DIGITAL MARKETING DATA SHEET With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products is performing on every channel and device. ChannelAdvisor Digital Marketing is specifically tailored for retailers, offering in-depth automation, mobile optimisation, channel synchronisation and SKU-level reporting and analysis. We provide a single platform for managing all your digital marketing channels, starting with how your products are found whether it s through Google s Shopping campaigns, comparison shopping engines or paid search. We ll help drive new customers to your website with affiliate marketing and optimise your retargeting to make sure you don t lose them. And with your inventory data in our system, you can send it to a variety of social networks where customers are discussing and discovering your products. CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: Manage and automate marketing programmes from one platform Provide comprehensive data, analytics and suggestions for improvement Understand how each of your SKUs is performing across channels Optimise your product data to improve findability, visibility and traffic quality Manage costs and uncover revenue-increasing opportunities Customise your listings and ads for different devices Track buyer behaviour to better understand the clicks that lead to conversions Compare your performance against your competitors And many more
GOOGLE SHOPPING ChannelAdvisor has combined the power of its industry-leading feed-management software with reporting and optimisation tools specific to Google Shopping. As a result, you ll get a holistic offering that provides a unified platform for managing and optimising your Product Listing Ads (PLAs) on this increasingly important and highly visible digital marketing channel. GOOGLE SHOPPING FEATURES AND BENEFITS Product Image A/B Tester Negative Keyword Tool Performance and Product- Level Reporting Quick PLA Bidding Automated Bid Management Mobile and Seasonal Bid Adjustment Integrated Merchant Promotions Digital Marketing Benchmarking Gives you an enhanced, full overview of your campaigns, including visibility into feed-delivery statistics, product group performance and overall effectiveness across channels like paid search and comparison shopping engines. Allows you to perform A/B tests on your images to make sure you re using only the bestperforming ones. Suggests negative keywords to help combat inefficient, overly broad queries by flagging queries that have generated more cost than revenue in the past 30 days. Displays the overall performance of your Google PLAs, including traffic, assists, revenue, cost and orders. You can also drill down into individual product performance within a product group or across all product groups. Identifies performance opportunities and changes bids based on calculated specifications. Automatically adjusts product group bids based on your goals and past ad performance. Allows you to bid differently depending on device, seasonality and Christmas promotions. Leverages the industry s leading feed-management technology to offer advanced data-feed translations. With our business rules, lookup lists and templates, you ll be able to automate instead of waiting in the IT queue. Provides one workflow for creating Merchant Promotions, assigning inventory and sending your feed to Google, all within the ChannelAdvisor platform. Benchmark your ROAS, CPC, conversion rate and impression by device against your competitors.
PAID SEARCH ChannelAdvisor Digital Marketing redefines search engine marketing, giving you the ability to manage paid search campaigns for Google and Bing from one interface. ChannelAdvisor streamlines paid search management with fully integrated tools that facilitate the creation, reporting and optimisation of complex search programmes. No longer are decisions made simply by trial and error now you can automate a daily snapshot that will identify successful keywords, track competitors, recommend profitable new keywords, manage bids for all keywords, track customers click paths to discovery and bid where the buying decisions are made. PAID SEARCH FEATURES AND BENEFITS Keyword Management and Keyword Suggestions Campaign Management Automated Bid Management Mobile and Seasonal Bid Adjustment Performance and Product- Level Reporting Portfolio Bidder Expanded Text Ads Displays data by date, week, month or quarter comparing sales and trends across all paid search channels, as well as Google Product Listing Ads, comparison shopping engines and feed-based channels. Enables you to post, view and manage keywords across multiple search engines. Determine new keywords to bid on with Keyword Suggestions, and bid down keywords that are detracting from performance. Gives you the ability to post, view and manage campaigns across multiple search engines and make changes quickly and efficiently. Automatically updates keyword bids based on profitability targets, as well as optimises based on target cost-per-order/acquisition. Allows you to bid differently depending on device, seasonality and Christmas promotions. Highlights the overall performance of your paid search channels, including traffic, assists, revenue, cost and orders. You can also drill down into individual product performance across channels. Leverages the industry s leading feed-management technology to offer advanced data-feed translations. With our business rules, lookup lists and templates, you ll be able to automate instead of waiting in the IT queue. Automatically adjusts bids in campaigns and ad groups to help increase ROI using a proprietary algorithm that predicts traffic and revenue metrics at various keyword ranks. Optimise your top-of-the-funnel strategies on Google and mobile devices with larger, expanded text ads.
