Moist Wound Dressings Markets Worldwide

Transcription

1 Moist Wound Dressings Markets Worldwide A Market Strategy Report SAMPLE January 2012

2 THIS DOCUMENT IS FOR ELECTRONIC DELIVERY ONLY The following acts are strictly prohibited: Reproduction for Sale Posting on a Web Site Transmittal via the Internet Copyright 2012 Marketstrat, Inc. Pleasanton, California Terms and Conditions Upon receipt of this electronic report, it is understood that the user will and must fully comply with the terms of purchase as stipulated in the Order Form signed by the user or by an authorized representative of the user s organization. This publication is protected by United States copyright laws and international treaties. Unless otherwise noted in the Order Form, the entire contents of this publication are copyrighted by Marketstrat, Inc. and may not be reproduced, stored in another retrieval system, posted on a Web site, or transmitted in any form or by any means without prior written consent of the publisher. Unauthorized reproduction or distribution of this publication, or any portion of it, may result in severe civil and criminal penalties, and will be prosecuted to the maximum extent necessary to protect the rights of the publisher. All information contained in this report is current as of publication date. Information contained in this publication has been obtained from sources Marketstrat believes to be reliable, but is not warranted by the publisher. Opinions reflect judgment at the time of publication and are subject to change without notice. Licenses Single licenses are intended solely for the person designated on the order form as the license holder and may not be distributed in whole or in part in any format. Corporate licenses allow the company designated on the order form to share purchased information internally with other employees, departments, and locations within the company. Usage Tips For best viewing, please read this section Table of Contents: A dynamic Table of Contents (TOC) helps you navigate through the report. Simply click Bookmarks" tab to the left to access this feature. The TOC is both expandable and collapsible; simply click on the plus sign to the left of the chapter titles listed in the TOC. This feature enables you to change your view of the TOC, depending on whether you would rather see an overview of the report or focus on any given chapter in greater depth. Scroll Bar: Another online navigation feature can be accessed from the scroll bar to the right of your document window. By dragging the scroll bar, you can easily navigate through the entire document page by page. If you continue to press the mouse button while dragging the scroll bar, Acrobat Reader will list each page number as you scroll. This feature is helpful if you are searching for a specific page reference. Text-Based Searching: The PDF format also offers online text-based searching capabilities.this can be a great asset if you are searching for references to a specific type of technology or any other elements within the report. Please click Help in the Windows menu for further assistance.

3 SECTION 1 - EXECUTIVE SUMMARY 1.1. Key Takeaways Market size: The world moist wound dressings market is estimated to be over $4 billion (2010), growing at a CAGR of 4.5 percent over the forecast period. Key Drivers: Rising incidence of chronic wounds (diabetic wounds, pressure ulcers) and acute wounds (surgical); trend toward preventive healthcare; innovative products, availability of reimbursement for most dressings; demand in emerging healthcare markets. Key restraints: High costs compared to traditional dressings, shortage of trained staffand facilities in some regions, reimbursement restrictions, competition with other moist dressings, price competition, and complex regulatory approval process for combination products. Key Takeaways Key product segments: Largest segment is foam dressings, largest market is the US; fastest growing market is China. Key Technologies: Hydrofiber (carboxymethylcellulose) has been the most significant recent innovation; antimicrobial agents such as Ag ions and PHMB are also important advances. These products as well as composites target the biggest challenges in wound management, namely exudate management and infection management respectively. Opportunities: Dressings which are combination products, affordable, dressings with broad spectrum antimicrobial agents and agents which promote healing. Regional segments with greatest opportunities are emerging markets. Competitive Strategies: Bundled pricing, innovative technologies, targeted acquisitions, penetration and expansion in emerging markets, partnerships with clinicians and healthcare systems. Leaders: Smith and Nephew, Convatec, 3M, Systagenix and Molnlycke followed by Hartmann, Coloplast, Kendall (Covidien) and AMS. Innovative Niche Players : Covalon Technologies Ltd., Dermasciences Inc., Exciton, Innocoll Inc., Occulus Innovative Sciences, Inc. and Polyremedy. Copyright Marketstrat Inc SAMPLE Page 1

4 1.4. Market Data Segmentation Copyright Marketstrat Inc SAMPLE Page 2

5 Market Ranking and Market Share of Leading Competitors Worldwide Table 1 : Global Market Ranking and Market Share - Moist Wound Dressings Company Market Rank : 20 to 25%; 2: 10 to 20%; 3: 5 to 10% Leading Competitors for Semi Permeable Film Dressings - Global Market Share and Rank Table 2 : Global Market Share and Rank for Major Competitors Semi-Permeable Film Dressings Company Market Rank (2010) : percent; 2: 5-10 percent; 3: <5 percent Copyright Marketstrat Inc SAMPLE Page 3

