THE JEWELLERY EDITOR MEDIA PACK 2017 1
Who is The Jewellery Editor? We are the world s leading online luxury magazine and social media hub founded in 2010 focussed entirely on high-end jewellery and watches with a monthly global reach of over 2.5 million. We are the only niche platform of its kind with permanent and unique content produced by our team shared with an engaged community of jewellery and watch lovers. Our well respected point of view and dedicated team means we are able to inspire, guide and inform readers through the buying process. 2
What do we do? We tell stories We produce articles and videos that tell stories about our favourite collections, events, boutiques and designers in the high-end jewellery and watch world. We influence We influence and engage with our growing social media community, sharing our insight and inspiring our followers through their shopping journey. We drive sales to e-commerce boutiques With our shop the article approach for all editorial content, we lead our readers to purchase by linking in three clicks to relevant ecommerce platforms. We drive sales to brick and mortar boutiques We guide our audience to the relevant brand contact or sales person for products not available online. 3
What our readers say about us They give us, the readers, the upcoming news and events for jewellery. I love to read about all the beautiful pieces the jewellery houses are creating. I get ideas to buy gifts for my loved ones reading The Jewellery Editor. The site is so well edited and curated for content. It really hits the mark on identifying the latest in jewellery and watch trends while at the same time showcasing timeless and classic pieces. The website has also introduced me to fabulous 4 designers/houses that I was not aware of before. Thank you so much for the update and your great assistance. I just received a phone call from the Brisbane Chanel boutique this afternoon as they have received the rings already. I am so excited about the rings and I am very grateful that you arranged the delivery in a very short time. Ahead of competitors, buzzy, on the pulse. Good editorial content. Good scoop on new products.
What are our advertisers saying about us Stéphane Gerschel International Communications Director BULGARI In a world which is increasingly guided by digital, frontiers do not exist any more and information spreads instantly worldwide. Anyone can disseminate information without even knowing its topic neither being known as a professional. It is consequently crucial for a Luxury Brand such as BVLGARI to work with professional and reliable interlocutors and platforms which know and understand high-added values products, which are sensitive to the Brand s values and are finally able to convey perfectly material contents through immaterial channels. The Jewellery Editor is made without any discussion of all these mandatory requirements. Stéphanie Coutens International Press manager CHAUMET The Jewellery Editor is a leading digital authority on all elements of the watch and jewellery world. Maison Chaumet works closely with the platform on a daily basis across all it s launches; from exclusive features and news stories, through to seasonal market trends and galleries. The Jewellery Editor is the perfect platform to craft insightful stories which h i g h l i g h t t h e M a i s o n s exceptional craftsmanship in beautifully unique way.
What are our advertisers saying about us Samia Bishay, Communication Manager, PARMIGIANI FLEURIER "We have all been very impressed and happy with your support of the brand this year and we hope that with good planning and good exclusives, we can make 2017 an even stronger year. Vania Leles, Founder of VANLELES Ltd The best business decision I have ever made was to work with Maria and her team at The Jewellery Editor. She (Maria) gave voice and soul to what I wanted to say and channel to my clients and followers. Through our collaboration and their support my business continues to thrive. Their insight and creativity are indispensable assets that commercially deliver. Giampiero Bodino, Founder of MAISON GIAMPIERO BODINO Our collaboration with The Jewellery Editor started almost 3 years ago, soon after the opening of our Maison in Milan. A strong relationship was immediately established between Maria Doulton and Giampiero Bodino. Based on mutual respect, understanding and common appreciation of what creativity, art and beauty mean to High Jewellery, it is a natural outcome of these shared values, clearly reflected in both Giampiero Bodino s creations and in the way TheJewelleryEditor communicates in the digital environment.
