PRINT & ONLINE ADVERTISING MEDIA KIT 2018 T 02 9394 8650 F 02 9394 8669 W www.aifst.asn.au SUPPORTING AUSTRALIA S FOOD INDUSTRY PROFESSIONALS
REACH AUSTRALIA S MOST INFLUENTIAL FOOD NETWORK The Australian Institute of Food Science and Technology s (AIFST) official publication the quarterly magazine food australia is the Australian food industry's premier food industry magazine. food australia is a must read for all food professionals and combines scientific grounding with latest industry news and insihtful features. Advertisers in food australia are granted exclusive access to our Australia wide network of food industry professionals including company directors, general and technical managers, scientists, technologists, engineers, microbiologists, nutritionists, educators, regulators and professional services. With at least a 60:40 ratio of editorial to advertising, your company will reap the rewards of featuring in this credible, highly sought after, content rich publication. In additional to reaching more than 9,000 food industry professionals each issue, food australia has a large number of direct subscribers and is actively distributed a tth annual AIFST Convention and other major industry events including Foodpro, FoodTech, Fine Food and associated trade exhibitions. AIFST also offers a range of online website advertising and the opportunity to reach Australia's food industry professionals through advertising in it's monthly member e-newsletter. Ask us about bundle options today! Don t miss your chance to reach Australia s biggest and most influential network of food industry professionals! REACH 9,000 #1 JOURNAL 900,000L FOOD INDUSTRY PROFESSIONALS 85% SUBSCRIBER RENEWAL RATE >75% DEDICATED TO FOOD INNOVATION >80% READERS AGREE THAT FOOD AUSTRALIA KEEPS THEM UP-TO-DATE* READERS ENJOY READING FOOD AUSTRALIA* *AIFST Member Survey, September 2017. MEDIA KIT 2
PRINT CIRCULATION & READERSHIP food australia reaches over 9,000 food industry professionals, six times a year, including the key decision makers in each area of the food industry. Average Net Distribution 1 Oct 2015 30 September 2016 2,310 Source: Audited Media Association of Australia; CAB Total Distribution Audit for further information visit www.auditedmedia.org.au EDITORIAL CONTENT Each issue of food australia covers topics that matter most to our readers. The format features content areas including: Your Institute All the latest news and events from AIFST. On the Pulse Food industry news and recent industry appointments. The Grist Industry debate, opinions and interviews including contributors the Australian Food and Grocery Council and Food Standards Australia New Zealand. Industry Innovators - Individual and company innovations and case studies. Young Profesionals Showcasing inspiring emerging food industry professionals. Food Files Latest insights on nutrition, sensory, trends and food safety. Global Hub Sharing global research and international best practice. Future Food Emerging science, technology and innovations. Farm to Fork Latest science and developments from our agricultural community. For editorial enquiries please contact AIFST on 02 9394 8650 or email aifst@aifst.com.au. READER ROLE IN INDUSTRY* Company Managers & Directors 18.6% Other 16.5% Food Safety 4.4% Sales & Marketing 5.5% Quality Assurance & Control 9.9% Academia, Research & Development 5.5% Product Development 6.7% Consultant 9.5% Education 7.5% Government & Regulatory 8.0% Food Technologist 7.9% *AIFST Member Survey, September 2017. MEDIA KIT 3
ADVERTISING & PROMOTIONAL OPPORTUNITIES Front cover and double-page spread: $6,000 The front cover is prime positioning for advertisers looking to deliver a powerful message. To support your front cover position, AIFST provides you with a double-page spread inside the magazine to increase the exposure of your company and message. This combination is unique in trade magazines and skillfully combines editorial and imagery with an advertorial style message on the inside front cover. Advertorial Opportunities AIFST welcomes advertorial fromclients as an alternative to traditional material advertising. Please note that advertorial must be based around a topic of interest to our readers, is subject to approval by AIFST editorial team and will be labelled: 'PROMOTION BY...' Inserts AIFST welcomes enquiries for the inclusion of inserts with each food australi aedition, content subject to approval by AIFST editiorial team. Note: Inserts to be provided to Mailing House fully printed and folded allow for 2,200. WEBSITE ADVERTISING OPPORTUNITIES AIFST provides companies the opportunity to further enhance their print advertising with online AIFST website advertising options. Advertisements are available for placement on the website homepage as either a banner add - see 'Advertise your business here' on homepage display below or a block advertisement on the home page bottom section - see image on right with advertismeent placement. A block advertisement is also available on the AIFST Members 'My Portal' homepage in the right-hand column of page. 4 Absolute premium brand positioning