COMPARISON SHOPPING ENGINES Whether it s Kelkoo or Le Guide, ChannelAdvisor Digital Marketing supports more than 100 comparison shopping engines to make your products visible to as many shoppers as possible. With our industry-leading, feed-based technology, you can send just one product-inventory feed to our platform. That data can then be automated and tailored to meet the data requirements of each shopping engine you want to sell on. You ll also be able to make better, performance-driven decisions for each engine on a product level. COMPARISON SHOPPING ENGINE FEATURES AND BENEFITS Displays data by date, week, month or quarter and compares sales and trends across all comparison shopping engines, as well as paid search, Google Shopping, and feedbased channels. Multiple Site Syndication Provides easy, simultaneous publishing through one data feed to the full spectrum of comparison shopping engines. Automated Bid Management Automatically updates keyword bids based on profitability targets, as well as optimises based on target cost-per-order/acquisition. Automated Category Mapping Increases the relevance of your listings by mapping product categories to the taxonomy of each comparison shopping engine. Mobile and Seasonal Bid Adjustment Allows you to bid differently depending on device, seasonality and holiday promotions. Performance and Product-Level Reporting Displays the overall performance of your comparison shopping engines, including traffic, assists, revenue, cost and orders. You can also drill down into individual product performance across channels. Leverages the industry s leading feed-management technology to offer advanced datafeed translations. With our business rules, lookup lists and templates, you ll be able to automate instead of waiting in the IT queue.
SOCIAL COMMERCE Social sites like Facebook, Pinterest and Instagram have become valuable tools for online customers looking to get inspired, share favorite products with friends and even make purchases. Facebook and Instagram, in particular, can now give sellers access to an enormous audience via dynamic ads and carousel ads. ChannelAdvisor Social Commerce enables retailers to easily share, promote and test their products on popular social sites, using just a single feed. SOCIAL COMMERCE FEATURES AND BENEFITS Facebook/Instagram Dynamic Ads and Carousel Ads Performance and Product-Level Reporting Uses lookup lists and business rules to tailor your data to the exact specifications of each social site. Send your product feed to Facebook and create, schedule and track your ads from within ChannelAdvisor. View performance reporting at the product level and preview ads as you build them. Displays the performance of your social sites including traffic, assists, revenue, cost and orders. You can also drill down into individual product performance across channels. Displays data by date, week, month or quarter and compares sales and trends across all social commerce sites, paid search, Google Shopping and feed-based channels.
RETARGETING AND AFFILIATE MARKETING Because our entire platform is based on streamlined, feed-based technology, you can expand your e-commerce reach by sending your product-data feed virtually anywhere. You ll be able to customize your data feed to meet the requirements of partner commerce channels, such as affiliate networks and retargeting providers. ChannelAdvisor Flex Feed technology allows you to simplify your customers path to conversion through website optimisation, attract new web traffic with affiliate marketing and retain potential customers through retargeting. RETARGETING AND AFFILIATE MARKETING FEATURES AND BENEFITS Google AdWords RLSA Support Feed Partner Templates Design Your Own Feed Output Flexible Feed Formats Performance and Product-Level Reporting Displays data by date, week, month or quarter comparing sales and trends across all feed-driven channels, as well as paid search, Google Shopping, and comparison shopping engines. Adjust PPC bid amounts, ad copy and keywords based on the previous activity of past visitors to your website. Access our library of templates to quickly set up feeds to send to your partners. Use our advanced feed-design system to create your own output. Utilize ChannelAdvisor lookup lists and business rules to transform your data to the exact specifications of each channel you re sending your product data to. Displays the overall performance across all your feed-driven channels. You can also drill down into individual product performance across channels. Leverages the industry s leading feed-management technology to offer advanced data-feed translations. With our business rules, lookup lists and templates, you ll be able to automate instead of waiting in the IT queue.