6 Total World Hydrocolloid Dressings Market Forecasts By Country/ Region ( , $US) The world hydrocolloid dressings market was estimated at $525.5 million growing to $727 million by 2018 at a CAGR of 4.1 percent. The US accounts for the largest share with about 41 percent of the world market, while highest growth rate is expected in China where the market is expected to grow at 6.4 percent CAGR. Table 3 : WORLD TOTAL MARKET FOR HYDROCOLLOID DRESSINGS - REVENUE ESTIMATES AND FORECASTS BY COUNTRY/REGION ( , $ MILL) TOTAL USA $214.0 $221.7 $229.7 $238.2 $247.6 $257.9 $268.9 $281.1 $294.8 $2,253.9 CANADA $11.0 $11.4 $11.8 $12.2 $12.6 $13.0 $13.5 $14.0 $14.5 $114.0 LATAM $29.3 $30.6 $31.9 $33.3 $34.8 $36.4 $38.2 $40.1 $42.1 $316.7 GERMANY $27.8 $28.5 $29.3 $30.2 $31.1 $32.1 $33.2 $34.4 $35.8 $282.3 FRANCE $28.9 $29.5 $30.2 $30.9 $31.7 $32.5 $33.3 $34.2 $35.1 $286.4 UK $19.7 $20.2 $20.8 $21.3 $22.0 $22.6 $23.3 $24.0 $24.9 $198.8 ITALY $18.2 $18.6 $19.1 $19.7 $20.3 $21.0 $21.7 $22.5 $23.4 $184.5 JAPAN $47.1 $48.7 $50.4 $52.2 $54.1 $56.0 $58.1 $60.2 $62.5 $489.4 CHINA $30.0 $31.3 $32.9 $34.7 $36.9 $39.4 $42.3 $45.5 $49.1 $342.1 INDIA $12.9 $13.3 $13.8 $14.4 $15.0 $15.6 $16.4 $17.3 $18.2 $136.8 ROW $86.7 $90.2 $94.0 $98.2 $102.8 $107.9 $113.6 $119.7 $126.7 $939.6 TOTAL $525.5 $544.1 $563.9 $585.3 $608.8 $634.4 $662.5 $693.1 $727.0 $5,544.6 GROWTH (%) 3.5% 3.6% 3.8% 4.0% 4.2% 4.4% 4.6% 4.9% Notes: 1. ROW includes all countries/regions other than USA, Canada, Latam, Germany, France, UK, Italy, Japan, China, India and ROW 2. Data are at the manufacturer level; US $ Mill Source: Marketstrat Figure 1 : WORLD TOTAL MARKET FOR HYDROCOLLOID DRESSINGS - REVENUE ESTIMATES AND FORECASTS BY COUNTRY/REGION ( , $ MILL) $2,500.0 $2,000.0 $1,500.0 $1,000.0 $500.0 $ Copyright Marketstrat Inc SAMPLE Page 4

7 1.15. World Hydrogel Dressings Market - Estimates and Forecasts (Mill $US, 2010 to 2018) The total world hydrogel dressings market was estimated at $150.8 million in 2010, reaching $207.7 million by 2018 at a CAGR of 4.1 percent. The US accounts for the largest share with 41 percent. China is the fastest growing with a CAGR of 7.2 percent. Revenue growth will be driven primarily due to growing unit sales, particularly in the emerging healthcare markets. Table 4 : WORLD - HYRDROGELS MARKET - REVENUE FORECASTS ($Million, ) Year Revenues ($ Million) % of Dressings Mkt Growth (%) 2010 $ % 2011 $ % 3.4% 2012 $ % 3.5% 2013 $ % 3.7% 2014 $ % 3.9% 2015 $ % 4.1% 2016 $ % 4.4% 2017 $ % 4.7% 2018 $ % 4.9% CAGR 4.1% Notes: 1. Includes hydrogels for wound dressing 2. Data are at the manufacturer level Source: Marketstrat Figure 2 : WORLD - HYRDROGELS MARKET - REVENUE FORECASTS ($Million, ) $ % Revenues ($ Million) $200.0 $150.0 $100.0 $ % 4.0% 3.0% 2.0% 1.0% % Growth $ % Revenues ($ Million) Growth (%) Copyright Marketstrat Inc SAMPLE Page 5

8 ITALY - MARKET FOR FOAM DRESSINGS - REVENUES AND FORECASTS (MILLIONS US$, 2010 TO 2018) The Italian market for Foam Dressings was estimated at $69.7 million in 2010 and expected to grow to $96.9 million at a CAGR of 4.2 percent over the forecast period. Table 5: ITALY - FOAM WOUND DRESSINGS MARKET - REVENUE FORECASTS ($ Million, ) Year Revenues ($ Million) % of Italian Mkt Growth (%) 2010 $ % 2011 $ % 3.6% 2012 $ % 3.7% 2013 $ % 3.8% 2014 $ % 4.0% 2015 $ % 4.2% 2016 $ % 4.4% 2017 $ % 4.7% 2018 $ % 5.1% CAGR 4.2% Notes: 1. Includes foam wound dressings 2. Data are at the manufacturer level Source: Marketstrat SECTION 15 - RESEARCH METHODOLOGY The purpose of this report is to analyze and size the market for moist wound dressings, discuss key players, and identify trends impacting the market for these products. Topics discussed include product definitions, applications, and types of dressings, market trends, strategies, competition, and key players. The report provides detailed market estimates and forecasts for moist wound dressings in U.S. dollars for the 2010 to 2018 period Target Audience The target audience for this report includes manufacturers, distributors, service providers, investment bankers, management consultants, government/regulatory agencies and industry/trade associations. Target functional users include corporate executives, value chain managers (in sales, marketing, business development, operations, strategy, and executive management), analysts and consultants. Copyright Marketstrat Inc SAMPLE Page 6

