TABLE OF CONTENTS 2 TOPIC: Introduction... 4 Promotional Fixture Review... 5-17 Marketing Signage / Graphics Submission... 18 2018 Profit Plan Schedule... 19 2018 New Item Submission Schedule... 20-21 2018 Planogram Schedule... 22 MONTHLY PROGRAMS: Best of Beauty End Cap Program... 23 Pharmacy Checkstand (RX Preferred) Program... 24 BI-MONTHLY PROGRAMS: Pharmacy Mini Wing Program... 25 wellness65+ End Cap / Side Wing / Slide Down Program... 26-27 Wellness 365 Promotional End Cap Program... 28-29 3-Tier Wire Basket Program... 30 Permanent Candy (Gum / Mint / Candy) Side Wing Program... 31 Checkstand (Plastic In & Out Bin) Program... 32 Notes... 33 QUARTERLY PROGRAMS: Pharmacy Checkstand (RX Preferred) Promotional Display... 34 SEMI-ANNUAL PROGRAMS: #1 Health Care Professional Recommended Display... 35 ANNUAL PROGRAMS: Checkstand Queuing Fixture Program... 36 Swing Arm Merchandiser (SAM) Program... 37 annual general merchandise programs: Checkstand (Sawtooth-Style/Customer World/Straight Line) Program... 38
annual general merchandise programs (cont d): Checkstand (Bench-Style) Program... 39 Checkstand (Triangle-Style) Program... 40 Checkstand Side Wing (GM) Program... 41 Walk-Around (GM Only) Program... 42 Pharmacy Checkstand (Hearing Aid Battery) Program... 43 Checkstand Side Wings (Magazine) Program... 44 Checkstand On-Counter (Magazine) Program... 45 Walk-Around (Magazine) Program... 46 Cosmetic (Magazine) Program... 47 Lane Blocker (General Merchandise) Program... 48 Lane Blocker (Pre-Paid Cards) Program... 49 annual consumables programs: Pharmacy Checkstand (Confection) Program... 50 Vend-Bar Cooler Rack Program... 51 Vend-Bar / Gum / Mints (Straight Line) Program... 52 Vend-Bar / Gum / Mints (Customer World) Program... 53 Vend-Bar / Gum / Mints (Sawtooth) Program... 54 Vend-Bar / Gum / Mints (Bench) Program... 55 Walk-Around (Confection) Program... 56 Island (Confection) Program... 57 Caraflex Snack Rack (Confection) Program... 58 SPECIALTY PROGRAMS: Third Party Merchandising Programs... 59 TABLE OF CONTENTS 3
INTRODUCTION 4 As a valued Supplier Partner, we understand the importance of maximizing the profitable sales of your items within our stores. To assist you in this endeavor we have created a catalog for all of our current supplier-funded off-shelf programs. The fixtures that make up these programs provide merchandising consistency throughout our 4530+ stores despite the variations in our store sizes and layouts. NOTE: Store counts listed above are reflected as of August 16 th, 2017. Each off-shelf fixture is assigned a designated location and display period which is communicated to our stores through the Rite Aid Merchandising Presentation department via a Profit Plan or Planogram. Please review this catalog and discuss with your Rite Aid Category Manager the display vehicle you feel best fits your merchandising needs. Thank you. Life is like riding a bicycle. To keep your balance, you must keep moving. ~ Albert Einstein
An End Cap is a permanent fixture located at the end of the aisle. Typically there is at least one (1) Side Wing attached to it. Depending on the store, some End Caps will have two (2). PROMOTIONAL FIXTURE REVIEW 5
PROMOTIONAL FIXTURE REVIEW 6
Rite Aid uses POS (Point of Sale) peg hooks. They require 1in. of height in addition to the product. Also, please allow for 3in. of adequate space between each shelf used for store stocking and rotation. PROMOTIONAL FIXTURE REVIEW 7
PROMOTIONAL FIXTURE REVIEW 8
Not Applicable PROMOTIONAL FIXTURE REVIEW 9
PROMOTIONAL FIXTURE REVIEW 10
Peg Board is 15.75 wide. Peg Hooks are 4 long. Shelves are 5 deep. Rite Rite Aid Aid uses uses POS POS (Point (Point of Sale) of Sale) peg Hooks. hooks. They require 1 1in. of of height height in addition in addition to to the the product. product. Also, please allow for Also, 3in. of please adequate allow space for at between least 1 of each space shelf between used for shelves. store stocking and rotation. PROMOTIONAL FIXTURE REVIEW 11
PROMOTIONAL FIXTURE REVIEW 12
PROMOTIONAL FIXTURE REVIEW 13
PROMOTIONAL FIXTURE REVIEW 14
PROMOTIONAL FIXTURE REVIEW 15
PROMOTIONAL FIXTURE REVIEW 16 Slidedown is a temporary display that attaches to a wing panel.