Our audience is global 34% AMERICAS 45% EUROPE 17% ASIA 3% OCEANIA 1% AFRICA We are based in London but our readers are from around the world as is our content which covers all that is happening in the word of high-end jewellery and watches around the globe. 40 PERCENT DESKTOP 160,000 MONTHLY IMPRESSIONS 130,000 MONTHLY UNIQUE VISITORS 330,000 MONTHLY PAGE VIEWS 60 PERCENT MOBILE 7 Figures from our Analytics and from a survey conducted by Bright Blue on a sample of 236 people carried in November 2015
Our audience is affluent 64% BUY AT AUCTION 83% EAT OUT IN TOP RESTAURANTS 20 NUMBER OF PLANE JOURNEYS PER YEAR 35% READ TO MAKE PURCHASING DECISIONS 75% ARE FROM OUTSIDE THE INDUSTRY 85% CONSIDER OUR CONTENT IS EXCELLENT 120,000 AVERAGE HOUSEHOLD INCOME 10,000 AVERAGE ANNUAL SPEND ON WATCHES & JEWELLERY 39 AN AVERAGE OF 29 JEWELS 10 WATCHES OWNED 65% RECOMMENDED US TO A FRIEND 52% ARE BETWEEN 25 AND 44 YEARS OLD 60 FEMALE 40 MALE Figures from our Analytics and Bright Blue Survey on a sample of 236 people carried in November 2015 8
Our reach extends across social media 120,000 INSTAGRAM FOLLOWERS 68,000 FACEBOOK LIKES 11,100 TWITTER FOLLOWERS 2M MONTHLY REACH ON PINTEREST 10,000 NEWSLETTER SUBSCRIBERS 2.8M TOTAL YOU TUBE VIEWS 9 2.5M MONTHLY GLOBAL REACH
Work with us 1 2 3 4 5 6 7 Place your banners Buy a sponsored article Buy a sponsored video Buy a sponsored event review Buy a sponsored boutique review Buy social media posts Buy our guest speaker services 10
1 Place your banners to reach our affluent audience Banner Rate Card: 19 CPM (Cost per thousand) Full Takeover of up to 3 spaces depending on the section 100% share of voice Placement available on the Home Page and 8 other sections: Jewellery, Watches, Bridal, Brands, Shop, Gift Inspiration, Trends, What s on. Devices: Desktop & Tablets or/and Mobile 11
1 FAQ: banners Can my banner be mixed with another brand in the same section? No, we always sell 100% share of voice. What format do you accept? We accept most industry standard formats. We can host any special format if we have 3 weeks notice. Does your website meet IAB standards? Yes, we meet IAB standards and guarantee above 70% of banner 12 visibility. Do you accept InRead formats? Yes, videos can be inserted in banners. Do you offer run of site? Yes, you can book all the sections of the website simultaneously.
2 Let us write your story Article rate card: 2,200 450 word article, labelled as sponsored story. Displayed on the Home Page and in the relevant section. Permanently searchable & SEO optimised. Shop the article approach with all products added to our Shop section and redirecting to your website in 3 clicks. Introduction to your sales team when a reader is willing to buy if a commission agreement is in place. Article promoted in a bespoke TJE newsletter. 13
2 FAQ: sponsored articles Can readers buy products from our articles? Yes, because all products in the articles redirect in 3 clicks to the brand s e-commerce website. If the products are not sold online, we redirect to the brand s general website. Does the article remain on The Jewellery Editor? Yes, articles stay forever, which explains why the website is doing well with search engines. Can I use the article you wrote for my brand on other platforms? Yes, you can insert the article link where you want: on your website, 14 in your banners, in your boutique What is the ratio of sponsored articles to editorial? Up to 30% is sold while 70% of the content is totally editorial. Where is your editorial team? Most of the team is in London but we work with freelancers all over the world.
