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CONSTRUCTION ADHESIVE MARKET BY TYPE (ACRYLIC, POLYURETHANE, POLYVINLY ACETATE, EPOXY, & OTHERS), BY TECHNOLOGY (WATERBORNE, SOLVENT BORNE, REACTIVE, & OTHERS), BY APPLICATION (ONSITE, OFFSITE, CIVIL) GLOBAL FORECAST TO 2020 It s all about markets MARKETSANDMARKETS sales@marketsandmarkets.com www.marketsandmarkets.com
MarketsandMarkets is a global market research and consulting company based in the U.S. It is World s No. 2 in terms of premium market research studies published annually We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers fourteen industry verticals, including advanced materials, automotive and transportation, aerospace & defense, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. Copyright 2015 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. 2
1 RESEARCH METHODOLOGY 1.1 RESEARCH DATA This research study include extensive use of secondary sources, directories, and databases, such as Hoovers, Bloomberg, Chemical Weekly, Factiva, the adhesives council (ASC), the adhesives associations (TASA), British adhesives association (BASA), and other government and private websites to identify and collect information useful for this technical, market-oriented, and commercial study of the global construction adhesives market. Primary sources include experts from core and related industries and preferred suppliers, manufacturers, distributors, service providers, technology developers, and alliances of this industry s value chain. In-depth interviews were conducted with different primary respondents that include key industry participants, subject matter experts (SMEs), C-level executives of key market players, and industry consultants to obtain and verify critical qualitative and quantitative information as well as to assess the future market prospects. The following illustrative figure shows the market research methodology applied in for this report on construction adhesives. FIGURE 1 RESEARCH DESIGN HISTORICAL DATA FOR THE CONSTRUCTION ADHESIVES MARKET EVOLUTION MARKET SHARE PRICING TRENDS COMPETITIVE LANDSCAPE DEMAND FROM THE END-USER INDUSTRY CONSTRUCTION ADHESIVES SUPPLY & VALUE CHAIN REGULATORY LANDSCAPE REGIONAL USAGE PATTERN INFLUENCING FACTORS (Market Trends and Dynamics) MARKET DRIVERS: Pent-up demand of adhesives in end use industries specifically the residential housing market and infrastructure market Rising demand from developing countries such as Brazil, India, China, Colombia Increasing demand from glazing and panels in the end user industries MARKET RESTRAINT: Volatility In raw material prices Unstable economic cycles MARKET OPPORTUNITIES: Increasing demand for nonhazardous, green, and sustainable construction adhesives Economic growth and rising government expenditure on infrastructure development MARKET CHALLENGES: Established infrastructure in developed countries Shifting rules and changing standards Agreements, Collaborations, Partnerships, & Joint Ventures New Product Launches Mergers & Acquisitions Investment & Expansion REGIONAL ANALYSIS FORECAST HISTORICAL DATA OF THE MARKET IMPACT ANALYSIS OF MARKET MARKET SIZE & FORECAST BY TYPE MARKET SIZE & FORECAST BY TECHNOLOGY MARKET SIZE & FORECAST BY APPLICATION ARRIVE AT THE MARKET SIZE, SHARE, AND CAGR FOR THE CONSTRUCTION ADHESIVES MARKET Source: MarketsandMarkets Analysis 3
1.2 SECONDARY DATA In the secondary research, various secondary sources were referred to for identifying and collecting information for this study. The secondary sources include annual reports, press releases & investor presentations of companies, white papers, adhesive journals, certified publications, and articles from recognized authors, authenticated directories, and databases. This research was mainly conducted to obtain key information about the industry s supply chain, the market s monetary chain, the total pool of players, market classification and segmentation according to the industry trends to the bottom-most level, regional markets, and key developments from both market and technology-oriented perspectives. In the primary research, different primary sources from both supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from supply side include industry experts, such as CEOs, vice presidents, marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the construction adhesives market. The primary sources from the demand side include lab technicians, lab technologists, sales/purchase managers, marketing executives, VPs, directors, and CEOs of the construction adhesive industries. After the complete market engineering (which includes calculations for market statistics, breakdown, size estimations, and forecast and data triangulation), extensive primary research was conducted to gather information and to verify and validate the market numbers arrived at. Primary research was also conducted to identify the segmentation types, industry trends, Porter s analysis, the key players, competitive landscape of different market players, and key market dynamics, such as drivers, restraints, opportunities, burning issues, winning imperatives, industry trends, and strategies of the key market players. In the complete market engineering process, both top-down and bottom-up approaches were extensively used along with several data triangulation methods to conduct market estimation and forecast for all segments and sub segments listed in this report. Extensive qualitative and quantitative data were analyzed during the market engineering process to derive key information and insights for the report. 