MEDIA KIT.

Transcription

1 Elitetraveler.com MEDIA KIT 2013 LAUNCHING

2 THE NEW ELITETRAVELER.CM Elitetraveler.com is undergoing a full makeover in order to offer a more beautiful, authoritative and technically advanced website than before. Its sleeker style and innovative look will further cement Elite Traveler s reputation as the leading lifestyle brand for the private jet traveler.

3 EDITRIAL Elitetraveler.com contains unique editorial that the UHNWI can t find anywhere else. Industry experts agree, as Elite Traveler has won over 12 awards for excellence in editorial and design. With the most knowledgeable editors covering key categories such as watches, jewelry, fashion, automotive, spirits and travel, Elite Traveler is an indispensable guide for the ultra-wealthy to find the best in luxury products and services, as noted in an independent survey: 86% believe Elite Traveler is a good showcase for luxury products 91% consider Elite Traveler higher quality than other magazines 89% find content in Elite Traveler they don t find in other magazines SURCE: PRINCE & ASSCIATES

4 THE VISITR A mere 1% of consumers control over 50% of the world s wealth; however, these UHNWI s are the hardest to reach. Elitetraveler.com is the only website that comprehensively accesses these customers. 82% of Elite Traveler website visitors are Elitetraveler readers/private jet users $5.3 million The average household income of the Elite Traveler website user 41 The Median Age of the website user 92.3% of visitors personally choose the hotels they stay in SPENDING PATTERNS 65% stayed in a hotel for leisure in the past year, spending an average of $117,000 73% used a hotel/resort for meetings or events, spending an average of $224,000 59% used a spa, spending on average of $107,000 17% took an experiential trip, spending an average of $98,000 SURCES FR SURVEYS: PRINCE & ASSCIATES: Prince & Associates is the leading market research firm specializing in global private wealth and the spending habits of the Super Rich.

5 ADVERTISING PTINS BANNERS 728 x x x x 100 Banner advertising offers five display advertising opportunities across the homepage and all categories on the website. RS advertising provides tremendous brand exposure in the most affluent website market. Category specific rotating banners provide a more targeted option for advertisers, allowing advertisers to reach a more specific audience. Rates are based upon impressions with packages offered on a first-come-first-serve basis, availability contingent on start dates, total spend, and length of campaign.

6 ADVERTISING PTINS HIGH IMPACT UNIT Advertorial Unit (static/flash/video) 770 X 577 Rotating with editorial features

7 ADVERTISING PTINS HMEPAGE TAKEVER 728 x 90 HIGH IMPACT UNIT Will run in rotation with editorial features 300 x x x 100 Homepage takeovers including a high impact unit (prime advertorial feature or video link) are offered on a weekly basis.

8 BRING YUR ADVERTISING T LIFE VIDE Video ptions Videos can be produced and displayed by advertisers in multiple positions and dimensions (outlined above) on both homepage and on category landing pages. These videos can be up to 4 minutes long and hugely impactful. Recommended length: no more than 1:30.

9 FRMATS & TARGETING Elitetraveler.com allows advertisers to geo-route advertising content to customized groups of countries. including U.S.- and U.K.-only geotargeting. We recommend global campaigns as our visitors are constantly traveling the globe. Elitetraveler.com is built using mobile first technology so that it is compatible across all mobile and tablet platforms including iphones and ipads. Advertisers can specifically target mobile phone and smart devices users with tailored online advertising. All ads on Elitetraveler.com are automatically resized and featured on all mobile versions of the site.

10 DESTINATIN GUIDES Elitetraveler.com offers over 60 individual destination guides written exclusively with the Elite Traveler in mind. These guides provide Elite information on visiting top cities, cruising destinations and regions worldwide. Guides are online or in ipad and pdf format. A recent survey showed the impact of these guides on the decisions made by visitors to Elitetraveler.com. 89% used /referenced /looked at or into an Elite Traveler Destination Guide 93% found information (VIP contacts, pictorials of top suites, etc.) that they couldn t easily find in other places 96% found the quality of Elite Traveler Destination Guides to be higher than other guides 99% used services they read about in a Destination Guide For sponsorship opportunities and advertising rates, please refer to the Destination Guide media kit. (Research: Private jet owner / fractional owner survey conducted through Constant Contact).

11 PRIVATE JET MARKETING Elite Traveler offers advertising partners access to its proprietary database of private jet owners worldwide for e-marketing purposes. The Elite Traveler database mirrors the magazine distribution, consisting of private jet users across the world. pportunities include Dedicated s promoting your brand, product or service, as well as banner ads in the Elite Traveler Update weekly e-newsletter. NEW STRE PENING SN

12 ELITE TRAVELER SCIAL MEDIA Elite Traveler s Facebook Page (4,442 fans as of November 2012) Twitter Account (7,500 followers as of November 2012) These provide daily opportunities to promote features and postings on the Elite Traveler Website.