3 Let us be your voice Video rate card: 10,000 Travel costs outside London for Maria and two cameramen NOT included Estimated views after two months: above 10,000 2-minute video produced & edited by our team and labelled as with thanks to brand name Client approves script with interviews & comments by Maria Doulton Video sits in our video section & on our YouTube channel Permanently searchable & SEO optimised Potential clients are introduced to your sales team if a commission agreement is in place Video promoted in a bespoke TJE newsletter 15
3 FAQ: sponsored videos Do you create the videos? Yes, we script, film, edit and promote all our videos Can I use the video you create for my brand on other platforms? Yes, you can insert the video YouTube link where you want: on your website, in your banners, in your boutique Where do you place the videos? We place the videos on our website, on our YouTube channel as well as creating a shorter versions for Facebook, Instagram and Twitter. Do your videos get a lot of views? Yes, we guarantee a minimum of 10,000 views after 2 months
4 Invite our readers to your events Event review rate card: 1,300 Event review describing your event, labelled as sponsored review published in the What s on section Potential to promote and amplify via a giveaway, inviting 2 or 4 readers to the VIP launch of your event Searchable & SEO optimised Event review promoted in a bespoke TJE newsletter 17
4 FAQ: sponsored event review How do you select the readers that will attend my event? We do a draw and only invite the lucky winners. (Max 4 people) Why would I want to buy an event review? To promote your very exclusive event with our audience and extend an invitation to 2 to 4 readers through a draw. Do you only review large events? No, we can review any small event as long as we can have at least two 18 invitations to offer to our readers. Do the Jewellery editor team attend the event? No, only the winning readers will attend.
5 List your boutique in our city guides Boutique review rate card: 900 Review describing your boutique labelled as sponsored review Review placed in the appropriate City Guide of the Shop Section Location of boutique on map Photos of the boutique (provided by the client) Searchable & SEO optimised Boutique review promoted in a bespoke TJE newsletter 19
5 FAQ: sponsored boutique review Where do I find boutique reviews on the website? They are in the Shop section. Can I add the phone number and the email address of the boutique manager in the review? Yes as we want to make sure our readers can contact you easily. Do you have boutique reviews for all cities? No, but even if your city is not listed in our guides, contact us as we are 20 always keen to open new cities. Why would I want to buy an boutique review? To promote your boutique in our city guides.
6 Amplification and influencing on Social Media Social Media Rate card Minimum investment: 2,000 Facebook: 150 per post Instagram: 400 per post Twitter: 100 per post Pinterest: 400 for a weekly board All content (photos and mini videos) created by The Jewellery Editor Introduction when a follower is willing to buy if a commission agreement is in place Monthly reports 68,000 Facebook Likes 120,000 Instagram followers 11,100 Twitter followers 2M Pinterest monthly views 21
6 FAQ: social media campaigns Do you create your own photos? Yes, we come to your London boutique regularly to shoot photos and mini videos. Do you share what our brand is doing on your channels? Yes, as it will help you to grow your number of followers and it will 22 allow our followers to see your photos and mini videos. Can I buy only one post? No, the minimum is 10 posts but you can mix the channels. What do you do if someone wants to know how much our product costs and where to buy it? We contact the person by phone or email to find out more and if relevant, we will introduce them to your sales team.
7 Let us be a guest speaker at your event Guest Speaker rate card: 6,000 Travel costs outside London for Maria Doulton and Christine Pasquier NOT included Our team will attend the event organised by your brand for half a day or an evening 15 minute speech on a relevant topic, preferably educational. Assist your sales team when presenting the products to the clients if relevant Invite 2 to 4 selected readers by promoting the event with an Event review on our What s on section Agree on a commission for sales made to our readers 23
7 FAQ: guest speaker service What is the speech going to be about? We will brainstorm with your team to find the best angle for your brand. The most successful topics are usually educational. Will you write an event review in your What s on section? Yes, as it will allow to promote your very exclusive event with our audience and extend an invitation to 2 to 4 readers through a draw. Who will be the guest speaker? Does The Jewellery Editor team help with the sales if applicable? Yes, we 24 will support your sales team during the event if you want us to. Will The Jewellery Editor be in charge of inviting all the guests to my event? No, we will only invite 2 to 4 readers. Maria Doulton assisted by Christine Pasquier