PROMOTIONAL FIXTURE REVIEW 17
MARKETING SIGNAGE / GRAPHICS SUBMISSION 18 All proposed signage must be submitted to the Marketing department for approval, see schedule below. Approved graphics will be sent to the Model Store or placed on the display, by the Marketing department. Please contact Lisa Lyons - ext 7884 Lisa.M.Lyons@riteaid.com in the Advertising department for guidance. 2018 PROFIT PLAN SIGN SCHEDULE Side Wing Header 11x4 End Cap Header 22x7 End Cap Header 22x11 Profit Plan 2018 Walk Through Artwork sent to Lisa by EOD (MONDAY) Final Artwork in ALL sizes to Lisa by EOD In Store set up End Cap Shelf Blocker 6x8 End Cap Shelf Blocker 12x6 Side Wing Header 16x4 JAN 8/14/2017 9/22/2017 12/31/2017 FEB 9/11/2017 10/20/2017 1/28/2018 MAR 10/16/2017 11/20/2017 3/4/2018 APR 11/13/2017 12/20/2017 4/1/2018 MAY 12/4/2017 1/12/2018 4/29/2018 JUN 1/15/2018 2/16/2018 6/3/2018 JUL 2/12/2018 3/16/2018 7/1/2018 AUG 3/12/2018 4/20/2018 7/29/2018 SEP 4/16/2018 5/18/2018 9/2/2018 OCT 5/14/2018 6/15/2018 9/30/2018 NOV/ DEC 6/11/2018 7/20/2018 10/28/2018 and 12/2/18 Him/Her Endcap Easel Sign 32x8 Oversized Side Wing Sign 14.5x16 Oversized Beauty- 2 Shelf Version 34x52 Oversized Beauty- 3 Shelf Version 34x52 Side Wing Powerpannel 5.125x56.875 Oversized Side Wing Sign 14.5x30
The display period for some of our supplier-funded off-shelf programs is based on our Profit Plan, Best of Beauty or Planogram schedules. For your reference, we have included these schedules in this catalog. 2018 Profit Plan Schedule: The Rite Aid Profit Plan is a merchandising tool that is used by our store associates to merchandise off-shelf programs properly. The Profit Plan allows us to merchandise these programs consistently throughout our chain of 4530+ stores. The Profit Plan is published (11) times a year. To meet the different merchandising / configuration needs, stores are provided with either an Display Period East, West, or Customer World version Samples Due at Merchandise Month 2018 Start Finish of the Profit Plan. Model Store Arrives in DCs Profit Plan Schedule Key: Samples Due: The date when samples must arrive at the model store. Product in DC Date: The deadline for merchandise / fixtures to be received in the Distribution Centers for shipment to stores. Sunday Saturday January 7/31/17 11/24/17 12/31/17 1/27/18 February 8/28/17 12/22/17 1/28/18 3/3/18 March 9/25/17 1/26/18 3/4/18 3/31/18 April 10/23/17 2/23/18 4/1/18 4/28/18 May 11/17/17 3/23/18 4/29/18 6/2/18 June 12/25/17 4/27/18 6/3/18 6/30/18 July 1/29/18 5/25/18 7/1/18 7/28/18 August 2/26/18 6/22/18 7/29/18 9/1/18 September 3/26/18 7/27/18 9/2/18 9/29/18 October 4/30/18 8/24/18 9/30/18 10/27/18 November - December 5/28/18 9/21/18 10/28/18 12/29/18 * Product should arrive in DC 2 weeks prior to merchandise ship date. Display Period: The start and end date of the off-shelf displays for that particular Profit Plan period. - Start date is always a Sunday. - End date is always a Saturday. 2018 PROFIT PLAN SCHEDULE 19
2018 NEW ITEM SUBMISSIONS 20 In order to offer our consumers the latest new items, Rite Aid introduces these items into planograms in between scheduled full planogram review dates. While new item introductions are critical to increasing sales, constant turmoil within the planogram is perceived negatively by our customers, which defeats the goal of increasing sales and in turn causes both of us to lose customers. The key to implementing successful new item revisions is to PRE-PLAN. Based on this philosophy, we have created the following criteria and guidelines for submitting new items. Criteria for New Items: In order to improve the speed to shelf, we have placed new items into three (3) tiers: Tier 1 Rx to OTC/ANDA: All National Brand Rx to OTC switches may be considered Tier 1 launches, regardless of Supplier Partner media spend or sales potential. Rite Aid brand first ANDA (Abbreviated New Drug Application) launches will be evaluated based on sales potential. Items that will generate sales of $400K or more per sku will be considered Tier 1. Tier 1 Criteria (Non-ANDA): Supplier Partner will spend at least $75M in advertising (not brand spend) on launch, of which at least half of which needs to be spent on TV advertising. A line with 4 or more skus: Line will generate annual sales of more than $1.5M, providing that on a per item basis, sales are projected to average $250K per sku. For a line with 3 or less skus, each sku will generate at least $500K in sales. Tier 1 Executional Excellence: Line will be considered for feature in ad the first two weeks after first receipt date. Line may use coming soon verbiage on an inside page of a circular for two weeks prior to launch depending upon spend and sales potential. When available and warranted, line may be supported with floor stand to be placed in high profile area. Floor stand should not hold more than 8 weeks of supply on any item, based on sales projections. Lines to be placed into separate totes at the distribution centers, with special labeling. Supplier Partner is expected to fund any expedited shipping needed to support the ad dates. Supplier Partner is expected to fund REP merchandising teams. Sales per sku to be measured weekly against Supplier Partner provided sales projections. Adjustments to promotional plans made as needed.