13 DIGITAL SPECIFICATINS Static Banner Creative Specifications UNIT FILE SIZE MEDIA TYPES ACCEPTED CLICK THRUGH URL 728 X X X MB.JPG,.GIF REQUIRED Welcome Screen Creative Specifications UNIT FILE SIZE MEDIA TYPES ACCEPTED CLICK THRUGH URL STATIC SCREENS RICH MEDIA SCREENS STANDARD: 960 X 768 SEE RICH MEDIA 2 MB.JPG,.GIF,.SWF REQUIRED SEE STATIC SPECS MBILE: 300 X 250 SPECS Expandable Banner Ad Specifications UNIT(W X H) EXPANDED SIZE (W X H) EXPANSIN DIRECTIN EXPAND/CLSE METHD 728 X X 315 DWN CLICK R HVER T EXPAND 300 X X 250 LEFT AUT CLSE AFTER 10 SECNDS Rich Media Banner Creative Specifications UNIT FILE SIZE MAX LPS AUDI/VIDE LENGTH FPS MAX MEDIA TYPES ACCEPTED CLICK THRUGH URL ALTERNATE IMAGES 728 X X X MB 3 RECMMENDED 1:30 (MIN:SEC) MAXIMUM 4:00 (MIN:SEC) 20.SWF REQUIRED IF NT INCLUDED IN THE SCRIPT.GIF REQUIRED (FR USERS WITHUT FLASH PLAYER INSTALLED) THIRD PARTY AD-SERVING: DUBLE-CLICK FR ADVERTISERS (DFA) Video Creative Specifications UNIT FILE SIZE MEDIA TYPES ACCEPTED CLICK THRUGH URL ALTERNATE IMAGES AUDI/VIDE BUTTNS 300 X 250.GIF REQUIRED REQUIRED IF NT (FR USERS 2 MB.FLV INCLUDED IN THE WITHUT YES 770 X 577 SCRIPT FLASH PLAYER INSTALLED)

14 DIGITAL SPECIFICATINS, cont d. Homepage/Category Page Advertorial Creative Specifications UNIT FILE SIZE 770 X MB MEDIA TYPES ACCEPTED.JPG,.GIF,.SWF,.FLV CLICK THRUGH URL RICH MEDIA ADS VIDE ADS REQUIRED IF SEE RICH MEDIA NT INCLUDED SEE VIDE SPECS SPECS IN SCRIPT Site Skin Creative Specifications UNIT FILE SIZE MEDIA TYPES ACCEPTED CLICK THRUGH URL 230 X MB.JPG,.GIF REQUIRED Custom Content Contact your Elite Traveler sales representative or for details on Custom Advertising Packages Responsive Design Elitetraveler.com will use responsive design in order to become compatible on mobile, smart devices, laptops and smart televisions. This will allow ads to be far more impactful than a standard website. You can also tailor these banner ads so that a different ad appears for mobile users to the ad that appears for laptop users. If you want to target your banner ads by device, different sizes of banners will need to be provided as per the chart below. Responsive Design Specifications Standard Size (Mandatory) Corresponding Tablet Device Size (ptional) Corresponding Mobile Size (ptional) 728 x x x x x x x x x X x x 225

15 RATE CARD Elite Traveler Banners Rotational Banner Placements RS (CPM) Category Targeting (CPM) Geo-Routing (CPM) Rich Media (CPM) 728 x x x x x 100 $60 $70 $70 $70 ALL RATES ARE NET AND PER UNIT. ADD $5 PER 1,000 IMPRESSINS FR GUARANTEED PLACEMENT ABVE THE FLD AND FR SPECIFIC PAGE PLACEMENT REQUESTS. Extended Elite Traveler Exposure Homepage Takeover Fixed Fee** Site Skin Fixed Fee $5,000 per week $10,000 per week Welcome Screen Home Page Inside Page $6,000 per week $5,000 per week Expandable Rich Media Media Banners (CPM) $80 Advertorial Coverage on Category Landing Pages $1,000 per week Video Ad Placements 770 X 577 $2,500 per week 300 X 250 $2,000 per week ALL CPM RATES GIVEN ARE SUBJECT T A MINIMUM SPEND F $2,000 PER MNTH. HMEPAGE TAKEVER, WELCME SCREEN AND SITE SKINS ARE EACH SUBJECT T A MINIMUM PURCHASE F FUR WEEKS PER YEAR. CUSTM PPRTUNITIES SUCH AS SITE SKINS, ADVERTRIALS, AND SECTIN SPNSRSHIPS ARE AVAILABLE. PLEASE CNTACT YUR ELITE TRAVELER SALES REPRESENTATIVE FR DETAILS.