1. 2. 1. 1 D a t a f r o m S e c o n d a r y S o u r c e s PARAMETERS SOURCES Market Size Company Financials Magazines Journals Press Releases Paid Databases, and The MarketsandMarkets Data Repository Revenue of Companies Annual Reports Company Websites Public Databases, and The MarketsandMarkets Data Repository Qualitative Information (Market Dynamics, Market Trends) Company Websites Annual Reports Press Releases, and The MarketsandMarkets Data Repository Source: MarketsandMarkets Analysis 4
1.2.2 PRIMARY DATA 1. 2. 2. 1 D a t a f r o m P r i m a r y S o u r c e s TYPES PARAMETERS KEY DATA Regional Split Overall market and sub-segments in 2014 CAGR of each region in the forecast period (2015 2020) The global construction adhesives market, by region North America, Europe, Asia-Pacific, and RoW Global Market Size The global market size for 2014 CAGR for the forecast period (2015-2020) The global construction adhesive market The construction adhesives market by type The construction adhesives market by technology The construction adhesives market by application The construction adhesives market by major region and country Market Split Industry Market share Asia-Pacific growth The construction adhesives market for resin types includes silicone, polyurethane, acrylic and others Rising demand from developing countries such as Brazil, India, China, Colombia driving the market growth Asia-Pacific accounts for more than ~48% of global construction adhesives market and have the highest growth of 5.82% from 2015-2020 Increasing demand from glazing and panels in new high-rise buildings Significant demand specifically from the residential housing segments for development, maintenance, and renovation Source: MarketsandMarkets Analysis 5
1. 2. 2. 2 K e y I n d u s t r y I n s i g h t s One of the major uses for specialty adhesives is in product assembly, where they compete with mechanical fasteners Indeed, there are many adhesive applications in the field of renewable energies; and the increased use of light-weight construction and manufacturing materials also points to greater adhesive usage. Spokesperson Global Adhesives Company Use of adhesives and sealants in construction markets represents approximately 25% of adhesive demand globally Senior Consultant Adhesives and Sealant Consultant Global Director Leading Adhesive Company Construction is a tailwind for us, Company s construction business focuses mostly on the tile and flooring markets You see large construction projects in Japan and other places, The outlook for construction is much better than it has been Manager Leading Adhesive Company The rebound in construction is helping adhesives Leading Adhesive Manufacturing Company Global Adhesive Manufacturing Company Source: MarketsandMarkets Analysis 1. 2. 2. 3 B r e a k d o w n o f P r i m a r i e s Number of Primaries, By Company Number of Primaries, By Designation Number of Primaries, By Region Tier 1 Companies Tier 2 Companies C Level D Level Others* North America Europe Tier 3 Companies Asia-Pacific RoW Note: *Others include Sales, Marketing, and Product Managers The tiers of the companies are defined on the basis of their total revenue, as of 2013: Tier 1 = >$XX billion, Tier 2 = $XX million to $XX billion, and Tier 3 = <$XX million 6
1.3 MARKET SIZE ESTIMATION Both, top-down and bottom-up approaches were used to estimate and validate the size of the global market and to estimate the size of various other dependent submarkets in the overall construction adhesives market. Key players in the market were identified through secondary research and their market shares in respective regions were determined through primary and secondary research. This entire procedure includes the study of annual and financial reports of the top market players and extensive interviews for key insights from the industry leaders, such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined by using secondary sources and verified through primary sources. 