ADVERTISING RATES FOUR COLOUR CASUAL $ 2 X $ (per issue) 4 X $ (per issue) Cover & Double-Page Spread Package 6,000 - - Full Page 2,640 2,380 2,240 Inside Back Cover 2,835 2,550 2,410 Outside Back Cover 3,090 2,730 2,575 Half Page 1,670 1,500 1,410 Rates do not include 10% GST. Note: Spot colour/embellishment options available on request. INSERTS A4 (7-10g) $ A3 (15-20g) $ 6pp (21-25g) $ Inserts/Flyers (entire readership - food australia) 1,535 2,340 POA MECHANICAL SPECIFICATIONS INSERTIONS PRINT SIZE LIVE AREA BLEED (Height x Width) (Height x Width) Full Page 297 x 210mm 289 x 202mm 5mm Half Page Horizontal 128 x 184mm 122 x 178mm 5mm Half Page Vertical 257 x 88.5mm 251 x 82.5mm 5mm All supplied advertisements must be a high resolution PDF including crop marks and bleed. All text, logos and other important elements must be kept within the image area. This will help to avoid losing copy in the magazine field. We do not accept files produced in Word, Publisher, PageMaker or Quark. All images must be CMYK, 300 dpi. No spot colours in vector graphs. WEBSITE RATES & MECHANICAL SPECIFICATIONS LOCATION * SPECIFICATION RATES Home Page Banner 728 x 90 pixels $2,200 + GST per month Home Page Bottom Block 300 x 250 pixels $1,800 + GST per month Members Portal Side Block 300 x 250 pixels $2,200 + GST per month E-Newsletter Advertising 300 x 250 pixels $1,000 + GST per issue *Location and timing subject to availability 5
EDITORIAL PRODUCTION SCHEDULE ISSUE ADVERTISEMENT MATERIAL DUE PRINT DATE * MAILING DATE * January March 2018 1 December 2017 13 December 2017 28 December 2017 April June 2018 2 March 2018 19 March 2018 26 March 2018 July September 2018 13 June 2018 25 June 2018 2 July 2018 October December 2018 7 September 2018 24 September 2018 2 October 2018 *Timings subject to variation without notice at the discretion of AIFST 2018 ADVERTISING BUNDLE PACKAGES AIFST have launched Platinum and Gold Partnership Packages for 2018. Both Packages contain added inclusions across multiple media channels to increase your company s brand reach. Platinum food australia Partner - $16,000 + GST (Valued at $26,360 + GST) 1 x food australia magazine cover including inside front cover advertisement or double-page spread company advertorial (issue allocated subject to availability) Gold food australia Partner - $12,500 + GST (Valued at $18,610 + GST) 1 x food australia magazine cover including inside front cover advertisement or double-page spread company advertorial (issue allocated subject to availability) 3 x food australia magazine full page advertisements 3 x food australia magazine half-page advertisements 1 x food australia magazine full page advertorial in agreed issue (subject to availability & issue content) 12 x months promotion on AIFST social media channels (includes 1 x company information post per month on either LinkedIn, Facebook or Twitter. Does not include product promotion) 4 x 2018 AIFST individual memberships for company employees 2 x months advertising block on AIFST website home page with hyperlink back to company site (month allocated subject to availability) Logo and name included on all food australia magazine partnership acknowledgments AIFST website & each issue of food australia 6 x months promotion on AIFST social media channels (includes 1 x company information post per month on either LinkedIn, Facebook or Twitter. Does not include product promotion) 2 x 2018 AIFST individual memberships for company employees 1 x months advertising block on AIFST website home page with hyperlink back to company site (month allocated subject to availability) Logo and name included on all food australia magazine partnership acknowledgments AIFST website & each issue of food australia AIFST can tailor advertising packages to suit your budget and corporate needs. To discuss advertising today, contact AIFST on +61 2 9394 8650 or via email aifst@aifst.com.au 6