Tier 2 Criteria Each individual sku in a line will generate annual sales of $300K or greater. ($300K sku at 35% gross margin equals $22 in gross margin per store per year, barely paying for the stores time). Supplier Partner will spend $20M or more on media, at least half of which needs to be spent on TV advertising. Tier 2 Executional Excellence Lines will be considered for feature in ad within first 3 weeks of receipt date, using It s New verbiage on an inside page. Lines to be placed into separate totes at the distribution centers, with special labeling. Supplier Partner is expected to fund REP merchandising teams. Tier 3 Criteria: Items that do not meet the criteria for Tier 1 or 2 launches will be evaluated by Category Management team and DVP for in-store timing. If placement outside of planogram timing is warranted, Supplier Partner is expected to fund REP merchandising teams New Item Revision Guidelines for Submission: Tier 1 and Tier 2 new items will be placed with minimal change to the planogram. Any time it is necessary to move more than 20% of an existing planogram, it is no longer considered a new item revision and must be included as part of a full planogram reset. All aspects of the New Item Revision timeline must be followed. If an item is not received during the timeline shown below, it will not be scheduled for placement. Timeline = Once the skus are set up in the Rite Aid System it takes approximately nine (9) weeks from receipt of the Tier 1 / Tier 2 new item, for product and new item revision bulletin to be sent to the stores. - Tier 1 New Items may be submitted at any time throughout the year. - Tier 2&3 New Items may be submitted January through September. New Item Revisions will only arrive in our stores January 2 nd through September 30 th. NOTE: To complete revisions outside of this period may require the use of REP (Crossmark) or EVP of Merchandising approval. 2018 NEW ITEM SUBMISSIONS 21
2018 PLANOGRAM SCHEDULE 22 Due to seasonal transitions, the week prior to and week of a holiday are considered black-out periods, whereby planograms are NOT mailed to stores unless they are seasonal-related (i.e. Suntan, Insecticides, etc.) Presenta(on Date Product in DC Date In Store Date Presenta(on Date Product in DC Date In Store Date 7/17/17 12/8/17 1/1/18 1/15/18 6/8/18 7/2/18 7/24/17 12/15/17 1/8/18 1/22/18 6/15/18 7/9/18 7/31/17 12/22/17 1/15/18 1/29/18 6/22/18 7/17/18 8/7/17 12/29/17 1/22/18 2/5/18 6/29/18 7/23/18 8/14/17 1/5/18 1/29/18 2/12/18 7/6/18 7/30/18 8/21/17 1/12/18 2/5/18 2/19/18 7/13/18 8/6/18 8/28/17 1/19/18 2/12/18 2/26/18 7/20/18 8/13/18 9/4/17 1/26/18 2/19/18 3/5/18 7/27/18 8/20/18 9/11/17 2/2/18 2/26/18 3/12/18 8/3/18 8/27/18 9/18/17 2/9/18 3/5/18 3/19/18 8/10/18 9/3/18 9/25/17 2/17/18 3/12/18 3/26/18 8/17/18 9/10/18 10/2/17 2/23/18 3/19/18 4/2/18 8/24/18 9/18/18 10/9/17 3/2/18 3/26/18 4/9/18 8/31/18 9/24/18 10/16/17 3/9/18 4/2/18 4/18/18 9/7/18 10/1/18 10/23/17 3/17/18 4/9/18 4/23/18 9/14/18 10/8/18 10/30/17 3/23/18 4/17/18 4/30/18 9/21/18 10/15/18 11/6/17 3/30/18 4/23/18 5/7/18 9/28/18 10/22/18 11/13/17 4/6/18 4/30/18 5/14/18 10/5/18 10/29/18 11/20/17 4/13/18 5/7/18 5/21/18 10/12/18 11/5/18 11/27/17 4/20/18 5/14/18 5/28/18 10/19/18 11/12/18 12/4/17 4/27/18 5/21/18 6/4/18 10/26/18 11/19/18 12/11/17 5/4/18 5/28/18 6/11/18 11/2/18 11/26/18 12/18/17 5/11/18 6/4/18 6/18/18 11/9/18 12/3/18 12/25/17 5/18/18 6/11/18 6/25/18 11/17/18 12/10/18 1/1/18 5/25/18 6/18/18 7/2/18 11/23/18 12/17/18 1/8/18 6/1/18 6/25/18 Planogram Schedule Key: Presentation Date: The deadline for items to be introduced / presented to the Category Manager in order to guarantee inclusion in the scheduled mail date of the planogram. Product in DCs Date: The deadline for merchandise / fixtures and signs to be received in the Distribution Centers for shipment to stores. In-Store Date: The date that the New Item Revision / Planogram arrives in stores.
Monthly Monthly; January through October, based on the Profit Plan Schedule (dates subject to change.) Chainwide 3848 stores Designated End Cap in store floor plan layout (beauty quadrant) Varies by store type Sample Best of Beauty End Cap Item POS labels for this end cap will be printed and sent to stores via Vestcom (Rite Aid s label vendor). Customers are looking to buy what s trending, best of, or new. This end cap is merchandised as a 2-ft. or 3-ft. version based on the store s configuration type. If items on the end cap are pegged, peg hooks will be provided in the monthly sign kit. BEST OF BEAUTY END CAP PROGRAM 23
PHARMACY CHECKSTAND (RX PREFERRED) PROGRAM 24 Think this is the program for you? Talk to your Rite Aid Category Manager today! Rx Preferred Display Header Sign (Pharmacy Checkstand Fixture #1) Rx Preferred Display (Pharmacy Checkstand Fixture) Monthly Monthly, based on Profit Plan Schedule Chainwide All stores with a pharmacy Pharmacy Register / Pick-up Counter 20 (W) x 18 (H) x 7 (D); shelf width = 19.5 A header sign for the Pharmacy Checkstand Fixture (Rx Preferred) will be printed and sent to stores via our Rite Aid Print Shop. Secondary product location. Prime location on the pharmacy register / pick-up counter.