1.3.1 BOTTOM-UP APPROACH The bottom-up approach was employed to arrive at the overall size of the printing construction adhesive market from the revenue of the key market players and their market share. This overall market size was used in the top-down procedure to estimate the sizes of market segments (mentioned in the market segmentation of printing construction adhesive type, application, and region) via percentage splits from secondary and primary research. For the calculation of each market segment, the size of most appropriate immediate parent market was used for implementing the top-down approach. The bottom-up approach was also implemented to validate the revenue of market segments. Market shares were subsequently estimated for each company to verify the revenue shares used earlier in the bottom-up approach. With the data triangulation procedure and validation of data through primaries, the exact size in terms of value of the overall parent market and each market segment were identified and confirmed. FIGURE 2 BOTTOM-UP APPROACH Bottom-up Approach (Segmental Analysis) Construction Adhesives Market Construction Adhesives Market Total Market Size ($Million) = North America (Volume of product segment 1 x ASP) + Europe (Volume of product segment 2 x ASP) + Summation of A x B of all Regions Average Selling Price (ASP) per Region for Each Type of Product Segment (B) Regional Split to the Volume Sold (A) PRIMARY SOURCES: Demand & Supply Side Experts, SECONDARY SOURCES: Annual Reports, Presentations, Press Releases, Journals, Paid Databases, and MarketsandMarkets Repository Total Volume Sold by Major Construction Adhesives Companies Source: MarketsandMarkets Analysis 7
1.3.2 TOP-DOWN APPROACH In the top-down approach, the overall market size was used to estimate the size of market segments through percentage splits from secondary and primary research. For the calculation of specific market segments, the size of most appropriate immediate parent market was used to implement the top-down approach. The bottom-up approach was also implemented to validate the revenue of market segments. Market shares were subsequently estimated for each company to verify the revenue shares used earlier in the bottom-up approach. With the data triangulation procedure and validation of data through primaries, the size of overall parent market and each segment was identified and confirmed. The data triangulation procedure used for this study is explained in the next section. FIGURE 3 TOP-DOWN APPROACH Top-down Approach (Segmental Analysis) Construction Adhesives Market Construction Adhesives Market ($Million) The Global Market Size, Validated Through Primaries (Demand & Supply Side Experts) Per cent Split for the Construction Adhesives Market Secondary: Annual Reports, Presentations, Press Release, Journals, Paid Databases, and MarketsandMarkets Repository Primary: Demand & and Supply Side Experts Regional Split Primary: Demand & Supply Side Experts Secondary: Company Websites, Press Releases, and News Articles Secondary: Annual Reports, Presentations, Press Release, Journals, Paid Databases, and MarketsandMarkets Repository Primary: Demand & Supply Side Experts Source: MarketsandMarkets Analysis 8
SUPPLY SIDE DEMAND SIDE Construction Adhesives Market Global Forecast to 2020 1.4 MARKET BREAKDOWN & DATA TRIANGULATION After arriving at the overall size from the market size estimation process explained above, the total market was split into several segments and sub-segments. In order to complete the overall market engineering process and to arrive at the exact statistics for all segments and sub-segments, data triangulation and market breakdown procedures were employed, wherever applicable. Data were triangulated by studying various factors and trends from both the demand and supply sides. FIGURE 4 DATA TRIANGULATION PRIMARY SOURCES SECONDARY SOURCES Interviews with: Lab technicians and technologists Sales/Purchase managers Marketing executives VPs, directors, and CEOs, of construction and adhesive industries. MnM KNOW* The Adhesive & Sealants Council(ASC) The Adhesive & Sealants Association (TASA) British Adhesives and Sealants Association (BASA) Interviews with: CEOs Vice presidents Marketing directors Technology and innovation directors and related key executives from various key companies and organizations operating in the building insulation market PRIMARY SOURCE DATA TRIANGULATION SECONDARY SOURCE INFORMATION SOURCED Annual Reports, Presentations, Websites, and Press Release of key players, and News Articles, Journals, and Paid Databases Key Players Competitive Landscape Opportunities/ Challenges Market Size (2014) and Market Share (2014) Drivers/Restraints Forecasts Regional Analysis MnM KNOW* stands for MarketsandMarkets 'Knowledge Asset Management' framework. In this context, it stands for existing market research knowledge repository of over 5,000 granular markets, our flagship competitive intelligence and market research platform "RT", subject matter experts, and independent consultants. MnM KNOW acts as an independent source that helps us validate information gathered from primary and secondary sources. 9
