high visibility marketing platform. Package also includes sponsorship of high quality lanyards to be printed with sponsor s name/logo. Price includes design, manufacture and supply of badges. Lanyards to be supplied by the sponsor lanyard design will need to be approved by the event organiser). Sponsorship of high quality laminated paper carrier bags featuring sponsor s logo/design on one side and the event logo on the other to be distributed to all visitors on arrival at the exhibition. Opportunity also includes addition of single piece of company literature/ gift for the bags. The organisers will supply the specification and design of the bag and the sponsor is responsible for the production and supply. Design approval to be agreed with the organisers. MULTIPLE OPPORTUNITIES AVAILABLE SHOW CATALOGUE ADVERTISING The SIAL Middle East Official Show Catalogue provides detailed information on the event as well as participating exhibitors. 15,000+ copies of the catalogue are distributed at the event over 3 days. Take one of these opportunities to put your brand in front of all trade visitors and buyers at the event. Choose from one of the following opportunities: Inside front or back cover: US$ 2,000 Back cover: US$ 2,500 Full page: US$ 1,500 1 2 page: US$ 800 2 OPPORTUNITIES AVAILABLE EMAIL NEWSLETTER BANNERS US$ 4,000 for entire campaign SIAL Middle East visitor database is made up of 30,000 food, beverage and hospitality professionals from across the GCC and wider Middle East region. As part of the visitor promotion campaigns, these contacts receive multiple email campaigns over the course of 4 months. This is an ideal opportunity to put your brand across thousands of past as well as potential visitors. *Illustrations are not contractual
SIAL Sponsorship Opportunities 17 2 EXHIBITORS PER ENTRANCE BANNERS** From US$ 1,500 (Please contact the sponsorship manager for a full range of banner sizes and prices) Hanging banners are hung from the ceiling above your stand within the exhibition hall for extra exposure and are a great way to promote your stand position at the show. It is an excellent way to help visitors find you! **Artwork to be provided by the sponsor company. Permission subject to approval and availability. DIRECTIONAL CARPET SIGNAGE US$ 1,500 per tile Carpet signage can direct buyers straight to your stand from the nearest hall entrance. Available in several formats, these are an easy way for you to get noticed at the event. Signage will be placed from the entrance to the exhibitor stand at 10m intervals. Cost includes creation of artwork and production. Design will be sent to sponsor for approval. Only two exhibitors per entrance are allowed to avail this opportunity. 5 OPPORTUNITIES AVAILABLE YOU ARE HERE US$ 6,000 Boards & Event Programme Floor Plan (6 BOARDS) You are here boards will be located strategically around the venue to guide all participants around the show and locate specific exhibitors. Sponsor s location on the floor plan will be highlighted with logo featured next to it. The sponsorship also includes highlighted mention on floor plan to be printed as part of the show catalogue. *Illustrations are not contractual
If you don t see a package that suits your needs, our sponsorship manager will be happy to create tailor-made opportunities that fall in line with your budget and marketing requirements. For more information on your sponsorship requirements, please contact: Tel: +971 4 566 8357 +971 2 666 1729 Email: info@sialme.com (mention Sponsorship Enquiry in the subject line) Def ining Innovation in the Food, Beverage & Hospitality Industry 10 TH - 12 TH DEC 2018 ABU DHABI NATIONAL EXHIBITION CENTRE