SAMPLE Pharmacy Mini Wing Header Sign Pharmacy Mini Wing (front view) Pharmacy Mini Wing (angled view) attached to the side of the Rx Preferred Display (Pharmacy Checkstand Fixture #1) Monthly Monthly, based on Profit Plan Schedule Chainwide All stores with a pharmacy Side of Rx Checkstand Fixture #1 [Rx Preferred], on Pharmacy Register / Pickup Counter A header sign for the Pharmacy Mini Wing will be printed and sent to stores via our Rite Aid Print Shop. Great impulse sales opportunity. Prime location on the pharmacy register / pick-up counter. GNC and Non-GNC version of this display. Secondary product location. 7 (W) x 17 (H) x 7 (D) PHARMACY MINI WING PROGRAM 25
*When used with sale priced item, the customer will receive the lower of the discount price or sale price. Other limitations apply. Must be 65 or older to join. wellness+ or Plenti card and enrollment in wellness65+ required for discount. Discount not valid on tax, shipping, tobacco products, alcohol, gift cards, lottery tickets, licenses, money orders, money transfers, newspapers, prepaid cards, stamps, other mail services, dairy products, prescriptions, prescription co-pays, items distributed by RediClinic TM and items prohibited by law. May not be combined with any other offer. Other limitations apply. See www.riteaid.com/rules or enrollment form for details. Plenti is a rewards program. Terms and conditions apply. See Plenti.com/terms for details. WELLNESS65+ END CAP / SIDE WING / SLIDE DOWN PROGRAM 26 PROGRAM OVERVIEW Rite Aid s wellness65+ program bridges the front end and pharmacy for these customers by providing the customized care of a pharmacist and the personal relationship with a Wellness Ambassador. wellness65+ showcases senior-related products and savings while leveraging wellness+ with Plenti. With the continued focus of monthly in-store events supported by circular, store signage, online advertising and associate training; this program has attracted over 3.93 million senior members to date.* Monthly Events and Benefits In-store events on the first Wednesday of every month offer tips and tools on senior specific topics as well as high value one-day-only coupon offers. Wellness Ambassadors in our wellness stores receive supplier provided sample kits to distribute during wellness65+ Wednesday events. wellness65+ members receive 20% OFF almost all eligible regularly-priced non-prescription products the first Wednesday of every month. 25 wellness+ points for every non-government funded prescription filled. 1 point for every $1 of co-pay on government-funded prescriptions including Medicare Part D.** Monthly in-store health and wellness events coinciding with wellness65+ Wednesday promotions. SAMPLE wellness65+ End Cap wellness65+ members SENIORS SAVE 20% OFF ALMOST EVERYTHING THE FIRST WEDNESDAY OF EVERY MONTH! It's free to sign up. Ask an associate. wellness65+ End Cap Header Sign End Cap/Side Wing or Slide Down = Annual End Cap/Side Wing or Slide Down = Monthly End Cap = Annual Side Wing = Bi-Monthly, based on Profit Plan Schedule Chainwide 3107 stores Adjacent to Pharmacy Waiting / Surge Area Not Applicable All graphics for the wellness65+ End Cap / Side Wing program will be provided by Rite Aid and sent to stores via our distribution centers. These signing / marketing materials are included in the cost of participation in this program. Secondary product location. Prime location in the Pharmacy area. Tied to the Rite Aid wellness65+ program, which offers brand visibility and marketing exposure through monthly advertised events. *through 12/31/2016 **See riteaid.com/wellness65 for complete terms.
SUPPLIER PARTICIPATION OPPORTUNITIES Annual Programs End Cap Program / Side Wing Program Product presence (30 linear space) on (6) dedicated two-month end cap or side wing display close to the pharmacy in at least 3107 stores chain-wide. Featured product ad block in (12) themed circular events, each running the Sunday prior to that month s wellness65+ Wednesday sale and store event. Slide Down Program Slide down (44.875 long x 5.125 wide x.125 deep) on (6) dedicated two-month end cap display close to the pharmacy in at least 3107 stores chain-wide. Featured product ad block in (12) themed circular events, each running the Sunday prior to that month s wellness65+ Wednesday sale and store event. Monthly Programs End Cap Program / Side Wing 2-Month Program Product presence (30 linear space) on (1) dedicated two-month end cap or side wing display close to the pharmacy in at least 3107 stores chain-wide. Featured product ad block in (2) themed circular events, each running the Sunday prior to that month s wellness65+ Wednesday sale and store event. Slide Down 2-Month Program Slide down (44.875 long x 5.125 wide x.125 deep) on (2) dedicated two-month end cap display close to the pharmacy in at least 3107 stores chain-wide. Featured product ad block in (2) themed circular events, each running the Sunday prior to that month s wellness65+ Wednesday sale and store event. End cap/side wing program limited to a total of 10 spots. Slide Down program requires custom artwork. Layered assets for production provided upon approval into program. Limited to a total of 2 spots. See your Category Manager and the attached schedule for participation details, contract commitments and deadlines for participation. WELLNESS65+ END CAP / SIDE WING / SLIDE DOWN PROGRAM 27