REPORTING & ANALYTICS Once you have a handle on managing and automating your digital marketing from our platform, it s time to take it a step further. ChannelAdvisor Digital Marketing provides a wealth of real-time reports and custom options for identifying opportunities to grow and refine your selling strategy across all your e-commerce channels. Our analytics tools will allow you to make better and faster decisions that are based on past performance data, competitor analysis and future projections. Because ChannelAdvisor Digital Marketing is designed for retailers, our reporting tools take you beyond high-level analysis and provide detailed information on how each individual product is performing across all your digital marketing channels. REPORTING & ANALYTICS FEATURES AND BENEFITS Report Center Multichannel Assists Tracking Buyer Conversion Map Custom Event Tracking Hourly Conversion Reporting Products/Orders Report Products/Orders Pivot Landing Page Reporting Checkout Tracking Displays data by date, week, month or quarter comparing sales and trends across all comparison shopping engines, paid search engines and other digital marketing channels. Get complete insight into your performance with customizable widgets and powerful reports for metrics such as impressions, clicks, revenue and cost for each channel. Gives credit to all clicks across all channels that contributed to a conversion and shows the many paths today s buyers take before ordering. Traces buyer interaction with keywords and search paths across channels for a better understanding of customer behavior prior to purchase. Provides reporting on custom events such as email signups, dealer locator forms, or any other custom event, as well as assigns value to conversions. Provides time-of-day reporting for all orders to configure ad scheduling and offer insight into how customers shop. Enables you to view amounts and product details on each order to analyse and attach keywords to items ordered. Alternates views between orders received and keyword ads that drove the purchases to analyse variables such as product ID, name and search term. Supplies performance (revenue, cost, ROI) and keyword count reporting on individual landing pages for identification of high- and low-performing areas to enable you to mirror your success across campaigns. Differentiates orders coming from main checkout versus third-party checkout systems for cross-channel checkout tracking.
SERVICES OVERVIEW The ChannelAdvisor Digital Marketing Services team is made up of online marketing experts who have helped hundreds of global retailers sell more online. Our experts will ensure that you avoid learning-curve mistakes and costly rework, so you can rest assured that you re on the right track every step of the way. SERVICE OFFERINGS Managed Solution Let ChannelAdvisor Digital Marketing experts help you reach your goals using our industry-leading technology and many years of expertise. You will have a designated team responsible for the following: Work in consultation to develop a digital marketing strategy to reach your goals Quarterly account planning Inventory data-feed setup and enhancements Baseline tracking, category mapping, promotional updates and removal of poor-performing products Setup of URL tracking and assistance with pixel implementation Keyword coverage on all selected products, categories and brands Application of bid-management best practices Frequent audit of landing pages and trademark violations Weekly status call and report delivery Self-Managed Launch Plus Solution For savvy retailers that simply need some initial direction to launch their products, Launch Plus is an ideal solution. You ll receive hands-on assistance during the launch process from a team that will help you apply best practices to optimise data feeds, offer recommendations on account settings, keywords and ad copy, as well as conduct one-on-one platform training. ADD-ON SERVICES OFFERINGS Strategy as a Service With ChannelAdvisor s Strategy as a Service, we advise our self-managed online retail marketers on how to set up specific tests, implement best practices to achieve desired goals and deploy timing of these initiatives based on seasonality. This offering gives you the flexibility to request a specific amount of strategy consultation when you need it most. Why use us? We: Bring focus to your campaigns Help you find untapped revenue potential Provide pathways to improved metrics
ABOUT CHANNELADVISOR ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimise their merchandise sales across hundreds of online channels including Amazon, Google, ebay, Facebook and more. Through automation, analytics and optimisation, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor s platform every year, and thousands of customers use ChannelAdvisor s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.au. Copyright 2017 ChannelAdvisor Corporation. All rights reserved. 1300 887 239 WWW.CHANNELADVISOR.COM.AU AUSALES@CHANNELADVISOR.COM