Digital Content, Tools, & Health Library Build your brand, educate consumers, and drive results with interactive health information www.staywell.com / 1
Leverage StayWell content solutions to showcase your services and programs When consumers need answers to health questions, they go online. Be the source they turn to by building robust health content into your website. StayWell s consumer health information libraries, interactive tools, and engaging multimedia position your brand as a trusted partner. StayWell s health content is medically reviewed, 508 compliant, written at a sixth grade reading level, and meets strict URACaccreditation requirements. Our credible information helps generate traffic and provides a unique digital experience with multiple calls to action. This approach successfully differentiates your brand by increasing awareness and utilization of your programs and services. Content Solutions from StayWell + 89% of adults 18+ go online for health and wellness information Kantar Media, MARS 2013 Online Media behavior study Make your site a wellness resource with engaging, empowering digital health content Health information libraries include: Adult Health Encyclopedia Pediatric Health Encyclopedia + Articles on thousands of diseases and conditions, tests, and procedures + Vivid medical illustrations and photos more than 1,400 + Drug reference + Healthy recipes + Information on herbs, vitamins, and supplements + Wellness library + Health news + Nutrition facts + Prevention guidelines + Interactive tools such as calculators, quizzes, and assessments 2 / StayWell + STRATEGIC PLANNING + CUSTOM CONTENT MARKETING PROGRAMS + DIGITAL HEALTH LIBRARY + LEAD GENERATION TOOLS + CONTENT INTEGRATION + SOCIAL MEDIA + CUSTOM PUBLISHING + E-LEARNING PROGRAMS + PATIENT EDUCATION + MULTIMEDIA AND VIDEOS Healthy Living Guides Content collections built around key topic areas blood pressure smoking cessation back and neck care fitness stress management weight management mental health nutrition Health Centers Content collections designed around your service lines asthma cancer diabetes heart disease COPD obesity and bariatric surgery neurology orthopedics pregnancy and newborns Your Family Centers Content collections for children men women older adults www.staywell.com / 3
Engage with multimedia Use our multimedia content to bring your site to life. Our research shows that consumers want the option of a variety of media formats for their health information. + Videos on health conditions, medical tests, and procedures over 300. + Podcasts digital audio files consumers can access via their computers, ipods, or MP3 players. You ll receive monthly audio newsletters on seven topics 84 new ones every year, as well as more than 120 podcasts addressing tests and procedures. + 3D Animations more than 900 animations covering 16 key service lines and topics delivered in impressive 3D highdefinition format. Each is HTML 5.0 video and featuring responsive technology for easy viewing on all mobile devices. Lead-in and lead-out bumpers can be easily inserted to activate consumers and promote your organization. A playlist feature allows you to seamlessly insert your own text slides and videos, even YouTube clips. Showcase your videos in our Video Library, a platform that makes it easy for consumers to view videos by topic and to see your organization s related videos and content. Drive traffic with interactive tools Let visitors interact with your site by providing resources that inform and empower, including: + Quizzes that test their knowledge of conditions and other health topics + Calculators to help visitors determine factors such as the cost of smoking, BMI, and pregnancy due dates + Risk assessments that reveal visitors risk factors and prevention strategies for common health problems Our responsive site can be used on all devices smart phones, tablets, and desktops Our responsive site can be viewed on all devices. YOUR LOGO HERE YOUR LOGO HERE 4 / StayWell Use our content in social media campaigns to drive traffic and enhance marketing efforts www.staywell.com / 5
Health Assessment tools help connect you with your patients + Symptom Checker helps consumers determine appropriate care for common symptoms and minor injuries. Content is written by Drs. Schmitt and Thompson, whose clinical protocols are used by more than 90 percent of medical call centers in the country. + Health Evaluators are brief, Web-based health assessment tools that help convert site traffic into qualified leads by collecting miniassessment responses and providing engaging feedback and calls to action. A single Web-based application helps clients view, manage, and process all qualified leads. Help drive site traffic and repeat visits by customizing these products to your brand guidelines Symptom Checker allows visitors to explore symptoms by body part. Health Evaluators help enhance marketing and outreach efforts by generating qualified leads and capturing data. Flexible, Scalable Content and Delivery + Customize. Tailor messages and content to deliver your own calls to action, highlight your strengths, include patient testimonials, and more. Merge your own in-house produced articles/videos into our library. + Private label. Only your organization s name, brand, and logo appear. + Edit. Your physicians and medical team are encouraged to add their own comments, make changes/additions, and act as medical reviewers. + Integrate using included taxonomy. Use keywords related to services and physician specialties plus MeSH (medical subject head) codes built into each article to link directly to relevant services, physicians, classes, and more. Delivery Options Hosted Delivery StayWell will create a hosted environment to emulate your unique brand and style, right down to your navigation. Web Services For maximum flexibility, display our content when and where you wish to support service line objectives. StayWell s Web Services are better than ever, and now you can easily: + Customize content. + Integrate with mobile apps or any of your technology. + Manage and edit your content, including full taxonomy and WYSIWYG editing capabilities. + Accelerate integration. + And more! 6 / StayWell Symptom Checker is available online or as an app for iphone and Android devices. www.staywell.com / 7
About StayWell StayWell is a health engagement company that helps its clients engage and educate people to improve health and business results. StayWell brings decades of experience working across the health care industry to design solutions that address our clients evolving needs. We fuse expertise in health engagement and the science of behavior change with an integrated portfolio of solutions and robust content assets. Our customizable programs and solutions are proven to effectively engage people to make positive health care decisions across even the most challenging populations. To learn more, visit staywell.com. Contact your StayWell representative today: Call us at 800.333.3032 Email us at info@staywell.com staywell.com 2015 The StayWell Company, LLC. All Rights Reserved.