WELLNESS 365 PROMOTIONAL END CAP PROGRAM 28 Rite Aid s health and wellness program supports our mission and brand promise to actively work with our customers to keep them well. These promotional and educational events provide information and support for key health and wellness topics. Featured Wellness 365 Topics January [Weight Management] February through March [Heart Health] April through May [Allergy] June through July [Skin and Sun Care] August through September [Oral Care] October through December [Diabetes Management] SAMPLE Wellness 365 End Cap
Wellness 365 End Cap Header Sign Wellness 365 Program Promotions This program provides support in many marketing channels which may include in-store signage, circular advertising, emails, and in-store radio. Wellness 365 Blockers Wellness365 blockers may be included to provide relevant health tips and tools. Inclusion based on planogram. Rite Aid works with participating suppliers and/or credentialed wellness partners to develop meaningful content. These tips and tools empower our customers to improve their wellness and help position Rite Aid and our suppliers as trusted partners in the wellness journey. Details for the wellness activation components are specific to each theme and will be presented to participating suppliers for consideration and input prior to each promotional planning window. Wellness 365 Blockers Varies for Type of Program Select stores, based on Priority Contract/Display Period (tentative): January February-March April-May June-July August-September October December Varies based on the priority assigned to the end cap; may change with each display period. On Drive-Aisle or nearest available end cap to the Pharmacy Not Applicable All graphics for the Wellness 365 program will be provided by Rite Aid. These signing / marketing materials are included in the cost of participation in this program. Prime location near the Pharmacy area. Offers brand visibility and marketing exposure. Secondary product location. WELLNESS 365 PROMOTIONAL END CAP PROGRAM 29
3-TIER WIRE BASKET PROGRAM 30 Think this is the program for you? Talk to your Rite Aid Category Manager today! 2018 Bi- Monthly Profit Plan Periods Start Finish January - February 12/31/17 3/3/18 March - April 3/4/18 4/28/18 May - June 4/29/18 6/30/18 July - August 7/1/18 9/1/18 September - October 9/2/18 10/27/18 November - December 10/28/18 12/29/18 3 Tier Display Store Count 1 4485 2 3 4 5 6 7 4198 (Stores larger than 6000 sq. ft) 2821 (Stores larger than 9000 sq. ft) 702 (West Coast Stores Only) NOTE: High Volume Stores with a Queuing Fixture will place these items in the bowls and on one side of the Queuing Fixture. Refer to page # 34. 3-Tier Wire Basket Display (Empty) 3-Tier Wire Basket Display (w/product & Signing) Bi-Monthly Bi-Monthly, based on schedule shown (Based on sq. ft.) Refer to Priority Chart Refer to Priority Chart Authorized Front Checkout Surge Area Not Applicable A header sign for the 3-Tier Wire Basket will be printed and sent to stores via our Rite Aid Print Shop. Note: Product merchandised in each 3-tier basket MUST be the SAME retail price point. Great impulse sales opportunity. Prime real-estate at front checkout area. This fixture can be used to support both warehouse- or DSDsupplied product. Available for sale as individual baskets (1-basket) or the entire unit (3-baskets). This fixture is placed in stores and prioritized based on square footage and location. Stores could have between (1) and (7) displays based on the sq.ft. of the store. Recommended retails for these items are $1.00 or 2 for $1.00.
Sample Side Wing Header Sign (1 of 2) Sample Side Wing Header Sign (2 of 2) Sample Permanent Candy / Gum / Mint Side Wing (1 of 2) Sample Permanent Candy / Gum / Mint Side Wing (2 of 2) Bi-Monthly Bi-Monthly, based on Profit Plan Schedule Chainwide 4226 stores Great impulse sales opportunity. Designated Side Wings Not Applicable These side wings feature (4) dump bins w/graphics, a side wing header sign, and POS (point of sale) labels which are all included in the cost of participation in this program. The graphics featured on the bins and side wing header are inter-changed as new product is displayed each month. PERMANENT CANDY (GUM / MINT / CANDY) SIDE WING PROGRAM 31
CHECKSTAND (PLASTIC IN & OUT BIN) PROGRAM 32 Plastic In & Out Bin Example of Plastic In & Out Bin within the Checkstand Bi-Monthly- Seasonal Product Monthly- Basic Product Based on product selected 3716 Stores Top of Checkout counter, Front Register Counters Not Applicable RA-1, Sawtooth, & Straight Line Stores will place product in acrylic bins. Remaining stores will place the product on the checkout in the original shipper display. NOTE: Walkthrough Checkstand will not receive. There is no signing associated with this program. Prime location at front checkout / register area. Perfect location for New Item Introductions. Secondary Product location. Great impulse sales. Seasonal Items will be set and supported for two months. All other submissions will either be on a monthly or bi-monthly schedule.
NOTES 33
PHARMACY CHECKSTAND (RX PREFERRED) PROMOTIONAL DISPLAY 34 Think this is the program for you? Talk to your Rite Aid Category Manager today! Rx Preferred Promotional Display Example 1 Rx Preferred Promotional Display Example 2 Quarterly Quarterly, based on Profit Plan Schedule Chainwide All stores with a pharmacy Pharmacy Register / Pick-up Counter 10 (W) x 22.5 (H) x 5.125 (D); shelf width = 9.75 Shelf strips and brochure for the Pharmacy Checkstand (Rx Preferred) Promotional Display will be printed and sent to stores via our Rite Aid Print Shop. Secondary product location. Prime location on the pharmacy register / pick-up counter.
