Digital design reative Design Print Marketing
H L L O NTODUTON The Marketing Hub is a non-fluffy marketing agency from Yorkshire, and we would love to work with you on your marketing requirements. We understand how difficult it is to run a business and try to promote it at the same time. o if you need a help in hand, but don't wish to commit to employing a marketing professional, paying a set salary and expenses each month, and design agency fees on top, we are here for you! As part of our irtual Marketing Department you can select the package you would like us to provide for your company on a monthly basis. We will obviously give you some recommendations first, once we know your needs in a bit more detail, but the final decision is yours. You can choose as many or as few services as you like. Working from home allows us to keep our prices low but our experience and expertise promises a professional output. We have worked with many small and medium-sized businesses both locally and regionally, so if you want to see the work we ve done for them up until now, please feel free to ask us for some examples. We would love to learn a bit more about your company and how we can lend a hand, so, why not get in touch! 01
B N F T WHAT A TH BNFT OF WOKNG WTH U? Personal approach asy and quick to communicate aving you money and time No costs associated with employing a new member of staff Wide range of services offered No fixed contract we will work for you as long as you want/need Broad experience and expertise Attractive prices 02
WHAT W AN OFF? Market research Marketing plan Data capture and management Branding Technical solutions Website design and development ocial media and online advertising mail marketing reative design and print ontent marketing and copywriting Publicity xternal websites and link building vent management 03
MAKTNG PLAN larifying the key marketing elements of your company and mapping out directions, goals and activities for your business and employees, a Marketing Plan is a necessity for all businesses. o, what will this include? A detailed plan of marketing objectives, marketing activities and list of metrics to be tracked over 12, 24 and 36 months WOT and competitors analysis urrent economic situation analysis Action plan vents plan (if applicable) Budgeting and measurement One of the most important benefits of a Marketing Plan is that it helps you to focus your resources and plan for your business growth 04
BANDNG Branding is one of the most important aspects of any business, so we want to work with you to understand who you are, and who your customers are, in order to give you a major edge in a competitive world: Brand position - part of the brand that describes what your company does and for whom, what your unique value proposition is, and how a customer benefits from working with you or your product/service Brand promise - the single most important thing that your company promises to deliver to its customers at all times Brand personality - what your business wants its brand to be known for Brand story - illustrates the company's history and heritage, along with how the history adds value and credibility to the brand Brand associations - this is your name, logo, colours, taglines, fonts, imagery, etc. hoosing the right theme and branding for your business The Marketing Hub will provide 3 creative ideas to choose from Deciding on value proposition and unique selling points why would a prospect choose you over your competitors reating logos, producing taglines and brand guidelines Branding to be referenced on website, social media profiles, email templates, marketing collateral and events 05
AT DGN & PNT We have the experience and knowledge to produce stimulating and creative designs that exceed expectations. We capture your target audience driving your business to success, so why not leave a lasting impression with our creative genius. tationery / business cards Flyers / leaflets Brochures Magazines Posters Banners Menus ignage. 06
ONTNT MAKTNG & OPYWTNG ontent marketing is now the backbone of all successful marketing strategies underpinning the efficiency of practically all digital marketing channels. Great content builds a community of loyal customers and followers, making your brand an authority, helps improve O and adds value for the reader. The Marketing Hub would love to assist you with the following: ontent strategy - planning, development, and management of your content ontent production: Format: images, text, video Types of content: blog posts, infographics, e-books, e-guides, tip sheets, etc. Marketing collateral: brochures, leaflets, fliers, banners ontent outreach - reaching out to the right people at the right time to help you tell your brand s story. 07
THNAL OLUTON The Marketing Hub can offer a wide range of technical solutions to ensure the smooth running of your marketing activities. o, you can sit back and relax, knowing that you're in safe hands Website development Website hosting Website maintenance we can assist if there are any issues that need fixing commerce Bespoke software development ontent Management ystems Data back-up solutions Technical solutions 08
WBT DGN The visual appeal of your website is a significant part of what inspires your potential customers to interact with your business, and ultimately, spend money with you. We create beautiful, professionally-designed, responsive, content-managed websites that are affordable to companies of every size. And, when you're ready to take your business to the next level, we're here to lend a hand with website development, including: -commerce and brochure websites Using (M) ontent Management ystems, e.g. WordPress Full control and ownership of your website, without needing to rely on an agency asy to edit content and update copy (useful when you have a blog or news section) 09
OAL MDA & ONLN ADTNG The Marketing Hub uses a set of powerful tools and methodologies for promoting your products and services through the nternet. We will assist you with the following: Updating and optimising all your existing social media channels Posting relevant, fun and engaging content that is relevant to the target audience Keeping all platforms up to date onsistent branding Online advertising using social media ads, Google AdWords campaigns Targeted advertising Advertising based on the types of objectives, e.g. raising awareness, conversions, website visits, etc. Opportunity to reach huge amount of prospects in a costeffective way 10
MAL MAKTNG Our all-in-one email marketing software includes everything you need to create, send, track and profit from email marketing - but it doesn t stop there. Part of our holistic approach to successful web marketing is retention...getting visitors to return to your site or staying in touch with them through permission-based email campaigns. We can help you develop an effective email marketing strategy to increase your subscriber base, publish your own emails, and drive more customers back to your website or online store. We do this by: etting up an email marketing platform reating eye catching email templates eporting on email statistics: opens, clicks, locations, etc. plit testing (A/B testing) to check which version of the email performs best 11
XTNAL WBT & LNK BULDNG etting and optimising profiles on various external websites Looking for platforms generating extra income and brand exposure Trying to get links on some reputable and authoritative websites Work with bloggers and industry influencers who would include the link to the website when they write their own articles and posts dentify industry leaders and try to work with them 12
NT MANAGMNT We will work closely with you to achieve the primary purpose of your events whether you wish to increase profit, higher attendee numbers or provide a distinctive experience to delegates. We act as a seamless extension of your company, projecting your brand, image and business strategy to your target audience. We specialise in: vent planning we will put together an event calendar, work out what s needed for each event, research venues, activities and invite attendees vent organising we will save your time and effort and organise an event for you; just let us know what your objectives and expectations are. Launch days and private parties Master classes Birthday parties ponsorship Networking events orporate events and anniversaries Live entertainment 13
DAT APTU & MANAGMNT All existing data should be kept up to date. t is vital to go through records regularly and update or delete subscribers accordingly. Growing a database is another significant factor. The more records you have the higher chance of converting. leansing and updating your current database (right segmentation for the purpose of email personalisation) Purchasing additional data from trusted sources Access to both B2B and B2 records ign up automation: newsletter sign ups, content downloads, etc. 14
DLY & MAUMNT How do we monitor the delivery and measure the success of your marketing activities? Here's how Design of an activity plan that will outline all marketing activities Monthly reporting (provided at the beginning of each month to report on the performance of the previous month) WP documents work in progress sheets to be sent across weekly Quarterly meetings to discuss the strategy going forward 15
Thank you for taking the time to read the brief overview of our services. We hope you feel that The Marketing Hub would be a great partner for your marketing needs. We would love to work with you and would appreciate an opportunity to discuss your current requirements over a coffee. Please get in touch with us today and lets talk through your requirements. 16
ontact us... The Marketing Hub Limited 82 Low ow Darton Barnsley outh Yorkshire 75 5JF T: 01226 381056 : hello@themarketinghub.net W: www.themarketinghub.net