9 15.2. Research Marketstrat uses a combination of industry-standard and proprietary methodologies for research and analysis. Our research projects incorporate a rigorous process encompassing key milestones such as planning, design, data collection, interpretation, analysis, validation and reporting. Components of our research methodology include: Data-collection surveys Data integration data from multiple sources are integrated prior to mapping to the Marketstrat Analytical Framework. Confirmatory primary research (including executive interviews) to validate findings from initial primary and secondary research. Market analysis is presented in the form of comprehensive, smooth-flowing reports to include analysis of all market areas, critical business issues, key takeaways, and prioritized actions Data Collection - Primary Research Extensive primary research is performed, using best practices in survey design, execution and data interpretation. Vendors, end-users, distributors, prospective customers and others who are part of a market's ecosystem - are invited to complete web-based surveys. Questionnaires are customized for the report as well as for the target group within a market. Follow-up primary research is also performed in the form of detailed phone interviews for validation purposes Data Collection - Secondary Research As part of secondary research, we review and analyze dozens of information sources and distill findings into key conclusions, take-aways and recommendations. Sources include industry & trade publications, published market and investment research reports, white papers, statistical databases from government and other sources and company web sites. This list includes: Conference and trade meeting proceedings Industry & Trade Association research Information aggregators In-house decision support databases and models Original information publishers Web research White papers Copyright Marketstrat Inc SAMPLE Page 7

10 15.5. Analysis and Interpretation Our proprietary analytical model used data that has been inspected for high-quality and reliability. Additional primary and secondary research is conducted to address conflicting opinions, conclusions and data gaps as required. Quality control and assurance is based on specific product and segment definitions; outliers are identified and eliminated Data Presentation To ensure quality and reporting consistency, a specific format is used for data presentation and report structure, while allowing for creativity and market-specific uniqueness. This consistency applies to regions covered, tables and charts, company discussions, etc Data Reliability and Limitations Market data for the US and developed countries is generally more reliable than the rest of the world. Base year data is more reliable than subsequent years, which are based on a set of assumptions. For market regions with sparse data availability, in-house models are used to quantify the market to fill gaps in primary and secondary research. Our in-house model is based on data points for each country, including macro economic data, health statistics, and health system sophistication ratings. This model has been developed and refined over several years Forecasts Data estimates and forecasts were based on primary research responses, published sources, and internal analytical models. Revenue forecasts in this study are in millions of dollars. These forecasts and growth rates are meant to be directional and should not be considered as absolute predictions. Base year revenue estimates (2010) are the most reliable Marketstrat Analytical Framework Marketstrat has developed a comprehensive analytical framework and toolkit to monitor, analyze and report on the medical devices/healthcare industry. The vision for this based on our belief that market reports should go up the value chain, from data collection/ reporting through analysis/insight and actions, and follow-up with a set of recommendations for action. This is a work-in-progress for us, but currently the following elements constitute the Marketstrat Analytical Framework: Copyright Marketstrat Inc SAMPLE Page 8

11 Market estimates and forecasts by region, application, channel, sector. Key market drivers, restraints and their correlation to market size and growth Business frameworks for analyzing markets and companies. Examples include: SRCE framework (Stresses, Responses, Competencies, Enablers) Competitive framework (Tier 1, Tier 2, Tier 3, etc) plotted against specific performance parameters (vendors and customers) Key Market Parameters grid (KeyMAP grid) Information Action Analysis Industry Trends Marketstrat does an extensive analysis of the broader trends shaping demand for healthcare services and medical devices. No market analysis can be done in isolation, without looking at broader trends. These analyses are not always included in the final report, but always factored into our forecasts and recommendations Company Reviews Manufacturing companies in this business across the globe have been identified and discussed in brief. Granularity is based on publically available information. Copyright Marketstrat Inc SAMPLE Page 9

12 Project Approach We bring a project approach to report publishing. While we leverage resources and information from past projects and internal databases, each report is an independent project on its own, with the following phases: Report Design High-level review of published literature and studies, technology, markets, and company histories; prepare report outline; design and develop questionnaire; prepare sample management plan. Data Collection Primary: Questionnaire responses plus telephone surveys Secondary: Systematic and comprehensive review of published information sources: directories, online business and technical databases, regulatory filings, market and broker research reports. Analysis & Interpretation Apply MARKETSTRAT Analytical Framework to collected data; develop market estimates and forecasts based on proprietary quantitative model; perform competitive analysis; confirmatory primary research to resolve data inconsistencies and for validation. Report Packaging and Conclusion Review qualitative and quantitative data parameters, present analysis in the form of a smooth flowing report; perform final review including detailed fact check, data quality and completeness; develop key conclusions and recommendations; close project; ongoing monitoring of the market area. Copyright Marketstrat Inc SAMPLE Page 10

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