#1 Health Care Professional Recommended Display The #1 HCP Recommended Display highlights the #1 recommended OTC products at Rite Aid. The display will allow our Pharmacists to interact with customers about which OTC products are right for them and direct them to the new program. Brochure Brochure Semi-annual (6 month) Blue 3-Sided Fixture Wood 3-Sided Fixture 2FT End Cap (10/01/17-03/31/18) and (04/01/18-09/29/18) Select Stores 1615 stores [blue 3-sided fixture]; 79 stores [wood 3-sided fixture]; 434 stores [2FT end cap] Adjacent to Pharmacy Waiting Area / Pharmacy Register Counter Not Applicable All graphics for the #1 Health Care Professional Recommended Display will be provided by Rite Aid and sent to stores via our distribution centers. This signing and POS (point of sales) labels are included in the cost of participation in this program. Secondary product location. Prime location in the Pharmacy area. #1 HEALTH CARE PROFESSIONAL RECOMMENDED DISPLAY 35
CHECKSTAND QUEUING FIXTURE PROGRAM 36 Example of the Acrylic Bowl with Signing Example of the Genuine Wellbeing Queuing Fixture Annual 6/18/18-6/17/19 Genuine Wellbeing Stores 213 stores Front Checkout Not Applicable A header sign for the Acrylic Bowls to promote 3 Tier Bins (see page# 30) will be printed and sent to stores via our Rite Aid Print Shop. Prime location at the front checkout / register counter. Great location for impulse sales.
Swing Arm Merchandiser Signing In addinon to the basic / seasonal SAM's, we now have "Specialty" SAMs that are themed to a parncular category. Refer to the table below. Specialty SAMs Descrip0on Store Count SAM Snacks (DSD) 4406 SAM Wine 1124 SAM Magazines 4335 SAM Ethnic Below 12FT 2908 SAM Liquor / Wine 1036 SAM Ethnic 12FT & Above 518 SAM Hispanic / LaNn (DSD) 895 SAM Toys 4274 Empty Swing Arm Merchandiser 20 Swing Arm Merchandiser American Greetings Swing Arm Merchandiser Annual 7/2/18-7/1/19 Chainwide Signing for the Swing Arm Merchandisers will be printed and sent to stores from our Rite Aid Print Shop. The signing is included in the cost of participation in this program. 309 stores (w/25 SAMs); 615 stores (w/40 SAMs); 3494 stores (w/60 SAMs); 4379 stores (AG Swing Arm) Within basic or seasonal planogram department SAM arm is 20 (L); suggested product dimensions are 4 (W) x 6 (H) SAMs are attached to a shelf within a basic or seasonal planogrammed department. Placement quantities will vary by store. Great for impulse sales and secondary product locations. SWING ARM MERCHANDISER (SAM) PROGRAM 37
CHECKSTAND (SAWTOOTH-STYLE/CUSTOMER WORLD/STRAIGHT LINE) PROGRAM 38 Samples of Top of Checkout Counter Fixture Variations Sample Top of Checkout Counter Fixture Looking for the perfect location to merchandise YOUR new item? Talk to your Rite Aid Category Manager today! Acrylic Lip Care Bins attached to Checkout Fixture Peg Shelf Annual 6/25/18-6/24/19 401 Total Customer World = [212] 2-Registers; [85] 3-Registers; [99] 4-Registers; [4] 5-Registers 1304 Total Sawtooth = [101] 2-Registers; [628] 3-Registers; [486] 4-Registers; [84] 5-Registers; [5] 6-Registers 333 Total Straight Line = [2] 2-Registers; [180] 3-Registers; [148] 4-Registers; [3] 5-Registers There is no signing associated with this program. Stores with Customer World or Sawtooth Style or Straight Line Checkout Counters Top of Checkout Counter, Front Register Counters 28 (W) x 7 (D) x 18 (H) Prime location at front checkout / register area. Perfect location for New Item Introduction. Secondary product location
Sample Top of Checkout Counter Fixture Peg Samples of Top of Checkout Counter Fixture Variations 3-Tier Lighter Rack Merchandised adjacent to the Checkout Fixture Lip Care Bins attached to Checkout Fixture Shelf Annual 6/25/18-6/24/19 Non RA-1 stores with Bench-Style Checkout Counters 1697 stores (Checkstand Fixture) Top of Checkout counter, Front Register Counters 28 (W) x 7 (D) x 18 (H) There is no signing associated with this program. Prime location at front checkout / register area. Perfect location for New Item Introductions. Secondary Product location. CHECKSTAND (BENCH-STYLE) PROGRAM 39
CHECKSTAND (TRIANGLE-STYLE) PROGRAM 40 Looking for the perfect location to merchandise YOUR new item? Talk to your Rite Aid Category Manager today! Sample Triangle-shaped Top of Checkout Counter Fixture Sample of 3-Tier Lighter Rack on Checkout Counter Fixture Sample Triangle-shaped Top of Non-RA-1 Sawtooth Checkout Counter Fixture Annual 6/25/18-6/24/19 Select Stores 458 stores (Checkstand Fixture) There is no signing associated with this program. Top of Checkout Counter, Front Register Counters Not Applicable Prime location at front checkout / register area. Perfect location for New Item Introductions. Secondary product location.