1.5 RESEARCH ASSUMPTIONS & LIMITATIONS 1.5.1 ASSUMPTIONS The following assumptions were taken into consideration to complete the overall market engineering of the construction adhesive market: FIGURE 5 ASSUMPTIONS OF THE RESEARCH STUDY PARAMETERS ASSUMPTIONS Economy The global economic climate will be favorable till the end of 2020 Political Stability Political stability in majority of the regions covered. The tensions prevailing in some regions will not hamper the economic growth Financial Statistics The revenue and financial information mentioned on the company s website or its annual report is true to the best of MarketsandMarkets knowledge 1.5.2 LIMITATIONS FIGURE 6 LIMITATIONS OF THE RESEARCH STUDY PARAMETERS LIMITATIONS Primaries, by Key Players The quantitative information for some of the market segments is kept confidential by industry players. Hence, qualitative insights gathered during the course of the study have been used to arrive at the market size for such subsegments. Primaries, by Region There are limited number of industry experts available in developing markets across the APAC and Latin American regions. In such cases, the regional market size is derived on the basis of weightages assigned to these markets based on the qualitative insights from global industry experts, and typical construction adhesives technology adoption trends observed in these regional markets. 10
2 EXECUTIVE SUMMARY The global construction adhesive market is witnessing moderate growth with demand arising from the Asia- Pacific region especially from China, India, Vietnam, and Indonesia. Increasing demand from private housing, commercial offices along with rising infrastructure output from all of its key sub-sectors such as roads, rail, energy, and water and sewerage. The application for adhesives can be broadly categorized as on-site, off-site, and civil construction. The global construction adhesives market was valued at $XX million in 2014 and is expected to reach $XX million by 2020, at a CAGR of XX % during the same period. The growth of the construction adhesives market is primarily driven by increasing usage of both waterborne and reactive systems for performance and environmental reasons in emerging economies such as India, China, Brazil, Indonesia, UAE, Colombia, and Argentina. FIGURE 7 CONSTRUCTION ADHESIVES MARKET SNAPSHOT (2015 VS. 2020) Particulars 2015(E) 2020 (P) Value ($Million) XX XX Volume (Thousandtons) XX XX Regional Share (%Volume) North America:XX Europe: XX Asia-Pacific: XX RoW: XX North America: XX Europe: XX Asia-Pacific: XX RoW: XX Adhesive Share (%Volume) CAGR (2015 2020) *E-Estimated, P-Projected Acrylic: XX PVA: XX Polyurethane: XX Epoxy: XX Others: XX Value: ; Volume: Acrylic: XX PVA: XX Polyurethane: XX Epoxy: XX Others: XX 11
CAGR (2015-2020) Construction Adhesives Market Global Forecast to 2020 FIGURE 8 MARKET FOR CIVIL ENGINEERING TO GROW HIGHEST DURING THE FORECAST PERIOD, (2015-2020) 2015 2020 CAGR% Civil 4,023.01 5,339.80 On-Site 2,945.37 3,715.55 Off-Site 1,258.89 1,509.34 6000 4500 3000 1500 0 1500 3000 4500 6000 ($Millions) CAGR is from 2015-2020 Source: MarketsandMarkets Analysis FIGURE 9 POLYURETHANE & EPOXY ADHESIVES MARKET REGISTER HIGHEST ATTRACTIVENESS FOR GROWTH, BY TYPE, 2020 8.00% Best markets to invest in the next five years 4.00% 0.00% 0 2000 4000 Value ($ Million) Polyurethane Poly Vinyl Acetate Epoxy Acrylic Others *Bubble size indicates the market size ($ Million) in the year 2020 Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis 12
FIGURE 10 ASIA-PACIFIC ACCOUNTS FOR LARGEST SHARE IN THE MARKET, BY REGION, 2014 NORTH AMERICA EUROPE ASIA-PACIFIC REST OF THE WORLD Market Share % CAGR% Source: Press Releases, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis Asia-Pacific (comprising China, India, Japan, Indonesia, and others) accounted for the largest share for about XX % of the global construction adhesive market in 2014. Several factors such as the increasing consumption in the infrastructure industry for use in airports, dams, highways and rising demand from renovation, maintenance, and manufacturing of housing and commercial buildings. Increasing demand for low VOC and environment friendly products are leading manufacturers to continuously develop new and innovative products for construction adhesives market in Asia-Pacific. Europe registers sluggish growth, whereas, RoW is expected to witness a high growth rate during the period under review, at a CAGR of. The construction adhesive is a competitive market with a large number of small players especially in China and India. The construction adhesives market is dominated by various players, depending on their core competencies. The key players which are profiled in the report are 3M (U.S.), Henkel (Germany), H.B. Fuller (U.S.), SIKA (Switzerland), Dow Chemical Company (U.S.), BOSTIK (France), Avery Dennison Corporation (U.S.), Franklin International (U.S.), ITW (U.S.), and DAP Products (U.S.). 13
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