Empty Checkstand Side Wing Fixture Example of GM Checkstand Side Wing merchandised as part of a Sawtooth Checkout Sample Checkstand GM Side Wing (contains General Merchandise only) Annual (General Merchandise Only) 6/25/18-6/24/19 401 Customer World Stores; 1304 RA-1 Stores Front Checkout Area 15 to 18 (W) Chainwide Customer World Stores (2 Side Wing opportunities); RA-1 Stores (1 Side Wing opportunity) There is no signing associated with this program. Prime location at front checkout area. Participating stores have one (1) side wing located at the front checkout that is designated specifically to general merchandise. Secondary product location. CHECKSTAND SIDE WING (GM) PROGRAM 41
WALK-AROUND (GM ONLY) PROGRAM 42 Sample Walk-Around Fixture (General Merchandise) Side View Sample Walk-Around w / Soda Fixture Front View Annual (General Merchandise Only) 6/25/18-6/24/19 West Coast Stores 96 stores There is no signing associated with this program. End of each Checkout Aisle Not Applicable Prime location at front checkout area. This fixture is located at the end of each checkout aisle in West Coast Non-RA-1 stores. Participating stores can have more than (1) or a combination of the different types (Soda, A, B) of walk-around fixtures.
Pharmacy Checkstand #2 Fixture Header Sign Customer World stores merchandise hearing aid batteries on a special acrylic tiered display with a header sign. The signing is included in the cost of participation in this program. Pharmacy Checkstand #2 Fixture (Hearing Aid Batteries w / confection shelves) Annual 6/25/18-6/24/19 Chainwide 4415 stores Pharmacy Register / Pick-up Counter 20 (W) x 18 (H) x 7 (D); shelf width = 19.5 A header sign for the Pharmacy Checkstand Fixture (Hearing Aid Battery Rack) will be printed and sent to stores via our Rite Aid Print Shop. The signing is included in the cost of participation in this program. Prime location on the pharmacy register / pick-up counter. Secondary product location PHARMACY CHECKSTAND (HEARING AID BATTERY) PROGRAM 43
CHECKSTAND SIDE WINGS (MAGAZINE) PROGRAM 44 The # of checkout side wings will vary by store based on the # of sawtooths. Please see chart (below) to determine the # of checkout side wings by sawtooth configuration. Sawtooth Configuration 3-Sawtooth 4-Sawtooth 5-Sawtooth 6-Sawtooth # of Magazine Side Wings 2 3 4 5 Checkstand Magazine Side Wing Customer World Stores Magazine Side Wing Sawtooth / RA-1 Stores Magazine Side Wings Annual 6/25/18-6/24/19 Customer World, RA-1 401 Customer World Stores, 1304 RA-1 Stores We use logos on each pocket to identify title placement. End of each checkout aisle Prime location at the front checkout / register counter. Great location for impulse sales. 24 (W)
These fixtures are merchandised in Non RA-1 [Bench] stores only. The number of magazine on-counter fixtures is based on the # of registers. Stores with (4) registers will merchandise magazine fixture #1. Stores with (5)+ registers will merchandise magazine fixtures #1 and #2. Photos reflect non Health & Wellness stores. * * * Magazine Fixture #1 - Placed at Register #4 Non RA-1 [Bench] Stores Only * * Heath & Wellness stores inserts will be similar to this image. Magazine Fixture #2 - Placed at Register #5 Non RA-1 [Bench] Stores Only Annual 6/25/18-6/24/19 Non-RA-1 (Bench) Stores 1697 stores We use logos on each pocket to identify title placement. Registers #4 and #5, Bench Checkouts only Prime location at the front checkout / register counter. Great location for impulse sales. 7 (W) x 17 (H) x 7 (D) CHECKSTAND ON-COUNTER (MAGAZINE) PROGRAM 45
WALK-AROUND (MAGAZINE) PROGRAM 46 Walk-Around (Magazines) Front Walk-Around (Magazines) Side Annual 6/25/18-6/24/19 Non-RA-1 West Coast Stores 96 stores End of each checkout aisle Not Applicable We use logos on each pocket to identify title placement. Prime location at the front checkout / register counter. Great location for impulse sales.
Cosmetic (Magazine) Program Fixture attached to a Genuine Wellbeing End Cap Cosmetic (Magazine) Program Fixture Sample Annual 6/25/18-6/24/19 Genuine Wellbeing Stores All Genuine Wellbeing remodels Prime location near the Cosmetics area. Magnetically attached to a Genuine Wellbeing end cap near Cosmetics We use logos on each pocket to identify title placement. 9.5 (W) x 3 (D) x 60 (H) COSMETIC (MAGAZINE) PROGRAM 47
LANE BLOCKER (GENERAL MERCHANDISE) PROGRAM 48 Sample Lane Blocker Buckets (General Merchandise) Sample Lane Blocker Fixture (General Merchandise) Annual 6/25/18-6/24/19 Select Stores 443 stores Not Applicable There is no signing associated with this program. Prime location at the front checkout. Great location for impulse sales. Placed on the checkout counter as part of the Register Optimization program.
Sample Lane Blocker Fixture (Prepaid Cards) Annual 9/10/18-9/9/19 Select Customer World & Non-Customer World Stores Not Applicable 1784 stores There is no signing associated with this program. Prime location at the front checkout. Great location for impulse sales. Placed on the checkout counter as part of the Register Optimization program. LANE BLOCKER (PRE-PAID CARDS) PROGRAM 49
PHARMACY CHECKSTAND (CONFECTION) PROGRAM 50 Customer World and select stores merchandise the confection on the shelves located directly beneath / in-front of the Pharmacy pick-up counter. Non-Customer World stores merchandise the confection on the bottom shelves of the Hearing Aid Battery Rack (Pharmacy Checkstand Fixture #2). Annual 6/25/18-6/24/19 Chainwide 4415 Hearing Aid Battery Rack Stores; 484 RX Counter Stores Pharmacy Register / Pick-up Counter Not Applicable There is no signing associated with this program. Prime location at the pharmacy register / pick-up counter. Non-Customer World stores merchandise the confection on the bottom shelves of the Hearing Aid Battery rack. Customer World and select stores merchandise the confection on the shelves directly beneath / in front of the Pharmacy pick-up counters. The Hearing Aid Battery space is contracted.
View of the rack from inside the cooler Close-up View of the Vend-Bar Cooler Rack Vend-Bar Cooler Rack Annual 6/25/18-6/24/19 Customer World, RA-1 stores 1769 stores There is no signing associated with this program. Cooler Door(s); Total of (4) fixtures per store, place in every other door. 12 1/4 (W) x 2 1/4 (D) x 3 (H) Great location for impulse, incremental sales. Fixture is merchandised on the INSIDE of cooler door(s) - NOT PLACED IN FREEZERS. Each fixture holds (2) facings (skus); up to (5) pieces per sku. VEND-BAR COOLER RACK PROGRAM 51
VEND-BAR / GUM / MINTS (STRAIGHT LINE) PROGRAM 52 Vending Bars / Gum / Mints Shelves (Genuine Wellbeing Stores) Annual 6/25/18-6/24/19 Genuine Wellbeing Stores 333 stores Front Checkout Not Applicable There is no signing associated with this program. Prime location at the front checkout / register counter. Great location for impulse sales.
Think this is the program for you? Talk to your Rite Aid Category Manager today! Vending Bars / Gum / Mints Shelves (Customer World / Select Stores) Annual 6/25/18-6/24/19 Customer World and Select Stores 401 stores Front Checkout Not Applicable There is no signing associated with this program. Prime location at the front checkout / register counter. Great location for impulse sales. VEND-BAR / GUM / MINTS (CUSTOMER WORLD) PROGRAM 53
VEND-BAR / GUM / MINTS (SAWTOOTH) PROGRAM 54 Vend-Bar / Gum / Mints Shelves (Sawtooth / RA-1 Stores) Annual 6/25/18-6/24/19 RA-1 Stores 1304 stores Front Checkout Not Applicable There is no signing associated with this program. Prime location at the front checkout / register counter. Great location for impulse sales.
Vend-Bar / Gum / Mints Shelves (Bench / Non RA-1 Stores) Annual 6/25/18-6/24/19 Non RA-1 Stores 1697 stores Front Checkcout Not Applicable There is no signing associated with this program. Prime location at the front checkout / register counter. Great location for impulse sales. VEND-BAR / GUM / MINTS (BENCH) PROGRAM 55
WALK - AROUND (CONFECTION) PROGRAM 56 Walk-Thru (Confection Side) Annual (Confection only) 6/25/18-6/24/19 Non RA-1 West Coast Stores 96 stores There is no signing associated with this program. End of each checkout aisle Not Applicable Prime location at the front checkout / register counter. Great location for impulse sales. Participating stores can have more than (1) or a a combination of the different types (Soda, A, B) of walk-around fixtures.
Sample Island Fixture Annual (Confection Only) 6/25/18-6/24/19 Customer World and Select Stores 410 stores Center of Checkout Surge Area (to right of checkout) Not Applicable There is no signing associated with this program. Prime location at the front checkout. Great location for impulse sales. ISLAND (CONFECTION) PROGRAM 57
CARAFLEX SNACK RACK (CONFECTION) PROGRAM 58 Sample Snack Rack #1 (Confection) Annual (Confection Only) 6/25/18-6/24/19 Select Non RA-1 (Sawtooth) Stores 331 stores Center of Checkout Surge Area (to right of checkout) Not Applicable There is no signing associated with this program. Prime location at the front checkout. Great location for impulse sales.
Third Party Merchandising Programs Rite Aid continues to utilize a Retail Execution Program (REP) that ensures quality in-store execution, greater visibility to all store activities and consistent reporting to each supplier partner. Note: this program excludes direct store delivery and greeting card supplier partners. Specific Details of this program including Planogram resets and New Item Revisions, IRC Placement, Store Audits, Product Rotations and more can be found in the REP brochures available in your Rite Aid Category Manager s office. Supplier Options for the Advancement of Retail (SOAR) Rite Aid continues to encourage product and merchandising testing in a focus group of 20 stores chosen within each test panel, minimum store sales and demographic criteria before implementing an expensive chain wide rollout. Specific details of this program can be found in brochures available in your Rite Aid Category Manager s office. Rite Aid direct contacts include: Bob Wagner Director of Merchandising Presentation Email: rwagner@riteaid.com Phone: (717) 795 5818 Kevin O Brien Director of Merchandising Presentation Email: kobrien@riteaid.com Phone: (717) 975 5774 Bryan Shirtliff SVP of Merchandising Email: bshirtliff@riteaid.com Phone: (717) 214 8528 Tom Spilewski Merchandising Innovation Specialist Email: tspilewski@riteaid.com Phone: (717) 214 8894 THIRD PARTY MERCHANDISING PROGRAMS 59
Rite Aid Corporation Merchandising Department Issued: August, 2017